H&M is a clothing retail company that is based out of Switzerland. They operate several stores in 53 different countries. H&M is the second largest clothing retail in the store and ranks slightly higher than GAP, a US based company. We found that H&M is upgrading their stores throughout the US. A recent store that opened up in Hawaii in March of 2014 has unique artwork from local Hawaiian artists, a commentary on the cultural life of Hawaii. H&M prides itself on making each regional or area store unique to the locale.

There are many good things about H&M in terms of its corporate DNA. They control all of their retail operations in Europe, making sure that the right number of products is produced. This results in a high availability of their items online at a reasonable price. We also found that on the H&M website that there were very few items that were sold out. There is nothing more frustrating for a customer when they see a special item on sale that is no longer available.

H&M also prides itself on charity. They have a partnership with UNICEF and have raised more than $5 million for that organization. This was one of the few charity-friendly online clothing retailers that we found while doing research for this review process.

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The Good

  • Low Prices
  • Valuable Promotions
  • H&M has Been in Business Over 16 Years

H&M has a loyal fan base for many reasons, some of which includes:

Low Prices

Finding items of clothing at an affordable price is one of if not the most important aspects of a particular store. H&M excels in this category while maintaining high standards of quality and trendiness. Prices vary between categories, but it's reasonable to see t-shirts and long-sleeve shirts available for a low $5 to $12. There is a large number of products listed on their website. The product search tool helps locate clothing type, brand, and what other customers have purchased. You can also see other items that are particularly a good fit from similar clothing items of your choosing. There are several unique designers featured as H&M products, including Versace. They frequently reach out to designers in the industry to make items that would be appropriate fits for their stores.

Valuable Promotions

As you shop online through the H&M catalog, you will be greeted warmly with multiple promotions designed to help you save money. For example, currently H&M has a promotion that allows shoppers to save 30% off their purchase. Another promotion gives you 20% off when you sign up for their newsletter. These and other promotions are time sensitive but thankfully are replaced with other, sometimes even better, promotions when time runs out.

H&M has Been in Business over 16 Years

The online clothing business can be a challenge to break into and develop a passionate and loyal customer base. H&M has been able to do this over the past 16 years they have been operating in the United States. Their processes for both in-store and online over the years should give potential shoppers an element of confidence as they become customers. Shopping for clothes online can be a messy business with returns and refunds, and their rating indicates adequate customer resolution practices being in place currently. H&M also provides clothing options for men, women, and kids. This allows their store to become more of a one-stop shop for families searching for clothes.

The Bad

  • Average Return Policy
  • H&M Does Not Offer Free Shipping

H&M falls short in two distinct areas:

Average Return Policy

While H&M has low prices and trendy products make them an enticing company to shop from, their return policy is average at best. Their return policy states 30 days being given from a purchase date to when a return will no longer be accepted. H&M does not accept items that have been worn or damaged. While there are stores who have policies much longer and shorter than this, their policy falls right in the middle of the road as far as valuable return policies are concerned. Another unfortunate feature is you can't return items purchased online in the physical store nor can you mail in store items in order to get a refund. This makes the return process frustrating for some customers.

H&M Does Not Offer Free Shipping

No free shipping option is included on their website. However, as you dig deeper into their policy it's relatively easy to see why it would be valuable to many shoppers nevertheless. Most orders are delivered within 3 to 5 business days (an additional 2 days should be given for rural addresses) and there is a flat shipping rate of $5.95 regardless of the size and weight of your package. If you have a heavy, possibly more expensive order, you won't be breaking the bank even without a free shipping option.

The Bottom Line

Overall, H&M is recommended to those searching for clothing items that are affordable and stylish. Their merchandise and costs are extremely competitive, their sale items were not frequently selling out, and customers can find deals on items and not worry about a "sold out" mark on that sale item they are wanting to purchase. However, the H&M return policy has less to be desired and they do not offer free shipping. Regardless, H&M is a solid online clothing store option that will help you look stylish and save money.

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User Reviews

Star Rating

3.7
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517 Reviews

Review Breakdown

5 star
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Ethan Crisp

July 3rd, 2019 Columbus, IN DETAILS arrow_drop_down
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H&M is my absolute favorite store. I have gotten clothing, shoes, accessories, and even my wedding suit here. They often have great sales going on as well.

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matthew

July 1st, 2019 Logan, UT

big store big selection. more girl clothing then men. overall its a nice store just never found anything I would like.

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Dana

July 1st, 2019 Temecula, CA DETAILS arrow_drop_down
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I have bought several items for my kids from H&M. The deals are good but the quality is sometimes is not always what I would hope. Still worth it as my kids are always happy with the purchases.

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Paige Baldwin

June 28th, 2019 Wellsville, UT DETAILS arrow_drop_down
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I absolutely love H&M. They always have great trendy options and their website is so easy to navigate. The only downfall is I don’t feel like you get the best quality of clothing.

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Braden Stanko

June 27th, 2019 Smithfield, UT

Very bit store! Lots of clothing for both men and women. Was disorganized and not neatly kept. But the clothing was great.

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Chloe Adams

June 26th, 2019 Morgan, UT DETAILS arrow_drop_down
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H&M has an amazing story online and in the store. Shipping is always punctual and if I need to make a return it has always been easy. Got to love that it’s so affordable!

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Lauren

June 25th, 2019 Hyrum, UT DETAILS arrow_drop_down
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Super cute clothes, I always love the stuff I buy there. Wish it was cheaper but I enjoy the high quality

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Jason

June 24th, 2019 Draper, UT DETAILS arrow_drop_down
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The men's selection of this clothing website is great and the clothes are affordable.

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Ben Crisp

June 24th, 2019 Temecula, CA DETAILS arrow_drop_down
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H&M is a great place to get the current styles for guys and girls. And the prices are amazing. The clothes are very good quality as well and I get a lot of my new clothes from them.

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Kaitlin Ashcroft

June 20th, 2019 Mesa, AZ DETAILS arrow_drop_down
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H&M has the cutest clothes at such a affordable price and the quality is good! Love everything I have gotten from them!

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Rachel Ellsworth

June 19th, 2019 Gilbert, AZ DETAILS arrow_drop_down
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I love H&M! They have low prices for the cutest stuff! I highly recommend shopping here.

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Lisa

June 18th, 2019 Queen Creek, AZ DETAILS arrow_drop_down
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Love this store. Love the clothes. Love the discount when I bring in old clothes. Just wish there was a store closer to my house.

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Jennifer

June 18th, 2019 Gilbert, AZ DETAILS arrow_drop_down
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I love H&M and always find what I’m looking for and then some. I bought a pair of $5 tennis shoes and they are so comfortable and have held up great. Better than the $30 I tried wearing all over London and they killed my feet.

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Whitney Stanko

June 17th, 2019 Smithfield, UT DETAILS arrow_drop_down
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I received some earring and they were adorable. However the material they were made out of wasn’t great. The coloring chipped easy and one even broke. I’ve also gotten clothing and it’s been great and held up well! Love the clothing sometimes jewelry isn’t the greatest.

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Sierra Beck

June 14th, 2019 Herriman, UT DETAILS arrow_drop_down
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I went to a H & M store in the mall and I found a shirt that I liked but it wasn't in my size. I looked online and found the piece I wanted on the h&m website and ordered it. It came to my house no problem and I love my shirt. It is super cute.

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Lilly

June 14th, 2019 Logan, UT DETAILS arrow_drop_down
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H&M has lots of cute fashionable items. However, the quality could be much better. I bought some shirts and they had holes in them the 3rd time I wore them. They need to get better materials.

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Haley Baldwin

June 13th, 2019 DETAILS arrow_drop_down
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Their website is very easy to use. They make it eye catching and model their products well. It’s easy to add items to your cart and it’s very quick and easy to checkout and pay.

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Maryn skinner

June 13th, 2019 Gilbert, AZ DETAILS arrow_drop_down
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H&M always has the cutest clothes. There prices are good and so is the quality of the clothing. I also love how they have a kind of children’s clothing!

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Christina

June 12th, 2019 Kaysville, UT DETAILS arrow_drop_down
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Occasionally shop here. They have a good line of trendy clothing. They cater to the younger crowd.

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Becca

June 12th, 2019 Tallahassee, FL DETAILS arrow_drop_down
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SO CHEAP, and they do free shipping specials now and then if you have an account and get the emails! I've gotten amazing throw pillow inserts made of real down for incredibly less expensive than even Amazon! The clothes aren't as great, but their Home online section is phenomenal.

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Tori

June 11th, 2019 Provo, UT DETAILS arrow_drop_down
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Love this store very good quality clothes at an affordable price even online this store is trustworthy

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Sherry Walbrecht

June 11th, 2019 Provo, UT DETAILS arrow_drop_down
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My husband loves this store but I think the men’s clothes are so much better than women’s. Women’s clothes are so much smaller than normal and still overpriced for how bad the quality is. Not my favorite place to shop.

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Jennifer Smith

June 11th, 2019 Salt Lake City, UT DETAILS arrow_drop_down
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H & M has cute clothes at an affordable price. Most of the clothes are trendy, but you can find professional clothing that is really cute. I enjoy shopping at H & M

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Dani

June 11th, 2019 Provo, UT DETAILS arrow_drop_down
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Very cheap quality. They have cute styles but if you’re looking for good quality clothes this is not a good option. Definitely a throwaway fashion type of store

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Benjamin Walbrecht

June 11th, 2019 Provo, UT DETAILS arrow_drop_down
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H&M has fashionable clothes that fit well for a very cheap price compared to other clothing stores. Sometimes the quality isn’t the best, but you can’t beat the price.

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Rebecca

June 10th, 2019 Provo, UT DETAILS arrow_drop_down
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A little unorganized of a website, but it makes it so much easier to find the best deals rather than looking all over a store. Love this place!

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Anne Sainsbury

June 10th, 2019 Payson, UT DETAILS arrow_drop_down
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I usually prefer H&M in store, but last week I went online and thought it was great! Cheap clothes that were delivered in a timely manner!

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susie

June 7th, 2019 Kaysville, UT

i live shopping online for h&m. they have the cutest cloths and i love it so much. and it’s not too expensive either a pretty affordable price. and i love shopping online it’s so much easier.

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Marissa

June 7th, 2019 Redwood Falls, MN DETAILS arrow_drop_down
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I like a lot of H&M, although I haven't shopped there in a long time. Some of their clothing is really tacky, and finding a shirt that feels like it won't fall apart in the washer can be tricky.

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Kathryn (Katy) Uhl

June 6th, 2019 Provo, UT DETAILS arrow_drop_down
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The website is a little confusing but I'm always so happy with the clothes and quality I get here!

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Julie

June 6th, 2019 Spanish Fork, UT DETAILS arrow_drop_down
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Great clothes for the money. I feel like they have trendy cute clothes for kids and adults.

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Tracy Hill

June 5th, 2019 Draper, UT DETAILS arrow_drop_down
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I love this company! They have so many options on their website, I could spend hours looking at everything. The quality of clothes can be iffy, but the prices are great. The deliver time is average

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Nicole LeBaron

June 5th, 2019 Provo, UT DETAILS arrow_drop_down
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H&M is great for quality clothes and cheap prices. I love shopping their clearance section because everything is marked down even more.

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Courtney Eames

June 5th, 2019 Kaysville, UT DETAILS arrow_drop_down
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I have always dreaded going into H&M because I feel like they only have clothes for one body shape! I have always been curvy and I don’t feel like they make clothes that are flattering on a curvy body! I avoid H&M but I know that many of my friends love it!

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Brooke Herbon

June 5th, 2019 Kaysville, UT DETAILS arrow_drop_down
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This is a great clothing website, easy to navigate and have discounted prices pretty frequently.

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Jaylene

June 3rd, 2019 Holcomb, NY DETAILS arrow_drop_down
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H&M is simply the best. Their wide variety of clothing ranges from babies to adults. There are lots of color, size, and style options, so it’s easy to shop for the whole family! You don’t often see ads for H&M, and that’s because everyone already knows that it’s the best! Shopping online is fun, but not the easiest. The website can be tricky to navigate, and there aren’t as many options online as there are in store. The company as a whole is very satisfactory though. Their products are good quality and worth the money!

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Humzah

June 3rd, 2019 DETAILS arrow_drop_down
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We went shopping and was dissapointed by the clothing range. The online store provided better options however. As such, I have to exclusively shop online despite the prices.

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Brittany Bray

June 3rd, 2019 Springville, UT DETAILS arrow_drop_down
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H&M is the best! Their selection for clothing is amazing. Their baby clothes are adorable. They are very affordable and stylish. Just what everyone needs!

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Beth Farmer

June 3rd, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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I love shopping at H&M.com. I shop for all of my kids because they have cute kid clothes for great prices. I do think H&M should offer free shipping. Free shipping should be the standard in today's world. They also make returns easy by letting you return at any H&M close by and they also send return labels for you to send back right from your home.

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Claudia Soto

May 31st, 2019 Park City, UT DETAILS arrow_drop_down
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H&M has many products to offer, it keeps up with current trends and does so for low costs. Unfortunately, their products are not of the best quality and oftentimes start to be threadbare or rip after a few uses/washes.

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Emily Walker

May 31st, 2019 Provo, UT DETAILS arrow_drop_down
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They have a very large selection which I loved. I liked all the different style options available as well.

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Samie Cummings

May 30th, 2019 Ephraim, UT DETAILS arrow_drop_down
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They have a very high verity of clothes, so you can just about find anything you need there. And for a very affordable price.

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Sarah

May 29th, 2019 Kaysville, UT DETAILS arrow_drop_down
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I like the clothing here for the most part but I just don’t like to shop there because it is so overwhelming. It’s usually messy and there is so much that I would rather not go in.

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Kimberly LeBaron

May 29th, 2019 Delta, UT DETAILS arrow_drop_down
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H&M has always been one of my favorite stores to shop at! Their clothing is cute, for a very reasonable price. Some of their items can be somewhat cheap quality though, so I would give them 4 starts. But the stores are always clean and the staff are always pleasant.

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Rylie Crandall

May 28th, 2019 Draper, UT DETAILS arrow_drop_down
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This company is accurate for the most part, but it is always hard to compare the quality of clothing online.

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Camilla Lundberg

May 24th, 2019 Mapleton, UT

I love shopping at h&m i can find super cute clothes for a very decent price and its so nice! i love how i can return stuff if im not super happy with my clothes i love that the employees will help you find what you need

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Alyssa skinner

May 24th, 2019 Gilbert, AZ DETAILS arrow_drop_down
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I have always loved H&M! They have the all the basics you need at good prices! They also give you 15% off if you bring in any used clothes and they donate them. Overall love this store!

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rcurtis

May 20th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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I love H&M! It's such a cute store and I love shopping there with my friends! They always have nice, stylish clothes and its also nice for my little siblings. The prices are reasonable and the clothes don't wear out too quick.

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Elisa Vakapuna

May 20th, 2019 Salt Lake City, UT DETAILS arrow_drop_down
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H&M is a great place to shop for all ages and genders! We love their kids section!

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Reese

May 17th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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I love shopping online at H&M better than going to their store. I am able to search quickly for what I need and it saves me so much time. They always have the latest styles and its fast to see what sizes they carry as well. If something doesn't fit they are great to let me take it back to the store for a refund.