SeedInvest operates primarily as an Equity Model. On their platform, companies have direct access to accredited investors around the world. Due to SeedInvest’s strict vetting process before granting access to their crowdfunding platform, only a slim 1% of companies are approved to crowdfund on their website. Companies need to demonstrate proof of concept, have at least two full-time team members, and are incorporated as a business in the United States.
SeedInvest has fostered a network of investors interested in funding small businesses and companies who have a product that has proven viability in the marketplace. Businesses are able to directly connect to and appeal to investors by offering equity in their company. They are also able to utilize integration of social media as well as advertising tools to promote their company. This allows users to appeal to friends, family, and customers for donations to their business venture.
SeedInvest is an All or Nothing fund type. Unlike ‘Keep What You Raised’ types that other crowdfunding platforms offer where you receive all funds donated whether you reach your goals or not, with All or Nothing, if you don’t reach your total predetermined monetary goal you don’t receive any funds. This can be a struggle for new businesses attempting to raise much-needed funds in an equity crowdfunding model.
Maximum Allowed Raise
With SeedInvest, small businesses and companies can raise between up to a maximum of $5,000,000. This is only if they have been proven viable in the marketplace with the funding they need. The average funding amount reached is approximately $40,000. SeedInvest’s maximum amount is one of the highest out there when compared to other equity crowdfunding sites that typically have a six-figure cap.
With SeedInvest, companies have 60 days to demonstrate they have raised the funds they are asking for. For some, this may be too short—especially for a business trying to get off the ground or who have never raised funds before.
SeedInvest requires companies to reach a minimum funding target (determined by each individual business) in order for their campaign to be considered successful. Investments will not be allocated until the minimum funding target has been met. This may disqualify some businesses from achieving any level of funding if they are unable to reach minimum funding targets.
Administrative Work Options
Their crowdfunding platform aids companies in incorporating due diligence, legal documents, and processing of investments in order to make closing investment opportunities quickly. This provides valuable support to businesses when appealing to investors.
The fees required by SeedInvest are expensive when compared to other crowdfunding platforms. They require 7.5% of the funds raised upon completion of a campaign in addition to between $3,000 and $5,000 in escrow, due diligence, marketing and legal reimbursement. This is substantially more expensive than a flat 5% completion fee required by many other crowdfunding platforms.
Unlike some crowdfunding companies who will charge you a fee if you don’t complete your campaign, SeedInvest does not charge a non-completion fee.