H&M is a clothing retail company that is based out of Switzerland. They operate several stores in 53 different countries. H&M is the second largest clothing retail in the store and ranks slightly higher than GAP, a US based company. We found that H&M is upgrading their stores throughout the US. A recent store that opened up in Hawaii in March of 2014 has unique artwork from local Hawaiian artists, a commentary on the cultural life of Hawaii. H&M prides itself on making each regional or area store unique to the locale.

There are many good things about H&M in terms of its corporate DNA. They control all of their retail operations in Europe, making sure that the right number of products is produced. This results in a high availability of their items online at a reasonable price. We also found that on the H&M website that there were very few items that were sold out. There is nothing more frustrating for a customer when they see a special item on sale that is no longer available.

H&M also prides itself on charity. They have a partnership with UNICEF and have raised more than $5 million for that organization. This was one of the few charity-friendly online clothing retailers that we found while doing research for this review process.

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The Good

  • Low Prices
  • Valuable Promotions
  • H&M has Been in Business Over 16 Years

H&M has a loyal fan base for many reasons, some of which includes:

Low Prices

Finding items of clothing at an affordable price is one of if not the most important aspects of a particular store. H&M excels in this category while maintaining high standards of quality and trendiness. Prices vary between categories, but it's reasonable to see t-shirts and long-sleeve shirts available for a low $5 to $12. There is a large number of products listed on their website. The product search tool helps locate clothing type, brand, and what other customers have purchased. You can also see other items that are particularly a good fit from similar clothing items of your choosing. There are several unique designers featured as H&M products, including Versace. They frequently reach out to designers in the industry to make items that would be appropriate fits for their stores.

Valuable Promotions

As you shop online through the H&M catalog, you will be greeted warmly with multiple promotions designed to help you save money. For example, currently H&M has a promotion that allows shoppers to save 30% off their purchase. Another promotion gives you 20% off when you sign up for their newsletter. These and other promotions are time sensitive but thankfully are replaced with other, sometimes even better, promotions when time runs out.

H&M has Been in Business over 16 Years

The online clothing business can be a challenge to break into and develop a passionate and loyal customer base. H&M has been able to do this over the past 16 years they have been operating in the United States. Their processes for both in-store and online over the years should give potential shoppers an element of confidence as they become customers. Shopping for clothes online can be a messy business with returns and refunds, and their rating indicates adequate customer resolution practices being in place currently. H&M also provides clothing options for men, women, and kids. This allows their store to become more of a one-stop shop for families searching for clothes.

The Bad

  • Average Return Policy
  • H&M Does Not Offer Free Shipping

H&M falls short in two distinct areas:

Average Return Policy

While H&M has low prices and trendy products make them an enticing company to shop from, their return policy is average at best. Their return policy states 30 days being given from a purchase date to when a return will no longer be accepted. H&M does not accept items that have been worn or damaged. While there are stores who have policies much longer and shorter than this, their policy falls right in the middle of the road as far as valuable return policies are concerned. Another unfortunate feature is you can't return items purchased online in the physical store nor can you mail in store items in order to get a refund. This makes the return process frustrating for some customers.

H&M Does Not Offer Free Shipping

No free shipping option is included on their website. However, as you dig deeper into their policy it's relatively easy to see why it would be valuable to many shoppers nevertheless. Most orders are delivered within 3 to 5 business days (an additional 2 days should be given for rural addresses) and there is a flat shipping rate of $5.95 regardless of the size and weight of your package. If you have a heavy, possibly more expensive order, you won't be breaking the bank even without a free shipping option.

The Bottom Line

Overall, H&M is recommended to those searching for clothing items that are affordable and stylish. Their merchandise and costs are extremely competitive, their sale items were not frequently selling out, and customers can find deals on items and not worry about a "sold out" mark on that sale item they are wanting to purchase. However, the H&M return policy has less to be desired and they do not offer free shipping. Regardless, H&M is a solid online clothing store option that will help you look stylish and save money.

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User Reviews

Star Rating

3.7
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519 Reviews

Review Breakdown

5 star
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Payton

July 30th, 2020 Burleson, TX DETAILS arrow_drop_down
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I struggle to find jeans that fit me and are comfortable and they have been a place I can go to find jeans that are both of those things plus affordable.

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Alexander Johnson

July 13th, 2020 Burbank, CA DETAILS arrow_drop_down
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I love h&m. Great last minute pieces to finish an outfit. A little misshapen though

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MattB

April 1st, 2020 Salt Lake City, UT DETAILS arrow_drop_down
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I enjoy shopping on H&M.com. They offer a great selection of men's clothing online and I am usually able to find it in my size.

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Mia miga7440

March 30th, 2020 Denver, CO DETAILS arrow_drop_down
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I love H&M! they have great clothes for great prices. Wether i've needed business or casual, its the place I always go to.

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zoe

March 23rd, 2020 Pleasant Grove, UT DETAILS arrow_drop_down
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i think allll of my clothes are from h&m. they have the cutest clothes and super trendy options. shopping online is easy.

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Mikayla Ralston

March 22nd, 2020 Gaithersburg, MD

Clothes are very in style. Sizes throw me off. I can never really trust them. Prices are good.

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Mirna Hanna

March 17th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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I get the best deals from H&M, I love their different styles and the experience of shopping there.

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Odao Ogbonmwan

March 15th, 2020 Mableton, GA DETAILS arrow_drop_down
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I love getting clothes from here but they overprice their jewelry and need to have more sales.

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Chaveli

March 10th, 2020 Lakeland, FL DETAILS arrow_drop_down
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Amazing clothes and reasonable prices. Their seasonal and staple items are great. also love being able to turn in my old clothing for recycling and getting coupons!

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Corey Smith

March 10th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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I love the affordability of their clothing. I sometimes go in and shop last minute and can still look good on a budget

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Keron Grey

March 10th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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Check the sales out, they're great sales. A lot of clothes are a little expensive when they come out, but its worth the price.

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Brandy

March 10th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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Personally I've only purchased like two dress clothing from here but they were honestly pretty nice. Just a little expensive but still overall great quality.

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Jasmin Ortega

March 9th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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I have always loved shopping at H&M and think it is a great store for basic and last minute shopping for clothes. It is a bit pricey especially if something is in style, but worth it. The jeans quality can be better.

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Tyler Jenkins

March 9th, 2020 Jackson, MS DETAILS arrow_drop_down
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H&M has a lot of high-quality products that are super affordable. I go there every year to get my girlfriend gifts. She loves their crop-tops, so I go in the summer a lot.

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Morgan Elijah

March 9th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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H&M's products are great for they inexpensive price. I just wish they would not continue to degrade the black community. They seem to preach diversity but slander a particular set of people.

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Ellie

March 9th, 2020 Cheyenne, WY DETAILS arrow_drop_down
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Clothes are very cute and trendy for a fraction of the price as other stores! They have so many options and variety for everyone to find something.

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Pekeiydra Williams

March 9th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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H&M is always clean and organize which I can appreciate because when I go shopping I hate having to dig through clothes. So having the store neat makes shopping so much faster and smoother. The employees are always on the floor ready to assist when needed.

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Rocio Diaz

March 8th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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The online shopping experience is not great. The sizing is usually off from what it really fits as.

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Nora Holland

March 8th, 2020 Long Beach, MS DETAILS arrow_drop_down
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I like to dress very hipster and I always find the best outfits here. Their sales are always the best.

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keiontai henry

March 8th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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Great business casual outfits but also everyday wear as well. Also a great selection of footwear and accessories.

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Erin Glendening

March 7th, 2020 Livingston, LA DETAILS arrow_drop_down
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I love H&M’s clothing styles I like how comfortable the closing is. The website says that it’s easy to find what you need.

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OwenE.

March 7th, 2020 Norcross, GA DETAILS arrow_drop_down
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Super durable clothes for a reasonable price. I love their pants for a nice Sunday outfit.

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Alyssa Hansel

March 7th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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I live H&M. They also have the cutest in-season outfits at amazing prices! They also have great selection of cost-friendly accessories!

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Myken

March 7th, 2020 American Fork, UT DETAILS arrow_drop_down
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H&M sells stylish and versatile clothing at great prices. I do not love how much the items shrink in the wash. I need to line dry everything I buy there but it’s worth it

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Cole Bailey

March 7th, 2020 Houston, TX DETAILS arrow_drop_down
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Pretty hit or miss but still pretty fly. I like their socks. They’re really high quality.

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Jakob barre

March 7th, 2020 Long Beach, MS DETAILS arrow_drop_down
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Cute clothes at really affordable prices. High quality jewelry too. Also the stock is always up to date with fashion trends

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DeeDee G.

March 7th, 2020 Laplace, LA DETAILS arrow_drop_down
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Alright clothes for an alright price. Clothing felt cheap but its lasting.

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Preston Vaughan

March 7th, 2020 Mount Olive, MS DETAILS arrow_drop_down
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I love shopping here when I need to update my style. They have a great selection of new clothing lines.

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Ashley Roberts

March 7th, 2020 Dallas, TX DETAILS arrow_drop_down
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I love the styles and the fabrics. Always in season and high quality pieces. Love this store

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Logan Hudson

March 7th, 2020 Norcross, GA DETAILS arrow_drop_down
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H&M has a very unique style of clothing that I like. The quality matches the price and the employees make the experience even better.

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Trey Farner

March 7th, 2020 Gulfport, MS DETAILS arrow_drop_down
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There was an H&M they moved near to where I live and it has been amazing. The prices are amazing for what I’m buying and they always make sure I’m looking cool for school!

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Carlie Davis

March 6th, 2020 Orem, UT DETAILS arrow_drop_down
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We just purchased a majority of our family's wardrobe for family pictures and everything turned out so cute! I love the design attention to detail that H&M provides!

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cb

March 6th, 2020 Thibodaux, LA DETAILS arrow_drop_down
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very friendly service! rewards program leaves you wanting to coming back and gives you rewards for spending your money! my favorite item here is the shorts and they are beyond comfortable for less than $30.

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Daisy Ramos

March 5th, 2020 , FL DETAILS arrow_drop_down
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I love H&M’s business professional section of clothing. As a college student, this is my go-to place for affordable business fashion!

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J Connelly

March 5th, 2020 Saratoga Springs, UT DETAILS arrow_drop_down
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I find clothing here and there at H&M but it is a hit or miss. Sometimes super cute stuff and other times nothing.

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Elizabeth Klemm

March 5th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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H&M has such cute clothes for a great price. I always find myself leaving satisfied when I shop there, both in terms or finding what I need and price.

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perscilla

March 5th, 2020 Tallahassee, FL

H&M is one of my favorite stores to shop at. The prices are also affordable and the clothes are comfortable

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Natalia Correa MDTribe

March 5th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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I love H&Ms products. They have amazing prices as well. They always have trendy things that are in season. I can always rely on them.

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Jacqueline Andrews

March 5th, 2020 Tampa, FL DETAILS arrow_drop_down
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Pretty easy to filter and show complete outfits and suggested pieces which is super helpful. I also appreciate the lower spending amount needed to get free shipping

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Lizabeth Augustine

March 4th, 2020 Holmdel, NJ DETAILS arrow_drop_down
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My daughter loves H&M. Purchased many gift cards there always can find something that works. Stores are sometimes disorganized but overall good.

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Eny Donnelly

March 4th, 2020 Port Saint Lucie, FL

One of my favorite store to shop, I love the clothes And the best are the prices, very affordable

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Eric Gagnard

March 4th, 2020 Dallas, TX DETAILS arrow_drop_down
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bought some shirts from their clearance rack and they were in great condition, fashion and durability! I was able to get over 10 shirts and not spend over $100. very affordable for high end fashion looking clothing.

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Jackson Barousse

March 4th, 2020 Thibodaux, LA DETAILS arrow_drop_down
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H&M always has great deals on their website and the cheapest clothes end up being the best looking most of the time. The quality is just about as good as some of the high end fashion stores for half the price as well as their rewards program being a major bonus.

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Mhorne182

March 4th, 2020 Eagle Mountain, UT DETAILS arrow_drop_down
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HM clothes are cheap and seem to be low quality. Also seem to exploit cheap labor in other countries. Won’t shop here

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Annie Chow

March 4th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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I am never disappointed with this store; in person or online. Super organized and great selections.

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R

March 4th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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I feel so hip in this store. They always have the latest trends. If only older populations can shop there.

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Janie Dennis

March 4th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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H&M is so cheap for us girls! I love their outfits so much! You have to have alot of time on your hands to find the right outfits.

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Jalan Mccloud

March 3rd, 2020 Tallahassee, FL DETAILS arrow_drop_down
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Very affordable and fashionable clothing here. Always my first stop when wanting to update my wardrobe.

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Jake Mecham

March 3rd, 2020 Ogden, UT DETAILS arrow_drop_down
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Wear it once and then if you decide to wash it, you will never wear it again. Your black shirt will somehow have bleach on it and it will go from an XL to an XS

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hmarashi

March 3rd, 2020 Newark, NJ DETAILS arrow_drop_down
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Ever since middle school i’ve been shopping at H&M for some of my clothing. The selection always has something i’m interested in and prices are not bad.