Hidden Fashion Logo
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12 User Reviews


Overall Score

LAST UPDATED: June 27th, 2019

Hidden Fashion uncovers designer catwalk trends and celebrity styles and aims to provide women around the world with these styles at affordable prices. Whether shoppers are looking for the latest seasons, high heels, wide-legged pants or fur coats, Hidden Fashion keeps up with the ever-changing fashion industry.  Founded in the United Kingdom, Hidden Fashion caters to women who want to fill their wardrobe with unique looks and styles; allowing women to wear what they want and express themselves however they want, whether that be bold statement pieces or unique color combinations. Hidden Fashion utilizes social media to find the latest trends in the fashion industry. 

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The Good

  • Student Discount 
  • Clothing Variety 
  • Try Before You Buy 
  • Multiple Currency Options 

Student Discount 

Hidden Fashion has a discount code for College and University students. Students can enjoy 20% off their order at checkout. To receive the discount, students will have to verify that they are a current student through Student Beans, a student loyalty network. Hidden Fashion knows that being a student can be tough on the wallet, so the company does what they can to provide the latest styles to those studying.   

Clothing Variety 

On its website, Hidden Fashion provides a wide range of women’s fashion. The site allows customers to filter their options by color, clothing type, price, and clothing size. Women can find new shoes, dresses, skirts, jeans, shorts, jackets, sweaters, jumpsuits, corsets, co-ords and even accessories, all within their filtered criteria. With twenty-one subcategories to choose from, customers will not be disappointed with the selection available to make a personalized outfit. 

Customers can even shop by a specific look. If customers are looking for certain in-season colors or particular denim skinny jeans, to go along with their outfit, there is a Color Pop section and a Denim section.   

Try Before You Buy 

If a customer is unsure about a piece of clothing (whether price, color, style or fit) they can use Klarna. Klarna allows shoppers to try clothing before buying it. Customers have 30 days once the order was shipped to return or pay for their items. All customers have to do is select the Klarna payment option at checkout. However, customers should note that Klarna is an independent payment company. So customers will have to go through Klarna and not Hidden Fashion if they have questions or concerns about the process. 

Multiple Currency Options 

While Hidden Fashion is based in the United Kingdom, the website was made easy-to-use for shopping anywhere in the world. Towards the top of the home page, there is a button shoppers will find that allows them to choose the type of currency desired. The page will then instantly load to show the merchandise as dollars, euros, or pounds. 


The Bad

  • Cannot Return Certain Items 
  • Promotional/Discount Codes 
  • No Men's Fashion or Children’s Clothing 
  • No Plus-Sized Clothing 
  • Shipping Procedure 

Cannot Return Certain Items 

For hygienic purposes Hidden Fashion does not allow customers to return these items: 

  • Jewelry 
  • Swimwear 
  • Bodysuits 

All items returned must be returned within 30 days of the receipt, original packaging and with the tags still attached. All returns are payable by the customer unless the item received was faulty or incorrect. 

Promotional/Discount Codes 

Hidden Fashion has several stipulations on using promotional or discounts on their site. Customers can only use one promotional code per order. So there is no doubling up on discounts and discount codes only apply to full price items. 

No Men's Fashion or Children’s Clothing 

Although Hidden Fashion has a variety of clothes for women, they don’t have any options for men or children's clothing. 

No Plus-Sized Clothing 

Although the site has a wide variety of clothes, there is a lack of clothing for plus-size women. Ladies jeans range in sizes 2-12 (U.S. sizing). 

Shipping Procedure 

Hidden Fashion has a difficult shipping procedure to follow. Because the company is headquartered in the United Kingdom, they offer quality shipping options anywhere in Europe. They have other solutions for customers located elsewhere around the globe. If a customer is purchasing in the United Kingdom, packages are guaranteed to arrive within two to three business days. However, if a customer is elsewhere in Europe, that guarantee extends between five and seven days. For other locations, it extends up to ten-fifteen days.

Additionally, the price for shipping differs depending on where a package is being sent. Some locations have a flat shipping rate while others are based on packages weight. Others are based on the number of items being shipped instead of weight or location. While the different policies based off location are most likely put in place to help deliver goods faster, it is confusing to follow when making an order. 


The Bottom Line

Hidden Fashion offers their customers the latest fashion trends for women. Inspired by street style and fashion week, the company offers women's clothing at an affordable price. They make shopping on their website comfortable and convenient for consumers near their headquarters in the United Kingdom as well as other places around the world. Although, shoppers should be aware of the shipping costs and times. Hidden Fashion also only offers women's clothing, for men's fashion or children's clothing shoppers will have to look elsewhere. The company encourages women to wear bold, bright colors and outfits that make them feel comfortable and confident. Hidden Fashion looks at social media, fashion week, street styles and pop culture for inspiration. On their Instagram account, Hidden Fashion has a following of 334K followers and over 1,000 fashion posts, and the company blog posts keep track of the latest trends in the fashion industry.             

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