Each of our reviews, scores, and rankings are derived from our proprietary Ranking Criteria™. We do not have any relationships with companies that guarantee position, rank or score . . . and we never will. Like many sites, we are compensated through affiliate relationships with each company we review; however, our Ranking Criteria™, along with real consumer reviews from people like you, ensure we remain honest and unbiased. Read on to discover more about how user review moderation and expert scoring is processed or select an industry to see our full ranking criteria.

How we rank for

13%Cars Listed

When looking for a new or used car it is good to know how many cars are in stock or listed. There are thousands of different cars out there and knowing that a car finding site has a lot of cars listed is a good indicator for having the right car you are looking for.


The number of dealerships is important because it helps to determine the ability to pick up a car from a dealership and shows how well the company covers the cars available across the country. A business that is predominantly online needs to have good connections and the ability to reach their target audiences nationwide. Customer convenience to the final signing and test drive for their next car would partly be based on locations nearest to them.

6%Car Loans

Do they provide resources for getting an auto/car loan? Finding the right car for the deal you want is one thing. Helping you to pay for it is another. Providing information on how to get an auto loan or what to do with poor credit. An online car finder company that provides that resource for consumers is more beneficial to the consumer than one that doesn't.

6%Mobile Ratings

Since this industry is mostly online we want clients to have accessibility to a company’s information anywhere and be able to do it easily. We review a company’s ability to operate through mobile apps and/or if their website is mobile friendly. We do this by taking the average consumer rating between both their iOS and Android Mobile Apps.


Finding a Car online needs to be easy for experts as well as beginners. We also look at research tools and features provided. Having educational resources is very important for customers. Our experts look at these provided resources like if a company offers car comparison, vehicle history, payment calculators, any type of vehicle recommendation tool, and others.

6%New Cars

Can consumers by new cars from their website? The option to buy new or used cars is an important feature for consumers.

9%Sell Used Cars

Do consumers have to be car dealers in order to sell their car on the website? We look at the ability for the consumer to sell their used car online through each companies website.

6%Time in Business

How long a company has been in business is not an essential factor for how good a company is, but it can play a factor. We provide a portion of the score for the length of time a company has been in business.

15%Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in many industries and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Consumer Reviews Score is broken down into three metrics:
  1. The Average User Score
  2. Total Number of Reviews
  3. Total Number of Reviews in the last 12 months
These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer. Note: this is different from the user score that is displayed on each company profile. The "user score" that is publicly displayed is the average of all user scores published for a given profile.
User Review Moderation
In order to prevent fake and misleading user reviews, BestCompany.com has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learnings from mistakes other major review sites have made in the past. This moderation process involves a “flag” system where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:
  • Email address verification of the user
  • IP address duplication and region check
  • User review semantic verification
  • Is the user an employee of the organization?
  • Is the user associated with a competitor of the organization?
  • Foul language of any kind
  • Relevance of the content pertaining to the company and the review
As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that while we do our best to manually moderate each and every user review, mistakes can be made; however, our dedication to resolving errors in our process is what sets us apart from other review sites in the industry.

20%Expert Review

Along with the criteria points mentioned above, we take into account a variety of other factors that help determine the viability, stability and trustworthiness of a company. As experts, we conduct an extensive research process specifically tailored to each industry that considers many additional factors including:
  • Financial Standing of the organization
  • The number of industry experts and professionals on staff
  • The company's ability to scale
  • Historical revenue/growth
  • Past and current lawsuits
  • Customer service and transparency
  • And much more.
We consider this Expert Review process a vital component of how we rank and review companies. As a result, the factors included are always changing, adapting, and updating. We also reserve the right to voice our expert opinions as a part of each review.