Rhythm and Beat is a music-themed apparel company that sells tees and hoodies online. With bright colors, socially conscious slogans, and affordable prices, the company has a great position as a new player in the market.
Rhythm and Beat’s music-themed apparel is affordably priced, with many items under $20 each. This price point is very competitive in the market and will help demographics who are budget conscious to be more likely to purchase. In addition, many items have discounts or specials offered, keeping prices very accessible.
The company’s website features several positive customer reviews. Potential customers should find this encouraging, especially as the brand is new to the market and is already building a following.
The company’s music-themed attire is fun, fashion-forward, and attractive. For music lovers, the brand is on point and will be particularly engaging, with graphics that appeal to music players of all types. Many of the messages are positive, and appeal to socially conscious individuals as well.
The company does not have much of a digital footprint, so information is fairly difficult to locate. This is an oversight for the company, since customers can be wary of brands that have limited information to compare or digest.
Currently, Rhythm and Beat’s website is not very interactive, and although the company does have a Facebook profile, there are no recent posts. This is an area for the company to improve on, as the ecommerce options available through Instagram or Facebook can be very lucrative for product brands, especially apparel.
With few reviews available, it is difficult for customers to get a clear view of the realities of doing business with this company. Reviews help customers make decisions and a lack of reviews makes the decision process challenging to navigate.