Founded in 2009, the Reformation is an online fashion boutique created by Yael Aflalo. Aflalo wanted to create a better solution to sustainable fashion. His ultimate goal is to raise awareness around the world concerning the impact fashion has on the environment. As a company, they offer sustainable fashion choices that fulfil this vision. The Reformation is headquartered in downtown Los Angeles where they have their own factory to manufacture most of their products with sustainable sewing. They use sustainable fabrics and vintage garments to make beautiful products for their customers. Everything used is sustainable, even the hangers! The Reformation states that sustainability is their core value and its emphasis can be seen throughout all levels of their shopping experience.
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