One of today’s most popular brands of kids’ clothing got it’s start due to non-fitting jeans. In 1969, Doris and Don Fisher opened the first GAP store. Don couldn’t find a pair of jeans that fit correctly, and the rest, they say, is history. The pair never expected to grow into a large retail chain, but by being guided by compassion and a strong desire to win, the Fishers grew their company thoughtfully, with customers responding in kind.

Rank Chart
Selection Size
Our Score
$5 - $150
$3 - $50
$9 - $80
$5 - $40

Gap, Inc. is one of today’s leading international specialty retailers, boasting six brands-Gap, Old Navy, Banana Republic, Athleta, Piperlime and INTERMIX. Gap Kids and Gap Outlets round out the clothing empire. The company owns nearly 3,700 stores and has more than 150,000 employees on their payroll.

The Good

  • Easy search function
  • Available internationally
  • Free returns

GAP has a solid reputation for energetic and lively children’s wear. They have an easy to search website which helps to save time and energy when you are shopping. Over 90 countries can access GAP’s website which makes them a global enterprise. Price tags on their items are in the moderate range.

GAP is very active on social media. They can be found on Twitter, Facebook, Instagram, Tumblr, and Pinterest. Customer can also join a mailing list to be alerted about sales and deals.

Shipping is free on all orders over $50 and all their returns are free.

The Bad

  • Website can be overwhelming

The website for GAP is a bit busy. It appears to offer many choices, and it be a bit overwhelming for some. Very minor thing to report, however. The website is designed a bit more advanced than the competition, but perhaps this is just another way to stand out in the crowd.

The Bottom Line

Gap, Inc. is a solid company, designing high-quality, top-notched styles at a mid-range price. The website isn’t as simple as others, but is just another reason the Gap brand stands out in today’s society. From the outlet stores to the child-specific Gap Kids store, to the online market, GAP can be found in nearly 90 countries, and provides outstanding customer service.

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