Square is located in San Francisco, California. Square thinks everyone should be able to start and run a business, so they build tools to make that possible. The simple design of their reader and app have made them a popular company. Square lets customers sign up in minutes. They let businesses accept every major card for the same rate. In addition, they have used their popularity to help in the fight against aids. 97.25% of the $10 donation amount that is used to buy a SQUA(RED) Reader goes to the Global Fund to fight AIDS.
- No Hidden Fees
- Customer Support
Simplicity would be the one word to describe what is best about Square. The simplicity of Square starts with their hardware. Square offers two readers, one that plugs into your smartphone for mag stripe cards, and a new reader (for chip cards and mobile payments) that connects via bluetooth and fits on your counter or in your pocket. Many customers enjoy the convenience of using the tiny reader, but some complain that the reader swivels when accepting payments.
Additionally, their free software keep tracks of all your sales, lets you create reports, give employees customized permission levels for access, and sends you alerts when inventory gets low.
No Hidden Fees
The simplicity of square extends beyond the design of their reader to their fees. There are no monthly or startup fees. Square users only pay when they process a transaction and their fees are a standard fee for most mobile reader companies.
Square has a lot of different customer support options (phone, e-mail, Twitter, YouTube videos, and an online community). On the Square website, customers can give feedback and input about problems they think they've discovered.
Square takes care of PCI compliance, a helpful advantage for businesses. Square's security complies with industry standards, including advanced fraud detection and dispute assistance. They are committed to protecting your information and the information of your customers. Additionally, they offer $250 in chargeback protection per month for qualified charges.
Square's phone support is fairly new and is still sub par. Before Square had their own phone support they resolved problems through e-mail and social media, which was frustrating for people unfamiliar with using those support channels. Now Square has their own phone support but there have been a lot of complaints about how long it takes to get a response from Square.
The Bottom Line
The simple design of Square and straightforward fees make it a popular product. Square may be a great fit for many customers, especially those who do not accept a high volume of credit card payments. However, their lack of a great phone support may be disadvantageous for businesses who accept larger quantities of credit card payments.