H&M is a clothing retail company that is based out of Switzerland. They operate several stores in 53 different countries. H&M is the second largest clothing retail in the store and ranks slightly higher than GAP, a US based company. We found that H&M is upgrading their stores throughout the US. A recent store that opened up in Hawaii in March of 2014 has unique artwork from local Hawaiian artists, a commentary on the cultural life of Hawaii. H&M prides itself on making each regional or area store unique to the locale.
There are many good things about H&M in terms of its corporate DNA. They control all of their retail operations in Europe, making sure that the right number of products is produced. This results in a high availability of their items online at a reasonable price. We also found that on the H&M website that there were very few items that were sold out. There is nothing more frustrating for a customer when they see a special item on sale that is no longer available.
H&M also prides itself on charity. They have a partnership with UNICEF and have raised more than $5 million for that organization. This was one of the few charity-friendly online clothing retailers that we found while doing research for this review process.
Kohl's, in terms of revenue, is the second largest retailer in the United States. They have been in business since 1962 and were taken public in 1992. One thing easy to like about them is their reputation.
Rated in the Fortune 500, Kohl's is currently the #146 ranked store. They surpassed competing clothing giant JCPenney for the first time in 2013 in terms of sales.
Kohl's has over 1100 stores in the United States and has recently renovated around 100 of them, with more plans to expand the size and numbers in coming years. We found a pretty even split between mall-based stores and urban store locations. This is a sign that Kohl's is doing well in reaching many different types of customers across the country.
Macy’s is a very well known omnichannel retail store. Beginning in 1858 as a small, fancy dry goods store, the company has failed and restarted several times to ultimately become the successful business it is today. With over eight hundred and eighty five stores in forty-five states as well as several different countries, they have become a powerhouse in the retail business. They operate under the names Macy’s, Bloomingdale’s, Bloomingdale’s Outlet, and Bluemercury. They sell everything from clothing, to bed and bath items, as well as shoes, accessories, jewelry, and beauty products.
ASOS is an online fashion company based in the UK. The online retailer has customers throughout the world but has large followings primarily in the US, UK, Russia, and many other European countries. Their website has 21.3 million customers per month, as well as 7.1 million customers from over 160 countries. We also found that in addition to the 850 brands that they carry on the ASOS marketplace, they have carried around 50,000 branded and ASOS.com branded products. ASOS clothing is made in nearly any size and fit, including tall and maternity clothing. However, both women's clothing as well as men's clothing from the ASOS marketplace is mostly a slimmer fit.
Recently, ASOS has been a sponsor of a Formula One racing team, the McLaren Formula One team. Even though this was supposed to be a short-term partnership, the ASOS logo has been seen on the McLaren Formula One car throughout the 2014 season.
Nordstrom is one of the most reputable clothing stores in the industry. John W. Nordstrom and Carl F. Wallin founded the company in 1901. Nordstrom started as a shoe retailer and now include in their inventory clothing, accessories, handbags, jewelry, cosmetics, and fragrances. Some Nordstrom stores and the online store have wedding clothing. Nordstrom even offers furniture, home décor, and other items.
Over the years they have consistently been placed in the Top 100 Companies to Work For in Fortune magazine. Happy employees typically provide great customer service, and this clothing retail giant is no exception. In 2013, Nordstrom was ranked by WWD as the top fashion seller.
We found not only does Nordstrom offer the best products on their shelves and racks. Steve Madden, the owner of Steve Madden Shoes, is on record saying that an invitation to Nordstrom was like an "invitation to the White House." They work hard to consistently bring their customers the best products.
JCPenney has been in business since 1902. They have stores in the United States and in Puerto Rico. They are mostly located in urban shopping malls, however before the 1960s most of their stores were located in downtown areas. The JCPenney store has been doing business online since 1998, using the boom in Internet growth to spearhead improvements in their stores and distribution processes.
Although JCPenney has been an industry standard as a retailer for many years, there has been a shift in their overall success and popularity in recent years as the catalog industry has largely been replaced by Internet sales. They have unfortunately had a run-in in the past with major search engine Google regarding the use of links to create visibility online. Google knocked down JCPenney's ranking in the searches as a result of this, being much of the cause for their continuing up-and-coming situation with their online store. Regardless of the online rankings given, JCPenney is still considered by many to be a retail powerhouse and shopping destination for clothing and apparel.