Nasty Gal started as an online eBay store and has grown to one of the largest online retailers of women's clothing. This company was officially transitioned from eBay in 2009 by the founder, Sophie Amoruso. In 2012, INC magazine called Nasty Gal the largest growing retailer. Their net income was $24 million in 2011 and they have 200 employees as of this last year. In 2012, the company's three-year growth rate was an astronomical 11,200%.
A former ASOS vice president also defected to Nasty Gal. Sarah Wilkinson is now Nasty Gal's vice president of design.
There is a very specific customer targeted with Nasty Gal. Basically, the Nasty Gal customer is in her mid-twenties, and wants to look great and sexy without having to spend an arm and a leg.