MagicPay is a payment solutions company based in Boca Raton, Florida. The company sells an array of credit card readers, payment gateways and All-in-one point of sale systems. It was founded in 2012 with the goal of helping small businesses to increase revenue by accepting payments anywhere.
- Customer service
- No hidden fees
- Simple interface
One advantage of MagicPay is the variety of hardware you can choose to use with it. Its portals work with QwickPay, SwitchPay, uDynamo, PhoneSwipe, Apple iOS Solution, MagTek BulleT, Payment Jack and iProcess, all of which have different features. There are also all-in-one POS systems available from MagicPay.
- uDynamo uses MagneSafe™ security architecture to instantly encrypt and tokenize.
- SwitchPay allows for transactions without cellular or wifi signal. It stores the information on your phone until you find a signal again, when the info is sent and then erased from your hard drive.
- iProcess geotags the location of every transaction on the receipt, prints or emails receipts, captures digital signatures, allows tips, performs refunds (full or partial), and allows both keyed and swiped transactions. Geotagging is useful for retailers or service providers who meet customers in places that are difficult to locate. Need to find someone in the middle of a prairie? No problem.
- Payment Jack provides good back-end transaction searches, reporting and customer lists.
- Apple iOS Solution is compatible with most iPhones and iPods and includes protections services and fraud alerts.
- MagTek BulleT is a bluetooth device with great security accompaniments like MagneSafe™.
- There are also solutions for iPads, including one that converts an iPad into an all-in-one POS system with a money drawer.
MagicPay has an effective, knowledgeable customer service team that is ready to answer any questions you need answered. We're not the only ones who think so. The internet is full of positive testimonials. Whereas competitors prefer giving you YouTube videos and forums to get answers from, MagicPay wants you to call and discuss your problems. It's what they do, and we view that as an advantage.
Along with good customer service, MagicPay generally provides a quality service without any hidden fees or disappointing policies. There are no PCI compliance fees, early termination fees or transaction volume limits. Payments are usually in your bank account within 48 hours. You even get free training after you're approved. You'll probably learn how to use the hardware and apps well, but you can always contact customer service if you have questions later on.
Although MagicPay's interface isn't as pretty as some of those of its competitors, it is very simple and easy to use. Just enter an amount and swipe the card, capture the customer's signature (they can use their finger to "write" it on your screen), then email a receipt to the customer. Emailing receipts is becoming popular even in brick-and-mortar stores. It saves money and protects the environment. People like electronic copies and the process allows consumers to opt into email blasts and other correspondence.
- Not compatible with Windows
- Monthly fee
- Transaction fee
- Limited information
Most users won't need to use one of MagicPay's readers with a Windows Phone, but if they do, they will have to look elsewhere. Only iPhone, Android, and Blackberry users are covered.
One of the biggest cons associated with MagicPay is the monthly fee. With a "starter" account, you pay $10 a month and with a "premier" account you pay $20 per month. Alternatives such as Square do not charge such fees. If you like chat support, MagicPay has an advantage for you, since they offer it. There are no other clear advantages, though, since Square started offering phone support recently. It's a service quality contest, for the most part.
Transaction fees do come with a percentage amount, meaning a percentage of the purchase price plus a few cents. There is also the monthly fee. You pay it no matter which service you subscribe to, so MagicPay fees are not at the low end of the industry, they are towards the high end.
MagicPay's website lacks information and is difficult to navigate at times. On the website blog, there was a notice that ApplePay would be integrated with products, but there was no mention of the completion of that project. We do know that ApplePay has been fully integrated as of now, but the lack of information online gives users even more incentive to call and ask for help. That is probably the best way to deal with the company.
The Bottom Line
MagicPay offers a wide range of options for a variety of business types. It also provides great customer service. The company promotes its mobile card readers as options for increasing revenue, although it is not cheaper than most competitors. Like all mobile readers, its products do allow you accept payments at any time, as long as you have your smartphone. You don't even need a signal with SwitchPay, one of MagicPay's readers.
The biggest tradeoff is customer service in place of speed of adaptation, website content and possibly convenience (in terms of simplicity of products). Some would say the support you get with MagicPay is necessary to get it all to work out. Others will opt for the better-known Square or other options. Today, MagicPay is still young and inexperienced, but it does not disappoint customers in most cases. In the future, the company may be able to provide a little bit more convenience and whittle down its products so that more utility is provided in fewer of them. There is great potential for MagicPay. On the other hand, there is the possibility that it will be absorbed by a larger competitor.