The Top 5 Lesser Known SEO Tools You Should Be Using in 2019

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Written by Ben Hanzel | Last Updated November 1st, 2019
Ben Hanzel is a Content Management Specialist for Best Company. If he’s not in the office, you can probably find him writing music or going to a concert.
Topics: SEO Tools

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There are more ways to do SEO now than ever. The tools and resources at our disposal can seem overwhelming. We’ve reached out to various experts in the SEO field, and asked them what about their favorite lesser known tools. Below you’ll find what they had to say, and you can start using these tools to get your SEO in the right direction.

Screaming Frog

Price: Free (limited) and Paid $149

“I use Screaming Frog when trying to get an overall view of a website’s title tag, meta description, h1 tag, alt tags, response codes, and more. This is better than going through each page individually. The free version allows you to crawl up to 500 pages.”

Phillip Livingston — Digital Marketing Specialist at Condo Control Central


Screaming Frog is the ultimate solution for a website's technical SEO audit. The tool crawls and scans the links and codes to accumulate search engine optimization insights that are valuable and supply detailed reports of a website. The free version permits you to track up to 1,000 log lines as well as 500 website URLs but does not include things like customer service.”

Ashish Goswami — SEO Specialist at Zestard Technologies

FATRANK

FatRank is a free keyword rank checker that is quick and efficient. It is a SEO Chrome extension that allows you to easily check a website's performance and keyword ranking. You can prioritize keywords based on optimized pages.”

Ryan Esco — Marketing Consultant at Fire Rock Marketing


“If you want to quickly check if the website you are on ranks for a particular keyword, FatRank does that. It is pretty accurate and you do not have to head over to Google to check the keywords every time. The best part is, unlike keyword trackers, the results are in real-time. You can only check a handful of keywords at a time though. If you exceed the limit, Google will start giving you a captcha. I generally use it to check four to five keywords at a time.”

Rajiv Agarwal — SEO Specialist at SEO Auditing

Hunter.io

Hunter.io is a Google Chrome add-on that helps you find the email addresses of the people behind the website you are on. The email addresses this tool provides are either marked verified or given a confidence score, so you know you can trust the information Hunter is providing. This is another useful tool for link building because it helps you find relevant contact information for outreach campaigns, whether you want to write a guest post for that site, inform them of a broken link, share an article you wrote for your company’s blog, etc. The tool is free for up to 100 searches/month, but you can upgrade your account if you would like more.”

Samantha Marsh — Marketing Content Coordinator at iDashboards

Keywords Everywhere

“This is a free Chrome extension, and its main purpose is to be able to see keyword metrics like search volume and CPC from within the search engine itself. That means no more having to switch over tabs to see keyword metrics; you can see those metrics right under the search bar.”

Gennady Litvin — Attorney at Moshes Law

Keywords Everywhere lets you see the search volume, CPC, and competition for any keyword under the Google Search bar. It’s a great tool for keyword brainstorming. It even gives you data for “related keywords” and “people also searched for” to help you develop a solid keyword strategy in a no time. Keywords Everywhere gives you the option to download your keyword list in different variations: Excel, CSV, or PDF file. You can trust the data, because it is the same data that is released by Google.”

Samantha Marsh — Marketing Content Coordinator at iDashboards

Nightwatch.io

“This website allows you to track the rankings of multiple keywords for more than one website. It starts at about $59/month for a basic package, but it's a worthwhile tool if you have to track the rankings of multiple clients. It also checks the keyword rankings for specific landing pages, too.”

Elizabeth Bradshaw — Owner at Canvas Art Boutique

Nightwatch is one amazing SEO tool that I use. I love it because it provides a lot of flexibility in the information that it provides. It is by far the best rank tracker that I have ever used. It is easy to use, accurate, and reliable; it also allows you to track all of your backlinks. It also has great APIs, very competitive pricing, and an amazing dashboard.

The UI is also very intuitive; they use a lot of graphs and small diagrams, making it very easy for my team to track the progress of our SEO work. The team at Nightwatch is amazing too; they are always willing to help and answer questions very quickly.”

Jenna Erickson — Marketing Manager at Codal












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