H&M is a clothing retail company that is based out of Switzerland. They operate several stores in 53 different countries. H&M is the second largest clothing retail in the store and ranks slightly higher than GAP, a US based company. We found that H&M is upgrading their stores throughout the US. A recent store that opened up in Hawaii in March of 2014 has unique artwork from local Hawaiian artists, a commentary on the cultural life of Hawaii. H&M prides itself on making each regional or area store unique to the locale.

There are many good things about H&M in terms of its corporate DNA. They control all of their retail operations in Europe, making sure that the right number of products is produced. This results in a high availability of their items online at a reasonable price. We also found that on the H&M website that there were very few items that were sold out. There is nothing more frustrating for a customer when they see a special item on sale that is no longer available.

H&M also prides itself on charity. They have a partnership with UNICEF and have raised more than $5 million for that organization. This was one of the few charity-friendly online clothing retailers that we found while doing research for this review process.

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The Good

  • Low Prices
  • Valuable Promotions
  • H&M has Been in Business Over 16 Years

H&M has a loyal fan base for many reasons, some of which includes:

Low Prices

Finding items of clothing at an affordable price is one of if not the most important aspects of a particular store. H&M excels in this category while maintaining high standards of quality and trendiness. Prices vary between categories, but it's reasonable to see t-shirts and long-sleeve shirts available for a low $5 to $12. There is a large number of products listed on their website. The product search tool helps locate clothing type, brand, and what other customers have purchased. You can also see other items that are particularly a good fit from similar clothing items of your choosing. There are several unique designers featured as H&M products, including Versace. They frequently reach out to designers in the industry to make items that would be appropriate fits for their stores.

Valuable Promotions

As you shop online through the H&M catalog, you will be greeted warmly with multiple promotions designed to help you save money. For example, currently H&M has a promotion that allows shoppers to save 30% off their purchase. Another promotion gives you 20% off when you sign up for their newsletter. These and other promotions are time sensitive but thankfully are replaced with other, sometimes even better, promotions when time runs out.

H&M has Been in Business over 16 Years

The online clothing business can be a challenge to break into and develop a passionate and loyal customer base. H&M has been able to do this over the past 16 years they have been operating in the United States. Their processes for both in-store and online over the years should give potential shoppers an element of confidence as they become customers. Shopping for clothes online can be a messy business with returns and refunds, and their rating indicates adequate customer resolution practices being in place currently. H&M also provides clothing options for men, women, and kids. This allows their store to become more of a one-stop shop for families searching for clothes.

The Bad

  • Average Return Policy
  • H&M Does Not Offer Free Shipping

H&M falls short in two distinct areas:

Average Return Policy

While H&M has low prices and trendy products make them an enticing company to shop from, their return policy is average at best. Their return policy states 30 days being given from a purchase date to when a return will no longer be accepted. H&M does not accept items that have been worn or damaged. While there are stores who have policies much longer and shorter than this, their policy falls right in the middle of the road as far as valuable return policies are concerned. Another unfortunate feature is you can't return items purchased online in the physical store nor can you mail in store items in order to get a refund. This makes the return process frustrating for some customers.

H&M Does Not Offer Free Shipping

No free shipping option is included on their website. However, as you dig deeper into their policy it's relatively easy to see why it would be valuable to many shoppers nevertheless. Most orders are delivered within 3 to 5 business days (an additional 2 days should be given for rural addresses) and there is a flat shipping rate of $5.95 regardless of the size and weight of your package. If you have a heavy, possibly more expensive order, you won't be breaking the bank even without a free shipping option.

The Bottom Line

Overall, H&M is recommended to those searching for clothing items that are affordable and stylish. Their merchandise and costs are extremely competitive, their sale items were not frequently selling out, and customers can find deals on items and not worry about a "sold out" mark on that sale item they are wanting to purchase. However, the H&M return policy has less to be desired and they do not offer free shipping. Regardless, H&M is a solid online clothing store option that will help you look stylish and save money.

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User Reviews

Star Rating

3.3
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336 Reviews

Review Breakdown

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Michelle Hawker
April 24th, 2018 Las Vegas, NV DETAILS
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Love H&M online. They have a wide variety online and I can always find my size. There is usually some sort of online discount being offered. Of course, the clothes are not always the best fabric/quality, but price reflects that. It is easy to find a free shipping code for regular shipping. I love that I can return items purchased online to the store.

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Samantha Steele
April 23rd, 2018 DETAILS
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Awful!! 1st order didn't progress after 4 days so rang customer service. Told me it had got stuck in the system and would need to re-order, told me money wouldn't be claimed from card, even gave me a free next day delivery code for re-order. Re-ordered and arrived next day - all good I'm thinking until the original order then turns up 5 days later and they have charged me for it. When I rang customer service again they said 'oh take it to your nearest store' (22 miles away!) not our fault you paid by credit card so basically suck up paying the interest for two lots of £300 order! Actual words also: 'we're not going to give you a good will gesture as we didn't expect it to arrive to you' - well maybe just a 'sorry this has happened' would have been enough! Looks like all the other terrible reviews are correct. Will be returning everything due to horrid customer service.

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Lauren Gull
April 23rd, 2018 Provo, UT DETAILS
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They have awesome clothes for super cheap but sometimes they don’t last very long

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Natalie Dillon
April 19th, 2018 Provo, UT DETAILS
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The website for H&M is pretty well organized. It has a huge selection, and its prices are fair. The quality of the products is pretty poor, but considering the low prices it is not too bad. I will continue to shop there because I know I can usually find something for any type of occasion I am looking for. I have had a lot of clothing rip, but if I didn't pay very much for it in the first place, I don't mind as much.

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Anne Marie Milne
April 17th, 2018 Layton, UT DETAILS
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H&M is one of my favorite stores. I love to go to Farmington station and Shop there. They have everything you could ever imagine.. I love to shop for my little nephew who is a year old. Their cloths are amazing the qualitiy is awesome. Their customer services absolutely out of this world amazing.

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Michael
April 16th, 2018 Ogden, UT DETAILS
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A lot of selection. Clothes are priced cheaper

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Hayden Danger Barton
April 16th, 2018 Layton, UT DETAILS
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Feel like everyone shops here. Price are iffy

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Chase Huntzinger
April 16th, 2018 Provo, UT DETAILS
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Great for Chinos or sweatshirts... basically any material that feels a bit more durable. Any thinner material shirts, don't bother. They wrinkle too easy. A lot of the clothing just seems cheap quality. Good prices though. I do like the 15% discount for donating old clothes though.

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Amanda
April 16th, 2018 Sherwood, OR DETAILS
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Love H&M! Great selection of clothes! I especially love their underware and bras selections! Very affordable and durable on top of looking really nice!

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Brette
April 9th, 2018 Draper, UT DETAILS
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I have found that the prices here are very cheap but so is the quality of their clothing

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Sandra Cunliffe
April 9th, 2018 DETAILS
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Tried jeans on in store, but as I have long legs I had to order longer length on line (not stocked in stores). When the jeans arrived three pairs were no longer than those in store (should have been 2 inches longer), one pair was one inch longer but there were flaws in the denim. Returned items in store and asked about refund of P&P, assistant said - phone customer services. Phoned customer services and was told I could only have a refund of P&P if I had used the freepost returns service!!!!

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Landon Robison
April 9th, 2018 Layton, UT DETAILS
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My wife and I shop here a lot. They always have great deals, so we get a lot of clothes for a minimal price. I would especially recommend going around the holidays when they have awesome deals. Customer service is great as well.

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fanny
March 20th, 2018 DETAILS
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I ordered a few items online including a pair of sandals; I received the sandals a size bigger; number one issue which is absolutely ridiculous for a well known store is that you cannot exchange or return in store !!!! you have to go thru so much hassle to return it back online and you have to pay for shipping; the bigger issue is that the customer service is absolutely awful; they are rude and unhelpful; refused to give my money back even tho it was their mistake demanding that i should return it online to be able to get my money back; it was their mistake to send me the wrong size! I am to waste my time to return the item at a mail office?? are you kidding me; absolutely ridiculous. H&M lost me as a costumer; in store or online; I will never shop from them again and I shop a lot!!! big loss!!!!!

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Send Clues
March 16th, 2018 Denver, CO DETAILS
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H&M steals intellectual property from artists. When the artists complain H&M threatens them with criminal charges and expensive legal burdens. H&M is corrupt and unethical, DO NOT SUPPORT THIS IMMORAL COMPANY.

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M Ward
February 22nd, 2018 DETAILS
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Terrible customer service and complaints procedure is a waste of time. Staff are unhelpful, rude and tell lies to cover their bad behaviour. Will not shop with them again.

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A.L
February 6th, 2018 Chicago, IL DETAILS
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AVOID THIS MERCHANT AT ALL COST, ONCE YOU SUPPLY YOUR DEBIT OR CREDIT CARD INFORMATION, YOUR CARD HAS BEEN COMPROMISED. IF YOU CANNOT PAY CASH, WALK AWAY. TRUST ME THIS IS NOT A FAKE WARNING. SORRY FOR TYPING IN CAPS.

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Mel
January 25th, 2018 DETAILS
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Terrible customer service. Even if you have the Reciept and items with tags attached and bags which items are shipped in, you’ll still only get store credit and not the way you paid which the receipt shows.....

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DMAC
January 24th, 2018 Beverly Hills, CA DETAILS
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Very poor website and client service team, I entered the wrong discount code and they promised me that would adjust my purchase amount. I get my credit card statement and it was not done, so I contact them and now they say the code would not apply. They can keep the 8 bucks, they have lost me as a client.

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Shubham
January 11th, 2018 Jersey City, NJ

Yo guys this is the worst website I’m tell you guys don’t do online shopping from here I ordered sneakers on Jan 2 they still ain’t here guys. Never shopping again from this website!!!!! Bad service!!!!!!!!!

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Tara Beckert
December 19th, 2017 Saratoga Springs, UT DETAILS
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I love H&M clothing! They have a huge selection at incredibly affordable prices. Their website is easy to navigate. Clothes ship quickly and are easy to return if needed.

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Vaishali
December 19th, 2017 DETAILS
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The Very worst shop tht I have come across.......the staff doesn't value the customers.....very rude....go to that shop if u don't want to feel good, especially the one in VR MALL WHITEFIELD

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Suzanna Wootton
December 18th, 2017 Springville, UT DETAILS
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Really cute clothes for a great price (if you buy them on sale). Some of the clothing I have bought from there isn't the best quality, but it works.

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Patrick
December 14th, 2017 Orem, UT DETAILS
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I bought some suspenders here once. It is quality stuff and I still use them now. They are a solid pair of suspenders. It also has some other cool hipster stuff.

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Kaylee
December 13th, 2017 West Jordan, UT DETAILS
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The clothes are cheap and stores are crowed with too much product and are messy. If you want clothes that are going to last a long time this is not the place to buy them.

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Cassidy Gundersen
December 13th, 2017 Orem, UT DETAILS
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I’m not the greatest fan of H&M but I do think they have some of the cutest baby clothes out there. Their stuff is stylish and fairly inexpensive. I like that they have conscious clothing lines and they give you a discount for recycling clothes. Great job giving back and being environmentally aware.

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Kelsey
December 12th, 2017 Provo, UT DETAILS
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H&M offers stylish clothing at really affordable prices. They have great sales and are easy to work with online or in the store. Their sizing seems to differ from other clothing companies at times, but it's easy to figure out. They deliver their clothes in a timely manner and returns are easy.

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Hannah
December 12th, 2017 Provo, UT DETAILS
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I love H&M! There are so many different options to choose from and they have great prices!

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Carlee Toone
December 12th, 2017 Provo, UT DETAILS
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I like H&M, However, the stores always seem messy to me and the sizing can be beyond frustrating because it is not consistent. I never shop at H&M online for this reason.

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Holly Newswanger
December 11th, 2017 Lititz, PA DETAILS
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Worst experience I've ever had ordering clothing online. Website said it would ship within 3 days, after 5 days passed and I asked about it I was told their website was wrong and needed to be updated, was also not given a reason or explanation. Then, I am anxiously awaiting my package 3 weeks after ordering and they sent me the wrong damn thing. Now I have to waste time and money returning and exchanging. Terrible customer service. Seemed like my questions were an inconvenience to the person helping me at customer service.

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Hannah
December 11th, 2017 Pleasant Grove, UT DETAILS
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I love H&M. Their prices are affordable, and their styles are so cute (and sometimes a little weird, but it's fine). Some of my favorite tops are from H&M! The only con I've found is that their clothes usually fit a little tall & skinny.

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Lindsey
December 11th, 2017 American Fork, UT DETAILS
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I've shopped online with H&M before, but their clothing sizes have never really fit me well, especially pants. They have a great return policy though if you want to buy them, try them, and return them if you don't like them.

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William
December 8th, 2017 South Jordan, UT DETAILS
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Very cheap store, and you get what you pay for. If I need an outfit to destroy, I go here.

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Raquel
November 29th, 2017 Sandy, UT DETAILS
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Some of the clothes are poorly made. Always a long line and there never seems to be enough cashiers.

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Danielle
November 29th, 2017 Syracuse, UT DETAILS
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Cute clothes, very good price. Just wish they had more guy options.

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Jackie
November 27th, 2017 Pompano Beach, FL

I usually shop at H & M store. On 11/20/17 I visited the store in Sawgrass Mills Mall, Florida. There was a very loud noise where the clothing alarm was going off non-stop at the checkout.   We were all waiting helplessly and distressed on a long line during the holiday season.  I developed excruting migraine headache from the constand,  nagging, loud noise coming from the malfunctioning alarms. I asked the supervisor when they were going to fix the problem. He replied the noise was there to remind the cashiers to take off the clothing alarms. I will never go back to visit that store and I will tell all my friends and coworkers about the unpleasant experience I had.

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Alle
November 20th, 2017 South Jordan, UT DETAILS
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I love the clothes here but the sizes are much smaller than normal sizes, it is very frustrating, so I always have to go a size or two up but the clothes are always cute.

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Yan Wang
November 20th, 2017 Houston, TX

Horrible customer service. Never received the package.

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Luke Gibson
November 13th, 2017 Provo, UT DETAILS
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H&M is a great place to get fashionable clothing at pretty fantastic prices. One great thing about them is that their locations are often found outside major cities, making it easy to find good clothes if you live in such a place. It needs to be said though that some of their clothes are not great quality and that this doesn't always correspond with price: many of the men's cotton button-up shirts seem to disintegrate within just a few washes. However, if you are discerning, you can get a lot of fantastic long-lasting clothes for a great price (several jackets, shirts, and pants I have from there I still wear going on 7 years now. DON'T buy their shoes.

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John Smith
November 7th, 2017 Provo, UT DETAILS
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Inexpensive but fashionable clothing, not really made to last but it's affordable.

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Hayley Lambdin
November 7th, 2017 Orem, UT DETAILS
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H&M definitely has a plethora of clothing but the quality isn't the best and it's very hard to find everything you need. If you are looking for cheap, cute clothing though-this is your place!

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Brooke
November 6th, 2017 Salt Lake City, UT DETAILS
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Clothes are cheap and don’t last very long.

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Dale Zollinger
November 6th, 2017 Kaysville, UT DETAILS
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Huge selection. Can always find something for everyone. Reasonable prices.

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Jami Myers
November 6th, 2017 Victor, ID DETAILS
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Love the selection of girls clothes. Girl sizes are true to size.

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Derek Heiner
November 6th, 2017 Centerville, UT DETAILS
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I don't shop there a lot but when I do go it's really easy to find things that I like. The quality of clothes are pretty good. Also I wish the mens section was bigger, the women section is huge and the mens is tiny.

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Megan
November 6th, 2017 Coalville, UT DETAILS
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Cute clothes for cheap. Some of the stores are messy.

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Abbey Richards
November 6th, 2017 American Fork, UT DETAILS
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I get a lot of shirts from H&M. It is a really good place to get basic clothes. I have found that a lot of people where their clothes, so I don't feel like what I am getting is unique. I do shop there though because it is cheap and convenient.

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Stevie
November 3rd, 2017 American Fork, UT DETAILS
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Good quality for the price. Have purchased in store and online and have been happy with both. They lost one of my online orders and sent another one immediately.

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Nichole Davidson
November 3rd, 2017 Sandy, UT DETAILS
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Fun atmosphere with great prices. Comparable to Old Navy in price level but better executed and more trends and options. Easy to find whatever it is you want or have an idea of - their selection is wide and you always walk out happy. Quality isn't great, but I'd rather spend little money on trendy clothing/accessories that aren't going to stay in style.

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Alex Murphy
November 2nd, 2017 Reno, NV DETAILS
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I bought all of my wedding party suits from here. The suits were really cheap and have help up super well. They look great too. I don't think that other H&M products have great quality, but there suits were great!

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Katelyn Empey
October 30th, 2017 Logan, UT DETAILS
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I love the style and clothes they have to offer. The quality of those clothes isn't the best, but the quality matches the price.