H&M is a clothing retail company that is based out of Switzerland. They operate several stores in 53 different countries. H&M is the second largest clothing retail in the store and ranks slightly higher than GAP, a US based company. We found that H&M is upgrading their stores throughout the US. A recent store that opened up in Hawaii in March of 2014 has unique artwork from local Hawaiian artists, a commentary on the cultural life of Hawaii. H&M prides itself on making each regional or area store unique to the locale.

There are many good things about H&M in terms of its corporate DNA. They control all of their retail operations in Europe, making sure that the right number of products is produced. This results in a high availability of their items online at a reasonable price. We also found that on the H&M website that there were very few items that were sold out. There is nothing more frustrating for a customer when they see a special item on sale that is no longer available.

H&M also prides itself on charity. They have a partnership with UNICEF and have raised more than $5 million for that organization. This was one of the few charity-friendly online clothing retailers that we found while doing research for this review process.

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The Good

  • Low Prices
  • Valuable Promotions
  • H&M has Been in Business Over 16 Years

H&M has a loyal fan base for many reasons, some of which includes:

Low Prices

Finding items of clothing at an affordable price is one of if not the most important aspects of a particular store. H&M excels in this category while maintaining high standards of quality and trendiness. Prices vary between categories, but it's reasonable to see t-shirts and long-sleeve shirts available for a low $5 to $12. There is a large number of products listed on their website. The product search tool helps locate clothing type, brand, and what other customers have purchased. You can also see other items that are particularly a good fit from similar clothing items of your choosing. There are several unique designers featured as H&M products, including Versace. They frequently reach out to designers in the industry to make items that would be appropriate fits for their stores.

Valuable Promotions

As you shop online through the H&M catalog, you will be greeted warmly with multiple promotions designed to help you save money. For example, currently H&M has a promotion that allows shoppers to save 30% off their purchase. Another promotion gives you 20% off when you sign up for their newsletter. These and other promotions are time sensitive but thankfully are replaced with other, sometimes even better, promotions when time runs out.

H&M has Been in Business over 16 Years

The online clothing business can be a challenge to break into and develop a passionate and loyal customer base. H&M has been able to do this over the past 16 years they have been operating in the United States. Their processes for both in-store and online over the years should give potential shoppers an element of confidence as they become customers. Shopping for clothes online can be a messy business with returns and refunds, and their rating indicates adequate customer resolution practices being in place currently. H&M also provides clothing options for men, women, and kids. This allows their store to become more of a one-stop shop for families searching for clothes.

The Bad

  • Average Return Policy
  • H&M Does Not Offer Free Shipping

H&M falls short in two distinct areas:

Average Return Policy

While H&M has low prices and trendy products make them an enticing company to shop from, their return policy is average at best. Their return policy states 30 days being given from a purchase date to when a return will no longer be accepted. H&M does not accept items that have been worn or damaged. While there are stores who have policies much longer and shorter than this, their policy falls right in the middle of the road as far as valuable return policies are concerned. Another unfortunate feature is you can't return items purchased online in the physical store nor can you mail in store items in order to get a refund. This makes the return process frustrating for some customers.

H&M Does Not Offer Free Shipping

No free shipping option is included on their website. However, as you dig deeper into their policy it's relatively easy to see why it would be valuable to many shoppers nevertheless. Most orders are delivered within 3 to 5 business days (an additional 2 days should be given for rural addresses) and there is a flat shipping rate of $5.95 regardless of the size and weight of your package. If you have a heavy, possibly more expensive order, you won't be breaking the bank even without a free shipping option.

The Bottom Line

Overall, H&M is recommended to those searching for clothing items that are affordable and stylish. Their merchandise and costs are extremely competitive, their sale items were not frequently selling out, and customers can find deals on items and not worry about a "sold out" mark on that sale item they are wanting to purchase. However, the H&M return policy has less to be desired and they do not offer free shipping. Regardless, H&M is a solid online clothing store option that will help you look stylish and save money.

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User Reviews

Star Rating

3.7
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517 Reviews

Review Breakdown

5 star
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Aimee Mortensen

February 19th, 2020 Las Vegas, NV DETAILS arrow_drop_down
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Not high quality clothes, but they carry cute styles and are affordable. I buy clothes for my kids because they’ll outgrow them and they don’t need the clothes to last forever.

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Hallieford

February 19th, 2020 Arlington, TX DETAILS arrow_drop_down
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Great clothes for my teenager. Clothes have a lower price point so she can always get a Big Bang for her buck.

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Amy Christian

February 18th, 2020 Sandy, UT DETAILS arrow_drop_down
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A little slow shipping in comparison to other online options, but great prices and quality

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Poundesk

February 18th, 2020 Saratoga Springs, UT DETAILS arrow_drop_down
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None of the girls in my family love the style's at H&M so we don't shop there too much.

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Kilee Wagner

February 18th, 2020 Eagle Mountain, UT DETAILS arrow_drop_down
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My little baby was super chubby and H& M had the cutest pants that fit his legs perfectly! So stylish, comfortable, and good value.

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Emiliano Galeano

February 18th, 2020 Elkridge, MD DETAILS arrow_drop_down
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My wife and I like to shop at H&M , she works at a former office setting, and they have good for the value clothing

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fernandopessoa

February 18th, 2020 Herriman, UT DETAILS arrow_drop_down
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I really enjoy shopping at H&M. They have unique styles and i have found their clothes to hold up well.

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Anika Cook

February 14th, 2020 Lehi, UT DETAILS arrow_drop_down
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It’s amazing. Cool clothes and amazing quality. Good clothes for any size. Love the store

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Kaitlyn McBride

February 14th, 2020 Midvale, UT DETAILS arrow_drop_down
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I’m not a fan of fast fashion, but if you’re needing something in a pinch this store comes in handy

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Claribel Galeano

February 13th, 2020 Upper Marlboro, MD DETAILS arrow_drop_down
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They have cute products at great prices my kids love it and I do too. It is for sure a go to store

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Lori Fletcher

February 13th, 2020 Saratoga Springs, UT DETAILS arrow_drop_down
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One of their locations wouldn't let me go back in the dressing room while my young daughter was trying on clothes. They made her come out to show me. I was very upset about that and there were no signs saying a parent couldn't go back in the dressing room. The manager was extremely rude.

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Danielle Parry

February 12th, 2020 Wylie, TX DETAILS arrow_drop_down
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tons of cutre options. not the best quyality

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Karlie Ady

February 12th, 2020 Sandy, UT DETAILS arrow_drop_down
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Sizes run a little wonky I feel but the quality and design is great! You can find awesome deals and they give a discount for donated clothes.

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Cole Colombo

February 12th, 2020 Managua, MN DETAILS arrow_drop_down
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I’ve purchased a few items for me from H&M and some items for my girlfriend. She liked them and so did I but one of my shirts ripped a few times after wearing it.

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Olivia Hakes

February 12th, 2020 American Fork, UT DETAILS arrow_drop_down
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H&M isn’t so much my style now than it use to be but it is still a great store for getting discounted business and chic attire!

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Hailey Moody

February 12th, 2020 , TX DETAILS arrow_drop_down
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Fairly priced clothing for a variety of different occasions. I have purchased a lot of my work clothes through this brand and they have a great selection. The quality of the clothing and materials could be better, but better than other brands at the same price points. Returns have been painless.

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Eddie Rios

February 12th, 2020 Ogden, UT DETAILS arrow_drop_down
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H&M simply has the best trends on clothing online. They have figured out how to stay current. For my money, their online website is intuitive, giving a great sense of personal style. Helping you stay young and fresh with the best brands!

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AmyConder22

February 11th, 2020 Eagle Mountain, UT DETAILS arrow_drop_down
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H&M has a great selection for clothes. The one thing it doesn’t have is a great range of sizes for bigger girls.

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Kinord C

February 11th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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H & M always has the newest styles for cheap compared to other name brands.

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Jami Lucas

February 10th, 2020 Eagle Mountain, UT DETAILS arrow_drop_down
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I always try to find time to sneak away and go shopping! I love the value and uniqueness that they offer.

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Ashley Wadiak

February 10th, 2020 Eagle Mountain, UT DETAILS arrow_drop_down
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Love h and m kids clothes. The quality isn’t the best but for the price you pay it’s decent !

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Isabel

February 10th, 2020 Managua, MN DETAILS arrow_drop_down
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H&M has really good clothing. They have great European styles which are fashionable.

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David T

February 10th, 2020 Draper, UT DETAILS arrow_drop_down
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Very easy to shop online at H&M. Although their clothes don't always fit the same so I have returned quite a few items to the store after getting my shipment.

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Mykahla Nelson

February 10th, 2020 Managua, MN DETAILS arrow_drop_down
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H&M makes it so easy to go shopping online. They have so many category’s and sup category's.

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Katie evans

February 7th, 2020 Long Beach, MS DETAILS arrow_drop_down
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I have ordered from H&M multiple times and it always turns out good.They have really nice,cute and affordable clothing and other Items.

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Lacey Horne

February 6th, 2020 Eagle Mountain, UT DETAILS arrow_drop_down
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I know you can get great deals here. But I watched a documentary on how badly the workers in other countries are treated, under paid, work in poor conditions and how they are basically disposable.

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Nicole Sohm

February 5th, 2020 Kissimmee, FL DETAILS arrow_drop_down
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I feel a little overwhelmed when I shop here. The last time I shopped at H and M I bought sweat pants and they started falling apart within a week of wearing them. Luckily they had good customer service, and let me return them.

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Jamie Neider

February 5th, 2020 Magna, UT DETAILS arrow_drop_down
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I buy from H&M all the time. I love their clothes and low price points. Good quality for value.

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Jarrett Ingram

February 4th, 2020 Elkridge, MD DETAILS arrow_drop_down
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Excellent deals on high-quality items. I love the frequent sales that the website offers.

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Christina Shumway

February 4th, 2020 Managua, MN DETAILS arrow_drop_down
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H&M is so cute! They have awesome clothing options and they are all affordable. They are modern and fashionable.

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Angelina Hamilton

February 4th, 2020 Gulfport, MS DETAILS arrow_drop_down
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Somethings are over priced. I just wish they would have more sales. My daughter loves their clothes but they never seem to have a discount until they are on clearance and then the sizes you need are not available. However, they do have all the right styles that are in and popular.

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Amanda

February 3rd, 2020 Montebello, CA DETAILS arrow_drop_down
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The online H&M site is easy to use and has few glitches. I’ve had great experiences shopping online and with their customer service regarding orders.

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Audrey Mitchell

February 3rd, 2020 Managua, MN DETAILS arrow_drop_down
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H&M is a great store if you are looking for the newest Women's fashion. The clothes are up to date in style and are well priced if you look at the clearance section with has great options.

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Clarissa Crawford

February 3rd, 2020 Managua, MN DETAILS arrow_drop_down
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H&M has great clothing! It is affordable and super cute. They are also super durable.

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Taylee Warner

February 3rd, 2020 Nampa, ID DETAILS arrow_drop_down
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H&M has great quality clothing. And it’s so affordable! I love their plain modern styles that they carry. I enjoy shopping here.

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Michelle Schow

February 3rd, 2020 Saratoga Springs, UT DETAILS arrow_drop_down
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H&M may have the best clearance selection of any clothing site. You can find a lot of great deals. The quality of clothing is reflected by the price (not necessarily the best quality, but the price makes up for it).

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JamieD

January 30th, 2020 Orange, CA DETAILS arrow_drop_down
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Great styles at a good value. Their cuts fit my slender kids. They’ve been very reliable

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Emily Galvan

January 30th, 2020 Lindon, UT DETAILS arrow_drop_down
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I am a huge fan of H&M. My only problem with it is when I want to buy anything that is still full price. Once it is on clearance though, it is my favorite store.

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Juliann Mecham

January 30th, 2020 Managua, MN DETAILS arrow_drop_down
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I seriously love HyM. I love how cheap it is and how fashion it is. I purchased a coat from H&M 4 years a go and I still wear it and its in great condition.

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Derek

January 29th, 2020 Tallahassee, FL

Me and my wife love this brand. Fast delivery and quality clothing.

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Bryndie

January 29th, 2020 Managua, MN DETAILS arrow_drop_down
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Quality of the clothing isn’t incredible, but you get what you pay for. They have a great assortment to choose from for a very reasonable price

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Erika Shumway

January 29th, 2020 Managua, MN DETAILS arrow_drop_down
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H&M has affordable, stylish clothes. Sometimes being a college student can be expensive, but H&M makes finding cute clothes something that I can afford. The quality is always really good.

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Britin McAffee

January 28th, 2020 Cedar City, UT DETAILS arrow_drop_down
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I have a hard time ever finding something I actually like and then I feel like the quality of the clothes isn’t very nice and seems to fall apart easy

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PessoaJ

January 28th, 2020 Salt Lake City, UT DETAILS arrow_drop_down
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I love H&M for buying my kids clothes. They have unique styles and selection. It is also super affordable!

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Cam McClellan

January 28th, 2020 Magna, UT DETAILS arrow_drop_down
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I don’t like how slender the H&M clothes are. I don’t feel like they fit very well unless you are super skinny.

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Tori smith

January 28th, 2020 Mesa, AZ DETAILS arrow_drop_down
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Lots of different styles and price ranges. Trendy clothes and you can get them for cheap!

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Reckholdt

January 28th, 2020 Draper, UT DETAILS arrow_drop_down
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They have great prices but sometimes I have a hard time finding what I am looking for. I can usually find super cute toddler items.

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Imani Monroe

January 27th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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High fashion clothing for sure, and great prices! I enjoy shopping at H&M, always great customer service!

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Arielle Lawson

January 27th, 2020 Jacksonville, FL DETAILS arrow_drop_down
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Good priced clothing. There is a wide range of clothing available as well. From swimwear to business wear I know I can count on H&M to find something for almost every occasion.

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SkylarPickens

January 22nd, 2020 Gulfport, MS

All though a tad bit pricey, they have great material! They have some really good jeans and the employees were all very nice.