For anyone looking to shop for and compare new or used cars online, CarGurus is one of the more popular sites with more than three million used car listings and over 450,000 listings for new cars. The automotive research and shopping website was launched in 2006 by Langley Steinert, former co-founder of the TripAdvisor, the world's largest online travel site. Today, CarGurus claims to get more average daily traffic than major competitors AutoTrader™, Cars.com™, KBB.com™ and Edmunds.com™
CarGurus.com prides itself on providing unbiased price transparency data to help make consumers smarter and more empowered when shopping for vehicles online. Millions of new, used, and certified preowned cars are analyzed by the search engine on the website to rank the best cars available on price savings. Over 15 million visitors per month shop for vehicles online at CarGurus.com.
- Compare prices and features
- Large car listing
- Question and answer board
CarGurus.com uses mathematical algorithms to analyze and compare prices and features on cars for sale. Its main selling point is transparency during the buying and selling process by providing the data and information consumers need to make smart, empowered car buying decisions. Their free shopping engine analyzes millions of car listings to give you instant guidance on the best deals in your area. All that is required is for you to plug in your zip code and the car you want, and CarGurus shows you which listings are great deals and which ones you should avoid.
CarGurus’ unique feature is its question and answer board. This is an online community forum where car buyers can post questions on any auto-related topic. You have to sign in to the website to set up a profile to post a question, but the board is free and open to all visitors.
Categories of topics fall under one or more of these categories:
- Shopping and Pricing
- Maintenance and Repair
- Car Customization
This forum provides a prime opportunity to ask questions you would not otherwise be able to ask on the Contact Page of the website (and get a response). Just as the case with online forums for sites like Yahoo and software platforms like WordPress, the people themselves can be resources for one another and share practical, real-world advice without any marketing bias. Plus, there are CarGurus experts who reply to questions on the forum as well, so you get access to the staff, which seems more efficient for both customer and company because, chances are your question is not uncommon and being answered publicly can help others as well. It also allows you to keep track of question topics that interest you by favoriting them.
Something else that resonates well is that CarGurus allows you to sell your car through their site at no cost. Similar to Craigslist, you can post your ad on their platform to be seen by others.
Not so similar to Craigslist is Cargurus’ recommendation tool for pricing your car. (Actually, the tool is a combination of a recommendation tool and a comparison tool). You can go to the “Sell My Car” page and specify the car, zip, mileage, transmission and options to see suggestions for the most competitive pricing and determine the value of your car. Another difference is that to upload your ad you have to complete a form with the following specifications:
- Transmission type
- Exterior color
- Interior color
- Car Description
- Car photo
CarGurus’ extensive analysis compares various makes and models of automobiles listed for sale to determine how great a deal it is when it comes to price. The analysis takes into account the vehicle’s history, mileage, age, and options available.
This method can definitely be a safer way to sell your car because you know exactly what to include instead of just guessing. And posting with a popular site like CarGurus.com gives you some semblance of legitimacy.
To help you determine if the seller is selling the car at a fair price, CarGurus also offers a trade-in value tool that analyzes over 4 million used car listings per day to deliver an accurate estimate of your cars Trade-in and private-sale value.
There is an active online user community which can guide you with answers about various cars, dealerships, maintenance and troubleshooting. Plenty test drive review articles are available to browse on new and upcoming automobiles. If you are looking to sell a used car, you can place an ad absolutely free on the CarGurus.com website.
One final note: CarGurus is one of the few websites in its genre that makes its apps for both apple and android easy to find and download. Their apps also have solid performance ratings.
- Anyone can post a car
- Best price not the best deal
- Zipcode restrictions
Being able to post your car for free on CarGurus.com is definitely advantageous for the seller; however, buyers should be aware that it may not be as advantageous for them. According to their website, if someone has a car they want to sell, they can just post it up on their site and it will be included in the millions of used car listings it provides. All the seller has to do is have the car’s color, transmission type and Vehicle Identification Number (VIN) and photo. There doesn’t seem to be a vetting process to make sure the seller is legitimate. After all, someone could be selling a stolen vehicle or misrepresenting the vehicle with a fake photo. Car shoppers should approach such listings the same way they would on Craigslist. And when searching the used car listings, they should keep in mind if the car is being sold by an individual seller or a dealership. The dealership seems more of a safer bet, as they have a vetting process of their own and have already established an affiliate relationship with CarGurus, who allows you to locate dealers in your area with the best reputation on the “Find a Dealer” page.
Another area of concern with CarGurus.com is that the site is aimed at finding the best price but not necessarily the best deal. With no advanced search option, you will have to manually look through each suggested listing to find extra luxury options and specific requests. This can be incredibly tedious, especially if there are hundreds or thousands of the particular type of automobile you are looking for on sale in the market. This could easily be resolved by the ability to search for keywords.
Also, you can only look for vehicles by your zip code, which severely limits the options made available to you unless you know all the zip codes near you. The car you want may not be in your city, but in a neighboring town. You may potentially miss a great deal just because there is simply no search radius option made available to you on the search engine while you are browsing on CarGurus.com.
Lastly, CarGurus has some good tools, such as the trade-in-value tool, but it is not placed on the site where it can be easily found. A more strategic and effective placement would be for all the tools and calculators to be under the “resources” tab on the website.
Company Name: CarGurus LLC
Time in Business: CarGurus.com has been in business for 10 years.
Business started: 11/10/2005 in MA
Business incorporated: 07/13/2006 in MA
- New/Used/Certified Pre-Owned
- Options: 2lt package, 5th wheel, alloy wheels, aluminum wheels, ambient light package, appearance package, audio package, automatic ride suspension package, backup camera, blue tooth, cargo package, chrome wheels, climate package, comfort package, convenience package, DVD entertainment system, driver confidence package, extra value package, heat package, LE package, LS package, LT package, Lariat package, leather seats, light package, limited package, luxury package, luxury ride suspension package, ,memory package, multimedia package, navigation system, off-road package, performance package, popular equipment package, power package, preferred accessory package, premium audio package, premium package, premium plus package, premium plus package, premium smooth ride suspension package, premium wheels, quick order package, rear climate package, remote start, S Line Sport Package, SE Package, SL Package, SLE Package, Safety Package, security package, skid plate package, solid smooth ride suspension, Special Edition Package, sport package, steel wheels, storage package, sunroof/moon roof, suspension package, technology package, tow package, trailer package, trim package, upgrade package, utility package, value package, wood trim package, XLE package, XLT package, Z71 Package
- Accidents reported on cars for sale and vehicle conditions.
- Photos (hide vehicles without photos, hide vehicles with frame damage reported.)
- Search by: makes/models, body styles, years, zip code, radius, price, mileage, transmission, engine, drivetrain, fuel type color, deal ratings (great, good)
- Seller Type: Dealer, Private
- Seating Capacity
- Cabin: Crew Cab, Extended Cab, Large Crew Cab, Regular Cab
- Price Drops
- Find out the instant market value and trade-in value of any car.
- Research and Reviews
- Questions answered from car gurus
- Active Online Community with real-world guidance on car maintenance and troubleshooting
- Price Calculator
Used Car Liquidation: Sell My Car Free: Be seen by over 15 million shoppers a month. Use advanced pricing tools to determine the value of your car.
CarGurus.com is a mobile-friendly site as tested on Google Developers’ Mobile Friendly Test: https://www.google.com/webmasters/tools/mobile-friendly/?url=http%3A%2F%2Fwww.cargurus.com%2F
Car Loan Education: none
CarGurus is all about price transparency to give you the data you need to make smart, empowered car shopping decisions. Our free shopping engine analyzes millions of car listings to give you instant guidance on the best deals in your area. CarGurus is the only online car shopping service to consolidate and analyze prices on local car listings in real-time. We rank the listings in your area based solely on the dollar savings to the consumer.
The Instant Market Value (IMV) of a vehicle is CarGurus’ estimated fair retail price for a vehicle based on a detailed analysis of comparable current and previously sold car listings in your local market. Our analysis takes into account specific details including make, model, trim, year, mileage, options and vehicle history. CarGurus’ IMV is used to determine whether each listed car is a great, good, fair or overpriced deal.
I spoke with customer representative Tina who was very friendly and confirmed the information about CarGurus.com price transparency for its customers.
Phone Number: (617) 354-0068
Address: 1 Bow St Suite 4, Cambridge, MA 02138
Toll Free #:888-440-6679