Ranking Criteria Data
Determining an objective ranking criteria is difficult, which is why we at the BestCompany.com allow the consumer to help create it. After all the consumer is who will be dishing out their hard earned money on a service, so it only makes sense that they have access to the information and data they need to make the best purchasing decision.
The BestCompany.com conducted their own survey asking over 1,000 cell phone users what the most important factor is in deciding which cell phone carrier to go with. The survey allowed consumers the opportunity to fill out a blank response and results came back as follows: