Here at Best Company, we believe a company is only as good as what its customers say about it; feedback from real customers is crucial to understanding how a company truly operates. For this reason, we have allocated more than half of a company’s overall rating to verified customer reviews. The customer reviews score is broken down into three metrics:
- The average user score
- Total number of reviews
- Total number of reviews in the last 12 months
These three metrics not only help us understand what customers are saying, but they also help us determine a company’s relevance and to how many people—all of which are critical to understanding the value of a company in the eyes of the customer.
Note: this is different from the “User Score” that is displayed on each company profile, which is simply the average of all user scores published for a given profile, and is independent from a company’s overall score.
User Review Moderation
In order to prevent false and misleading user reviews, Best Company employs a Review Moderation Team specifically assigned to vet all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed to gauge the validity of each and every user review submitted to our site.
The Flag System
This moderation process involves a “flag” system, where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a rejection of a user review. Some of the things our moderation staff looks for and assigns potential flags to include the following:
- Email address verification of the user
- IP address duplication and region check
- User review semantic verification
- Is the user an employee of the organization?
- Is the user associated with a competitor of the organization?
- Foul language of any kind
- Relevance of the content pertaining to the company and the review
As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity are critical when it comes to user reviews, and are constantly finding new ways to make our user moderation process better. Please note that while we do our best to manually moderate each and every user review, mistakes can occasionally be made; however, we are dedicated to resolving any errors in our process and delivering you better data so you can make a better decision.