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LAST UPDATED: August 31st, 2020

NomNomNow is a subscription-based pet food brand focused on providing pet owners with nutritious and balanced meals for their pets. The company advocates for overall pet health and employs one of fewer than 100 Board Certified Veterinary Nutritionists in the United States — Dr. Justin Shmalberg.

Customers can choose to have their pet food shipped fresh to them every week, every two weeks, or every four weeks. NomNomNow produces orders on demand and does not freeze any of its pet food. 

Each recipe developed by NomNomNow is up to the standards set by the Association of American Feed Control Officials (AAFCO). All ingredients used in the company’s food can be found clearly displayed on the company website. The website also contains research, studies, and helpful articles about pet care that consumers may find useful. 

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The Good

  • Nutritious
  • Sustainable
  • Exact Portions
  • Ships Free and Fresh

Nutritious

Every ingredient that goes into NomNomNow’s pet foods is restaurant-quality USDA-grade A proteins and vegetables. The company also cooks ingredients individually and gently to preserve their nutritional value. This makes the food highly digestible for pets as well. 

The company’s recipes do not contain any artificial preservatives, fillers, “meal” protein, or by-products that are often found in kibble or canned foods. The company believes that if humans wouldn’t eat the food, their pets shouldn’t be expected to either.

Sustainable

Whenever possible, NomNomNow obtains the ingredients for its pet food from sustainable sources. The company also strives to createszero food waste in its facilities. When pet food is shipped to customers, it comes in fully recyclable packaging.

Exact Portions

NomNomNow created its own one-of-a-kind machine to portion its pet meals down to the calorie. This means that consumers need only open the pack, pour the contents, and serve the meal to their pets. This eliminates any measuring or mess associated with buying pet food in bulk and ensures your pet gets the correct serving suited to its needs.

Not only are correct portion sizes more convenient for the pet owner, but they also are better for the health of the pet. NomNomNow tailors for weight loss and gain goals, and takes into account your pet’s age, weight, and activity to determine their approximate caloric needs. The company is happy to work with pet owners to adjust portions.

Ships Free and Fresh

NomNomNow does not freeze its food. Rather, the food is prepared fresh just days before it is shipped to the customer. The company ships on a regular basis, so you can choose to receive shipments every week, every two weeks, or every four weeks.

NomNomNow does not charge a shipping cost, and customers have the flexibility to cancel a shipment and manage deliveries through their online account.

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The Bad

  • Prices Not Listed on Website
  • Shipping Not Free to All States
  • Prescription Diets Not Offered

Prices Not Listed on Website

Because NomNomNow offers a subscription service and personalized quotes, its prices are not readily available to consumers browsing the company website. This could be a drawback to those who are operating on a strict budget and trying to compare multiple brands without spending a lot of time to research prices.

Shipping Not Free to All States

While NomNomNow offers free shipping, this does not apply to Alaska, Hawaii, or other locations. A shipping fee will apply for customers outside of the contiguous United States.

Prescription Diets Not Offered

NomNomNow does not currently offer prescription diets for pets with specific medical needs. These issues should be discussed with a veterinarian, but customers should not expect to find specialized meals or options through NomNomNow if their pet has specific conditions or needs.

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The Bottom Line

NomNomNow is nutrition conscious, and its staff is willing to work with you as a pet owner to develop a food plan that is sustainable and healthy for your furry friend. While the company doesn’t offer prescription diets, it still has customizable options and is willing to work to fill your needs. It is a good option for pet owners looking to provide their pets with high-quality food from a sustainably minded company.

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