Being an exclusively international online retail store, has made a big impact on Internet shopping. Based in the United Kingdom, the company has only been in business for the past nine years. It was created to provide twenty-four seven fashion to customers across the globe. The company has won numerous awards for their online store, including several best online retailer awards as well as being a great option for bargain shopping. As their website states, has a simple philosophy - they don’t take fashion or life too seriously. Whether a customer likes to keep up with current fashion trends or their style is more subtle, Boohoo has something for everyone.


Rank Chart
Days to Return
Our Score
30 days
30 days
30 Days

The Good

  • Affordable merchandise
  • Large product selection
  • Amazing promotions for international as well as local customers

A company like Boohoo that has won multiple awards obviously has many good qualities that keep their customers loyal and entices new fans to browse their website. is known as a bargain online fashion store. They offer great prices on all merchandise with most items being under fifty dollars. High fashion items that keep up with current trends are hard to find at such low prices. The website also features a clearance section located at the top menu bar and has a drop down selection of not only discounted merchandise but items that are at a last chance to buy status and are marked down significant amounts.

The product selection at can keep any shopper busy browsing their store for hours at a time. They have merchandise for both men and women and the website breaks down products into subcategories to make pinpointing what any shopper is looking for easier. The site is easy enough to use and features a drop down menu that breaks each category down into subcategories including clothing type, shoes, accessories, brands to shop by, and more. While both men and women are serviced, women products outnumber those for men. The amount of merchandise is seemingly endless with up to 100 new pieces hitting the store every day. A brand new collection is featured each week, making it truly a 24/7 shopping experience.

When coming to the website the first choice a customer has to make is what country they are shopping from. The site strives to be completely international and the dropdown menu of countries to select has a number of options. Once a country is selected, the homepage of is launched and a shopper will instantly see deals and promotions making shopping more exciting. The homepage has several promotions going on at once but one that is a permanent fixture and a fan favorite is their free shipping on orders over fifty dollars for most international destinations. Not only do they give free shipping on these orders, the company will also pay any duties and taxes associated with receiving the merchandise. Another great promotion available at Boohoo is their student discount for all US students. Any student in the United States can register as a student on the site and get an automatic ten percent off on purchases.

The Bad

  • Poor customer service
  • Difficult return policy

Although there are a ton of positive aspects, there are a few negatives that need to be addressed.

On the website, customers can find links to a customer service department. However, the link only leads to frequently asked questions about policies and procedures and then directs customer to ask questions via twitter if they need to speak to a representative. There is a form to fill out and send in if a customer wants to ask a question or get help but the website suggests going through twitter to get all information and questions answered.

The return policy is laid out fairly clearly on the website with returns being allowed up to fourteen days after an item was received for all United Kingdom customers and a thirty day window for all shoppers outside of that region. Customers must follow a step-by-step process to return the purchased items. As long as everything is done correctly, the company promises a full refund. They do not allow exchanges but suggest instead customers return the items and then make a different purchase. The problem however, comes from the online reviews of the returning process. All reviews found online were negative when it came to dealing with’s return policy. Most customers said they never received any type of refund nor any confirmation from the company saying their return was sent back correctly. When trying to contact a customer service representative about the return procedure, most reviews stated that no one reached out to them and those that did were not helpful.

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The Bottom Line is an exclusively online international retail store. They are truly a twenty-four seven fashion store and continue to impress customers with their endless amount of merchandise. They have great deals and promotions for shoppers with their enticing free shipping on orders over fifty dollars and their convenient student discount option for young customers looking to save money. Like any company, they aren’t without faults. Poor customer reviews lead to consumers believing the return policy at is difficult and not worth the risk, and the poor customer service availability is frustrating for any shopper looking to find more information.


Boohoo offers clothing at extremely affordable prices.


They have been in business for 9 years.


There are multiple promotions offered throughout this companies site. The promotions offered are valuable to customers.


For international orders over $50, free shipping is offered.


Returns can be made within 30 days from the purchase date.


Products are available for both men and women.

Are there any inaccuracies in this review? We take our accuracy very seriously and would love your feedback. Give feedback here.

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5 Boohoo Reviews

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  1. User Score


    March 12th, 2017

    My clothes were cheaply made . I shop at forever 21 and it’s not even this cheaply made . I got the size that fit me and still it tore a bit on the first wear . I love the clothes they make (look wise) but if it was made with some kind of stretch maybe it wouldn’t last for just one day .

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  2. User Score


    November 28th, 2016 New York, NY

    Absolutely horrendous ! I ordered 3 pieces of clothing and paid for additional rush delivery because I was going on vacation ..90 days later no clothes ! I wrote to the company and that said they shipped them but it was international so they don’t have tracking once out of their warehouse . I had to call us customs ,us postal etc . Which I did and nothing . Only after telling boohoo I was going to write horrendous reviews did they refund my money .. 10 emails and 110 days later .. it’s been a year now the clothes never appeared . Stay far far away from this company !

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  3. User Score


    September 14th, 2016 Philadelphia, PA

    Ordered 3 items, which were delivered in a timely matter. I tried everything on and none of it fit, so I put everything back in the original packaging with original receipt, put the return label on and went to the post office. First of all, their return label is just their address. You have to pay for the return. Fine. I mailed everything back, WITH a tracking number. Nearly a month later, there is no refund. I have emailed them twice. The first time, the customer service person emailed me back saying the items haven’t been received. I provided her with the tracking number that gives the day and time of arrival, and never heard back. A couple days later, I received a standard form email thanking me for my interest in returning an item. I responded, again with the tracking number and my order number. I stated that the items were in fact received, and I want a return ASAP. Once again, no reply. Definitely do not recommend buying from here.

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  4. User Score


    June 23rd, 2016 San Ramon, CA

    I love that shipping is free over $50 because it is so easy to spend that amount while also getting a good deal with the items purchased. They have a great student discount deal, but typically there is a better sale going on on select items. Returning the items is easy. The only thing that sucks is that the customer has to pay to ship the items back and sometimes it may not be worth it. Their customer service is really good – although they don’t have a phone they do respond to emails within 1 to 2 business days. Lastly, I would give them a ten, but it took them the maximum time to tell me that my order of returns had been received even though I knew three weeks ago that they were there since I kept my tracking receipt. You’ll get your refund if anything doesn’t fit as long as it’s unworn, but patience is a virtue. It could take up to a month. I just stick to dresses and stretchy items instead of denim.

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  5. User Score


    March 24th, 2016 Bristol, TN

    You will be the one going boohoo if you order from this company. They sell cheap clothing at a cheap price. That would be alright if they didn’t have such lousy customer service. If you order from them, be prepared to be one big unhappy customer. To prove it, try and find a contact phone number so you can call them. They have so many problems, they can’t handle the calls so they don’t give out a number. And if you try to use their system of tweeting and direct messaging, expect it to take days to resolve your issue. I just gave up!! Oh, they will say they’re sorry and think that should fix everything. Stay away!!!

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