Nasty Gal started as an online eBay store and has grown to one of the largest online retailers of women's clothing. This company was officially transitioned from eBay in 2009 by the founder, Sophie Amoruso. In 2012, INC magazine called Nasty Gal the largest growing retailer. Their net income was $24 million in 2011 and they have 200 employees as of this last year. In 2012, the company's three-year growth rate was an astronomical 11,200%.
A former ASOS vice president also defected to Nasty Gal. Sarah Wilkinson is now Nasty Gal's vice president of design.
There is a very specific customer targeted with Nasty Gal. Basically, the Nasty Gal customer is in her mid-twenties, and wants to look great and sexy without having to spend an arm and a leg.
- Variety of accessories
- Many brands and exclusive items
- Great sales
We liked Nasty Gal a lot. We liked the smaller, but hefty number of clothes that this online provider has. We also liked that there were different varieties of accessories that were available. We looked at their "tech" accessories and found a wide variety of phone cases, ear buds, and other affordable, stylistic tech goodies.
We found a wide variety of brands from Nasty Gal, but we also liked the fact that their exclusive "Designed by Us" category had several different products that were just as stylistic as name brands.
Another thing we liked was the number of sale items. We found great price ranges for this upscale clothes retailer. We found hat the Nasty Gal offered products that were affordable, yet comparable to Nordstrom's and other top retailers in style.
- Processing fee on returns
- Customer complaints
We really didn't like the fact that there was an extensive processing fee on return refunds. The $5.99 fee for credit card and Pay Pal refunds pretty much lets Nasty Gal keep your money. But don't forget, store credit is free. You just have to buy something else from Nasty Gal.
Another thing that concerned us was the growth of this company. Growth is a good thing, but occasionally, companies can get out of touch with their customers.
The Bottom Line
Nasty Gal is one of the fastest growing retailers in America. Their growth is unprecedented. We had a good customer experience when we called into ask about whether or not they had clothing rentals, and we liked the products on their website. We like the quality of exclusive Nasty Girl products with the brand name products. We found that some customers really liked their exclusive Nasty Girl branded products. This line of products was a little bit cheaper overall, but the quality was still quite god.