A company like Boohoo that has won multiple awards obviously has many good qualities that keep their customers loyal and entices new fans to browse their website.
- Affordable merchandise
- Large product selection
- Amazing promotions for international as well as local customers
Boohoo.com is known as a bargain online fashion store. They offer great prices on all merchandise with most items being under fifty dollars. High fashion items that keep up with current trends are hard to find at such low prices. The website also features a clearance section located at the top menu bar and has a drop down selection of not only discounted merchandise but items that are at a last chance to buy status and are marked down significant amounts.
The product selection at Boohoo.com can keep any shopper busy browsing their store for hours at a time. They have merchandise for both men and women and the website breaks down products into subcategories to make pinpointing what any shopper is looking for easier. The site is easy enough to use and features a drop down menu that breaks each category down into subcategories including clothing type, shoes, accessories, brands to shop by, and more. While both men and women are serviced, women products outnumber those for men. The amount of merchandise is seemingly endless with up to 100 new pieces hitting the store every day. A brand new collection is featured each week, making it truly a 24/7 shopping experience.
When coming to the Boohoo.com website the first choice a customer has to make is what country they are shopping from. The site strives to be completely international and the dropdown menu of countries to select has a number of options. Once a country is selected, the homepage of Boohoo.com is launched and a shopper will instantly see deals and promotions making shopping more exciting. The homepage has several promotions going on at once but one that is a permanent fixture and a fan favorite is their free shipping on orders over fifty dollars for most international destinations. Not only do they give free shipping on these orders, the company will also pay any duties and taxes associated with receiving the merchandise. Another great promotion available at Boohoo is their student discount for all US students. Any student in the United States can register as a student on the site and get an automatic ten percent off on purchases.
Although there are a ton of positive aspects, there are a few negatives that need to be addressed.
- Poor customer service
- Difficult return policy
On the website, customers can find links to a customer service department. However, the link only leads to frequently asked questions about policies and procedures and then directs customer to ask questions via twitter if they need to speak to a representative. There is a form to fill out and send in if a customer wants to ask a question or get help but the website suggests going through twitter to get all information and questions answered.
The return policy is laid out fairly clearly on the Boohoo.com website with returns being allowed up to fourteen days after an item was received for all United Kingdom customers and a thirty day window for all shoppers outside of that region. Customers must follow a step-by-step process to return the purchased items. As long as everything is done correctly, the company promises a full refund. They do not allow exchanges but suggest instead customers return the items and then make a different purchase. The problem however, comes from the online reviews of the returning process. All reviews found online were negative when it came to dealing with Boohoo.com’s return policy. Most customers said they never received any type of refund nor any confirmation from the company saying their return was sent back correctly. When trying to contact a customer service representative about the return procedure, most reviews stated that no one reached out to them and those that did were not helpful.
Consider the following Debt Solutions:
Boohoo offers clothing at extremely affordable prices.
They have been in business for 9 years.
There are multiple promotions offered throughout this companies site. The promotions offered are valuable to customers.
For international orders over $50, free shipping is offered.
Returns can be made within 30 days from the purchase date.
Products are available for both men and women.