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HubSpot was founded in 2004 by a group of MIT students who discovered the need businesses have to market their products to customers in a more efficient way. HubSpot offers CRM, marketing, and sales software systems. Users have the option to purchase all three packages or only the system that their business needs.

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The Good

  • Free CRM 
  • Mobile App
  • Integrated with Other Apps 

Free CRM

HubSpot offers completely free CRM software system. HubSpot is compatible with every business allowing the whole team to use the free version of CRM system. It is not a time based trial, users will have free access as long as they subscribe. The system allows up to 1 million contacts, companies, deals, and tasks.

Mobile App

HubSpot CRM system has a high quality mobile app. The app makes it really easy to get the data the user needs about their sales process. Mobile app is specially useful when the business has traveling sales employees. 

Integrated with Other Apps

HubSpot CRM connects users to the tools they are already using. The system has the ability to automatically update without the user logging in and manually updating the CRM. Integrations include Gmail, Google Calendar, Outlook for Windows, Apple Mail, and Google Drive.

The Bad

  • Expensive Marketing and Sales Software Systems

Expensive Marketing and Sales Software Systems

Free CRM software system is a big incentive for a user to choose HubSpot for their business; however, if the users also has the need to purchase marketing and sales software systems they might find that HubSpot is very expensive, especially for a small business. Marketing software might cost anywhere from $200 to $2,400 per month, depending on the amount of customers business has. Meanwhile, sales software will cost $50 per month.

The Bottom Line

HubSpot offers CRM, marketing, and sales software. Users receive free CRM software as long as they subscribe with HubSpot. Also, the convenience of mobile app and simple integration with other apps allows the users to be productive and organized; however, HubSpot marketing and sales software systems  are very expensive, which might force users to find a different CRM software system.

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