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ShoeDazzle

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9 User Reviews

ShoeDazzle was founded in 2009 by Kim Kardashian, Robert Shapiro, Brian Lee, and M.J. Eng. It is headquartered in El Segundo, California.

ShoeDazzle specializes in women’s shoes, bags, accessories and clothes. It is a subscription clothing service. Every month customers that opt to be VIP members are charged a certain amount and can then use the money to buy clothes from a personalized boutique compiled by company stylists.

VIP Members also receive up to 25 percent off retail prices and have access to special sales, previews, and other events online. VIP Members can skip a month by logging into their online account and selecting this option by the fifth of each month. Basic Customers can shop the site as desired and with no monthly obligation. Both VIP Members and basic customers receive free shipping over $49 and free returns or exchanges.

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The Good

  • Affordable Price Point
  • New Products Each Month
  • Cancel or Skip Anytime
  • Free Shipping and Exchanges

Affordable Price Point

ShoeDazzle’s prices are affordable. The vast majority of its items are under $100 and most are well below that price point. It also runs sales for its VIP Members often that are very generous. While this profile was being written, it was running a shoe promotion for VIP Members that lowered the price of many of its shoes to just $10. While its items are affordable, customers should be aware that the quality may match the price. Many online reviewers commented on receiving items that were low quality. 

New Products Each Month

If you love shopping from a huge inventory and large variety of changing clothing, shoe, and accessory items each month then you will enjoy ShoeDazzle’s ever-rotating inventory. New items are listed frequently, and the company is focused on providing its customers with the latest styles. 

Cancel or Skip Anytime

When you sign up for the VIP Membership, you agree to a monthly charge ($39.95 when this profile was written) also referred to as a "credit." You can spend it that month or save it for another month. If you decide that you would like to skip a month, you log into your account and select "skip the month" by the fifth, and your credit card will not be charged. If you do not select this option between the first and the fifth of each month, your credit card will be charged the member credit fee. You are able to skip as many months as you want. 

Members can also cancel their VIP Membership anytime although, inconveniently, they must call ShoeDazzle’s customer service phone number to do so.

Free Shipping and Exchanges

ShoeDazzle offers customers and VIP Members free shipping on orders over $49. This is midrange for the clothing industry. Many offer free shipping on orders over $25 and many only offer free shipping with a minimum much higher than ShoeDazzle’s. On its website, ShoeDazzle makes it seem that only VIP Members enjoy free shipping; however, basic customers will as well. 

Returns are not entirely free but exchanges are. ShoeDazzle offers three return options: free return for ShoeDazzle store credit, return for a refund in the original form of payment, or free exchange for the same item in a different size. There are extra charges and limitations with orders that ship to or from Hawaii, Alaska, U.S. territories, and APO/FPO addresses.

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The Bad

  • Limited Sizing
  • No Items for Kids or Men
  • High VIP Membership Fee 
  • Complaints About Quality

Limited Sizing

ShoeDazzle does have a good selection of sizing, but it could be better in line with competitors that offer additional size options. Many, but not all, of its clothing items are available in sizes XXS–3X. It does not have petite sizing, specific plus size items, or maternity. If you typically look for these size options, then you will want to consider a different clothing subscription option.

No Items for Kids or Men

ShoeDazzle only carries products for women. Several other large competitors offer clothing subscription and styling services for men and children, making it a convenient option for the whole family. 

High VIP Membership Fee 

The VIP Membership at ShoeDazzle costs $39.95 per month. It gives customers access to a customized showroom of items each month and will be applied to items you purchase. This fee is higher than many of its competitors. It can also become very expensive if you forget to skip a month when you don’t plan to purchase and are still charged. There is a very narrow window (between the first and fifth of each month) during which you can skip a month to avoid the charge. The good news is that your VIP Credits roll over if unspent and do not expire. 

Complaints About Quality

While ShoeDazzle has many happy customers, there are repeated online reviews that mention quality issues with its shoes and clothing. Several online reviewers complained that shoes arrived in damaged or apparently used condition. Other reviewers mention that its shoes run very small and are made of cheaper materials, or that shoes fall apart after very little use.

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The Bottom Line

ShoeDazzle is an online women’s retailer of shoes, accessories, and clothing that is both a fashion subscription service and a traditional retailer. Customers can shop for items on its website anytime. You may also opt to become a VIP Member in order to receive personal stylist services monthly along with special sales. We were impressed with the discounts that VIP Members receive, and it would likely be worth becoming a VIP member just to access these lower prices. 

If you are not good at keeping track of online subscriptions and you don’t plan to shop at ShoeDazzle each month, you should be careful about signing up for its membership. You could end up with a large amount of monthly credits charged to your credit card. One downside to its membership is that you are limited to a monthly subscription. Other fashion services with stylists and similar features offer customers subscriptions that can be spaced out monthly, every other month, every third month, or even just on-demand no subscription required. 

We like that ShoeDazzle VIP members can cancel anytime. The company also has a huge selection of clothes, shoes and accessories that change often and that are very on-trend at a great price.

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Star Rating

3.9

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9 Reviews

Review Breakdown

5 grade

44%

4 grade

22%

3 grade

22%

2 grade

0%

1 grade

11%

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Cynthia Louis Tallahassee, FL

Love the shoe selections. They have any type of shoes you can think of. If you sign up to be a VIP member they have a personalized style closet that has shoes that they recommend base on your taste every month. Just make sure that if you are not using your VIP benefit for the month though that you go to the site and skip the month otherwise you will get charged. VIP is free and there are great benefits. Plus you get your first pair of shoes for like 10 dollars if you sign up, so definitely a great company.

1 year ago

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Nicole Jones Riverton, UT

ShoeDazzle is a bargain! I've ordered over 30 pairs of shoes from ShoeDazzle and have always been happy with their product selection and quality of shoes! Creating a VIP membership is super simple and if needed at any time, you can skip a month to avoid the $39.95 charge. You just need to notify them by the 5th of the month. I highly recommend a subscription from ShoeDazzle!

1 year ago

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Connor Farmington, UT

I've found every type of shoe I've never needed through ShoeDazzle. I always need a new pair for every event I go to, and I always turn to shoedazzle. I've never had a problem with fit as the comments and reviews are extremely helpful.

1 year ago

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SkylarPickens Gulfport, MS

I just ordered a pair of white boots from shoe dazzle for only $10! They are a great material but a tad bit too big. And the costumer service was amazing when discussing a return!

1 year ago

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take7 Sandy, UT

There are better subscriptions for the same cost. It's too expensive to start with but I thought a shoe was really cute and classic and would last me a long time so I went for it. Shouldn't have. It is like pulling teeth to try to get anything taken care of with the service reps. They tell you what you already see in your account and offer you things you don't want. The shoes that I got were hard and uncomfortable and the color wasn't quite what the picture looked like. They should let you cancel your own subscription in your account profile but you have to call them to cancel and they don't allow you to delete the payment method. You have to remember to skip the month so you don't get charged or you do get charged the fee and then have to spend it on something worthless again.

1 year ago

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Makayla Manus Long Beach, MS

ShoeDazzle is fantastic. They have so many shoes to choose from and I love that they develop a recommended after I've liked shoes. It's like they know me.

1 year ago

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Maria Dolet Gaithersburg, MD

I have bought several shoes from this company they all look amazing very beautiful now the way they feel on your feet is a different story I feel like they’re very uncomfortable they’re good for one time and that’s it

1 year ago

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Naya Tallahassee, FL

I love ShoeDazzle, There are so many styles and options to choose from. So for any semester I am to get a nice shoe along with the deals.

1 year ago

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Mykahla Nelson Managua, MN

They have some pretty cute shoes to choose from! The box itself I found pretty expensive. I would not order again.

1 year ago

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