Noom was started in 2008 by Artem Petavkov and Saeju Jeong. Their mission was to create a weight loss program that focuses on behavior instead of dieting. Noom offers personalized weight loss plans that target healthy eating and physical activity by developing habits that will bring long-term results.

The Good

  • Personalized Weight Loss Plans
  • Diabetic Friendly
  • Referral Program

Personalized Weight Loss Plans

At the core of Noom is the idea that one size does not fit all. Upon signing up you will be asked a series of questions that will determine the type of diet you need to lose weight. The overall focus is to change behavior for long-term results and cut down medical costs. Every subscriber is put into a virtual group with a designated coach who will help your group and provide one on one training. The underlying goal is to help consumers develop and maintain healthy eating and physical activity habits.

Diabetic Friendly

Noom has created a solution to help with the management and prevention of several chronic conditions. These include hypertension, diabetes, and comorbidity of hypertension and diabetes. Within the Noom app, there are features to log in blood glucose and blood pressure. The app is designed to gather data from hundreds of different medical devices. So if you use a One Drop Chrome to measure your blood sugar or an Omron BP786 to monitor blood pressure, Noom’s mobile app will connect and log that information to work with the meals you have tracked.

Referral Program

Noom offers its customers the perk of getting rewarded when a friend joins. Customers will send a personal link to friends that they will use to set up their own Noom subscription. The person you referred will receive a 20 percent discount on their subscription and you will get $20 Amazon credit. Unfortunately, this offer is only valid in the United States.

The Bad

  • Lack of Information

Lack of Information

While the company says that its goal is to help people form healthy habits, information on how it is done or how long it will take is not provided on the website. There is a lot of data about why Noom is a good weight loss choice, but other than that it lacks details. In order to receive more information, interested customers are required to send in their personal information and wait for someone to be contacted by a company representative.

The Bottom Line

Noom offers a hands-on diet program that helps individuals reset their thinking about dieting and improve on small goals to increase weight loss over a period of time rather than all at once. For those needing to be held accountable and a step-by-step plan, this is an excellent option. Individuals who are looking for more structure like specific meals and exercise routines may want to consider one looking into some of the other diet plans we have reviewed.

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User Reviews

Star Rating

4.2
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7 Reviews

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Myken

March 19th, 2020 Salt Lake City, UT DETAILS arrow_drop_down
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I tried Noom for the first time this year and LOVE that it takes a whole system approach including mental and physical. I believe so much of why and what we eat is related to our mood and behaviors and this was the first program I found that understood this and implemented it.

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Nichole Hiatt

February 20th, 2020 Eagle Mountain, UT

I registered and did the entire survey for Noom, but didn't end up joining because the cost seemed super high to pay. If it had been a bit cheaper I would have joined, because I did like the concept of what they were offering.

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Kim Kunz

February 15th, 2020 Fallbrook, CA DETAILS arrow_drop_down
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Good in theory. I like how it works on the psychology of weight loss, but the coaches give generic answers and it gets kinda boring after a few weeks

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Lyssa

February 8th, 2020 Eagle Mountain, UT DETAILS arrow_drop_down
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Just in the middle of my Noom program and so far I am loving the daily food logs and all the information about eating habits.

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Mickey Mangum

January 13th, 2020 Long Beach, MS DETAILS arrow_drop_down
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I became a Noom subscriber without knowing I would. I had no idea (and they do not make it clear that this is a monthly subscription service. Be careful with them.

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Michelle W

November 27th, 2019 Coraopolis, PA

noom is an app that was advertised to me on instagram, and I actually was very intrigued with the diet planning. It's super easy to follow and it is laid out very well. It helps keep you motivated to reach your goals.

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Mazi Marcel Womack

July 29th, 2019 Cedar City, UT DETAILS arrow_drop_down
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I have only tried noom a few times, but every time I had it gave me great results.

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