For anyone looking to shop for and compare new or used cars online, CarGurus is one of the more popular sites with more than three million used car listings and over 450,000 listings for new cars. The automotive research and shopping website was launched in 2006 by Langley Steinert, former co-founder of the TripAdvisor, the world's largest online travel site. Today, CarGurus claims to get more average daily traffic than major competitors AutoTrader™,™,™ and™ prides itself on providing unbiased price transparency data to help make consumers smarter and more empowered when shopping for vehicles online. Millions of new, used, and certified preowned cars are analyzed by the search engine on the website to rank the best cars available on price savings. Over 15 million visitors per month shop for vehicles online at

The Good

  • Compare prices and features
  • Large car listing
  • Question and answer board uses mathematical algorithms to analyze and compare prices and features on cars for sale. Its main selling point is transparency during the buying and selling process by providing the data and information consumers need to make smart, empowered car buying decisions. Their free shopping engine analyzes millions of car listings to give you instant guidance on the best deals in your area. All that is required is for you to plug in your zip code and the car you want, and CarGurus shows you which listings are great deals and which ones you should avoid.

CarGurus’ unique feature is its question and answer board. This is an online community forum where car buyers can post questions on any auto-related topic. You have to sign in to the website to set up a profile to post a question, but the board is free and open to all visitors.

Categories of topics fall under one or more of these categories:

  • Shopping and Pricing
  • Maintenance and Repair
  • Car Customization
  • General

This forum provides a prime opportunity to ask questions you would not otherwise be able to ask on the Contact Page of the website (and get a response). Just as the case with online forums for sites like Yahoo and software platforms like WordPress, the people themselves can be resources for one another and share practical, real-world advice without any marketing bias. Plus, there are CarGurus experts who reply to questions on the forum as well, so you get access to the staff, which seems more efficient for both customer and company because, chances are your question is not uncommon and being answered publicly can help others as well. It also allows you to keep track of question topics that interest you by favoriting them.

Something else that resonates well is that CarGurus allows you to sell your car through their site at no cost. Similar to Craigslist, you can post your ad on their platform to be seen by others.

Not so similar to Craigslist is Cargurus’ recommendation tool for pricing your car. (Actually, the tool is a combination of a recommendation tool and a comparison tool). You can go to the “Sell My Car” page and specify the car, zip, mileage, transmission and options to see suggestions for the most competitive pricing and determine the value of your car. Another difference is that to upload your ad you have to complete a form with the following specifications:

  • Transmission type
  • Exterior color
  • Interior color
  • Car Description
  • Car photo

CarGurus’ extensive analysis compares various makes and models of automobiles listed for sale to determine how great a deal it is when it comes to price. The analysis takes into account the vehicle’s history, mileage, age, and options available.

This method can definitely be a safer way to sell your car because you know exactly what to include instead of just guessing. And posting with a popular site like gives you some semblance of legitimacy.

To help you determine if the seller is selling the car at a fair price, CarGurus also offers a trade-in value tool that analyzes over 4 million used car listings per day to deliver an accurate estimate of your cars Trade-in and private-sale value.

There is an active online user community which can guide you with answers about various cars, dealerships, maintenance and troubleshooting. Plenty test drive review articles are available to browse on new and upcoming automobiles. If you are looking to sell a used car, you can place an ad absolutely free on the website.

One final note: CarGurus is one of the few websites in its genre that makes its apps for both apple and android easy to find and download. Their apps also have solid performance ratings.


The Bad

  • Anyone can post a car
  • Best price not the best deal
  • Zipcode restrictions


Being able to post your car for free on is definitely advantageous for the seller; however, buyers should be aware that it may not be as advantageous for them. According to their website, if someone has a car they want to sell, they can just post it up on their site and it will be included in the millions of used car listings it provides. All the seller has to do is have the car’s color, transmission type and Vehicle Identification Number (VIN) and photo. There doesn’t seem to be a vetting process to make sure the seller is legitimate. After all, someone could be selling a stolen vehicle or misrepresenting the vehicle with a fake photo. Car shoppers should approach such listings the same way they would on Craigslist. And when searching the used car listings, they should keep in mind if the car is being sold by an individual seller or a dealership. The dealership seems more of a safer bet, as they have a vetting process of their own and have already established an affiliate relationship with CarGurus, who allows you to locate dealers in your area with the best reputation on the “Find a Dealer” page.

Another area of concern with is that the site is aimed at finding the best price but not necessarily the best deal. With no advanced search option, you will have to manually look through each suggested listing to find extra luxury options and specific requests. This can be incredibly tedious, especially if there are hundreds or thousands of the particular type of automobile you are looking for on sale in the market. This could easily be resolved by the ability to search for keywords.

Also, you can only look for vehicles by your zip code, which severely limits the options made available to you unless you know all the zip codes near you. The car you want may not be in your city, but in a neighboring town. You may potentially miss a great deal just because there is simply no search radius option made available to you on the search engine while you are browsing on

Lastly, CarGurus has some good tools, such as the trade-in-value tool, but it is not placed on the site where it can be easily found. A more strategic and effective placement would be for all the tools and calculators to be under the “resources” tab on the website.

The Bottom Line

CarGurus has millions of cars to choose from and most of the basic tools one would need to make solid buying decisions. The site is a viable option for those wanting to place a used car ad for free with more structure and specifications than a platform like Craigslist. Buyers should also be aware that there is no vetting process for direct sellers. What really makes the site worthwhile is the community forum where you can ask questions on anything car-related or find answers on the topic already posted. is a great choice to find a new, used, or certified preowned vehicle that fits your unique budget constraints.

Company Name: CarGurus LLC


Time in Business: has been in business for 10 years.


Business started: 11/10/2005 in MA

Business incorporated: 07/13/2006 in MA


Online Features:

  1. New/Used/Certified Pre-Owned
  2. Options: 2lt package, 5th wheel, alloy wheels, aluminum wheels, ambient light package, appearance package, audio package, automatic ride suspension package, backup camera, blue tooth, cargo package, chrome wheels, climate package, comfort package, convenience package, DVD entertainment system, driver confidence package, extra value package, heat package, LE package, LS package, LT package, Lariat package, leather seats, light package, limited package, luxury package, luxury ride suspension package, ,memory package, multimedia package, navigation system, off-road package, performance package, popular equipment package, power package, preferred accessory package, premium audio package, premium package, premium plus package, premium plus package, premium smooth ride suspension package, premium wheels, quick order package, rear climate package, remote start, S Line Sport Package, SE Package, SL Package, SLE Package, Safety Package, security package, skid plate package, solid smooth ride suspension, Special Edition Package, sport package, steel wheels, storage package, sunroof/moon roof, suspension package, technology package, tow package, trailer package, trim package, upgrade package, utility package, value package, wood trim package, XLE package, XLT package, Z71 Package
  3. Accidents reported on cars for sale and vehicle conditions.
  4. Photos (hide vehicles without photos, hide vehicles with frame damage reported.)
  5. Search by: makes/models, body styles, years, zip code, radius, price, mileage, transmission, engine, drivetrain, fuel type color, deal ratings (great, good)
  6. Seller Type: Dealer, Private
  7. Seating Capacity
  8. MPG
  9. Cabin: Crew Cab, Extended Cab, Large Crew Cab, Regular Cab
  10. Price Drops


  1. Find out the instant market value and trade-in value of any car.
  2. Research and Reviews
  3. Questions answered from car gurus
  4. Active Online Community with real-world guidance on car maintenance and troubleshooting
  5. Price Calculator

Used Car Liquidation: Sell My Car Free: Be seen by over 15 million shoppers a month. Use advanced pricing tools to determine the value of your car.

Mobile Ability: is a mobile-friendly site as tested on Google Developers’ Mobile Friendly Test:

Nationwide: yes

Car Loan Education: none

Additional Information:

CarGurus is all about price transparency to give you the data you need to make smart, empowered car shopping decisions. Our free shopping engine analyzes millions of car listings to give you instant guidance on the best deals in your area. CarGurus is the only online car shopping service to consolidate and analyze prices on local car listings in real-time. We rank the listings in your area based solely on the dollar savings to the consumer.

The Instant Market Value (IMV) of a vehicle is CarGurus’ estimated fair retail price for a vehicle based on a detailed analysis of comparable current and previously sold car listings in your local market. Our analysis takes into account specific details including make, model, trim, year, mileage, options and vehicle history. CarGurus’ IMV is used to determine whether each listed car is a great, good, fair or overpriced deal.

Fees: none

Customer Service:

I spoke with customer representative Tina who was very friendly and confirmed the information about price transparency for its customers.

Contact Info:

Phone Number: (617) 354-0068

Address: 1 Bow St Suite 4, Cambridge, MA 02138

Toll Free #:888-440-6679

Are there any inaccuracies in this review? We take our accuracy very seriously and would love your feedback. Give feedback here.

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52 CarGurus Reviews

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  1. User Score


    April 26th, 2017 Cameron, NC

    LIke to hear if anybody else has had a bad experience with Toyota Sienna LE 2016. My car often will not start exhibiting the “ignition problem” for which I am directed to see the service dept of the seller. They do nothing to help me. I asked Toyota for a zone rep. to look at the car and determine what is the problem. Denied.

    BTW, when car will not start, the doors lock, will not open with fob.

    Anybody else had this problem. What did you do? The dealer thumbs his nose at me doing nothing to fix the problem.

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    April 5th, 2017 New York, NY


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    April 4th, 2017 Conroe, TX

    Terrible customer service. Accused of falsifying reviews with no supporting documentation. Who has time for this and why would anyone ever worry about a review on this Mickey Mouse site? Seriously? This dealer CANNOT RECOMMEND.

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  4. User Score


    April 2nd, 2017 Katy, TX

    Best price is not the best deal, felt like different version craigslist.

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    March 30th, 2017 El Cajon, CA

    Their SEARCH is a JOKE! Total waste of time, it’s the worst site to search for what I’m looking for EVER.

    I’m a buyer, not a seller.

    Their Good Deal, Fair Deal, High Price rating system is a complete and utter failure, it’s a joke, REMOVE IT! I don’t even pay attention to it, that only works for stupid buyers. Many times the really great deals will have Fair Deal or even High Price and the one’s marked as Good Deals are NOT a good deal at all.

    You can not use this system at all because there are too many variables, some vehicle models will be a terrible deal -$1500 below book, while others will be a Great deal at +$1500 Above book.

    Cargurus Rating system for pricing DOES NOT WORK, it’s just a distraction.

    The worst part though is their lousy search, which does not filter correctly, does not hold any settings, every click I have to re-enter every detail all over again every time I make a search!

    AutoTrader is much better.

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    March 22nd, 2017 Winter Park, FL

    This company force you to sign up with them with a paid membership if not they deliberately delete dealers good review but leave the negative reviews if there is any, and they say positives are suspicious. very bad and lazy customer relationship as well.don’t trust this site especially dealers be aware.

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  7. User Score


    March 20th, 2017 Las Vegas, NV

    I am the owner of a high end car dealership that sells used car from $40000-$120000 and my web service software company sends all my inventory to various sites such as carguru or carigs list, back page, Edmunds. carfax. true cars etc. My inventory is posted on car guru for some time and have min results. Their salesman called and offer me a free dealer account trial and frankly showed no difference in result after 30 days with their paid account as oppose to their free listing as they build their reputation as the place to find cars by basically grabbing any and all post from other sites. However Once you agree to pay them for a better positioning, contact ease etc, the up sell came within 30 min trying to ask for even more money for premium positioning. That left a real bad taste as any business with a good product doesn’t need to hammer away the minute you got a live one. But I decided to give it a try and continue to use them for about 5 months so that my judgement will be based on adequate data. During this time, almost every queryt I receive was a internet browser with no intent to buy, of every 10 email that I get, usually after follow up, NONE return calls or reply email. Maybe one out of 50 does result in contact but usually of very low caliber buyer with bottom fishing price target or impossible credit. So after a fair amount of time, we decided that this site really brings us more time waster than actual lead. Compare to other sites we are still actively involved in at similar or higher cost, the net sales vs email/phone call ratio is 100 to 1 compare to carguru in effectiveness. Then came the insult, when we stopped paying them, they actually went out of their way to remove all of our cars even though they use to list it for free before we signed up for a paid dealer account. So the moral of the story is, NEVER PAY THEM as you are better off that way, cause once you pay them, they actually punish you for stopping it. Very odd way of doing business and frankly it doesn’t matter as we do fine with the large amount of call by real shopper on autotrader, ebay, true cars etc .

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    6 2

  8. User Score


    March 10th, 2017

    Do not recomand this website
    I am very upset with CARGURUS methods. First off, every listing shows the number of days a car is listed. This is not necessarily the number of day I have had the car advertised. If another dealer had the car for 200 days and I purchased it and advertised it on CARGURUS for 30 days it would show the car on the market for 230 days. This gives the impression I have had the vehicle for 230 days. Potential buyers would in most cases conclude there must be something wrong with this car if it has not sold in that time frame. There is no good reason a customer needs to know how long a car has been on the market. A purchase should be based on the value of the vehicle which should take into consideration, overall condition, mileage,price and vehicle history, not how many days it has been on the market. This can and will discourage someone from even looking at an otherwise great vehicle.

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    8 2

  9. User Score


    March 7th, 2017 Newport News, VA

    Signed up for the site to sell a used 4runner. Couldn’t upload picture because file size was too large. Backed out to get a smaller file size and never listed vehicle. Spammed my email from their advertisers every day since. CONSTANT SPAM AND PHISHING EMAILS. No thanks.

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    3 1

  10. User Score


    February 21st, 2017

    Not able to review a car dealer,they say…sent verification number…but its blank…emailed gh cars (uk) about a trade in,and best possible price..the price £5500 had been held for 36 days,the moment i emailed it went up £500…tried to contact cargurus,but just get blank,cannot respond emails.

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  11. User Score


    February 14th, 2017 North Attleboro, MA

    As a dealer in business since 1982, I am very upset with CARGURUS methods. First off, every listing shows the number of days a car is listed. This is not necessarily the number of day I have had the car advertised. If another dealer had the car for 200 days and I purchased it and advertised it on CARGURUS for 30 days it would show the car on the market for 230 days. This gives the impression I have had the vehicle for 230 days. Potential buyers would in most cases conclude there must be something wrong with this car if it has not sold in that time frame. There is no good reason a customer needs to know how long a car has been on the market. A purchase should be based on the value of the vehicle which should take into consideration, overall condition, mileage,price and vehicle history, not how many days it has been on the market. This can and will discourage someone from even looking at an otherwise great vehicle.

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    7 4

  12. User Score


    February 7th, 2017 Des Moines, IA

    This has to be one of the worst experiances. With their sales department I have ever had. Rude and not willing to work with dealers unless they sign a long term contract. I have been in Business for 37 years. Some kid sitting at a desk is not going to know anything about my Business. While he is sitting in Massachusetts and Im in Iowa. I would suggest a less expensive site. My current site gave me 2300 leads last year. Carguru said tbey can get me 62 leads a month…I’m spending 99 bucks a month now why would I sign a long term contract for a lot more Money? We will spend are money elsewhere and I hope orhet dealers do also! Currently I spend 400 a month on Advertising and sell 55 a month……Take that Mr. GURU ! Or the Owner Langley S!

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    5 3

  13. User Score


    February 7th, 2017

    Seems like a scam. They will have two virtually identical cars with similar KM and no accidents advertised on the same lot. One will say it is $5000 over priced and the other one will be $2000 underpriced. How is that possible!? Moreover, the site often says cars are $5000 over priced which is ridiculous after scanning through Autotrader. For example, they will say a 2015 Sonata is $5000 over priced, but when I go on Autotrader, there is not a single Sonata within 1000 KM for less than the one I am looking at that is “$5000 over priced.”

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    6 2

  14. User Score


    January 31st, 2017 Greenup, KY

    My mother and myself sales experience was great at Carey Paul Honda Snellville, Ga. Our salesman, Tim C, provided great customer service! My mother can be very difficult at times but he found her a car she loves that’s in her price range plus her payments are in her budget plan as well. He was very nice and made sure he found something she was happy with and didn’t settle for just getting her approved for anything. She has experienced that in the past somewhere else. I would definitely recommend Tim and Carey Paul Honda!.

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  15. User Score


    January 17th, 2017

    Most of my problems with CarGurus seem to stem from the fact that one cannot interact with a real person. The site referred me to a seller that tried to scam me yet I was not able to write a review of the seller. Every effort to speak to CarGurus about this was futile. The next seller I investigated through a CarGurus referral was selling a car with a poor, CARFAX report (one obtained on my own). I now find CarGurus ads polluting my internet experience everywhere I go — even after unsubscribing.

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    8 1

  16. User Score


    January 14th, 2017 Punta Gorda, FL

    Upon seeing an interesting car on Car Gurus and providing my contact information. A dealer contacted me via email and telephone. I made an appointment to see the car. Following a test drive, the dealer (Honda of Fort Myers, FL) representative said they do not deal with Car Gurus and had no knowledge of the offer presented on the Car Gurus website. They refuse to offer the car at the promoted price. I wasted my time and gas, driving about 100 miles to find out it was apparently a false offer. Has anybody else experienced a similar issue with Car Gurus? If enough people have, would you be interested in class-action lawsuit?

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    3 4

  17. User Score


    January 13th, 2017 Roswell, GA

    I advertised my car for sale on Cargurus. I received over 5 emails in reference to my car, but never would receive any responses back after I acknowledged the potential buyer email. I had my husband to contact me through Cargurus, as a potential buyer. He never received my response back. I see why it is free.

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    3 1

  18. User Score


    December 7th, 2016 Birmingham, AL

    30 years in the business and I have never seen a company try to do what these people do. First they send my accounts payable person and increase from $900 a month to $1800 a month and ask for payment. Never contacted me, the dealer, to tell me they were raising my rates. Fortunately my girl in the office knew not to pay the increase without sending them to me. They then tried to jack the rates up at my other store the same week. I told them I was not interested. They then started trying to negotiate the rate. Thats fine but they out and out lied about the conversations that were had. 2 different reps telling lies and different stories. Denied saying what they absolutely said. Could not do basic math and understand the numbers they were quoting. I asked to speak to a supervisor and was told he would have to call me back. He did call the next day. I returned call and left message and never got call back. All I can say is they are bogus in the way they price and have no concern for customer service.

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    6 1

  19. User Score


    December 3rd, 2016

    Awful customer service, talked to Chris the branch manager at the (407) location and he was an outright jerk. I told him that one of their dealers denied me an application and told me I would be wasting their time, and huffed and puffed at every question I had, and was a dick on the phone. He also told me that I was easily offended? I was literally just talked calmly not even mad just leaving a review with him, and he said that…Really? That’s how you treat potential buyers? Had nothing to do with being offended, but the fact that the BRANCH manager was also a dick just proved to me I’ll never buy a car there.

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    5 1

  20. User Score


    November 29th, 2016 Live Oak, FL

    Auto Max Ocala Fl! Down to earth people guiding you to your next vehicle”

    My husband and I had the great pleasure of purchasing a 2016 Ram 1500. No stress with a laid back approach to buying this truck. Michael F was wonderful in helping Jeff and myself find a replacement truck as our previous truck was getting high on miles. We looked at many different options to try to satisfy my hubby’s desire for his next truck. He finally went with the Ram, of course the cost was a great factor as I know our budget. As we decided our criteria that we needed in a vehicle, Michael understood and brought to our attention vehicles that were available. He didn’t force options or price that we did not want. During the entire time Michael was enjoying the time with us as we joked and laughed our way to our buying decision. I can safely recommend this dealership to purchase your next vehicle. So if your looking for some new wheels try auto max ask for Michael your go to car guy!

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