H&M
H&M is a clothing retail company that is based out of Switzerland. They operate several stores in 53 different countries. H&M is the second largest clothing retail in the store and ranks slightly higher than GAP, a US based company. We found that H&M is upgrading their stores throughout the US. A recent store that opened up in Hawaii in March of 2014 has unique artwork from local Hawaiian artists, a commentary on the cultural life of Hawaii. H&M prides itself on making each regional or area store unique to the locale.
There are many good things about H&M in terms of its corporate DNA. They control all of their retail operations in Europe, making sure that the right number of products is produced. This results in a high availability of their items online at a reasonable price. We also found that on the H&M website that there were very few items that were sold out. There is nothing more frustrating for a customer when they see a special item on sale that is no longer available.
H&M also prides itself on charity. They have a partnership with UNICEF and have raised more than $5 million for that organization. This was one of the few charity-friendly online clothing retailers that we found while doing research for this review process.
Top Ranked Companies
The Good
- Low Prices
- Valuable Promotions
- H&M has Been in Business Over 16 Years
H&M has a loyal fan base for many reasons, some of which includes:
Low Prices
Finding items of clothing at an affordable price is one of if not the most important aspects of a particular store. H&M excels in this category while maintaining high standards of quality and trendiness. Prices vary between categories, but it's reasonable to see t-shirts and long-sleeve shirts available for a low $5 to $12. There is a large number of products listed on their website. The product search tool helps locate clothing type, brand, and what other customers have purchased. You can also see other items that are particularly a good fit from similar clothing items of your choosing. There are several unique designers featured as H&M products, including Versace. They frequently reach out to designers in the industry to make items that would be appropriate fits for their stores.
Valuable Promotions
As you shop online through the H&M catalog, you will be greeted warmly with multiple promotions designed to help you save money. For example, currently H&M has a promotion that allows shoppers to save 30% off their purchase. Another promotion gives you 20% off when you sign up for their newsletter. These and other promotions are time sensitive but thankfully are replaced with other, sometimes even better, promotions when time runs out.
H&M has Been in Business over 16 Years
The online clothing business can be a challenge to break into and develop a passionate and loyal customer base. H&M has been able to do this over the past 16 years they have been operating in the United States. Their processes for both in-store and online over the years should give potential shoppers an element of confidence as they become customers. Shopping for clothes online can be a messy business with returns and refunds, and their rating indicates adequate customer resolution practices being in place currently. H&M also provides clothing options for men, women, and kids. This allows their store to become more of a one-stop shop for families searching for clothes.
The Bad
- Average Return Policy
- H&M Does Not Offer Free Shipping
H&M falls short in two distinct areas:
Average Return Policy
While H&M has low prices and trendy products make them an enticing company to shop from, their return policy is average at best. Their return policy states 30 days being given from a purchase date to when a return will no longer be accepted. H&M does not accept items that have been worn or damaged. While there are stores who have policies much longer and shorter than this, their policy falls right in the middle of the road as far as valuable return policies are concerned. Another unfortunate feature is you can't return items purchased online in the physical store nor can you mail in store items in order to get a refund. This makes the return process frustrating for some customers.
H&M Does Not Offer Free Shipping
No free shipping option is included on their website. However, as you dig deeper into their policy it's relatively easy to see why it would be valuable to many shoppers nevertheless. Most orders are delivered within 3 to 5 business days (an additional 2 days should be given for rural addresses) and there is a flat shipping rate of $5.95 regardless of the size and weight of your package. If you have a heavy, possibly more expensive order, you won't be breaking the bank even without a free shipping option.
The Bottom Line
Overall, H&M is recommended to those searching for clothing items that are affordable and stylish. Their merchandise and costs are extremely competitive, their sale items were not frequently selling out, and customers can find deals on items and not worry about a "sold out" mark on that sale item they are wanting to purchase. However, the H&M return policy has less to be desired and they do not offer free shipping. Regardless, H&M is a solid online clothing store option that will help you look stylish and save money.
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User Reviews
Star Rating
336 Reviews
Review Breakdown
Sentiment Criteria
I love this company! They have so many options on their website, I could spend hours looking at everything. The quality of clothes can be iffy, but the prices are great. The deliver time is average
H&M is great for quality clothes and cheap prices. I love shopping their clearance section because everything is marked down even more.
I have always dreaded going into H&M because I feel like they only have clothes for one body shape! I have always been curvy and I don’t feel like they make clothes that are flattering on a curvy body! I avoid H&M but I know that many of my friends love it!
This is a great clothing website, easy to navigate and have discounted prices pretty frequently.
H&M is simply the best. Their wide variety of clothing ranges from babies to adults. There are lots of color, size, and style options, so it’s easy to shop for the whole family! You don’t often see ads for H&M, and that’s because everyone already knows that it’s the best! Shopping online is fun, but not the easiest. The website can be tricky to navigate, and there aren’t as many options online as there are in store. The company as a whole is very satisfactory though. Their products are good quality and worth the money!
We went shopping and was dissapointed by the clothing range. The online store provided better options however. As such, I have to exclusively shop online despite the prices.
H&M is the best! Their selection for clothing is amazing. Their baby clothes are adorable. They are very affordable and stylish. Just what everyone needs!
I love shopping at H&M.com. I shop for all of my kids because they have cute kid clothes for great prices. I do think H&M should offer free shipping. Free shipping should be the standard in today's world. They also make returns easy by letting you return at any H&M close by and they also send return labels for you to send back right from your home.
H&M has many products to offer, it keeps up with current trends and does so for low costs. Unfortunately, their products are not of the best quality and oftentimes start to be threadbare or rip after a few uses/washes.
They have a very large selection which I loved. I liked all the different style options available as well.
They have a very high verity of clothes, so you can just about find anything you need there. And for a very affordable price.
I like the clothing here for the most part but I just don’t like to shop there because it is so overwhelming. It’s usually messy and there is so much that I would rather not go in.
H&M has always been one of my favorite stores to shop at! Their clothing is cute, for a very reasonable price. Some of their items can be somewhat cheap quality though, so I would give them 4 starts. But the stores are always clean and the staff are always pleasant.
This company is accurate for the most part, but it is always hard to compare the quality of clothing online.
I love shopping at h&m i can find super cute clothes for a very decent price and its so nice! i love how i can return stuff if im not super happy with my clothes i love that the employees will help you find what you need
I have always loved H&M! They have the all the basics you need at good prices! They also give you 15% off if you bring in any used clothes and they donate them. Overall love this store!
I love H&M! It's such a cute store and I love shopping there with my friends! They always have nice, stylish clothes and its also nice for my little siblings. The prices are reasonable and the clothes don't wear out too quick.
H&M is a great place to shop for all ages and genders! We love their kids section!
I love shopping online at H&M better than going to their store. I am able to search quickly for what I need and it saves me so much time. They always have the latest styles and its fast to see what sizes they carry as well. If something doesn't fit they are great to let me take it back to the store for a refund.
Love this company and their clothing! They have sales all the time, so if you find something you like and don't want to pay full price for it you can wait a few weeks or a month and it will more than likely go on sale. I also like that they have a wide variety of clothing to choose from. Delivery of items can take a long time though.
Great styles for teenagers. My daughters always has me stop by the H&M stores when she is going shopping. I like the pricing too.
I love H&M. I think it's awesome! I think the website is great. I think they have great clothes!
I prefer to shop H&M online because I can always find what I'm looking for. If something doesn't fit I can return it to the store. There is a great variety in my size which is sometimes hard to find in the stores. The prices are fantastic and always in style.
Purchased a pair of trainers 11th April and tried returning them 2nd May as sole was coming away from the shoe. The staff in store were rude and unpleasant saying they couldn’t be returned as they had been worn and asked me to “move out of the way” so she could serve the queue which had formed. I took my complaint to the head office who stated they would not override the “decision” made by the staff member, who in my eyes had not been clearly informed of the law regarding faulty goods! So I am now left nearly £20 out of pocket with badly made shoes and no resolve. Purchase from this company with caution and at your own risk!!!
This is a great store if you are looking for fashionable styles for a low price. Most of the time the clothes only last for one season but its so affordable I feel like it is worth it. After Christmas is my favorite time to shop here because of the great sales they have.
I ordered from them , reluctantly as I read many very bad reviews. I tried anyway, and I was VERY pleasantly surprised. The quality of the clothing is great , I got exactly what I ordered each time , in a timely fashion.The only thing I can say my last order went to the wrong address, that was usps fault though.
Great clothes, great prices, and a chill group of employees. I love going into H&M because the environment is relaxed and always has something nice to offer.
I have shopped in H&M stores for many years, I like the products on the whole particularly the kids range. However, absolutely shocked and disgusted to be charged 5p for a paper bag today in a UK branch. A paper bag should be free, the charge should only apply to plastic bags. H&M is taking advantage of the law that was brought in for plastic bags to penalise its customers perhaps to increase its profits? Apparently, according to H&M on twitter, that any money they get from bags they will donate to UNICEF. Do I really believe the entire 5p goes to UNIICEF - NO I DON’T! If H&M wants to donate to UNICEF, very commendable but it should do it from its profits not by applying a surcharge to its loyal customers. Customers should be allowed to donate at their discretion and not dictated by a large multi-national. Another excellent example of rip off Britain, in this case by a multi-national H&M that is out of touch with its customers. Take note H&M - Debenhams and House of Fraser were also charging for paper bags, look what happened to them!! This particular loyal customer, will take her purchasing power elsewhere where the law is not manipulated to suite its shareholders.
I have shopped at H&M many times. Their prices were very low but I felt like most of their clothing was pretty cheaply made. I have been very pleased with their mens joggers. They are well made, comfortable and wash well and the cost was fair. Many colors to choose from as well.
Love this store! Could improve on organization of store and sales!
Like the clothes and prices are great. Zero customer service. Only cashiers and changing room arrendant.
Wonderful! Friendly people and very kind and helpful
Great designs but overpriced for the materials used to make the clothing
I liked their old style of clothes. What they offer now is not so good
Love the Concious sustainable clothing and I’m intended to keep purchasing it. But I hate getting tons of plastic with each and every order. Even a tiny baby T-shirt has its separate plastic bag! That actually makes this clothing not very sustainable. Why not just wrap the whole order in paper and put it in a box? So that you get only one box and one piece of paper for recycling. Some other stores do that.
i love H&M and would prefer to give it 5 stars but I can't. Why does it take them to deliver anything and everything i order online at least 10 business days to arrive to my house? Even during off season. I love the brand, clothes, style, i shop here besides the experience with online shopping/ordering. I mean sometimes i buy it with time in advance because there is an event and i find myself having to still buy something else because it NEVER arrives between 2-3 days. Please fix this and i'll give you 5 stars!
Great at helping me find what I am looking for. Really nice staff.
Unique options with generous sizes but they seem uncomfortable as they're alternative type at h&m on the market retail.
I like their variety and I also like their business ethics regarding sustainable fashion. I find that their stores can be a bit crowded (product-wise) which makes it difficult to see everything easily.
My experience with this company has been decent. The staff is nice, but they are overworked. Maybe they should get additional staff.
Great clothes for a great price fashionable as well. I can find anything and everything here.
Customer service, no one greeted me or asked if they could help me to locate any merchandise.
I like their style of clothing the quality is just not satisfactory but the price reflects the quality
bought clothing for my children. not a super big collection of youth clothes, but good enough. a little on the pricey side even though stuff was on sale.
Great Styles - Fabric choices could be better quality.
I love the style and the work clothes but nothing ever fits me right.
I like their clothing and I find great bargains that look great.
one of my favorite places to shop! they have soo many options i just wish they had there sales a little more often because it a bit expensive there
good deals but, the better the deal the lower the quality. I like the styles and vibe of this store and would recommend for people on a budget.
great clothes at a very affordable cost. Even have great deals online. found a lot of things on sales for the holidays