H&M is a clothing retail company that is based out of Switzerland. They operate several stores in 53 different countries. H&M is the second largest clothing retail in the store and ranks slightly higher than GAP, a US based company. We found that H&M is upgrading their stores throughout the US. A recent store that opened up in Hawaii in March of 2014 has unique artwork from local Hawaiian artists, a commentary on the cultural life of Hawaii. H&M prides itself on making each regional or area store unique to the locale.
There are many good things about H&M in terms of its corporate DNA. They control all of their retail operations in Europe, making sure that the right number of products is produced. This results in a high availability of their items online at a reasonable price. We also found that on the H&M website that there were very few items that were sold out. There is nothing more frustrating for a customer when they see a special item on sale that is no longer available.
H&M also prides itself on charity. They have a partnership with UNICEF and have raised more than $5 million for that organization. This was one of the few charity-friendly online clothing retailers that we found while doing research for this review process.
H&M has a loyal fan base for many reasons, some of which includes:
Finding items of clothing at an affordable price is one of if not the most important aspects of a particular store. H&M excels in this category while maintaining high standards of quality and trendiness. Prices vary between categories, but it's reasonable to see t-shirts and long-sleeve shirts available for a low $5 to $12. There is a large number of products listed on their website. The product search tool helps locate clothing type, brand, and what other customers have purchased. You can also see other items that are particularly a good fit from similar clothing items of your choosing. There are several unique designers featured as H&M products, including Versace. They frequently reach out to designers in the industry to make items that would be appropriate fits for their stores.
As you shop online through the H&M catalog, you will be greeted warmly with multiple promotions designed to help you save money. For example, currently H&M has a promotion that allows shoppers to save 30% off their purchase. Another promotion gives you 20% off when you sign up for their newsletter. These and other promotions are time sensitive but thankfully are replaced with other, sometimes even better, promotions when time runs out.
The online clothing business can be a challenge to break into and develop a passionate and loyal customer base. H&M has been able to do this over the past 16 years they have been operating in the United States. Their processes for both in-store and online over the years should give potential shoppers an element of confidence as they become customers. Shopping for clothes online can be a messy business with returns and refunds, and their rating indicates adequate customer resolution practices being in place currently. H&M also provides clothing options for men, women, and kids. This allows their store to become more of a one-stop shop for families searching for clothes.
H&M falls short in two distinct areas:
While H&M has low prices and trendy products make them an enticing company to shop from, their return policy is average at best. Their return policy states 30 days being given from a purchase date to when a return will no longer be accepted. H&M does not accept items that have been worn or damaged. While there are stores who have policies much longer and shorter than this, their policy falls right in the middle of the road as far as valuable return policies are concerned. Another unfortunate feature is you can't return items purchased online in the physical store nor can you mail in store items in order to get a refund. This makes the return process frustrating for some customers.
No free shipping option is included on their website. However, as you dig deeper into their policy it's relatively easy to see why it would be valuable to many shoppers nevertheless. Most orders are delivered within 3 to 5 business days (an additional 2 days should be given for rural addresses) and there is a flat shipping rate of $5.95 regardless of the size and weight of your package. If you have a heavy, possibly more expensive order, you won't be breaking the bank even without a free shipping option.
I struggle to find jeans that fit me and are comfortable and they have been a place I can go to find jeans that are both of those things plus affordable.
I love h&m. Great last minute pieces to finish an outfit. A little misshapen though
I enjoy shopping on H&M.com. They offer a great selection of men's clothing online and I am usually able to find it in my size.
I love H&M! they have great clothes for great prices. Wether i've needed business or casual, its the place I always go to.
i think allll of my clothes are from h&m. they have the cutest clothes and super trendy options. shopping online is easy.
Clothes are very in style. Sizes throw me off. I can never really trust them. Prices are good.
I get the best deals from H&M, I love their different styles and the experience of shopping there.
I love getting clothes from here but they overprice their jewelry and need to have more sales.
Amazing clothes and reasonable prices. Their seasonal and staple items are great. also love being able to turn in my old clothing for recycling and getting coupons!
I love the affordability of their clothing. I sometimes go in and shop last minute and can still look good on a budget
Check the sales out, they're great sales. A lot of clothes are a little expensive when they come out, but its worth the price.
Personally I've only purchased like two dress clothing from here but they were honestly pretty nice. Just a little expensive but still overall great quality.
I have always loved shopping at H&M and think it is a great store for basic and last minute shopping for clothes. It is a bit pricey especially if something is in style, but worth it. The jeans quality can be better.
H&M has a lot of high-quality products that are super affordable. I go there every year to get my girlfriend gifts. She loves their crop-tops, so I go in the summer a lot.
H&M's products are great for they inexpensive price. I just wish they would not continue to degrade the black community. They seem to preach diversity but slander a particular set of people.
Clothes are very cute and trendy for a fraction of the price as other stores! They have so many options and variety for everyone to find something.
H&M is always clean and organize which I can appreciate because when I go shopping I hate having to dig through clothes. So having the store neat makes shopping so much faster and smoother. The employees are always on the floor ready to assist when needed.
The online shopping experience is not great. The sizing is usually off from what it really fits as.
I like to dress very hipster and I always find the best outfits here. Their sales are always the best.
Great business casual outfits but also everyday wear as well. Also a great selection of footwear and accessories.
I love H&M’s clothing styles I like how comfortable the closing is. The website says that it’s easy to find what you need.
Super durable clothes for a reasonable price. I love their pants for a nice Sunday outfit.
I live H&M. They also have the cutest in-season outfits at amazing prices! They also have great selection of cost-friendly accessories!
H&M sells stylish and versatile clothing at great prices. I do not love how much the items shrink in the wash. I need to line dry everything I buy there but it’s worth it
Pretty hit or miss but still pretty fly. I like their socks. They’re really high quality.
Cute clothes at really affordable prices. High quality jewelry too. Also the stock is always up to date with fashion trends
Alright clothes for an alright price. Clothing felt cheap but its lasting.
I love shopping here when I need to update my style. They have a great selection of new clothing lines.
I love the styles and the fabrics. Always in season and high quality pieces. Love this store
H&M has a very unique style of clothing that I like. The quality matches the price and the employees make the experience even better.
There was an H&M they moved near to where I live and it has been amazing. The prices are amazing for what I’m buying and they always make sure I’m looking cool for school!
We just purchased a majority of our family's wardrobe for family pictures and everything turned out so cute! I love the design attention to detail that H&M provides!
very friendly service! rewards program leaves you wanting to coming back and gives you rewards for spending your money! my favorite item here is the shorts and they are beyond comfortable for less than $30.
I love H&M’s business professional section of clothing. As a college student, this is my go-to place for affordable business fashion!
I find clothing here and there at H&M but it is a hit or miss. Sometimes super cute stuff and other times nothing.
H&M has such cute clothes for a great price. I always find myself leaving satisfied when I shop there, both in terms or finding what I need and price.
H&M is one of my favorite stores to shop at. The prices are also affordable and the clothes are comfortable
Natalia Correa MDTribe
I love H&Ms products. They have amazing prices as well. They always have trendy things that are in season. I can always rely on them.
Pretty easy to filter and show complete outfits and suggested pieces which is super helpful. I also appreciate the lower spending amount needed to get free shipping
My daughter loves H&M. Purchased many gift cards there always can find something that works. Stores are sometimes disorganized but overall good.
One of my favorite store to shop, I love the clothes And the best are the prices, very affordable
bought some shirts from their clearance rack and they were in great condition, fashion and durability! I was able to get over 10 shirts and not spend over $100. very affordable for high end fashion looking clothing.
H&M always has great deals on their website and the cheapest clothes end up being the best looking most of the time. The quality is just about as good as some of the high end fashion stores for half the price as well as their rewards program being a major bonus.
HM clothes are cheap and seem to be low quality. Also seem to exploit cheap labor in other countries. Won’t shop here
I am never disappointed with this store; in person or online. Super organized and great selections.
I feel so hip in this store. They always have the latest trends. If only older populations can shop there.
H&M is so cheap for us girls! I love their outfits so much! You have to have alot of time on your hands to find the right outfits.
Very affordable and fashionable clothing here. Always my first stop when wanting to update my wardrobe.
Wear it once and then if you decide to wash it, you will never wear it again. Your black shirt will somehow have bleach on it and it will go from an XL to an XS
Ever since middle school i’ve been shopping at H&M for some of my clothing. The selection always has something i’m interested in and prices are not bad.