Smalls is a pet food brand that specializes in tailor-made cat food for every kind of kitty appetite. The company prides itself on providing healthy, real food recipes with a delivery service that is easy to use. Cat owners can create their own cat food mix depending on their cats’ size, weight, preferences, and more. After a sampler is sent to the owner for their cat to try, the cat food recipe and meal plan can be customized to fit the cat’s tastes. The owner can then order the cat food like a subscription box, with the ability to skip deliveries or cancel at any time.
Most food varieties are fresh food with a high moisture content and are sent to cat owners frozen. Shipping is free on all orders and can be scheduled weekly or once every six weeks. Smalls also offers some varieties of dry cat food and other options for picky eaters.
Smalls’ formula for customization allows each cat to get the nutrients it needs. The ability to customize the food to reach health goals, like gaining or losing weight, is also a nice feature that caters to individual needs.
With the first sampler of the recipe an owner creates, cats can try the recipe and an owner can determine if their cat will like the food or not. Further customization options with the company's cat concierge allow for a truly catered recipe that each cat will want to eat.
The subscription function of the delivery system gives cat owners a much needed break. Having a planned, regular delivery schedule makes rushed trips to the store a thing of the past. The scheduling option also gives owners flexibility and the option to skip a delivery if necessary. This subscription is also worry-free because cat owners can cancel at any time.
Smalls has a policy that if food isn’t high enough quality for humans to eat, cats shouldn’t be eating it either. The company focuses on high-quality, human-grade meat that is nutritious for cats. Cats can’t metabolize carbohydrates, so Smalls creates recipes that are high in easily digestible protein and some vegetable content in each meal. Some popular ingredients include:
The high-quality food produced by Smalls claims to have noticeable health benefits for cats as well. Eating quality food that is easily digestible is supposed to result in fresher breath and a less smelly litter box. It also may result in a shinier coat, meaning less shedding and fewer hairballs as well. Smalls cat food also claims to give your cat more energy because of high protein and water levels that result in strong bones and toned muscles.
Smalls cat food is said to be so tasty that any cat will love it. But, if this isn’t the case, customers are guaranteed a full refund if their cats won’t eat it.
Since Smalls cat food is made fresh and has a high liquid content, most of the food comes frozen (the company does make dry food, but it’s less common). Once thawed, it’ll stay fresh for four to five days. Because of this, cat owners will have to continually have a small stock of thawed food in the refrigerator and won’t be able to have food ready to go without giving it time to thaw. Frozen food can stay in the freezer for up to three months.
Some Smalls reviews have stated that the cost of the company’s cat food is expensive when compared to store-bought canned food and wet food. Smalls offers different packages, including mixed elements of wet or dry food, but most average $3–$5 per day per cat.