Fancy Feast Logo
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LAST UPDATED: August 31st, 2020

Fancy Feast is owned by Nestlé Purina and specializes in gourmet cat food. It is an established brand that has been in business for over 35 years. Fancy Feast customers can purchase wet or dry cat food in individual packages or in bulk.

In 2019, Fancy Feast was named the #1 Wet Cat Food Brand in the United States. The company has over 100 different recipes for cat food and uses real seafood, poultry, and beef in its offerings.

Customers can find Fancy Feast products at the following online and in-store retailers:

  • Amazon
  • Chewy.com
  • PetSmart
  • Petco
  • Walmart
  • Instacart
  • Target
  • Shipt

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The Good

  • Wide Variety of Options
  • Established Brand
  • High-End Food Choices

Wide Variety of Options

Fancy Feast offers a wide variety of food options for your cat. Fancy Feast offers products in the following five broad categories:

  • Wet cat food
  • Dry cat food
  • Complements, toppers, and broths
  • Cat treats
  • Kitten food

Within these categories, customers can pick options:

  • Savory Centers, which include paté with a gravy center
  • Savory Cravings, which are break-apart treats
  • Gourmet Naturals
  • Grain Free
  • Variety Pack or Medleys

With so many options to pick from, cat owners can customize their food orders to their individual needs and tastes of their cat.

Established Brand

Whereas some cat food brands are newer to the market and still attempting to establish a reliable reputation, Fancy Feast was founded in 1982 and has been providing quality pet food ever since. 

There has never been a recall of Fancy Feast cat food. The brand has been around long enough to earn a trusted status, which is appealing to customers who prefer a consistent and established brand, rather than an experimental one.

High-End Food Choices

Fancy Feast, as its name suggests, is committed to providing quality cat food to its customers, and prides itself on being the number one gourmet cat food brand in the world. The company treats every meal with care and aims to appeal to cat owners who want to give their pets a little extra taste and variety in their diet.

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The Bad

  • Prices Hard to Find
  • So Many Choices

Prices Hard to Find

The Fancy Feast website does not disclose the actual price of its offerings, and customers have to click “Buy Now,” find where the product is sold, and add it to their cart before ever learning what the price range is for the item they selected. This can be frustrating for customers on a tight budget, either timewise or moneywise.

So Many Choices

For cat owners who are starting from scratch and don’t know what food options would be best for their pet, Fancy Feast’s variety of options might be a bit overwhelming and hard to navigate.

While some cat food brands have a feature on their website where customers can put in specific details about their cat and receive tailored food recommendations, Fancy Feast does not have such a feature.

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The Bottom Line

Fancy Feast is a trusted brand that has been in the cat food business for a long time. This means the company has a strong reputation and reliable choices for cat owners looking to give their feline something special. If pet owners can avoid being overwhelmed by the company’s expansive list of offerings, they are sure to find a gourmet meal that their cat will enjoy.

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