LuLu’s Fashion Lounge (LuLu’s for short) started out as a mother/daughter dream back in 1996. Since then, they have grown to become a leading online retailer that offers clothes, shoes, and accessories.
Their story started back in the 1990s when jobs were hard to come by. The mother/daughter duo, Colleen Winter and Debra Cannon, wanted to start a café, but found a niche with clothing styles instead.
Apparently, the mother/daughter dream is doing well. The business has received investment capital from HIG Growth Partners. This investment firm has a ton of capital and routinely invests $5 to $30 million in businesses. LuLu’s delivers stylish outfits and good customer service on a consistent basis.
- Great product line
- High-valued products at affordable prices
- Free shipping on orders over $50
Lulu’s provides its customers with an enjoyable shopping experience from the following:
Great Product Line
LuLu’s, while limited in the number of brands and selections that they carry, are known for offering a high volume of each brand. When looking through their selections, you will typically only see a few items that were sold out; this is substantially lower than many other online clothing companies. They also have a quality accessories line. You will find makeup, purses, handbags, and scarves. While the selection of makeup was somewhat limited, you can find a lot of stylish options that would fit the clothes available through their clothing options. The jewelry is also classy, pricey, and affordable. They also have a really good search tool to peruse their women’s clothing products. There are modeled pictures of many pieces of fashion attire to help assist shoppers in making the right purchase.
High-valued Products at Affordable Prices
The prices throughout Lulu’s site are competitive based on the higher-quality nature of their clothing items. While you will find lower costs for some items, the quality offered through their site allows you as the shopper to get valuable bang for your buck. The investment backup that LuLu’s has to accompany it is definitely worth mentioning as a positive. HIG Growth, who now backs Lulu’s financially, is a prestigious growth investment firm that has provided them with welcomed support.
Free Shipping on Orders over $50
One area customers are able to save in costs is with shipping. If the total amount of your order is over $50, you will receive free shipping (as long as your location is inside the continental United States). This amount would not include any coupons you may have used during your shopping. Orders with ground shipping can take up to 5 days to be processed. Expedited orders are shipped the same or next business day (depending on what time of day you order). Ground shipping has a flat cost of $5.
- Women’s clothing only
- Not low-end clothing costs
The negative aspects of shopping with Lulu’s are:
Women’s Clothing Only
Based off our ranking criteria, the more people who are able to shop at a particular store the better option the store is. Lulu’s only offers clothing for women, making their potential shoppers not be as many as some other large retailers. However, for women (particularly those Lulu’s is targeting as customers) this is not a negative and instead provides them with an almost exclusive brand they can be a part of. If you don’t fall into this category, then the limits on the customer type will be seen as a negative.
Not Low-End Clothing Costs
As was described in the good section, Lulu’s offers quality clothing items. They do not offer a great deal of low-end, low-cost apparel items. This does not mean their prices are necessarily high, however, it does mean they are not the greatest destination for consistent bargain shopping on low-quality clothing.
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Clothing Price and Quality
We found that LuLu’s offers mid-line products. We looked at their Maxi Dresses and found a price range of $49 to $268.
They require you to subscribe to process an order off of their website. But you do not have to be a member to access their website and browse.
Customers can leave orders on their website, but many items only have one or two reviews.
Any order over $50 has free basic shipping. If you want expediting shipping, you have to pay $25 for overnight shipping, or $18 for next day shipping.
LuLu’s offers a “mid-grade” selection size. We noticed that they had about 200 Maxi Dresses to choose from. Other clothing companies, such as Nordstrom’s, had more.
We found that LuLu’s offers items on sale regularly. They have a “sale” tab on their main menu bar, of which items rotate in and out of, depending upon brand and season.
LuLu’s offers pretty good customer service. We had questions about their return policy and product selection. They have phone support and email support, and a live chat box, however, you have to go to their “Contact Us” option to find it.
LuLu’s is purely and online business.
Time in Business
LuLu’s has been in business since 1996.
Company Contact Information
195 Humboldt Ave Ste B, Chico, CA 95928
Email form on website.
Lulu’s offers free return shipping for items postmarked within 10 days of the delivery date. Items returned after 10 days that use its return shipping label will have $7 deducted from the refund.