Lulus Fashion Lounge (Lulus for short) started out as a mother/daughter dream back in 1996. Since then, they have grown to become a leading online retailer in women's fashion that offers clothes, shoes, and accessories. Their story started back in the 1990s when jobs were hard to come by. The mother/daughter duo, Colleen Winter and Debra Cannon, wanted to start a café, but found a niche with clothing styles instead. Apparently, the mother/daughter dream is doing well. The business has received investment capital from HIG Growth Partners. This investment firm has a ton of capital and routinely invests $5 to $30 million in businesses. Lulus delivers stylish outfits and good customer service on a consistent basis.

The Good

  • Great Product Line
  • High-valued Products at Affordable Prices
  • Free Shipping on Orders Over $50

Lulus provides its customers with an enjoyable shopping experience from the following:

Great Product Line

LuLus, while limited in the number of brands and selections that they carry, are known for offering a high volume of each brand. When looking through the lulus boutique style selections, you will typically only see a few items that are sold out; this is substantially lower than many other online clothing companies. They also have a quality accessories line. You will find makeup, purses, handbags, and scarves. While the selection of makeup was somewhat limited, you can find a lot of stylish options that would fit the clothes available through their clothing options. The jewelry is also classy, pricey, and affordable. They also have a great search tool to peruse their women's clothing products. There are modeled pictures of many pieces of fashion attire to help assist shoppers in making the right purchase.

Lulus dresses are particularly well-known. Customers of the boutique online can even sort dresses by occasion or trend. Users can find prom, cocktail, party, formal, vacation, graduation, wedding, or bridesmaid dresses quickly and easily through Lulus boutique-style site.

High-valued Products at Affordable Prices

The prices throughout the company site are competitive with other women's fashion based on the higher-quality nature of their clothing items. While you will find lower costs for some items, the quality offered through their site allows you as the shopper to get valuable bang for your buck. The investment backup that Lulus has to accompany it is definitely worth mentioning as a positive. HIG Growth, who now backs Lulus financially, is a prestigious growth investment firm that has provided them with welcomed support.

Free Shipping on Orders Over $50

One area customers are able to save in costs is with shipping. If the total amount of your order is over $50, the company offers free shipping (as long as your location is inside the continental United States). This amount would not include any coupons you may have used during your shopping. Orders with ground shipping can take up to 5 days to be processed. Expedited orders are shipped the same or next business day (depending on what time of day you order). Ground shipping has a flat cost of $5.

The Bad

  • Women's Clothing Only
  • Not Low-end Clothing Costs
  • Limited Mobile App
  • Return Policy

The negative aspects of shopping with Lulus are:

Women's Clothing Only

Based on our ranking criteria, the more people who are able to shop at a particular store the better option the store is. Lulus only offers clothing for women, making their potential shoppers not be as many as some other large retailers. However, for women (particularly those Lulus is targeting as customers) this is not a negative and instead provides them with an almost exclusive brand they can be a part of. If you don't fall into this category, then the limits on the customer type will be seen as a negative.

Not Low-End Clothing Costs

As was described in the good section, Lulus offers quality clothing items. They do not offer a great deal of low-end, low-cost apparel items. This does not mean their prices are necessarily high, however, it does mean they are not the greatest destination for consistent bargain shopping on low-quality clothing.

Mobile App

As a successful online retailer, you'd expect an accompanying mobile app. Though one exists, it appears to only be available in Chinese. This is obviously problematic for English-speaking users.

Return Policy

Our Lulus reviews contain many customers who are unhappy with the customer service experience when it comes to returns. Lulus will only grant free return shipping if the order is postmarked within 10 days of the delivery date. Unfortunately, that falls on Lulus side to ensure that happens in a timely manner. If their service does not mark it in time, the customer will have to pay the extra fees.

The Bottom Line

Lulus exclusive styles are made its customers in mind. The company buys and designs sophisticated, chic and modern styles.  

We recommend Lulus for customers who are looking for trendy clothing options. We felt like Lulus price range was spot on for a trendy "mid-line" clothing provider. The classiest lulus dresses we found on their website were in the $200 range, whereas we also found classy dresses for about $50. This pricing option makes it easy to find a great fitting dress or other apparel at a great price. Lulus reviews have been mixed thus far.  

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User Reviews

Star Rating

3.7
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232 Reviews

Review Breakdown

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Kizzy
June 18th, 2019 Valencia, CA DETAILS
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Love Lulus! Always stylish with great prices

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Linette
June 18th, 2019 Makawao, HI DETAILS
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I love your return policy and quality dresses. Love love love the dresses. I live in hawaii, so free shipping is everything here.

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Krys
June 18th, 2019 'Ewa Beach, HI DETAILS
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I love the quality of the clothes that I purchased and fast shipping.

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Shannon
June 18th, 2019 Denver, CO DETAILS
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Amazing clothes. Great quality and classic.

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Missy
June 18th, 2019 Reading, PA DETAILS
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I adore their collection, everything I’ve ordered seems to be the right fit and good quality

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Yessica
June 18th, 2019 The Bronx, NY

I have nothing to complain honestly. I feel that everything gets handled so efficiently and professionally and if I had something bad to say, it’ll be how hard it gets sometimes to resist temptation and buy things from your website. Delivery is great, no problems with billing, emails come in at a good timely matter, I do not feel overwhelmed with advertising. Customer service is great, the clothing, shoes and jewelry I’ve bought are of great quality.

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Michelle
June 18th, 2019 Malden, MA DETAILS
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Lulu's is my go to spot for gorgeous dresses and jumpsuits! If I'm every unsatisfied, the return process is seamless and so I'm never afraid to give new outfits a try. I'll be coming back to Lulu's again and again!

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Kathy
June 18th, 2019 Ravenna, OH DETAILS
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I loved everything that I purchased Great buy and good quality

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Len
June 18th, 2019 Brookfield, OH

Overall Lulu’s has fashion clothes with affordable pricing.

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Rachael
June 18th, 2019 Chico, CA DETAILS
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The shipping was on time and without any delays. The item (shoes) I received are good quality and super cute. The prices are right! Love Lulu's variety of awesome clothing and accessories!

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Missy
June 18th, 2019 Saint Donatus, IA DETAILS
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Lulus always has the best styles, customer service, quick delivery and amazing product!!! Love all the items I’ve ever purchased from them, they fit perfect.

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Shelby
June 18th, 2019 Cleveland, OH DETAILS
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I love shopping at Lulus! It is so many different options and styles for good prices! Delivery is always fast and your quality control is great! The few times I have needed customer service, you guys have gone above and beyond!

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Angie
June 18th, 2019 DETAILS
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Great clothing, great customer service.

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Classy lady
June 18th, 2019 Milwaukee, WI

Great selections, friendly customer service, great sales but this company caters more to women who are small and well proportioned. When I find things that fit I love the complements so I was happy to know I could talk with a fit expert if unsure about a item before purchasing. I HATE FINAL SALES and that has been what I usually shop. They have been gracious even to let me return some of these items KUDOS !!!! for the Great Customer Service and treating me as a valued customer. I will continue to shop from this company.

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Keylin
June 18th, 2019 Hagerstown, MD DETAILS
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I always love shopping at lulus they always have really cute stuff and tend to have lots of good sales! The ordering process is always very simple!

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Hang T.
June 18th, 2019 El Monte, CA

I just love how easy it is to purchase items from this website. The price is fair and the discounts are great. You get what you pay for here and the quality of the items are spectacular. I think besides the quality, the other reason why I keep ordering from here is because of the sizing. The sizing, for me at least, are always consistent. I never have to guess what size I am and I appreciate that. The return process is easy and you get the items rather quickly. No complaints here, but I hope for more future warehouse sales.

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Patrice
June 18th, 2019 Irvine, CA DETAILS
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Amazing online shopping experience. First of all the quality of the items are that of a specialty dress shop for incredible prices. The ability to shop with the knowledge that if it doesn’t fit or isn’t what you expected that you can return it free of cost within a week or so makes buying from Lulus a no brainer. Not to mention how helpful and friendly customer service is if you ever need help. I’m a customer for life!

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Angela
June 18th, 2019 DETAILS
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Lulus delivery and presentation of the product is fantastic. On top of that the product itself is high quality and on trend with current styles.

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Stephanie Delano
June 18th, 2019 Spanaway, WA DETAILS
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I always have a great shopping experience with Lulu's. Checking out and payment is so easy. I always make informed purchases by reading the reviews on items that I'm interested in purchasing. The size guide is pretty accurate and I usually recieve the correct fitting clothing . Making returns are super easy, just initiate a return, print out label and send it back for free. Then you get to choose how you want your refund or exchange. The customer service department works so hard a providing satisfaction with each purchase. I've been a loyal Lulu's shopper since 2015 and they never disappoint.

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Tierra Reese
June 18th, 2019 St Louis, MO DETAILS
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Great product and service! I love the quality of the product that I get and the discount as a VIP member helps :)

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Ardelia Speed-Johnson
June 18th, 2019 Jacksonville, FL DETAILS
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Love every garment I've ever purchased!! This is my favorite online store!!! Grest quality clothes and service.

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Patricia
June 18th, 2019 Orlando, FL DETAILS
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Lulus has been my go to store for the past 3 years. I found it randomly and have loved ever since. The clothes have really great quality and the prices are affordable. There is so much to choose from. I love Lulus

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Samantha
June 18th, 2019 San Francisco, CA DETAILS
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Lulus has a great variety and quality of all types of clothing, accessories and footwear. Pricing is fair and reasonable. They have great customer service on top of that! Items are the majority of the time true to size.

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Liz
June 18th, 2019 Fayetteville, GA DETAILS
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Lulus website is easy to use. Views and pictures of clothing already purchased help me decide if I would like to buy certain items. Lulus makes the return process quick and easy. I will continue to shop.

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sarah
June 18th, 2019 Hailey, ID DETAILS
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Lulus probably has one of the best customer service programs. They respond within 24 hours if you email them. They take care of everything you need almost right away, and they are super friendly.

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NC Turner
June 18th, 2019 Drexel Hill, PA DETAILS
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I love the quality of Lulus’s clothes as well as the styles provided.

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Amber
June 18th, 2019 San Francisco, CA DETAILS
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Very easy process, great user interface and easy to navigate around. Prompt shipping. Also, a great plus is that it's free returns (as long as you return your stuff in time).

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Paula Banks
June 18th, 2019 Round Rock, TX DETAILS
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Love ordering from Lulus! I always get my order quickly and their clothing is of high quality!

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JJ
June 18th, 2019 Bossier City, LA DETAILS
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This is a great site with amazing, quality merchandise.

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Caroline
June 18th, 2019 Christiana, TN DETAILS
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I love this store for so many reasons! They have a variety of styles, so many different levels of sales, they list their models measurements and the size they’re wearing so you can best figure out your own size, and if that doesn’t work, free return shipping! The best experience and the best customer service!

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Cat
June 18th, 2019 Westlake Village, CA

Love lulus anytime I need an outfit for an event I go immediately to their website. Every order is shipped quickly I’ve been ordering here for years only had an issue once (it was a manufacturing issue) and Lulus promptly sent a replacement.

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Adele
June 18th, 2019 Encinitas, CA DETAILS
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Great efficient customer service Love my things Cannot wait to order again

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Janey
June 18th, 2019 New York, NY DETAILS
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I have been shopping with Lulus for over 3 years now and have always been happy with the customer service provided and with most of the products I’ve ordered. Lulus has the most up-to-date styles with high quality and an affordable price tag. The product descriptions are so useful in knowing whether something fits true to size, whether the color is true to the picture, etc., and the ‘live chat’ option has proven to be very helpful when I have any questions about products that the description doesn’t address. I have purchased some accessories that were lower quality than expected/damaged upon receipt and Lulus customer service/return process made the process of replacing or returning items so easy and convenient. I always always recommend Lulus!

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KC
June 18th, 2019 Canyon Country, CA DETAILS
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The products are of amazing quality, shipping is fast and easy (as well as returns), and the diversity and variety of each item (as well as offering them in multiple colors) is incredible. I love how the website gives not only the model measurements, but also lists actual consumers' reviews/pictures/measurements for a more accurate description and so I know what size what work best for me. Truly love EVERYTHING about this company and the price is just right.

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Song
June 18th, 2019 Clovis, CA DETAILS
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Lulu’s website is so very easy to get around and check out. Whenever there is a problem, the customer service has amazing people who can help you.

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Karla
June 18th, 2019 Chula Vista, CA DETAILS
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Love Lulus and love the vip program especially. However, the expiration date should be as long as it was with the regular discount code used to be of 30 days.

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Lesley Casillas
June 18th, 2019 South San Francisco, CA

I LOVE LULUS, THE QUALITY OF THE CLOTHES, THE CUSTOMER SERVICE. SHIPS SUPER FAST AND IS SO EASY TO SHOP

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Desiree
June 18th, 2019 Redding, CA DETAILS
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I love love love this company!!! The attention care convenience and peace of mind I receive from ordering here is priceless. I refer anyone and everyone I can to LULUS their products are top-quality, the customer service is top notch you can’t beat it, the reviews on this site are beyond helpful! I can purchase an item and know with piece of mind 99 Percent of the time the exact quality condition and size that my products are going to be. In addition LULUS has free shipping, fast delivery, VIP perks rewards ... many of them and often which my bank account thanks you for. You really can’t go wrong with this company even if something doesn’t work out there’s easy prepaid return shipping labels and your money is refunded back to you almost immediately.

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Kara Vatthauer
June 18th, 2019 Tucson, AZ DETAILS
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Lulu’s on-line process for shopping is very easy. They have options for putting items in a bag for later purchase, which is handy for gift giving or out of season budgeted purchases. Speaking of budgets, Lulus has great sales if you can wait for your item to go on sale. I have only bought a few dresses and a jumpsuit so far;I forgot I bought a pair of sneakers that are too big but I love the style so I wear them anyway. The dresses were all true to the reviews, so use the reviews. Lulus buyers post good and bad ones, read them but decide if the purchase is worth it for you. I have bought things that had a bad review and thought differently. Overall, I have loved Lulus and my experiences with them!!

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Sarah
June 18th, 2019 Toledo, OH DETAILS
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Clothing is great. The issue that I had was with shipping. My package was lost by USPS and wasn’t able to be recovered. That issue is out of the control of Lulus. I was more disappointed because I wasn’t given a full refund from Lulus for the item in which I never received.

Lulus Logo

Reply from Lulus

Jun 28, 2019

Hello Sarah, Thank you for sharing your review with us! We're so sorry to hear about your package being lost by USPS, and that the refund amount wasn't as expected. At Lulus, we pride ourselves on quality and service so we would like to find a resolution for this. We reached out to you privately through BestCompany's messaging system on June 18th asking for more information so that we can locate your order, but we haven't received a response. If you could please provide us with your order number and/or email address, we will gladly contact you and provide assistance! Hope we hear from you soon! XOXO

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Tiffany
June 18th, 2019 Walnut Cove, NC DETAILS
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Amazing service. Very fast response and went above and beyond to fix the issue.

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Muriel
June 18th, 2019 The Bronx, NY DETAILS
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I’ve been ordering from LULUS quite a bit recently when I learned about them on ENews! I love the clothing shoes bays single earrings everything! That’s my new Favorite go to store! Am going on vacation and purchased a few pieces. I also bought my dress shoes and sunglasses from Lulus to attend my daughters High School Graduation!

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Alicia
June 18th, 2019 DETAILS
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I love the ease of finding clothes; the reviews others leave with photos of how it fits and looks on the “average person.” Your customer service is a breeze to work with!

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Gaby
June 18th, 2019 San Antonio, TX DETAILS
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Absolutely love everything from Lulus! Everything is such good quality!

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Kat
June 18th, 2019 Santa Maria, CA DETAILS
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I shop at Lulus for all my event needs! They have everything from dresses to dress pants. Literally if I have a function coming up I shop at Lulus. They are fast and efficient.

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Robbyn
June 18th, 2019 Boston, MA DETAILS
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LuLus never fails! Every purchase I have made I have been satisfied with. The quality of the items and prices are very reasonable. The ease of shopping on-line is very user friendly!

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Megan K
June 18th, 2019 Saint Joseph, MO DETAILS
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BEST online shopping experience ever!! This is my go-to shop for everything now. I love the clothes I've gotten from Lulu's!!

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Ha Moose
June 18th, 2019 Austin, TX DETAILS
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The website is simple and easy to shop. I just need to pick my size and focus on what I want. The clothes are variety in styles. Quality is good for the price I pay. Size is not persistent. I always order xs but some of them are way bigger than others. Beside that I am happy with most of my purchases. Will continue to shop here.

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Anna Carlyle
June 18th, 2019 Andover, MN DETAILS
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I LOVE Lulu's I have purchased several items from them, and love absolutely everything! My daughter has quite the wardrobe, thanks to their adorable clothes

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Karlee
June 18th, 2019 West Palm Beach, FL DETAILS
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I love Lulus! They have the cutest clothing. It’s hard to stop adding things to my cart once I’ve stared. The only down fall is most things I end up ordering are delicate so they need to be hand washed and hung to dry.