H&M is a clothing retail company that is based out of Switzerland. They operate several stores in 53 different countries. H&M is the second largest clothing retail in the store and ranks slightly higher than GAP, a US based company. We found that H&M is upgrading their stores throughout the US. A recent store that opened up in Hawaii in March of 2014 has unique artwork from local Hawaiian artists, a commentary on the cultural life of Hawaii. H&M prides itself on making each regional or area store unique to the locale.

There are many good things about H&M in terms of its corporate DNA. They control all of their retail operations in Europe, making sure that the right number of products is produced. This results in a high availability of their items online at a reasonable price. We also found that on the H&M website that there were very few items that were sold out. There is nothing more frustrating for a customer when they see a special item on sale that is no longer available.

H&M also prides itself on charity. They have a partnership with UNICEF and have raised more than $5 million for that organization. This was one of the few charity-friendly online clothing retailers that we found while doing research for this review process.

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The Good

  • Low Prices
  • Valuable Promotions
  • H&M has Been in Business Over 16 Years

H&M has a loyal fan base for many reasons, some of which includes:

Low Prices

Finding items of clothing at an affordable price is one of if not the most important aspects of a particular store. H&M excels in this category while maintaining high standards of quality and trendiness. Prices vary between categories, but it's reasonable to see t-shirts and long-sleeve shirts available for a low $5 to $12. There is a large number of products listed on their website. The product search tool helps locate clothing type, brand, and what other customers have purchased. You can also see other items that are particularly a good fit from similar clothing items of your choosing. There are several unique designers featured as H&M products, including Versace. They frequently reach out to designers in the industry to make items that would be appropriate fits for their stores.

Valuable Promotions

As you shop online through the H&M catalog, you will be greeted warmly with multiple promotions designed to help you save money. For example, currently H&M has a promotion that allows shoppers to save 30% off their purchase. Another promotion gives you 20% off when you sign up for their newsletter. These and other promotions are time sensitive but thankfully are replaced with other, sometimes even better, promotions when time runs out.

H&M has Been in Business over 16 Years

The online clothing business can be a challenge to break into and develop a passionate and loyal customer base. H&M has been able to do this over the past 16 years they have been operating in the United States. Their processes for both in-store and online over the years should give potential shoppers an element of confidence as they become customers. Shopping for clothes online can be a messy business with returns and refunds, and their rating indicates adequate customer resolution practices being in place currently. H&M also provides clothing options for men, women, and kids. This allows their store to become more of a one-stop shop for families searching for clothes.

The Bad

  • Average Return Policy
  • H&M Does Not Offer Free Shipping

H&M falls short in two distinct areas:

Average Return Policy

While H&M has low prices and trendy products make them an enticing company to shop from, their return policy is average at best. Their return policy states 30 days being given from a purchase date to when a return will no longer be accepted. H&M does not accept items that have been worn or damaged. While there are stores who have policies much longer and shorter than this, their policy falls right in the middle of the road as far as valuable return policies are concerned. Another unfortunate feature is you can't return items purchased online in the physical store nor can you mail in store items in order to get a refund. This makes the return process frustrating for some customers.

H&M Does Not Offer Free Shipping

No free shipping option is included on their website. However, as you dig deeper into their policy it's relatively easy to see why it would be valuable to many shoppers nevertheless. Most orders are delivered within 3 to 5 business days (an additional 2 days should be given for rural addresses) and there is a flat shipping rate of $5.95 regardless of the size and weight of your package. If you have a heavy, possibly more expensive order, you won't be breaking the bank even without a free shipping option.

The Bottom Line

Overall, H&M is recommended to those searching for clothing items that are affordable and stylish. Their merchandise and costs are extremely competitive, their sale items were not frequently selling out, and customers can find deals on items and not worry about a "sold out" mark on that sale item they are wanting to purchase. However, the H&M return policy has less to be desired and they do not offer free shipping. Regardless, H&M is a solid online clothing store option that will help you look stylish and save money.

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User Reviews

Star Rating

3.7
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518 Reviews

Review Breakdown

5 star
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4 star
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3 star
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SkylarPickens

January 21st, 2020 Gulfport, MS

All though a tad bit pricey, they have great material! They have some really good jeans and the employees were all very nice.

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Christyan Bennett

January 19th, 2020 Ponchatoula, LA DETAILS arrow_drop_down
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H&M has some very nice clothing options but can be a little too pricey. Some fabric and materials are made cheap.

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Asia Bui

January 19th, 2020 Gulfport, MS DETAILS arrow_drop_down
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H&M is a variety of clothing options for everyone, my girls love their pants from H&M!

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Frank

January 17th, 2020 Sheboygan, WI

Good price for comfortable and quality clothes. Definitely buying again soon.

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Madelyn Bayhi

January 17th, 2020 Long Beach, MS

I really like h&m I’ve gotten a lot of clothing from there in 2019! They have great customer service

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Jin The Eomma

January 16th, 2020 Madison, MS DETAILS arrow_drop_down
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This is absolutely one of my one recommendation for popular clothes styles. There consumer services is absolutely amazing.

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Allison Campbell

January 16th, 2020 Jackson, MS DETAILS arrow_drop_down
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Amazing high quality daily and some professional clothing. The jacket I got has lasted 3 years since I had got it and still looks brand new!!!

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Wendy Liu

January 15th, 2020 Bethesda, MD DETAILS arrow_drop_down
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The website is very appealing and artistic, it really draws the attention of its customers. The deals and prices of its items are also very good.

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Patricia Broadus

January 14th, 2020 Long Beach, MS DETAILS arrow_drop_down
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I have always had the best experience with h&m! They’re clothes are very affordable and fashionable. I would definitely recommend this shop to anyone trying to change their aesthetic.

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Laurie Massie

January 13th, 2020 Lakeland, FL DETAILS arrow_drop_down
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Great selection of clothing. My daughter loves to shop here. The only catch is it doesn’t usually last very long.

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Matthew Hall

January 13th, 2020 Moselle, MS DETAILS arrow_drop_down
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Wonderful staff, and clothing choices. Walked in the door and they knew what sizes to pick out for me!

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Dorrie2001

January 13th, 2020 , GA DETAILS arrow_drop_down
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My favorite clothing store ever! They always have the cutest clothes for affordable prices. Customer service is always good too.

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Johanna Hughey

January 13th, 2020 Long Beach, MS DETAILS arrow_drop_down
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Love their essentials line of basic clothing pieces that can be paired with things already in your closet for a new look. Great value!

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Yanesezah Fenelon

January 10th, 2020 Delray Beach, FL DETAILS arrow_drop_down
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I visit H&M when I am looking for a nice casual but not too dressy outfit. They have a nice selection of jeans and shoes.

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Stephanie Byrd

January 10th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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H&M is the perfect spot for an occasional or even last minute outfit. This is one clothing store that has high end products without the high end price. The quality of their fabrics are unmatched and long lasting. I highly recommend for others to shop there regularly.

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Guerothlyn Saint-Jean

January 10th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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The clothes and sales this store has is so affordable and comes in so many great styles.

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Maya Smith

January 9th, 2020 Jacksonville, FL DETAILS arrow_drop_down
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Designs can be very bland and expensive for no reason. Male T shirt quality is nice though.

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Haelyn Lahens

January 9th, 2020 Deerfield Beach, FL DETAILS arrow_drop_down
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I did not think that I would find something for me and I found everything. I found this really nice dress I could wear to work that was cute but professional. Then I saw an amazing sunglasses case. Both items were for a great price and great quality. Going into H&M in the mall is my favorite part of shopping.

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Joi Lewis

January 8th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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Every time I go to the mall, I HAVE to stop at H&M. They clothes are so cute and the prices are great.

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Kayla

January 7th, 2020 Miami, FL

if you are in need of basics H&M just might be the best place to shop. they have awesome varieties of clothing for all age & gender types

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Del

January 6th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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My absolute favorite store. Great quality clothes for a reasonable price. The donation program is amazing as well.

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Edeline

January 6th, 2020 Miami, FL DETAILS arrow_drop_down
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I never started shopping at H&M until recently and I could honestly say that it has been one of my best ideas. The deals are amazing especially as a college student. This is one of my favorite places to shop.

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Kiara Guerrier

January 5th, 2020 Lake Worth, FL DETAILS arrow_drop_down
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I used to go to this store often. They have nice clothing and nice styles. The only thing that I would say they need is bigger sizes.

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Keiontai Henry

January 4th, 2020 Bradenton, FL DETAILS arrow_drop_down
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I love H&M primarily for their cozier clothes such as hoodies and sweatpants, they also have a great variety of footwear and accessories to choose from.

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Claudina Moreau

January 4th, 2020 Fort Lauderdale, FL DETAILS arrow_drop_down
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They have good clothes and they are also good quality for the price. Depending on when you go, however you might or might not find something.

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Geneve Pierre

January 3rd, 2020 Fort Lauderdale, FL DETAILS arrow_drop_down
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REALLY LOVE THIS PLACE. VERY AFFORDABLE AND GOOD QUALITY CLOTHING. VERY STYLISH AND RESPECTABLE CLOTHING.

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Sarah Marfo

January 2nd, 2020 Tallahassee, FL DETAILS arrow_drop_down
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Amazing service! Cheap Clothes and Amazing deals! Customer service was very nice and understanding about a small request on my order.

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Adrianne murray

January 1st, 2020 Brigham City, UT DETAILS arrow_drop_down
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Super cute clothes and they came really fast. The prices are about average. My teenagers love clothes from here

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Destini Ferguson

December 30th, 2019 DETAILS arrow_drop_down
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I highly recommend to shop at H&M for basics. There clothes are also true to size with fast delivery. The quality of the clothes is also good. My clothes usually last more than a year.

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Shannon B

December 12th, 2019 Salt Lake City, UT DETAILS arrow_drop_down
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H&M has a great selection of quality clothing that is very affordable. Love coming here for inexpensive work and church clothing.

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Angie Burnett

December 12th, 2019 Orem, UT DETAILS arrow_drop_down
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I love H&M, so many cute clothes that don't cost a ton but are classy and trendy. Prices are very reasonable. I purchased a jacket last year and it has held up amazingly.

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Andrea C Moran-Melendez

December 9th, 2019 Jacksonville, FL DETAILS arrow_drop_down
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I absolutely love H&M. They have such a wide range of products and clothing options that really fit people of all different sizes and body tops which is a large reason why I shop at H&M. I do wish that they had some more affordable business pieces available.

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Roberson

December 8th, 2019 Salt Lake City, UT DETAILS arrow_drop_down
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H&M makes a variety of clothing however I tend to stick with t-shirts. They usually fit well but end up wearing out relatively quick.

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Kimmi

December 3rd, 2019 Riverton, UT DETAILS arrow_drop_down
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My kids love shopping here more then I do. They always find something they like while I enjoy the prices.

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Courtney carlson

December 2nd, 2019 South Jordan, UT DETAILS arrow_drop_down
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Love this store for my whole family. I was able to get affordable suits for my boys for my dads funeral. I love the selection and pricing they have.

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Diana Pacelli

November 30th, 2019 Philadelphia, PA DETAILS arrow_drop_down
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I bought a Men's coat on Black Friday and tried to exchange it the very next day just for size, I was told they do not honor the sale price not even for an exact coat just a different. Very disappointing not to honor the price for an exchange of the same exact item, I will not be shopping at that store again.

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Trent Frazer

November 29th, 2019 Riverton, UT DETAILS arrow_drop_down
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Sharp clothes. Not everything is my personal taste, but the classic basics found here are always winners. The prices are sometimes all over the place though. Sometimes I’m surprised by how well priced they are, and some things I’m not willing to pay the higher price for. Overall I am a fan.

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Connor

November 28th, 2019 Farmington, UT DETAILS arrow_drop_down
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Quick delivery for a great price on all your staple and favorite items. I do all my business casual shopping here and nobody could ever tell it's from H & M.

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Sanetta Rigby

November 27th, 2019 Riverton, UT DETAILS arrow_drop_down
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They have such cute clothes. I love shopping there! It's easy to find stuff you like and the prices are reasonable making this store one of my favorites.

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Cooper Thompson

November 27th, 2019 Pleasant Grove, UT

Love love H&M! so many different styles and clothing to chose from and everything is at an affordable price!

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Treyson Lewis

November 27th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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H&M have very good quality clothes for a decent price. I get all my shorts from them because they are so comfy.

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Roman Christiansen

November 26th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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I’ve been shopping at H&M my whole life and the quality of the clothes that I’ve got have been amazing. The employees were very helpful in helping me find everything.

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Michelle W

November 26th, 2019 Coraopolis, PA DETAILS arrow_drop_down
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I love H&M for business clothes and going out clothes. They are extremely afforadable, but sometimes I feel like the sizes run a bit on the small size.

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Brody Ballantyne

November 26th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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Love everything that i have gotten from here. I will alwaus continue to go there. i have bought a lot of cool shirts from there! great prices

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Nathan D.

November 26th, 2019 Warrendale, PA DETAILS arrow_drop_down
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H&M clothes are decent, they are a good place to shop if you are looking for trendy and inexpensive clothing however the quality does not last the test of time.

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dawson

November 26th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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Great clothes and they get all the new styles in every week. Such a solid clothing shop!

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Kreed Trane

November 26th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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This clothing store is awesome. Their sweat shorts are extremely comfortable and look good as well.

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Max Haynie

November 26th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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I love H&M because their clothes are always so cheap but still great quality. They always have what I'm looking for.

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Carson Ormond

November 26th, 2019 Lindon, UT DETAILS arrow_drop_down
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One of my favorite places to shop, always has good style and the best of the new stuff.

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Jon Robinson

November 25th, 2019 Riverton, UT DETAILS arrow_drop_down
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H&M has a variety of clothing options from very casual to business wear. They always have a clearance rack where you can get some good finds. The clothes may not be the best quality, but for the price it can’t be beat.