Forever 21

5.3

Overall Score

38 User Reviews

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Forever 21 is known for thrifty offerings at economic prices. They started in 1984 as a 900 square foot space in Los Angeles and grew to a company that has over $3.4 billion in revenue and 480 locations. They also have one of the largest online stores in the industry. Their modern stores, the Flagship XXI stores, have over 24,000 feet of retail space. Forbes ranked Forever 21 as the 122nd largest privately held company in the United States.

They market mostly their own brands online. Some of their brands include Forever 21 and Love 21. They have brands for children, and they also carry fragrances and jewelry.

They want to become an $8 billion company and open 600 stores by 2017.

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#13 Forever 21 Logo Forever 21

5.3

Overall
Score

38 User Reviews

The Good

  • Low prices and countless promotions
  • Clothing options for women, men, and children
  • Free shipping on orders over $50
  • Transparent and helpful FAQ section

The sticker price of their items are consistently a great bargain for shoppers. It is a challenge to find clothing items priced over $100 on their site. Many of their apparel items are priced in the range between $20-$30. Not only are their initial asking prices low, they also offer consistent promotions that provide even more value. These promotions vary by time of year, but it is not uncommon to see 30% off certain categories of clothing. They also offer a sales tab that offers a large variety of other discount clothing items for purchase. These categories and products for sale also vary over time, however it is common to find quality options for men, women, and children consistently.

You are able to shop for women, men, and children on their website. This is different than some other competing online clothing stores that only provide clothing options for one or two types of customers. Women tend to have the most options of the three groups, however all three are offered a valuable shopping experience. Women can shop through countless clothing categories including dresses, blouses, shirts, tees and tanks, swimwear, sweaters, and much more. Men can shop through categories including tees and tanks, suiting, pants, shorts, sweatshirts, and more. For kids, you are able to choose between girls and boys options that have products ranging from shirts, shorts, and sweaters. Other main categories on the Forever 21 site include New Arrivals, Contemporary, Accessories, and Plus Sizes.

Free shipping is available when orders total over $50. This is consistent with other similar top online clothing stores. It is only available to customers shipping to locations inside the 48 contiguous states of the United States. Other than offering free shipping in this way, they have other competitive shipping policies. Most orders are shipped from 24 hours of when an order has been placed online. They are able to ship to all 50 states in the U.S. and do have international shipping options. They offer three main types of shipping methods; Standard, Express, and Next Day. Standard shipping typically has products arriving within 4 to 9 business days to the continental United States. Express shipping typically arrives within 2 to 3 business days to locations inside the continental United States. Next day shipping typically arrives the day after the order has been processed. Again, these polices are competitive with other top online clothing providers. Not only are their shipping policies sound, they also sport 480 physical locations across the country. This gives shoppers another avenue to get their clothing items from them.

When shopping online, if you have questions regarding seemingly anything involving your potential shopping experience you will be able to find answers right on the Forever 21 site. They have a Frequently Asked Questions section that reviews their polices and procedures for shopping with them. For example, both shipping and return policies are spelled out in great detail to provide needed information and quality transparency. They also go into detail regarding checking on order status and redeeming gift cards and e-gift certificates.

The Bad

  • Strict Return Policy

Their return policy leaves some customers wanting when being compared to some of the other top online clothing stores. For online orders, clothing items are able to be returned within 30 days of the original purchase date. This is not a no questions asked return policy. Customers are not able to return merchandise with gift cards, e-gift certificates, jewelry, and fragrance products. Returns must be made by mail for refunds. Refunds are issued through a refund to the original payment method. You are able to make returns to physical stores, however, those returns can only be redeemed as an exchange or store credit.

The Bottom Line

Forever 21 provides its customers with a valuable shopping experience for a number of reasons. They have competitively low prices, countless consistent promotions, and free shipping offered when orders total over $50. They also provide stylish clothing items for women, men, and kids. Their clothing items are a great choice for those in their early twenties seeking a stylish and trendy wardrobe. In spite of all their positive aspects, we do not recommend them as an online clothing store at this time. Most online clothing stores are going to have some customer service related issues involving shipping, handling and returns. If an online store seems to not provide top service when those situations arise, it is difficult to choose them as a shopping destination over a better and more sound customer response team.

User Reviews

2.7

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2

Rebecca Kennedy

December 18th, 2017 Beech Grove, IN

We go online, place an order and wait only to be told weeks later that the item we wanted was not actually in stock. Website is misleading customers to think something is available for purchase when they don't actually have the merchandise. Then instead of emailing about their mistake, they wait until we don't received the damn item and then apologize with nothing, no offer for inconvenience nothing! We ordered something different and wait and wait and wait. The shipping is TERRIBLE! One day it says we should receive it tomorrow then it is three days later and we still don't have it! Forget about ordering anything online from this company if you actually want to own the item. Go to the walk in store or go somewhere else. Service is terrible!

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4

William

December 14th, 2017 South Jordan, UT DETAILS

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Cheapest clothes ever. Great for a one time use, you wash them once and they fall aprt.

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8

Hannah

December 12th, 2017 Pleasant Grove, UT DETAILS

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Forever 21 is awesome. Their styles are unique, fun, and affordable. Some of my favorite shoes are from Forever 21, and they aren't ground-breaking quality, but I paid less than $30 for them so I can't complain!

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8

Lindsey

December 10th, 2017 American Fork, UT DETAILS

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Forever 21 is a lot like H&M for me, in that the clothing doesn't fit my style as much as other clothing stores. If you really love this store's style, their online site is very neat and clean, easy to navigate, and organized.

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6

Danielle

November 29th, 2017 Syracuse, UT DETAILS

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Good prices, not the best quality. You definitely get what you pay for.

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6

Raquel

November 29th, 2017 Sandy, UT DETAILS

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Quality is not the best. Some of the stores can be messy and disorganized.

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6

Alle

November 20th, 2017 South Jordan, UT DETAILS

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Cute clothes, decent prices. But the store has SO many clothes it is almost overwhelming. Also there are quite a few dressing rooms but they are often not open resulting in long lines.

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6

Hayley Lambdin

November 8th, 2017 Orem, UT DETAILS

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Forever 21 is too trendy and their quality isn't all that great. Their customer service can be super rough sometimes as well, not my favorite store.

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8

John Smith

November 7th, 2017 Provo, UT DETAILS

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Good prices, good clothing, fun designs, competitive rewards program.

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2

Abbey Richards

November 6th, 2017 American Fork, UT DETAILS

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I don't like Forever 21. I used to shop there, but their clothing has become low quality and inappropriate. I don't feel like I can find anything there that I can wear day to day.

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6

Megan

November 5th, 2017 Coalville, UT DETAILS

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I want to love this store but I get lost in the stores, I have no idea how the store is laid out or where to find things. They do have cute things and have some killer deals if you can find what you're looking for.

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10

Dale Zollinger

November 5th, 2017 Kaysville, UT DETAILS

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Can always find what I need. Really good service.

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8

Brooke

November 5th, 2017 Salt Lake City, UT DETAILS

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Forever 21 is like H&M; cheap clothes, but horrible quality. Don’t buy anything here if you want it to last more than a couple of months.

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6

Derek Heiner

November 4th, 2017 Centerville, UT DETAILS

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I haven't shopped at Forever 21 a lot but the times i've been there everything has been a good price. The quality of the items isn't the best, but the price matches the quality. I just wish they had a lot more mens items, there's way more women items then mens.

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6

Nichole Davidson

November 3rd, 2017 Sandy, UT DETAILS

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Too much selection in stores. It's like walking into Bed, Bath and Beyond or Walmart. Good place for cheap cheap cheap trends - I would go here for anything I only plan on wearing once or if I want to try out a trend without committing in price.

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8

Stevie

November 3rd, 2017 American Fork, UT DETAILS

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Has a wide range of things to choose from. Most definitely for teenagers or those around "21" years of age. Low prices mean lower quality so don't expect too much.

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8

Alex Murphy

November 2nd, 2017 Reno, NV DETAILS

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I bought some pants from here a few years ago. The pants have been great, but the store seems to be really lacking in guys clothes

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6

Katelyn Empey

October 29th, 2017 Logan, UT DETAILS

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I like their products. The storefronts tend to be a little overwhelming and a lot of over stimulus because of all the clothes and items. The clothing is inexpensive which is nice, but it doesn't last very long if it's something I wear often.

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8

Shelly Zollinger

October 29th, 2017 Kaysville, UT DETAILS

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Easy to shop in their store. Helpful clerks when I needed help with finding a size at another store

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6

Shalese

October 27th, 2017 Provo, UT DETAILS

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Cute and stylish clothes but some are not always the best material.

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6

Landon

October 26th, 2017 Centerville, UT DETAILS

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I love Forever 21 for their wide variety of products. My only problem is the clothes aren't made to last. Most of my stuff ends up ripping or having other problems after a couple of months. That is my only issue, other than that I like their products.

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10

Cher

October 25th, 2017 Leesburg, VA DETAILS

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With how fast teenagers grow out of clothes & styles change, it is nice to have a clothing line that isn't too expensive.

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0

susan kosta

July 14th, 2017 San Diego, CA

Horrible customer service! Your refund policy is the worst. I won't ever buy from Forever 21 again!

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5

Sandra Dubas

June 13th, 2017 Salt Lake City, UT

I used to shop in Forever 21 when I was in high school. Their prices are good and they always have some kind of deal. However their style are really funky and bad quality. Now I only shop there for Halloween.

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6

Blake Wilcox

June 13th, 2017 Salt Lake City, UT

Forever 21 has the worst quality of clothing. Everything I bought from there shrinks. Their prices are good but I would rather buy something more expensive than buy cheap clothing over and over again.

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7

Lindsay H.

June 10th, 2017 Draper, UT

The clothes that Forever 21 sells are usually pretty low quality and the return policy is not very good, but you can occasionally find decent stuff here.

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8

Erin St Pierre

June 9th, 2017

Very nice clothing, very good quality, but the prices are a little high for what you get. Would still shop there.

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3

Laura Marshall

June 6th, 2017

Their clothes are not that great of quality for the price. Employees are few in numbers and not super helpful with sizing.

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7

Kathryn Andrus

June 6th, 2017

I have enjoyed many experiences at Forever 21, however I usually feel pretty overwhelmed by all of the rooms and excess of clothing items. The clothes are inexpensive and the quality usually shows it but I can usually find something fashionable and on trend at Forever 21.

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2

Sav Flo

June 5th, 2017 Salt Lake City, UT

Forever 21's clothing line has poor quality material. I would usually stop in and find nothing worth the price on the tag. The clothes are only seasonal and every time I step into one of their stores I find myself frustrated because clothes are always thrown everywhere.

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4

Sheryl Wilson

May 31st, 2017 Salt Lake City, UT

The customer service could be a lot better. The sales people are rude and snobby. The return policy should be a little bit more customer friendly.

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3

Jonny Hancock

May 31st, 2017 Draper, UT

Forever 21 clothes are cheap and low quality. The store by my house always seems to be dirty, too. Not the best experience looking for clothes in a grungy store.

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5

Chelsea Stewart

May 31st, 2017 Salt Lake City, UT

I used to love this store, but I feel as though the quality of clothing has gone down, and the prices have gone up. Some of the clothing they offer is terrible. Overall a pretty good store, but good luck navigating through to find anything!

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5

Naevi Staheli

May 29th, 2017

Their return policy is the worst and makes buying clothes a big decision. There's too much going on in the store which is very overwhelming. But there are cheap cute clothes, you just have to look hard to find them.

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5

Kari Staheli

May 26th, 2017 Lehi, UT

My daughter likes this store but it is not one I like to go too. The music they play is horrible and there is too much clothing, it is hard to really see what they have. The wait in line to checkout is always long and the return policy stinks.

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3

Kenneth Okerlund

May 26th, 2017

Only ever found one thing from this store that was better priced than another store. Even then, I don't like being in the store because it feels packed.

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0

Jamie goodwin

August 4th, 2016 Chadds Ford, PA

This is the worse company! No matter how low their prices are good customer service and a good return policy matter. I have called and emailed them with no response. This company sucks honestly and I will never shop there again period.

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0

Alex

May 10th, 2016 Hartford, CT

Horrible return policy

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