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H&M is a clothing retail company that is based out of Switzerland. They operate several stores in 53 different countries. H&M is the second largest clothing retail in the store and ranks slightly higher than GAP, a US based company. We found that H&M is upgrading their stores throughout the US. A recent store that opened up in Hawaii in March of 2014 has unique artwork from local Hawaiian artists, a commentary on the cultural life of Hawaii. H&M prides itself on making each regional or area store unique to the locale.

There are many good things about H&M in terms of its corporate DNA. They control all of their retail operations in Europe, making sure that the right number of products is produced. This results in a high availability of their items online at a reasonable price. We also found that on the H&M website that there were very few items that were sold out. There is nothing more frustrating for a customer when they see a special item on sale that is no longer available.

H&M also prides itself on charity. They have a partnership with UNICEF and have raised more than $5 million for that organization. This was one of the few charity-friendly online clothing retailers that we found while doing research for this review process.

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The Good

  • Low Prices
  • Valuable Promotions
  • H&M has Been in Business Over 16 Years

H&M has a loyal fan base for many reasons, some of which includes:

Low Prices

Finding items of clothing at an affordable price is one of if not the most important aspects of a particular store. H&M excels in this category while maintaining high standards of quality and trendiness. Prices vary between categories, but it's reasonable to see t-shirts and long-sleeve shirts available for a low $5 to $12. There is a large number of products listed on their website. The product search tool helps locate clothing type, brand, and what other customers have purchased. You can also see other items that are particularly a good fit from similar clothing items of your choosing. There are several unique designers featured as H&M products, including Versace. They frequently reach out to designers in the industry to make items that would be appropriate fits for their stores.

Valuable Promotions

As you shop online through the H&M catalog, you will be greeted warmly with multiple promotions designed to help you save money. For example, currently H&M has a promotion that allows shoppers to save 30% off their purchase. Another promotion gives you 20% off when you sign up for their newsletter. These and other promotions are time sensitive but thankfully are replaced with other, sometimes even better, promotions when time runs out.

H&M has Been in Business over 16 Years

The online clothing business can be a challenge to break into and develop a passionate and loyal customer base. H&M has been able to do this over the past 16 years they have been operating in the United States. Their processes for both in-store and online over the years should give potential shoppers an element of confidence as they become customers. Shopping for clothes online can be a messy business with returns and refunds, and their rating indicates adequate customer resolution practices being in place currently. H&M also provides clothing options for men, women, and kids. This allows their store to become more of a one-stop shop for families searching for clothes.

The Bad

  • Average Return Policy
  • H&M Does Not Offer Free Shipping

H&M falls short in two distinct areas:

Average Return Policy

While H&M has low prices and trendy products make them an enticing company to shop from, their return policy is average at best. Their return policy states 30 days being given from a purchase date to when a return will no longer be accepted. H&M does not accept items that have been worn or damaged. While there are stores who have policies much longer and shorter than this, their policy falls right in the middle of the road as far as valuable return policies are concerned. Another unfortunate feature is you can't return items purchased online in the physical store nor can you mail in store items in order to get a refund. This makes the return process frustrating for some customers.

H&M Does Not Offer Free Shipping

No free shipping option is included on their website. However, as you dig deeper into their policy it's relatively easy to see why it would be valuable to many shoppers nevertheless. Most orders are delivered within 3 to 5 business days (an additional 2 days should be given for rural addresses) and there is a flat shipping rate of $5.95 regardless of the size and weight of your package. If you have a heavy, possibly more expensive order, you won't be breaking the bank even without a free shipping option.

The Bottom Line

Overall, H&M is recommended to those searching for clothing items that are affordable and stylish. Their merchandise and costs are extremely competitive, their sale items were not frequently selling out, and customers can find deals on items and not worry about a "sold out" mark on that sale item they are wanting to purchase. However, the H&M return policy has less to be desired and they do not offer free shipping. Regardless, H&M is a solid online clothing store option that will help you look stylish and save money.

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User Reviews

Star Rating

3.2
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312 Reviews

Review Breakdown

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Kathryn Robinson
November 11th, 2019 Riverton, UT DETAILS
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I love the selection and pricing of H&M clothes! They have a large selection of clothes from casual to professional. I can always find what I am looking for when I shop at H&M.

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Jon Posey
November 11th, 2019 Riverton, UT DETAILS
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H&M is fantastic for kids clothes, not so much adult. We shop online for our kids all the time and you can score some great stuff and their prices are unbeatable.

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JC
November 11th, 2019 Riverton, UT DETAILS
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H&M’s clothing selection is fantastic! They have such great clothes that are really nice and cute! The service is great.

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Brittney Miskin
November 11th, 2019 Riverton, UT DETAILS
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We received the wrong item in an online order and they refunded us and gave us a 25% off coupon! Great customer service and their clothes are cute and well priced.

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Brittany Wilkinson
November 11th, 2019 Herriman, UT DETAILS
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I love to shop at H&M. It's even better now that we have one close by. They have good options for kids clothes and adults. They have lot's of options for all styles. I always like their jeans for my kids.

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Megan A McEvoy
November 8th, 2019 Tallahassee, FL DETAILS
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H&M has great prices and great quality. Their clothes are super comfortable, especially the professional clothing!

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Bianka Pierre
November 8th, 2019 Tallahassee, FL DETAILS
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H&M is a great place to go when you're looking for cute and basic attire that won't break the bank!

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Tony
November 7th, 2019 Riverton, UT DETAILS
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My daughters routinely shop at the H&M in Fashion Place Mall and there are high quality items at very reasonable prices.

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Alex Shirley
November 6th, 2019 Pleasant Grove, UT DETAILS
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H&M is a great clothing website. There stores have great basics for clothes. The quality of the clothes can sometimes not be great, but good for the money.

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Rilynne Edwards
November 4th, 2019 Pleasant Grove, UT DETAILS
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The website is very easy to use. I can easily find the type of clothing that I want and quickly purchase it. There are many cute styles and types of clothing available, so it's easy to do the majority of your clothing shopping on the same site.

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Sara S
October 30th, 2019 Tallahassee, FL DETAILS
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H&M is where I do the bulk of my shopping for clothes. They have great quality for the price. I have never had an issue with any of their products and I prefer it to other big box companies such as Forever 21. They always stay up to date with certain fashion trends so I would 100% recommend especially if you're on a budget.

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Regina
October 29th, 2019 Lindon, UT DETAILS
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Whenever I go shopping on a budget I come her to the clearance section. There are always great finds here, never disappointing.

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abby becht
October 25th, 2019 Pleasant Grove, UT DETAILS
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H&M's store is awesome because its so unique compared to other stores, which in return makes your outfits more unique compared to what you would wear from a boutique.

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Mike berger
October 22nd, 2019 Tampa, FL DETAILS
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not happy at store LEVEL ,even more dissatisfied with corp didn't attitude of the Corp office her attitude left a sour taste store manger the worst ,Tampa westshore location they should only be as concerned with customers as they try to act

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Rushie Gregory
October 22nd, 2019 Pleasant Grove, UT DETAILS
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H&M always has good sales going on and their original prices aren't bad either. They're up to date in fashion styles and they have good quality clothes. Although, word to the wise, their sizes run a bit small, so order a little big.

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Desi
October 17th, 2019 Pleasant Grove, UT DETAILS
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H&M has the cutest, cheapest clothes!! I love shopping here!! They have variety of stuff and most of them are really trendy. Super fun to shop and definitely recommend this place.

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Cameron Clark
October 14th, 2019 Provo, UT DETAILS
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The style for the price makes this my kind of store. I wish they wouldnt stop slowly (sneakily) raising their prices.

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Sally
October 9th, 2019 La Jolla, CA DETAILS
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Need to have extra latge

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Vincent Leuzze
October 8th, 2019 San Jose, CA DETAILS
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I can almost never find pants that fit me comfortably, but when I do they are always here. If you go, head straight to the clearance rack because the deals there are great and otherwise it can be a touch pricey.

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Amy Boren
October 8th, 2019 American Fork, UT DETAILS
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Its hard to see how their clothes really fit from their web site. Its easy to navigate and they have a lot of clothes to browse but this is one store I feel it is better to go to in person.

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Alyssa Boren
October 8th, 2019 American Fork, UT DETAILS
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Sometimes the clothes I got would look completely different than what they looked like on the website so I had to return them. The clothes are cute, but make sure to carefully look at what you are buying.

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April
October 7th, 2019 American Fork, UT DETAILS
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H&M is always quite trustworthy, and their clothing is a great price! My only real concern is that the quality of their clothing is not the greatest I've ever seen. Clothes often shrink in the washing machine, and shirts often get holes quickly and easily.

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Jami Howell
October 7th, 2019 Farmington, UT DETAILS
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The quality is very inconsistent and the fit isn't always right. Pricing is pretty good.

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Garrett Mingus
October 7th, 2019 Provo, UT DETAILS
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I have a few things from here, it is really cheap, so you kind of get what you pay for. It is not the highest quality, but the clothes are pretty decent overall for what you pay for. There is a wide range of styles to accommodate lots of different tastes. They also have lots of skinny and slim cut mens items.

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Anonymous
October 7th, 2019 DETAILS
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Love the sport wear for kids my son is at that off stage want to wear grown up style no kiddy designs and there store makes this a possibility.

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Dail
October 2nd, 2019 Chesterfield, VA DETAILS
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Just left one of my favorite stores to shop in H&M at Stoney Park Fashion Mall in Virginia. There were 3 sales associates a female and 2 men one was being trained by the other, I walked in the store no one greeted me the entire time I was in the store never got asked if I needed help nothing I dont give my money to places that do not show me they appreciate my business especially when its not the first time!!!!!!

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Jaime
October 2nd, 2019 American Fork, UT DETAILS
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I love H&M for trendy items that don't break the bank. My kids love to find great graphic t-shirts there. We also recently found a very nice-looking suit for my son there, and he has received so many compliments on it!

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Ron Durfey
September 30th, 2019 Pleasant Grove, UT DETAILS
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Ordered our Christmas pajamas for our family through H&M and received them just in time. Products shipped were correct sizes and quality of product matched the cost of the product. PJ's only lasted one Christmas but they were what we were expecting.

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Aliza Henline
September 30th, 2019 Provo, UT DETAILS
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I personally think that it's overpriced for the quality- and I am disappointed in them for fake advertising about caring about the planet when they are big culprits in the whole textile waste problem.

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bailey jo
September 27th, 2019 Orem, UT DETAILS
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products are not good quality- good price and is trendy but the quality is poor- they do have a program where you Bring in old clothes to donate and they give you a discount - I do admire that.

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Kimberly Jackson
September 20th, 2019 Derby, KS DETAILS
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My go-to for basic pieces! Their t-shirts are so comfortable, and I have had a pair of black jeans for 7 years that have held up really well!

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Joy Hill
September 10th, 2019 Pleasant Grove, UT DETAILS
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H&M has really high quality clothing and all for cheap. The customer service is great too.

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Darrin Henry
September 9th, 2019 Pleasant Grove, UT DETAILS
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H&M has a huge variety of clothes for every age. The quality of the products are not as great but the price it.

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ave
September 9th, 2019 Pleasant Grove, UT DETAILS
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I love shopping at H&M, whenever I need to get jeans I always go to H&M. They are good quality and affordable. I got a pair of black skinny jeans and I where them almost everyday and they are still in great condition.

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Campbell Blair
September 5th, 2019 Phoenix, AZ DETAILS
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I love the options that H&M have and I'm grateful for the size ranges that they have. Their basics are crazy cheap and good options.

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Scotlynn Blair
August 28th, 2019 Phoenix, AZ

I've never bought from H&M online but I love that they give options of different sizes and colors. I love that they give good options in store and then offer more options online.

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Tracy Womack
July 29th, 2019 Cedar City, UT DETAILS
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You need to offer sizes for people who are a little bit bigger. I think it's pretty terrible that you only offer smaller sizes. Get it together.

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Mazi Marcel Womack
July 18th, 2019 Cedar City, UT DETAILS
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H&M is one of my favorite clothing stores. They always have great clothes and cute styles. I have never been disappointed in going to an H&M.

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Lucy
July 15th, 2019 Hyrum, UT DETAILS
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Clothing is cute but too expensive and not great quality. Not always have multiple sizes of clothing and the customer service was not good.

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Aiva
July 12th, 2019 Basom, NY

During the promotion of the Loyalty Program running by H&M I was promised a coupon/discount (20% off) if I would join the program. I joined, but didn't get any promised coupon/discount, there were no option to apply a discount in my Shopping Bag. I contacted the customer service and was confirmed that the promotion discount (20% off) was NOT applied to my order. I am not sure I'll have any business with h&m after such lie!

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Brooklyn May
July 10th, 2019 Logan, UT DETAILS
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Such cute clothing and different out fits. The clothes are a good quality pricing can kind of be a little high. But if you have the budget go for it.

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Keeli Hansen
July 9th, 2019 San Jose, CA DETAILS
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I know I can always look to H&M for a simple but cute look that doesn’t break the bank

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Terra Stanko
July 8th, 2019 Hyrum, UT

Not a big fan of this store. Have a big selection, however either super expensive or out of sizes, or out of stock. The customer service wasn't great to help when finding different styles and clothing.

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Breanne Stanko
July 8th, 2019 Logan, UT DETAILS
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Pretty good clothing store. Lots of cloths, but always messy and never organized. The clothes are also very expensive and not always great quality some clothing I had ripped easily.

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Ethan Crisp
July 3rd, 2019 Columbus, IN DETAILS
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H&M is my absolute favorite store. I have gotten clothing, shoes, accessories, and even my wedding suit here. They often have great sales going on as well.

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matthew
July 1st, 2019 Logan, UT

big store big selection. more girl clothing then men. overall its a nice store just never found anything I would like.

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Dana
July 1st, 2019 Temecula, CA DETAILS
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I have bought several items for my kids from H&M. The deals are good but the quality is sometimes is not always what I would hope. Still worth it as my kids are always happy with the purchases.

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Paige Baldwin
June 28th, 2019 Wellsville, UT DETAILS
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I absolutely love H&M. They always have great trendy options and their website is so easy to navigate. The only downfall is I don’t feel like you get the best quality of clothing.

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Braden Stanko
June 27th, 2019 Smithfield, UT

Very bit store! Lots of clothing for both men and women. Was disorganized and not neatly kept. But the clothing was great.

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Chloe Adams
June 26th, 2019 Morgan, UT DETAILS
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H&M has an amazing story online and in the store. Shipping is always punctual and if I need to make a return it has always been easy. Got to love that it’s so affordable!

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