Macy’s is a very well known omnichannel retail store. Beginning in 1858 as a small, fancy dry goods store, the company has failed and restarted several times to ultimately become the successful business it is today. With over eight hundred and eighty five stores in forty-five states as well as several different countries, they have become a powerhouse in the retail business. They operate under the names Macy’s, Bloomingdale’s, Bloomingdale’s Outlet, and Bluemercury. They sell everything from clothing, to bed and bath items, as well as shoes, accessories, jewelry, and beauty products.
- Promotions and Sales
- Great Return Policy
- Large Variety of Merchandise
A company the size of Macy's has learned how to please their customers. They strive to be the best in the business and succeed in many ways.
- High number of promotions
- Great return policy
- Large variety of merchandise for different clientele
- Affordable pricing
The homepage for the Macy's department store website is filled with promotions. The page contains several options of promotions for all of the merchandise available. The site is decorated in coupons allowing customers to pick whatever promotions will fit their shopping needs best. Codes for ten to fifteen percent off are found throughout the website and can be used at checkout to a discount on the total purchase price of all items in a customers shopping cart.
The return policy at Macy's is one of the best for online and in-store clothing retail stores. They do not have a limit as to when items can be returned but instead state that their goal is to keep their customers happy with all purchases. Customers can either return items through the mail or in a store location. The website provides links to begin the mail-in return process at home and any in-store return must only have a receipt in order to get the full payment back. Their website provides customers with a lot of information on specific return policy and procedure questions and has links to many helpful sites that can aide in making the entire process as easy as it can be for shoppers.
Unlike many other clothing stores, Macy's does not limit their merchandise in any way. They provide clothing for women, men, teenagers, children, elderly, and infants. They do not limit their merchandise to only clothing; instead they have a large variety of products they sell. Macy's has everything a shopper could think of including home décor, furniture, clothing, shoes, accessories, beauty products and much more. Both the website and the store locations are filled with merchandise that can keep any customer browsing for hours.
The merchandise volume at Macy's is so high that it is difficult to get an accurate estimate on pricing of the products. As mentioned before they have a large variety of items for sale and each category ranges in price. However, most items are reasonably priced. If the prices are ever too high, customers can again once look towards the many promotions and sales that are present both online and in stores themselves.
- Shipping and Handling Fees
- Expensive Merchandise
With a store the size of Macy's, not every policy and procedure can be a winner. The company does have some items of concern as far as pleasing customers goes.
- Not exceptional shipping fees
- Some high priced merchandise
The shipping and handling policy at Macy's, while it is not a terrible policy, is not the best compared to other stores in its same field. Macy's offers free shipping on orders ninety-nine dollars and up and its fees for shipping before that limit are higher than other stores with standard shipping. Prices for this category start at ten dollars per package. Both the shipping policy and the return procedure are outlined on the website and have many different links to different questions customers might have. If a customer does not see their specific scenario outlined in one of the links, the customer service department is readily available to help answer any questions shoppers might have.
Macy's volume of merchandise can be a bit overwhelming to any customers first visiting the website or someone who is looking for a specific item. They do their best to break everything down on the website in order to narrow down searches but with a product database that large it is impossible to keep anything simple. Even though the majority of the merchandise at the Macy's department store and website are very reasonably priced, there are some categories that are higher-end material. These of course are higher priced than the rest of the merchandise.