Forever 21 is known for thrifty offerings at economic prices. They started in 1984 as a 900 square foot space in Los Angeles and grew to a company that has over $3.4 billion in revenue and 480 locations. They also have one of the largest online stores in the industry. Their modern stores, the Flagship XXI stores, have over 24,000 feet of retail space. Forbes ranked Forever 21 as the 122nd largest privately held company in the United States.
They market mostly their own brands online. Some of their brands include Forever 21 and Love 21. They have brands for children, and they also carry fragrances and jewelry.
They want to become an $8 billion company and open 600 stores by 2017.
Forever 21 has become a leading online fashion provider. Reasons for this include:
- Low prices and countless promotions
- Clothing options for women, men, and children
- Free shipping on orders over $50
- Transparent and helpful FAQ section
The sticker price of their items are consistently a great bargain for shoppers. It is a challenge to find clothing items priced over $100 on their site. Many of their apparel items are priced in the range between $20-$30. Not only are their initial asking prices low, they also offer consistent promotions that provide even more value. These promotions vary by time of year, but it is not uncommon to see 30% off certain categories of clothing. They also offer a sales tab that offers a large variety of other discount clothing items for purchase. These categories and products for sale also vary over time, however it is common to find quality options for men, women, and children consistently.
You are able to shop for women, men, and children on their website. This is different than some other competing online clothing stores that only provide clothing options for one or two types of customers. Women tend to have the most options of the three groups, however all three are offered a valuable shopping experience. Women can shop through countless clothing categories including dresses, blouses, shirts, tees and tanks, swimwear, sweaters, and much more. Men can shop through categories including tees and tanks, suiting, pants, shorts, sweatshirts, and more. For kids, you are able to choose between girls and boys options that have products ranging from shirts, shorts, and sweaters. Other main categories on the Forever 21 site include New Arrivals, Contemporary, Accessories, and Plus Sizes.
Free shipping is available when orders total over $50. This is consistent with other similar top online clothing stores. It is only available to customers shipping to locations inside the 48 contiguous states of the United States. Other than offering free shipping in this way, they have other competitive shipping policies. Most orders are shipped from 24 hours of when an order has been placed online. They are able to ship to all 50 states in the U.S. and do have international shipping options. They offer three main types of shipping methods; Standard, Express, and Next Day. Standard shipping typically has products arriving within 4 to 9 business days to the continental United States. Express shipping typically arrives within 2 to 3 business days to locations inside the continental United States. Next day shipping typically arrives the day after the order has been processed. Again, these polices are competitive with other top online clothing providers. Not only are their shipping policies sound, they also sport 480 physical locations across the country. This gives shoppers another avenue to get their clothing items from them.
When shopping online, if you have questions regarding seemingly anything involving your potential shopping experience you will be able to find answers right on the Forever 21 site. They have a Frequently Asked Questions section that reviews their polices and procedures for shopping with them. For example, both shipping and return policies are spelled out in great detail to provide needed information and quality transparency. They also go into detail regarding checking on order status and redeeming gift cards and e-gift certificates.
Forever 21 has room to improve before becoming one of our top recommend online clothing stores:
- Strict Return Policy
Their return policy leaves some customers wanting when being compared to some of the other top online clothing stores. For online orders, clothing items are able to be returned within 30 days of the original purchase date. This is not a no questions asked return policy. Customers are not able to return merchandise with gift cards, e-gift certificates, jewelry, and fragrance products. Returns must be made by mail for refunds. Refunds are issued through a refund to the original payment method. You are able to make returns to physical stores, however, those returns can only be redeemed as an exchange or store credit.
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Clothing Price and Quality
Forever 21 has affordable clothing; it is lower priced than other online retailers, but the quality is comparable. They have their own branding of clothes.
Forever 21 does not have any membership options. Their site is open to “guest users”, letting someone purchase a product without joining the site. However, regular users can join to check out items and save their favorites.
Forever 21 lets users rank and review items. However, many of the items on their site do not have any reviews if they are few on the market.
Forever 21 offers free shipping for any order over $50. There is a special right now for over $29 worth of orders…the shipping is free. Express Day and Next Day shipping are also available, but the price depends upon the size of the order.
Forever 21 has several different lines of clothing products available. While not as large as a Nordstrom’s, we found that we could view up to 120 products for women’s dresses, on just one page.
Forever 21 has frequent sales. There is even a sale link on their website. Right now, there is a promotion code for items that are 30% off on their main website.
Forever 21 does not have a live chat box available. However, they have an email and phone support setup available to clients who need help with customer service or their order. A lot of customers are complaining about Forever 21 products and services. Some of them were getting orders that had threads coming unraveled and had issues with getting their return and refunds processed promptly.
Forever 21 is an online store that also has storefront locations. In fact, there are over 480 locations, in the US and internationally.
Time in Business
Forever 21 has been in business since 1984.
Company Contact Information
3880 N Mission Rd, Los Angeles, CA 90031
Email form on website.
Forever 21 has somewhat of a stringent return policy. You can’t return merchandise purchased with gift cards or e-gift certificates. You also cannot return jewelry or fragrance products. Refunds are only available for products that are returned by mail. This is the online policy. The return policy for stores is provided at each store.