Urban Outfitters was founded in 1970. They largely feature retro, vintage, and other non-mainstream styles of clothing. This style appeals to a wide range of customers, including hippies, and those who have alternative styles of dress. One of the things that many customers like about Urban Outfitters is the low price.
They have five different other brands they carry within their stores and sells to other big box retailers. They also sell footwear and housewares on special occasions. One of the things that defines them is how they create styling trends that lie outside of traditional clothing standards.
Urban Outfitters strives to create a differentiated shopping experience for its customers. From time to time, they have carried special merchandise in its stores. One of the unique pieces of merchandise sold in addition to clothes was a now-defunct line of Polaroid cameras in an attempt to further appeal to its customers.
- Non-traditional style
- 47 years of experience
- Free shipping offered
The "non-traditional" approach to styling is a major selling point for many shoppers. It is easy to find these products on various sales and deals throughout the year. There are a lot of outdoor clothes available at Urban Outfitters. The "apartment accessories" category provides shoppers with a lot of variety. You will be able to find many things to outfit your apartment with cool, hip things such as a "Heavy Metal" items such as speakers and ear buds to enjoy music and further deck out one's apartments.
We liked the pricing of brands that were available at Urban Outfitters. If you spend over $50 at Urban Outfitters, you will be able to get a couple of pieces of clothes and get free standard shipping. Most customers responded favorably to the shipping options available to Urban Outfitters. We also liked the fact that the return policy is straightforward and easy to understand. You can also return online items at Urban Outfitters Stores.
- Insensitive marketing campaigns
- Customer complaints
Urban Outfitters is not without controversy. We found that their marketing campaigns were sometimes a little bit insensitive. There was a version of Monopoly released called Ghettopoloy. The NAACP criticized Urban Outfitters for this somewhat tasteless game.
In 2012, Urban Outfitters also released a transphobia greeting card. This was problematic for LGBT customers, many of which decided to take their business elsewhere.
We also looked a little bit more closely at Urban Outfitters' customer complaints. One customer ordered something for a bridal exchange. The item arrived extremely badly damaged. The bride actually called for another item and the customer who purchased the item on the bridal registry was billed twice. This indicates that Urban Outfitters has some problems with its billing and collections procedures.
The Bottom Line
Overall, we thought that Urban Outfitters had some unique products and services for its customers. The hipster approach and different marketing paradigms make shopping at Urban Outfitters a unique experience. Customers can buy things for the outdoors, deck out their apartments, and find other items in addition to clothes.
If you enjoy their style of clothing and have a decent budget, they may be a good option for you. Be aware of their billing issues and also, try to watch for their sales. If they had more sales and better company tactics, we would recommend Urban Outfitters.