One of today's most popular brands of kids' clothing got its start due to non-fitting jeans. In 1969, Doris and Don Fisher opened the first GAP store. Don couldn't find a pair of jeans that fit correctly, and the rest, they say, is history. The pair never expected to grow into a large retail chain, but guided by compassion and a strong desire to win, the Fishers grew their company thoughtfully, with customers responding in kind. Gap, Inc. is one of today's leading international specialty retailers, boasting six brands-Gap, Old Navy, Banana Republic, Athleta, Piperlime, and INTERMIX. Gap Kids and Gap Outlets round out the clothing empire. The company owns nearly 3,700 stores and has more than 150,000 employees on their payroll.

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The Good

  • Easy search function
  • Available internationally
  • Free returns

GAP has a solid reputation for energetic and lively children's wear. They have an easy to search website which helps to save time and energy when you are shopping. Over 90 countries can access GAP's website which makes them a global enterprise. Price tags on their items are in the moderate range.

GAP is very active on social media. They can be found on Twitter, Facebook, Instagram, Tumblr, and Pinterest. Customer can also join a mailing list to be alerted about sales and deals.

Shipping is free on all orders over $50 and all their returns are free.

The Bad

  • Website can be overwhelming

The website for GAP is a bit busy. It appears to offer many choices, and it be a bit overwhelming for some. Very minor thing to report, however. The website is designed a bit more advanced than the competition, but perhaps this is just another way to stand out in the crowd.

The Bottom Line

Gap, Inc. is a solid company, designing high-quality, top-notched styles at a mid-range price. The website isn't as simple as others, but is just another reason the Gap brand stands out in today's society. From the outlet stores to the child-specific Gap Kids store, to the online market, GAP can be found in nearly 90 countries, and provides outstanding customer service.

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User Reviews

Star Rating

4.5
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48 Reviews

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zoe

March 26th, 2020 Pleasant Grove, UT DETAILS arrow_drop_down
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gap has so many cute clothes for the whole entire family. website is pretty easy to use.

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Daniela Garcia

March 15th, 2020 Miami, FL DETAILS arrow_drop_down
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Gap always has great styles and deals for children of all ages. The quality of this brand is unmatched.

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Natalia Correa MDTribe

March 15th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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GAP always has very good quality clothes for kids and they have awesome deals every now and then too!

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Ashphile Baptiste

March 10th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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GAP is one of my favorite stores and has been around for so long and their clothing always have impeccable quality and last me forever.

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Katlyn Hockman

March 8th, 2020 Houston, TX DETAILS arrow_drop_down
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They Have the cutest baby clothes and I always go straight to them when purchasing clothes for my friends children.

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Mandi Smith

February 24th, 2020 American Fork, UT DETAILS arrow_drop_down
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GAP has the CUTEST children's clothes. The jeans are the best quality and their customer service is amazing, they never fail to satisfy my needs as a costumer.

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Sage Loveland

February 20th, 2020 Springville, UT DETAILS arrow_drop_down
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I have bought Gap kid’s clothing for years. I can always rely on the quality and durability.

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Hallieford

February 18th, 2020 Arlington, TX DETAILS arrow_drop_down
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I love GAP for my kids swimsuits. I like that I can get matching suits for my girls and boys all in once place.

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Nicole Sohm

February 16th, 2020 Herriman, UT DETAILS arrow_drop_down
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I LOVE shopping at GAP! They have amazing workout clothes for a good price and still great quality!

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Lindsey Newman

February 13th, 2020 American Fork, UT DETAILS arrow_drop_down
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I love getting clothes for my kids from gap! They are really great quality clothes and trendy and cute. I don't buy them as often as I would because they are more costly- but I do love when I can dress my kids in their clothes!

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Eddie Rios

February 8th, 2020 Ogden, UT DETAILS arrow_drop_down
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Gap has a superb online website for online ordering of our kids clothing. They have great styles and at great prices. And the online tools make buying easy and quick.. have never had an issue online with Gap. First rate shopping with Gap.

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Tiffany I

February 6th, 2020 Gaithersburg, MD DETAILS arrow_drop_down
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Very cute durable clothes for children. They last and fit well. Sizing is perfect and great styles.

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Kimsreview

February 5th, 2020 Olney, MD DETAILS arrow_drop_down
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Good quality and nice style. They are always friendly in the store. The stores always have trendy clothes.

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Jen Paxman

February 12th, 2019 Lehi, UT DETAILS arrow_drop_down
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The Gap offers great options for my kids. My kids are more tall and skinny and a lot of stores have clothes that just hang off of them. But the Gap offers slender options that fit my kids perfectly. It is easy to purchase their clothes online and easy to return to a store if they don't fit or my kids don't like them. They also send email with discounts or coupons so that makes it even more affordable. Their clothes was and wear extremely well.

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Amber

September 20th, 2018 Saratoga Springs, UT DETAILS arrow_drop_down
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My favorite place to get soft stylish newborn clothes that hold up after being washed over and over again. They have the cutest baby clothes.

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Avery Fowler

August 28th, 2018 Pleasant Grove, UT

Gap is one of my favorite places to shop! They always have the best sales and deals for everyone in the family!

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Thomas Hullinger

August 25th, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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GAP is a great clothing store. They have the clothes that will make you look and feel great, no matter what age you are as a child. They have something for you.

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Lesa Burgess

August 21st, 2018 Pleasant Grove, UT

The quality of their clothing keeps me coming back for more!

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Avery Fowler

June 7th, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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I would highly recommend gap as a store to shop at for the whole family! Everytime I go to gap they have some sort of sale or good deal, and the customer service is always so welcoming a and helpful!

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Amelia Gibson

June 5th, 2018 South Jordan, UT DETAILS arrow_drop_down
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Gap's choices and affordable prices are awesome.

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Sadie Scoville

June 4th, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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I had a sweatshirt from Gap and I had it for 3 years. It was great quality and never went out of style.

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Joanna Hester

June 4th, 2018 Gilbert, AZ DETAILS arrow_drop_down
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I have four kids and Gap is a frequent stop when they need clothes. They are a little more expensive than other stores, but they always have the latest styles and their clothes last longer than cheaper clothes.

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Brooke Hester

June 4th, 2018 Gilbert, AZ DETAILS arrow_drop_down
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Cheap stylish clothes. People are great and so nice.

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L. Fowler

May 30th, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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I love the quality and style of the Gap brands. They are unique and very well made. Can be a little pricey so I usually wait for a sale.

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CAROLE SCOVILLE

May 30th, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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Love the clothes and selection, but think the prices are too high.

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Kristin

May 28th, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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Somewhat overpriced children’s clothing. If you can find a good sale that’s the best time to buy.

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Bella Houtz

May 26th, 2018 South Jordan, UT DETAILS arrow_drop_down
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GAP has great clothing and a variety of choices for the whole family.

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Bella Houtz

May 26th, 2018 South Jordan, UT DETAILS arrow_drop_down
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GAP is a great option for childrens clothing. Gap is good for all ages and provides clothes that we love.

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H Moore

May 26th, 2018 Lehi, UT DETAILS arrow_drop_down
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GAP has been a mainstay store for my family, and we love their clothing!

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Ashley

May 25th, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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Cute children’s clothing and very well-made.

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Samantha

May 3rd, 2018 Millville, UT DETAILS arrow_drop_down
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Nothing better than a baby dressed in Gap! I feel like I get quality clothes when I purchase from Gap!

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Casey

May 1st, 2018 DETAILS arrow_drop_down
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Good quality clothes- especially baby clothes. I never buy anything full price here because they have sales so frequently. I regularly get things 40% off or more. It's definitely worth the wait to buy items.

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Alex Lewis

May 1st, 2018 Salt Lake City, UT DETAILS arrow_drop_down
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I love Gap! They have amazing clothes that are all very high quality. My online shopping experience was fantastic and received all packages in a timely manner and they arrived by the expected date.

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David Lewis

April 27th, 2018 Salt Lake City, UT DETAILS arrow_drop_down
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One of my favorite stores! I love how a lot of their stuff doesn't have big logos or graphics on it. Everything seems to fit really well and be high-quality, too.

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Erin Rhoton

April 21st, 2018 Veguita, NM DETAILS arrow_drop_down
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Baby Gap has the cutest baby clothes! They are more expensive than other baby stores but they area really fun splurge when you want a cute outfit for a special occasion!

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Jeff Martin

April 19th, 2018 Layton, UT DETAILS arrow_drop_down
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Bought a lot of my daughter's clothes here. Great store and great prices.

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Anne Marie Milne

April 17th, 2018 Layton, UT DETAILS arrow_drop_down
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I love the gap. When my kids were young The Gap was my go to store. I shopped their for everything baby swim suits things for swimming, the cutest little bags that match with the suits and the towels, the shoes. Everything matched with everything it was so fun to shop there with my kids. I'm a huge fan of the gap. Adult Gap store is absolutely fabulous and the baby Gap I can't wait to have grand babies and shop their.

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Chase H

April 16th, 2018 Provo, UT DETAILS arrow_drop_down
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Cute clothes! But very expensive. It is fun to look at but hard to justify spending that much money on baby clothing.

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Hayden Danger Barton

April 14th, 2018 Layton, UT DETAILS arrow_drop_down
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Good quality clothes. Sad some closed around me

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Suzanna Wootton

December 18th, 2017 Springville, UT DETAILS arrow_drop_down
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Really cute clothes and great quality!

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Hannah

December 13th, 2017 Pleasant Grove, UT DETAILS arrow_drop_down
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I love BabyGap clothes. They are darling and nice quality. Some of my favorite pieces from my son's first year are BabyGap! I always recommend them to my friends who want a step up in quality from Carter's (who I still love).

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Becky Stiggins

December 8th, 2017 Provo, UT DETAILS arrow_drop_down
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Gap runs great sales. Full price items are a little high, but they are great about running sales.

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Tiffany

October 30th, 2017 American Fork, UT DETAILS arrow_drop_down
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The Gap has gone completely downhill in the last several years. Every time I go in there, I can't find anything I would ever wear. I used to shop at Kids Gap all the time and now the styles are out of date or not the type of style I used to expect from this store. The return policy is HORRIBLE. I bought a pair of jeans for my husband, returned them and they had to MAIL me a check that can only be used IN STORE (not online) even though I paid with a credit card. This is a horrible policy. I have been back in the store several times to try to find something I can buy and I can't even find anything. I will not shop here again.

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Aubrey Rentschler

June 11th, 2017 Salt Lake City, UT

Their clothes are fashionable and good quality. Their children's clothes are especially cute.

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Kenneth Okerlund

June 8th, 2017

The website takes a while to load and is a little difficult to navigate. In store experiences are much better.

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Robert Flores

June 8th, 2017 Neenah, WI

The clothes at GAP are always so in style! I am always able to dress trendy when I shop here. I love seasonal items and the wide variety of clothing types. There is something st GAP for everyone!

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Chelsea Stewart

May 31st, 2017 Salt Lake City, UT

I love Baby and Children's GAP. The clothing is the best quality I have had for baby/children's clothing. However, the prices are a little high to really purchase for a regular everyday clothing for little ones. I wish they ran more sales and made the clothing more affordable, because I truly love their clothing!

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Sav Flo

May 26th, 2017

As a little girl I was always in Gap clothes because my mom worked for one of their store and so I have seen many styles come and go. Throughout the years I have seen a decline in the quality of the clothing. Now I would rather shop else where knowing that my clothes will last longer than that of Gap.

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