CarGurus is an automotive marketplace for car shoppers use to find and compare new or used cars using proprietary technology and innovative data within its search algorithms, whether it's for a car guru with a plan to purchase a dream car or someone looking for great deals on a mediocre used car for college. With more than three million used car listings and over 450,000 listings for new cars, CarGurus provides a wide variety of options for car shoppers.
The automotive research and shopping website was launched in 2006 by Langley Steinert, former co-founder of TripAdvisor, the world's largest online travel site. Today, Car Gurus claims to get more average daily traffic than major competitors AutoTrader™, Cars.com™, KBB.com™ and Edmunds.com™.
The board of directors still includes the founder, Langley Steinert, along with Steve Conine, co-founder and co-chairman of Wayfair. The company recently became a stock option on the Nasdaq under the symbol CARG.
CarGurus.com prides itself on providing unbiased price transparency data to help consumers make smarter and more empowered purchase decisions when shopping for vehicles online.
For every listing, CarGurus shows vehicle data including the time on market, price history, a full local-market price analysis, pertinent information regarding pre-owned vehicles, customer reviews, and car dealers' expert reviews. Also, millions of new, used, and certified pre-owned cars are analyzed by the search engine on the website to rank the best cars available on price savings. If you are looking to find local deals, it'll match you with the best car prices in your area.
Over 15 million visitors per month shop for vehicles online at CarGurus.com.
Read on for pros and cons, plus CarGurus reviews from users.
CarGurus.com uses mathematical search algorithms to analyze and compare car prices and features on cars for sale. It claims to provide the utmost transparency during the buying and selling process by providing the data and information consumers need to make smart, empowered car purchasing decisions.
To use the auto finder, potential buyers simply type in a zip code and the desired car make and model, and CarGurus shows which vehicle listings to go for and which to avoid for the best local deals.
Whether you are looking for pre-owned vehicles, all-wheel drive, fuel economy, motor trend reviews, or other specs, CarGurus can find the perfect vehicle to fit your needs.
CarGurus' technology search allows users to search by:
You can also add similar cars to your search or type in very specific text to help narrow your options.
CarGurus' most unique feature is its question and answer board. This is an online community forum where car buyers can post questions on any auto-related topic. You have to sign in to the website to set up a profile to post a question, but the board is free and open to all visitors.
This is a helpful tool, beyond the search engine features, to help individuals find the latest updates on all things auto-related. The categories include:
This forum provides a prime opportunity to ask questions you would not otherwise be able to ask on the Contact Page of the website because you can receive help beyond car shopping customer service, which you can't always plan on to respond immediately. Users themselves can be resources for one another beyond consumer reviews and share practical, real-world advice without any marketing bias.
Plus, CarGurus staff, who are presumably car guru experts themselves, reply to questions on the forum as well. This feature seems more efficient for both customer and company because chances are your question is not uncommon and being answered publicly can help others as well. It also allows you to keep track of question topics that interest you by "favoriting" them.
Something else that resonates with CarGurus users is that the website allows you to sell your car through its site at no cost. Similar to Craigslist, you can post an ad on the platform to be seen by others. This makes the pool to shop from much larger than some other companies with specific seller requirements.
nother difference is that to upload your ad you have to complete a form with the following specifications:
This method can definitely be a safer way to sell your car because you know exactly what specs to include instead of just guessing. And posting with a popular site like CarGurus.com gives you some semblance of legitimacy.
The Cargurus IMV or Instant Market Value is a tool for pricing your car. It is a combination of a recommendation tool and a comparison tool. You can go to the "Sell My Car" page and specify the car, zip, mileage, transmission and options to see suggestions for the most competitive pricing and to determine the value of your car.
To help you determine if a seller is selling the car at a fair price, CarGurus also offers a trade-in value tool that analyzes over 4 million used car listings per day to deliver an accurate estimate of your cars Trade-in and private-sale value. In most cases, CarGurus innovative data analysis is superior to using your own metrics.
One final note: This is one of the few websites in its industry that makes its app easy to find and download for iPhone and other Apple products as well as Android. The CarGurus.com app has received solid performance ratings.
Being able to post your car for free on CarGurus.com is definitely advantageous for the seller; however, buyers should be aware that it may not be as advantageous for them. According to the website, if someone has a car he or she wants to sell, he or she can just post it on the CarGurus site and from there it will be included in the millions of used car listings it provides. All the seller has to do is have the car's color, transmission type and Vehicle Identification Number (VIN) and photo. Vehicle history information helps, but could in some cases be fabricated.
There doesn't seem to be a system in place to ensure that sellers are legitimate. This may be cause for concern if considering a test drive. When searching the used car listings, individuals should consider whether the car is being sold by an individual seller or a dealership or whether it is certified pre-owned or not.
Car dealerships are likely the safer bet, as they have a vetting process of their own and many car dealerships have already established an affiliate relationship with CarGurus. Through the "Find a Dealer" page, shoppers can find car dealers in their area with the best reputation.
I like this company with finding cars 😁 very professional and I like when people are professional and courtoues with me while trying to find a car of your dreams😃
Super helpful, I'm clueless when it comes to cars. But CarGurus gives you a ton of helpful information
Great tool to find vehicles. My wife and I used CarGurus to find our latest vehicle and we couldn't have been happier with the experience. Even helped us save some cash as their online price was less than the sticker price. Will definitely use again.
Love this site! I found my car using website. Listed online sale price was less than the sticker price the dealer had, so I even saved some $. I would definitely recommend, and will use again!
Great and easy to buy and sell cars. When I was on the search for a new vehicle, Cargurus really helped. You can find a car within any price range and model.
Checked Car Gurus regularly for several weeks and finally bought the very last car of my life several days ago. I love the car! And I’m here to tell you I could not have done it without you guys! Was so very helpful to have you “behind me.” So much great information. Made it easier to spend my kids inheritance ! Thank you!
NEVER EVER use this company as a buyer. They NEVER get in touch with the seller. And they want you to buy the carfax, and the finance through them... NEVER USE THEM !!! Huge SCAM !!!!
CarGurus is nothing more than a marketing tool for car dealerships. The price quoted on CarGurus is bait to lure customers into the dealership. Once there, you'll find markups, disguised as a "performance package" or "dealer prep" that adds $1,500-$2,000 or more to the price.
Too much non-pertinent content and seemed to push you in the direction that they wanted you to go in. Not the direction that I preferred to go in.
Fast searches first vehicle I wanted many choices from different locations
Awesome site, saved me from being charged more than the advertised price!
prices shown are deceiving, numerous additional charges are in the details
It was interesting. Had a lot of cars and trucks a person can look at . They had a lot to look at.they
Good. Price comparison. Price history. Plenty of pics.
Easy to find a good car explain everything for the car and easy to understand
Great web site, very easy to navigate.the search functions are very easy. Big quantities of vehicles. Prices from low to very highest.
I found this site Informative and thorough. I was able to find the best priced car near me!
Sent me updates on cars I was interested in and notifications one ones that sold that I had looked at
Like prices comparison on prices and selections of the vehicles offered
Nice and easy to navigate and use. You can sort by make,model and price. It also shows you how good of a deal your getting.
Easy search for the vehicle I was in search of, easy to navigate web pages.
passive, looking for jeep for granddaughter, relatively good selection, prices seemed to be high
Great contact great people super information always
Very concise, well thought out and helpful. The information was well presented and I was able to find the model I was looking for as well as a detailed description to help in making a choice. Made it easy for myself to share information with my daughter and was able to help her make the right choice in an automobile that would be to her liking addressing price, features, and the color of her choice as well as getting some review information as to reliability and a car fax report.
Good price, more specific search, easier to use and much up to date.
I found a vehicle I liked at the right price and purchased it in Sacramento area.
Great to look around and get pricing! I often get email alerts on vehicles I am interested in!
I had been looking for a 6 series BMW, looked on this site and led me right to a great deal
sold a car thru it - great experience. I have been looking for another car thru it for a bit now. just have not decided on the right one yet.
I was looking for a good used car that I could drive the heck out of until I retire roughly 5 years from now. Car Gurus has categories based on the actual value of a deal based on price vs. mileage, etc. If you use their filters properly, this can certainly help narrow the field. From their, they also have dealer ratings based on customer interractions with said dealer. Read these carefully, as some are simply rating based upon whether or not the dealer returned their phone call. I bought what I believe to have been the best value for myt money. Here we are over 2 years after the fact, mine came with a Carfax which I read carefully, and it's been nothing more than oil changes, tires, and brake pads---no electronics problems, or major mechanical issues whatsoever. It was the best $8000 I ever spent on a car.
wrong cars they showed me not what comapny i wanted to buy at all, kept sending another company . like they were be told what to show me
CarGurus has some good things that their competitors don't have like secure buying.Their website, however is an absolute trainwreck-consistently tells you cars are not available that really are. Several of the features haven't worked for at least a year and a half. I've reported these issues twice and both times CarGurus flat-out ignored me. They didn't even respond.
Dealership ratings are not very accurate. I bought from a dealership based on their ratings and it was a big mistake. The dealership (Palmen Motors) was a total joke . Never again will I rely on Cargurus dealership ratings because they are not accurate at all.
Very large listing of cars and they updated the list on a regular basis.
Sold and bought a car on Carguru's no hassle. And recieved and paid over and under market value
Very Positive this far, it is better than most other car search engines that's for sure!
Great i found my car and got a great deal I use the cargurus website for family
Pastor Darryl King
It was straightforward, strongly informational. I received updates on a consistent basis..
I appreciated being able to filter types of car, features and the system that evaluated how good a deal the car was relative to others like it. Used this for used cars.
Great for buying. Terrible for selling. No reply to questions and Vince.
I've sold one used car and purchased another new car using Car Gurus and the experience was seamless. From search to appointment and sale, it is intuitive, detailed and chock full of information that helped me make both transactions. Highly recommended!
They were great, up to date and really great for research
Excellent content, accurate information and reliable independent analysis of the automobiles.
I like how they give you a value of the car you're looking at. And it's user-friendly
I really like the information they share about the vehicles as well as the information on the dealership selling the vehicles
Almost a hundred bucks, not one lead in 9 days on the bottom of their price scale. Sold it on Facebook. Not happy.
I have had an exceptional experience using Car Gurus. My fiance & I have been discussing and saving for a nice 4X4 truck for the past year. Things just got serious (beginning of Nov. 2019) and because of this website we were able to find the perfect truck and negotiated an incredible price. I searched and saved trucks that would suit our needs. I ranked them from the 1 we want & then those we would be happy with to those that we would be OK with... Due to using this website we learned the fair market price, how long the truck was on the market and any price reductions. These all turned out to be a crucial negotiating points. (and I suck at negotiating) We got a beautiful 2017 Ram Laramie - loaded to the hilt and out the door at about $600 over their list price. I was amazed since I have only bought 2 cars from a dealership in my life and I'm only 50 years old. I really hope this helps other buyers in finding your inner buying power. Thank you CarGurus! You've made a difference for us - We were definitely empowered and made a great purchase. We'll be back!!!
I have found a few good cars on cargurus. The search tool is great and easy to use. It helps you narrow down the car you are looking for.
CarGurus is a easy and efficient way to purchase a vehicle. The website is very clean and organized and the service was fantastic!
I've recently been looking for a new/used car for my wife. I've used CarGurus quite a bit for reviews and information. Great product!