H&M
H&M is a clothing retail company that is based out of Switzerland. They operate several stores in 53 different countries. H&M is the second largest clothing retail in the store and ranks slightly higher than GAP, a US based company. We found that H&M is upgrading their stores throughout the US. A recent store that opened up in Hawaii in March of 2014 has unique artwork from local Hawaiian artists, a commentary on the cultural life of Hawaii. H&M prides itself on making each regional or area store unique to the locale.
There are many good things about H&M in terms of its corporate DNA. They control all of their retail operations in Europe, making sure that the right number of products is produced. This results in a high availability of their items online at a reasonable price. We also found that on the H&M website that there were very few items that were sold out. There is nothing more frustrating for a customer when they see a special item on sale that is no longer available.
H&M also prides itself on charity. They have a partnership with UNICEF and have raised more than $5 million for that organization. This was one of the few charity-friendly online clothing retailers that we found while doing research for this review process.
Top Ranked Companies
The Good
- Low Prices
- Valuable Promotions
- H&M has Been in Business Over 16 Years
H&M has a loyal fan base for many reasons, some of which includes:
Low Prices
Finding items of clothing at an affordable price is one of if not the most important aspects of a particular store. H&M excels in this category while maintaining high standards of quality and trendiness. Prices vary between categories, but it's reasonable to see t-shirts and long-sleeve shirts available for a low $5 to $12. There is a large number of products listed on their website. The product search tool helps locate clothing type, brand, and what other customers have purchased. You can also see other items that are particularly a good fit from similar clothing items of your choosing. There are several unique designers featured as H&M products, including Versace. They frequently reach out to designers in the industry to make items that would be appropriate fits for their stores.
Valuable Promotions
As you shop online through the H&M catalog, you will be greeted warmly with multiple promotions designed to help you save money. For example, currently H&M has a promotion that allows shoppers to save 30% off their purchase. Another promotion gives you 20% off when you sign up for their newsletter. These and other promotions are time sensitive but thankfully are replaced with other, sometimes even better, promotions when time runs out.
H&M has Been in Business over 16 Years
The online clothing business can be a challenge to break into and develop a passionate and loyal customer base. H&M has been able to do this over the past 16 years they have been operating in the United States. Their processes for both in-store and online over the years should give potential shoppers an element of confidence as they become customers. Shopping for clothes online can be a messy business with returns and refunds, and their rating indicates adequate customer resolution practices being in place currently. H&M also provides clothing options for men, women, and kids. This allows their store to become more of a one-stop shop for families searching for clothes.
The Bad
- Average Return Policy
- H&M Does Not Offer Free Shipping
H&M falls short in two distinct areas:
Average Return Policy
While H&M has low prices and trendy products make them an enticing company to shop from, their return policy is average at best. Their return policy states 30 days being given from a purchase date to when a return will no longer be accepted. H&M does not accept items that have been worn or damaged. While there are stores who have policies much longer and shorter than this, their policy falls right in the middle of the road as far as valuable return policies are concerned. Another unfortunate feature is you can't return items purchased online in the physical store nor can you mail in store items in order to get a refund. This makes the return process frustrating for some customers.
H&M Does Not Offer Free Shipping
No free shipping option is included on their website. However, as you dig deeper into their policy it's relatively easy to see why it would be valuable to many shoppers nevertheless. Most orders are delivered within 3 to 5 business days (an additional 2 days should be given for rural addresses) and there is a flat shipping rate of $5.95 regardless of the size and weight of your package. If you have a heavy, possibly more expensive order, you won't be breaking the bank even without a free shipping option.
The Bottom Line
Overall, H&M is recommended to those searching for clothing items that are affordable and stylish. Their merchandise and costs are extremely competitive, their sale items were not frequently selling out, and customers can find deals on items and not worry about a "sold out" mark on that sale item they are wanting to purchase. However, the H&M return policy has less to be desired and they do not offer free shipping. Regardless, H&M is a solid online clothing store option that will help you look stylish and save money.
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User Reviews
Star Rating
517 Reviews
Review Breakdown
Sentiment Criteria
Nicole Jones
I love H&M online shopping. Great products and prices; site is easy to navigate. I always have a wonderful experience!
Janessa Whatcott
Their clothing isn’t expensive but has good quality. I always buy my kids dress clothes from here.
Karen Torino
H&M has great quality clothing for great prices. I especially love the way most of their clothing feels, as they feel gentle and not rough or scratchy. Also, the loyalty program sends out decent coupons that always help you save. I recently got into H&M clothing but I will always walk into the store at the mall.
SamO
H&M has some nice stuff. Nice shirts and sweaters for sure! I enjoy going every now and then.
kaylee
They have really nice clothes, you just have to search a little to find the good stuff. They’re really inexpensive though, and I love that!
Randi Nelson
When looking for clothes for teenage girls, this I the store to shop at. The clothes are up to date in fashion.
Teagan hickman
H & m is the best.. so easy to order things online. And their shipping options are fast and easy
Maryann Renteria (Mckrae)
I love H&M for my toddler girls. Great clothes, even better prices! It’s cute and stylish and I always get compliments on what they have on.
Sandi Burkinshaw
Fun, trendy clothes for less. Not always the best quality, but a great option if you want to have the latest trend for a lot less.
janice pan
Not only our new favorite store but one of our favorite sites to jump on. The deals we find in the sale and clearance have been so great!
Anthea Aiono
Always my favorite place to spend money. I purchase most all my church and work clothes here and love how affordable everything is.
Amelia Burkinshaw
H&M's clothes are so cute and trendy they don't last as long as other clothes but they are cute and trendy
London Larson
there clothes are very cheap looking and feelings. although they can be cute it they are not a good material. but they are cheap which is very nice!
Mary Haring
Not my favorite store. The clothes don’t seem like they’re the best material and the sizes of most cute items are for little people.
Lydia Falatea
One of my go to stores for sure. Not at all expensive and the styles are always on point.
Katie Johnson
H&M is a great store! Good quality clothing, for cheap! Will never stop shopping there!!
stevey shumway
I love H&M. They are a great company. Their clothing is trendy and affordable. I never leave their store unsatisfied!
Holly Brown
easy to use website with sleek designs, perfect for a college student on a budget. very happy with the products and customer service!
B. Scott
My daughter and I love shopping at H & M. We know we can but the cutest and latest trends at extremely affordable prices.
Sarah Yi
This store has amazing and affordable office wear for someone who needs a quick fix for the office! I absolutely love their casual clothing as well and think their clothes are very well designed
Sebin Jeon
Fashionable clothes for affordable prices. Wide selection and good sales that help save money.
Madison Brown
I know that this is a pricey store but if you ever need to spend money this is the place to go. I love there quality, and their staff.
Valentino Chanel
Their only problem for me is that they don’t have my size! Their sizes run small. A large is more like a medium in other retail stores like old navy.
LoertscherL
Great value on clothing and styles for kids. Shop here a lot for my tweens and kids
Stephanie Love
We love H&M. It’s one of the stores I hit throughout the year, especially during back time school shopping. My girls all love their styles too. I haven’t had a bad experience in there yet. The customer service has always been great too. I will continue being a paying customer.
Kaysha Love
I love H&M, this company is always up to date on the most fashionable clothes on the market. They also have a huge variety of different types of clothing from business professional to casual. I also love how many locations H&M has.
Megan Johnston
When H&M has a sale - they have a SALE! They have some fun trendy clothes that are inexpensive and you can toss when the trend is over without feeling too bad about it.
mccandless24
While my older daughter loves H&M I have had a really hard time finding options for my younger daughter age 9. There is always very little inventory for her in the store closest to us so she usually leaves disappointed. I have found more options in a store further away from us but it still seems a lot less than what my teenager has available to her.
Makya Love
10/10 recommended!! they always have the cutest clothes and such good deals. i go there all the time and it never fails to surprise me!!
JD Dunklee
It’s a great value for the clothes that you get. Great style choices, and great prices.
Adria
Great clothes for my kids and lots of unique designs. My 10 year old loves their clothes
Cade Boudreaux
95% of my wardrobe is from H&M. H&M’s clothes are very comfortable and good looking and 10 out of 10 would recommend.
Benjamin LeBlanc
H&M is probably my most bought from manufacture of clothing cheap and very stylish would recommend.
Alexa Pitre
Sometimes it’s really quality sometimes it’s trash. It really just depends on the product.
Sierra Hudson
I always come here for any professional or business casual needs. Workers always keep their styles updated and the employees are always eager to help.
Grace
I love going to H&M! All the clothes are super cheep and super cute. And they also sell a bunch of other things that are needed. H$M is my all time place to go for clothes shopping
Cim Carver
I really want to like H&M...however, apparently they don’t make clothes for people of my size. 6’4” 230
Braylyn Linford
I love the clothing here. It is affordable and so so cute. I bought my favorite sweater here 2 years ago and it still looks like new.
Kayle Wilds
Quality clothing and shoes. Their customer service is excellent and very friendly.
Jefferson Germain
the only place i will shop for men's clothing. very inexpensive but fashionable. wouldn't go anywhere else.
Madison Brown
Their clothes are really good quality and are also cute! I love their staff, they are always friendly, helpful, nice, and welcoming. Sure their clothes might be a little pricey but if you can splurge some money then you should definitely go and shop there.
Mandi Smith
H&M is super cheap and a great environment, everyone of the employees are so helpful and kind. Today I went to find some jeans and the workers helped me find the right size and they asked if I needed any other assistance. This employee looked like she loved her job and she made my experience that much more enjoyable!
Silvia Lobendahn
Love shopping for my kids at H&M. The colors and styles are awesome and we can always find something to wear for any occasion all year long. The displays help drum up outfit ideas and we love shopping with H&M.
take7
Favorite for basics and every day clothes for the kids. We love their price too. There isn’t a store close enough to me to go more often but I love to see other peoples recommendations and hauls online and go look for those. Or just shop there for tried and trues- shirts pants sweaters for kids
Jessica
I love the variety of styles H&M offers. They have a something for everyone and have great prices.
Deryl
H&M has a wide variety of men’s clothing. They are good quality and I highly recommend it.
Kellen
I love H&M clothes. They are always really nice and stylish. I enjoy them so much and they have location everywhere now! Also if you have a problem they are always so helpful.
Rebecca
I really like H&M. They have really cute clothes and they are unique. They remind me of the clothes when I lived in Japan.
Kaitlyn Rios
H&M is an awesome and trendy clothing website offering tons of brands, styles and sizes. They make online shopping easy for school clothes, and they offer quick shipping.
Sage Loveland
H&M has a great selection! They have clothes for almost any person for a great price!