H&M is a clothing retail company that is based out of Switzerland. They operate several stores in 53 different countries. H&M is the second largest clothing retail in the store and ranks slightly higher than GAP, a US based company. We found that H&M is upgrading their stores throughout the US. A recent store that opened up in Hawaii in March of 2014 has unique artwork from local Hawaiian artists, a commentary on the cultural life of Hawaii. H&M prides itself on making each regional or area store unique to the locale.
There are many good things about H&M in terms of its corporate DNA. They control all of their retail operations in Europe, making sure that the right number of products is produced. This results in a high availability of their items online at a reasonable price. We also found that on the H&M website that there were very few items that were sold out. There is nothing more frustrating for a customer when they see a special item on sale that is no longer available.
H&M also prides itself on charity. They have a partnership with UNICEF and have raised more than $5 million for that organization. This was one of the few charity-friendly online clothing retailers that we found while doing research for this review process.
H&M has a loyal fan base for many reasons, some of which includes:
Finding items of clothing at an affordable price is one of if not the most important aspects of a particular store. H&M excels in this category while maintaining high standards of quality and trendiness. Prices vary between categories, but it's reasonable to see t-shirts and long-sleeve shirts available for a low $5 to $12. There is a large number of products listed on their website. The product search tool helps locate clothing type, brand, and what other customers have purchased. You can also see other items that are particularly a good fit from similar clothing items of your choosing. There are several unique designers featured as H&M products, including Versace. They frequently reach out to designers in the industry to make items that would be appropriate fits for their stores.
As you shop online through the H&M catalog, you will be greeted warmly with multiple promotions designed to help you save money. For example, currently H&M has a promotion that allows shoppers to save 30% off their purchase. Another promotion gives you 20% off when you sign up for their newsletter. These and other promotions are time sensitive but thankfully are replaced with other, sometimes even better, promotions when time runs out.
The online clothing business can be a challenge to break into and develop a passionate and loyal customer base. H&M has been able to do this over the past 16 years they have been operating in the United States. Their processes for both in-store and online over the years should give potential shoppers an element of confidence as they become customers. Shopping for clothes online can be a messy business with returns and refunds, and their rating indicates adequate customer resolution practices being in place currently. H&M also provides clothing options for men, women, and kids. This allows their store to become more of a one-stop shop for families searching for clothes.
H&M falls short in two distinct areas:
While H&M has low prices and trendy products make them an enticing company to shop from, their return policy is average at best. Their return policy states 30 days being given from a purchase date to when a return will no longer be accepted. H&M does not accept items that have been worn or damaged. While there are stores who have policies much longer and shorter than this, their policy falls right in the middle of the road as far as valuable return policies are concerned. Another unfortunate feature is you can't return items purchased online in the physical store nor can you mail in store items in order to get a refund. This makes the return process frustrating for some customers.
No free shipping option is included on their website. However, as you dig deeper into their policy it's relatively easy to see why it would be valuable to many shoppers nevertheless. Most orders are delivered within 3 to 5 business days (an additional 2 days should be given for rural addresses) and there is a flat shipping rate of $5.95 regardless of the size and weight of your package. If you have a heavy, possibly more expensive order, you won't be breaking the bank even without a free shipping option.
H&M has some very nice clothing options but can be a little too pricey. Some fabric and materials are made cheap.
H&M is a variety of clothing options for everyone, my girls love their pants from H&M!
Good price for comfortable and quality clothes. Definitely buying again soon.
I really like h&m I’ve gotten a lot of clothing from there in 2019! They have great customer service
Jin The Eomma
This is absolutely one of my one recommendation for popular clothes styles. There consumer services is absolutely amazing.
The website is very appealing and artistic, it really draws the attention of its customers. The deals and prices of its items are also very good.
Amazing high quality daily and some professional clothing. The jacket I got has lasted 3 years since I had got it and still looks brand new!!!
My favorite clothing store ever! They always have the cutest clothes for affordable prices. Customer service is always good too.
I have always had the best experience with h&m! They’re clothes are very affordable and fashionable. I would definitely recommend this shop to anyone trying to change their aesthetic.
Wonderful staff, and clothing choices. Walked in the door and they knew what sizes to pick out for me!
Great selection of clothing. My daughter loves to shop here. The only catch is it doesn’t usually last very long.
Love their essentials line of basic clothing pieces that can be paired with things already in your closet for a new look. Great value!
H&M is the perfect spot for an occasional or even last minute outfit. This is one clothing store that has high end products without the high end price. The quality of their fabrics are unmatched and long lasting. I highly recommend for others to shop there regularly.
I visit H&M when I am looking for a nice casual but not too dressy outfit. They have a nice selection of jeans and shoes.
Designs can be very bland and expensive for no reason. Male T shirt quality is nice though.
The clothes and sales this store has is so affordable and comes in so many great styles.
I did not think that I would find something for me and I found everything. I found this really nice dress I could wear to work that was cute but professional. Then I saw an amazing sunglasses case. Both items were for a great price and great quality. Going into H&M in the mall is my favorite part of shopping.
Every time I go to the mall, I HAVE to stop at H&M. They clothes are so cute and the prices are great.
if you are in need of basics H&M just might be the best place to shop. they have awesome varieties of clothing for all age & gender types
My absolute favorite store. Great quality clothes for a reasonable price. The donation program is amazing as well.
I used to go to this store often. They have nice clothing and nice styles. The only thing that I would say they need is bigger sizes.
I love H&M primarily for their cozier clothes such as hoodies and sweatpants, they also have a great variety of footwear and accessories to choose from.
I never started shopping at H&M until recently and I could honestly say that it has been one of my best ideas. The deals are amazing especially as a college student. This is one of my favorite places to shop.
They have good clothes and they are also good quality for the price. Depending on when you go, however you might or might not find something.
REALLY LOVE THIS PLACE. VERY AFFORDABLE AND GOOD QUALITY CLOTHING. VERY STYLISH AND RESPECTABLE CLOTHING.
Super cute clothes and they came really fast. The prices are about average. My teenagers love clothes from here
Amazing service! Cheap Clothes and Amazing deals! Customer service was very nice and understanding about a small request on my order.
I highly recommend to shop at H&M for basics. There clothes are also true to size with fast delivery. The quality of the clothes is also good. My clothes usually last more than a year.
H&M has a great selection of quality clothing that is very affordable. Love coming here for inexpensive work and church clothing.
I love H&M, so many cute clothes that don't cost a ton but are classy and trendy. Prices are very reasonable. I purchased a jacket last year and it has held up amazingly.
Andrea C Moran-Melendez
I absolutely love H&M. They have such a wide range of products and clothing options that really fit people of all different sizes and body tops which is a large reason why I shop at H&M. I do wish that they had some more affordable business pieces available.
H&M makes a variety of clothing however I tend to stick with t-shirts. They usually fit well but end up wearing out relatively quick.
My kids love shopping here more then I do. They always find something they like while I enjoy the prices.
I bought a Men's coat on Black Friday and tried to exchange it the very next day just for size, I was told they do not honor the sale price not even for an exact coat just a different. Very disappointing not to honor the price for an exchange of the same exact item, I will not be shopping at that store again.
Sharp clothes. Not everything is my personal taste, but the classic basics found here are always winners. The prices are sometimes all over the place though. Sometimes I’m surprised by how well priced they are, and some things I’m not willing to pay the higher price for. Overall I am a fan.
They have such cute clothes. I love shopping there! It's easy to find stuff you like and the prices are reasonable making this store one of my favorites.
Love this store for my whole family. I was able to get affordable suits for my boys for my dads funeral. I love the selection and pricing they have.
H&M have very good quality clothes for a decent price. I get all my shorts from them because they are so comfy.
Love love H&M! so many different styles and clothing to chose from and everything is at an affordable price!
Quick delivery for a great price on all your staple and favorite items. I do all my business casual shopping here and nobody could ever tell it's from H & M.
H&M clothes are decent, they are a good place to shop if you are looking for trendy and inexpensive clothing however the quality does not last the test of time.
I love H&M for business clothes and going out clothes. They are extremely afforadable, but sometimes I feel like the sizes run a bit on the small size.
I’ve been shopping at H&M my whole life and the quality of the clothes that I’ve got have been amazing. The employees were very helpful in helping me find everything.
Love everything that i have gotten from here. I will alwaus continue to go there. i have bought a lot of cool shirts from there! great prices
I love H&M because their clothes are always so cheap but still great quality. They always have what I'm looking for.
This clothing store is awesome. Their sweat shorts are extremely comfortable and look good as well.
Great clothes and they get all the new styles in every week. Such a solid clothing shop!
One of my favorite places to shop, always has good style and the best of the new stuff.
H&M has styles that closely align with the current fashion landscape. Also, the prices of their assortment is very competitive.
I love shopping at H&M.They have so many choices for every age and every size.