Each of our reviews, scores, and rankings is derived from our proprietary Ranking Criteria™. We do not have any relationships with companies that guarantee position, rank or score—and we never will. Like many sites, we are compensated through affiliate relationships with each company we review; however, our Ranking Criteria™, along with real customer reviews from people like you, ensure we remain honest and unbiased. Read on to discover more about how user review moderation and expert scoring is processed or select an industry to see our full ranking criteria.

How we rank for

14% Price

One of the most important factors we take into consideration is the initial average price of products. The reason for this is often times it’s the only thing that separates clothing retailers from their competition. While we strongly believe you do get what you pay for, with the playing field of products offered being so similar in online clothing retail value is mainly found in the cost.

14% Promotions

Equally important to initial price, we take into consideration how many promotions a particular company is offering at any given time. If multiple promotions are offered in different clothing categories, a high initial price may become neutralized.

13% People Serviced

Stores that have clothes and accessories for men, women, teens, and children provide a more valuable shopping experience for the majority of online shoppers. We give a higher score to companies that offer products to more than just one group of people.

8% Time in Business

We give considerable weight to companies that have been in business for a long time. Those stores who have stood the test of time in the brick-and-mortar world and now have expanded online have an advantage. If a company has been selling clothing for a long time, chances are they have a loyal customer base and know what they are doing.

3% BBB Rating

No business is perfect, but those who try and correct their mistakes in a timely matter are valuable. This criteria is viewed as being a strong indicator of how a company deals with its customers in general, and gives us a good indication of who to recommend based off that reputation.

7% Shipping and Handling

While many companies sell similar products, shipping rates and handling time frames can vary considerably. We rate companies on how fast they are able to process your order, how quickly they ship it to you, and at what cost. Companies that are fast and reasonable in price are rated much higher than those who are slow and charge more.

6% Returns

Buying clothes online isn’t perfect, and returns are an important feature to consider when choosing a brand to shop from. Some companies have hassle-free/no questions asked return policies, while others are detailed and can be quite expensive. The more return options there are for you, the higher we rank a particular company.

15% Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in many industries and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Consumer Reviews Score is broken down into three metrics:

  1. The Average User Score
  2. Total Number of Reviews
  3. Total Number of Reviews in the last 12 months

These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer.

Note: this is different from the user score that is displayed on each company profile. The “user score” that is publicly displayed is the average of all user scores published for a given profile.

User Review Moderation

In order to prevent fake and misleading user reviews, BestCompany.com has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learnings from mistakes other major review sites have made in the past.

This moderation process involves a “flag” system where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:

  • Email address verification of the user
  • IP address duplication and region check
  • User review semantic verification
  • Is the user an employee of the organization?
  • Is the user associated with a competitor of the organization?
  • Foul language of any kind
  • Relevance of the content pertaining to the company and the review

As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that while we do our best to manually moderate each and every user review, mistakes can be made; however, our dedication to resolving errors in our process is what sets us apart from other review sites in the industry.

20% Expert Review

Along with the criteria points mentioned above, we take into account a variety of other factors that help determine the viability, stability and trustworthiness of a company. As experts, we conduct an extensive research process specifically tailored to each industry that considers many additional factors including:

  • Financial Standing of the organization
  • The number of industry experts and professionals on staff
  • The company’s ability to scale
  • Historical revenue/growth
  • Past and current lawsuits
  • Customer service and transparency
  • And much more.

We consider this Expert Review process a vital component of how we rank and review companies. As a result, the factors included are always changing, adapting, and updating. We also reserve the right to voice our expert opinions as a part of each review.


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