One of today's most popular brands of kids' clothing got its start due to non-fitting jeans. In 1969, Doris and Don Fisher opened the first GAP store. Don couldn't find a pair of jeans that fit correctly, and the rest, they say, is history. The pair never expected to grow into a large retail chain, but guided by compassion and a strong desire to win, the Fishers grew their company thoughtfully, with customers responding in kind. Gap, Inc. is one of today's leading international specialty retailers, boasting six brands-Gap, Old Navy, Banana Republic, Athleta, Piperlime, and INTERMIX. Gap Kids and Gap Outlets round out the clothing empire. The company owns nearly 3,700 stores and has more than 150,000 employees on their payroll.

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The Good

  • Easy search function
  • Available internationally
  • Free returns

GAP has a solid reputation for energetic and lively children's wear. They have an easy to search website which helps to save time and energy when you are shopping. Over 90 countries can access GAP's website which makes them a global enterprise. Price tags on their items are in the moderate range.

GAP is very active on social media. They can be found on Twitter, Facebook, Instagram, Tumblr, and Pinterest. Customer can also join a mailing list to be alerted about sales and deals.

Shipping is free on all orders over $50 and all their returns are free.

The Bad

  • Website can be overwhelming

The website for GAP is a bit busy. It appears to offer many choices, and it be a bit overwhelming for some. Very minor thing to report, however. The website is designed a bit more advanced than the competition, but perhaps this is just another way to stand out in the crowd.

The Bottom Line

Gap, Inc. is a solid company, designing high-quality, top-notched styles at a mid-range price. The website isn't as simple as others, but is just another reason the Gap brand stands out in today's society. From the outlet stores to the child-specific Gap Kids store, to the online market, GAP can be found in nearly 90 countries, and provides outstanding customer service.

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User Reviews

Star Rating

4.4
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35 Reviews

Review Breakdown

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Jen Paxman
February 13th, 2019 Lehi, UT DETAILS
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The Gap offers great options for my kids. My kids are more tall and skinny and a lot of stores have clothes that just hang off of them. But the Gap offers slender options that fit my kids perfectly. It is easy to purchase their clothes online and easy to return to a store if they don't fit or my kids don't like them. They also send email with discounts or coupons so that makes it even more affordable. Their clothes was and wear extremely well.

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Amber
September 20th, 2018 Saratoga Springs, UT DETAILS
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My favorite place to get soft stylish newborn clothes that hold up after being washed over and over again. They have the cutest baby clothes.

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Avery Fowler
August 28th, 2018 Pleasant Grove, UT

Gap is one of my favorite places to shop! They always have the best sales and deals for everyone in the family!

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Thomas Hullinger
August 27th, 2018 Pleasant Grove, UT DETAILS
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GAP is a great clothing store. They have the clothes that will make you look and feel great, no matter what age you are as a child. They have something for you.

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Lesa Burgess
August 21st, 2018 Pleasant Grove, UT

The quality of their clothing keeps me coming back for more!

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Avery Fowler
June 7th, 2018 Pleasant Grove, UT DETAILS
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I would highly recommend gap as a store to shop at for the whole family! Everytime I go to gap they have some sort of sale or good deal, and the customer service is always so welcoming a and helpful!

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Amelia Gibson
June 6th, 2018 South Jordan, UT DETAILS
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Gap's choices and affordable prices are awesome.

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Brooke Hester
June 5th, 2018 Gilbert, AZ DETAILS
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Cheap stylish clothes. People are great and so nice.

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Joanna Hester
June 5th, 2018 Gilbert, AZ DETAILS
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I have four kids and Gap is a frequent stop when they need clothes. They are a little more expensive than other stores, but they always have the latest styles and their clothes last longer than cheaper clothes.

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Sadie Scoville
June 5th, 2018 Pleasant Grove, UT DETAILS
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I had a sweatshirt from Gap and I had it for 3 years. It was great quality and never went out of style.

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CAROLE SCOVILLE
May 31st, 2018 Pleasant Grove, UT DETAILS
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Love the clothes and selection, but think the prices are too high.

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Avery Fowler
May 31st, 2018 Pleasant Grove, UT DETAILS
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I love the quality and style of the Gap brands. They are unique and very well made. Can be a little pricey so I usually wait for a sale.

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Bella Houtz
May 29th, 2018 South Jordan, UT DETAILS
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GAP is a great option for childrens clothing. Gap is good for all ages and provides clothes that we love.

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H Moore
May 29th, 2018 Lehi, UT DETAILS
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GAP has been a mainstay store for my family, and we love their clothing!

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Bella Houtz
May 29th, 2018 South Jordan, UT DETAILS
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GAP has great clothing and a variety of choices for the whole family.

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Anonymous
May 29th, 2018 Pleasant Grove, UT DETAILS
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Somewhat overpriced children’s clothing. If you can find a good sale that’s the best time to buy.

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Ashley
May 25th, 2018 Pleasant Grove, UT DETAILS
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Cute children’s clothing and very well-made.

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Samantha
May 4th, 2018 Millville, UT DETAILS
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Nothing better than a baby dressed in Gap! I feel like I get quality clothes when I purchase from Gap!

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Alex Lewis
May 1st, 2018 Salt Lake City, UT DETAILS
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I love Gap! They have amazing clothes that are all very high quality. My online shopping experience was fantastic and received all packages in a timely manner and they arrived by the expected date.

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Casey
May 1st, 2018 DETAILS
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Good quality clothes- especially baby clothes. I never buy anything full price here because they have sales so frequently. I regularly get things 40% off or more. It's definitely worth the wait to buy items.

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David Lewis
April 30th, 2018 Salt Lake City, UT DETAILS
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One of my favorite stores! I love how a lot of their stuff doesn't have big logos or graphics on it. Everything seems to fit really well and be high-quality, too.

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Erin Rhoton
April 23rd, 2018 Veguita, NM DETAILS
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Baby Gap has the cutest baby clothes! They are more expensive than other baby stores but they area really fun splurge when you want a cute outfit for a special occasion!

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Jeff Martin
April 19th, 2018 Layton, UT DETAILS
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Bought a lot of my daughter's clothes here. Great store and great prices.

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Anne Marie Milne
April 17th, 2018 Layton, UT DETAILS
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I love the gap. When my kids were young The Gap was my go to store. I shopped their for everything baby swim suits things for swimming, the cutest little bags that match with the suits and the towels, the shoes. Everything matched with everything it was so fun to shop there with my kids. I'm a huge fan of the gap. Adult Gap store is absolutely fabulous and the baby Gap I can't wait to have grand babies and shop their.

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Hayden Danger Barton
April 16th, 2018 Layton, UT DETAILS
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Good quality clothes. Sad some closed around me

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Chase Huntzinger
April 16th, 2018 Provo, UT DETAILS
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Cute clothes! But very expensive. It is fun to look at but hard to justify spending that much money on baby clothing.

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Suzanna Wootton
December 18th, 2017 Springville, UT DETAILS
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Really cute clothes and great quality!

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Hannah
December 13th, 2017 Pleasant Grove, UT DETAILS
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I love BabyGap clothes. They are darling and nice quality. Some of my favorite pieces from my son's first year are BabyGap! I always recommend them to my friends who want a step up in quality from Carter's (who I still love).

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Becky Stiggins
December 11th, 2017 Provo, UT DETAILS
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Gap runs great sales. Full price items are a little high, but they are great about running sales.

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Tiffany
October 31st, 2017 American Fork, UT DETAILS
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The Gap has gone completely downhill in the last several years. Every time I go in there, I can't find anything I would ever wear. I used to shop at Kids Gap all the time and now the styles are out of date or not the type of style I used to expect from this store. The return policy is HORRIBLE. I bought a pair of jeans for my husband, returned them and they had to MAIL me a check that can only be used IN STORE (not online) even though I paid with a credit card. This is a horrible policy. I have been back in the store several times to try to find something I can buy and I can't even find anything. I will not shop here again.

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Aubrey Rentschler
June 12th, 2017 Salt Lake City, UT

Their clothes are fashionable and good quality. Their children's clothes are especially cute.

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Kenneth Okerlund
June 9th, 2017

The website takes a while to load and is a little difficult to navigate. In store experiences are much better.

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Robert Flores
June 8th, 2017 Neenah, WI

The clothes at GAP are always so in style! I am always able to dress trendy when I shop here. I love seasonal items and the wide variety of clothing types. There is something st GAP for everyone!

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Sav Flo
June 8th, 2017

As a little girl I was always in Gap clothes because my mom worked for one of their store and so I have seen many styles come and go. Throughout the years I have seen a decline in the quality of the clothing. Now I would rather shop else where knowing that my clothes will last longer than that of Gap.

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Chelsea Stewart
June 2nd, 2017 Salt Lake City, UT

I love Baby and Children's GAP. The clothing is the best quality I have had for baby/children's clothing. However, the prices are a little high to really purchase for a regular everyday clothing for little ones. I wish they ran more sales and made the clothing more affordable, because I truly love their clothing!

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