Roots is a company that has been around for a while. Starting as a small retail store in Toronto, Canada in 1973, the company has grown immensely over the last forty-two years. They now have over one hundred and twenty retail location in Canada and the United States, as well as over one hundred retail locations in Asia. Their core principles include a strong commitment to health, wellness and protecting the environment. Their goal is to create merchandise that, according to the website, embodies a distinctive look synonymous with a casual, athletic, hip, outdoor lifestyle. Roots started out as just a footwear retail store and has now become a genuine leather goods, jackets, accessories, natural fiber clothing, and home furnishings provider. Their website, along with their retail stores, offer customers the chance to shop from many different locations. They have options to browse in different languages, and currency.

 

Rank Chart
Price
Days to Return
Our Score
#1
Low
365
7.8
#2
Low
30 days
7.7
#3
Low
case-by-case
7.5
#23
thumbnail-10
Average
30 Days
6.2

The Good

With a retail company this size the online store is bound to be impressive. The online store includes separate stores for Canada, the United States, France, other international locations and business-to-business customers. Each include different, necessary information consumers need to make shopping pleasurable at Roots.

  • Both men and women merchandise available
  • Large product selection
  • Reasonable prices

At Roots.com, both men and women merchandise is available for purchase. Both groups of clientele can find a wide variety of products on their user friendly website. The graphics and web design lead consumers down a pleasant shopping path that is both visually pleasing and simple to follow. Although it is a busy website with lots of things to offer, customers will find that they can get lost in browsing through one section alone, only to find out there are several more to shop.

Not only is the website at Roots.com very easy to use, there is a large product selection available to consumers. They sell a variety of tops, bottoms, accessories, jackets, coats, shoes, and jewelry. Roots also has a state of the art leather goods factory and design center where they make a variety of unique leather goods that are popular all around the world.

For the amount of merchandise they sell, the pricing varies greatly depending on the item. They range from very affordable products to high-end items that sell for much more. Their affordable options include a sales tab as well as a discount tab for men, women, and leather products. Although there are not a lot of items available in the sales category, they website is very clear whether an item is still available or sold out which is convenient for customers looking for a discount. Along with the sales options on the website, Roots.com also offers a lot of promotions throughout the site but more importantly directly on their homepage. When customers first log onto the site they can find promotions to help discount their shopping carts.

The Bad

  • Average shipping/ handling deals and return policy

Leaving customers without a lot of information on how the company compares to others that are similar, does not rate Roots.com. The company is not based in the United States and although they make shopping internationally very simple for their customers, all information is still Canadian based and can cause some confusion for loyal customers seeking more information about them.

The shipping benefits at Roots.com are average at best. They offer shipping to all states in America as well as some territories. They also offer shipping to fifty different countries around the world. Roots.com gives free shipping for any orders exceeding one hundred dollars for orders shipping to the US. International orders have no offer for free shipping.

Returning purchased items at Roots.com is confusing for any customer. The company accepts items for return for the first thirty days after purchase. Customers are responsible for all return shipping costs and if an item is not accepted for return, for shipping back to the original buyer. Roots.com will allow exchanges but their policy is very unclear. Depending on where a shopper is located the return and exchange policies differ. Consumers can easily get confused on the right procedure for their location and if the return is not processed correctly, could result in large fees for an already unhappy customer.

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The Bottom Line

Any company that has been around as long as Root has and grows into a successful business, is going to have both great benefits for new and long standing customers along with some difficulties in keeping up with the high demand of staying relevant in today’s fast paced fashion world. Roots.com offers great benefits at both their retail store and their online company. Easy to use website for customers anywhere in the world is probably the best benefit they can offer and they provide it beautifully for their customers. Large selection of products for men and women, beautiful unique leather goods, and numerous online promotions for shopping their site are more benefits among many others.

Price

This varies depending on the product you are wanting to purchase. Their products vary from affordable to high-end luxury items. Overall, prices are average compared to other online clothing retail stores.

Experience

They have been in business for 42 years.

Promotions

There are multiple promotions offered throughout this companies site. The promotions offered are valuable to customers.

Shipping

They ship to locations inside the United States as well as some select territories. They do offer shipping to 50 other countries around the world. Free shipping is offered if an order exceeds $100.

Returns

Returns can be made within 30 days from the purchase date.

Men/Women

Products are available for both men and women.

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