Auction Direct USA Logo

Auction Direct USA

Is This Your Business?
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2 User Reviews
LAST UPDATED: March 3rd, 2021

Auction Direct USA was launched in 2005 by a small circle of maverick businessmen in the automotive business. These men, together with a combined 70 years of auto experience with wholesale auctions and auto retailing, loved the car business but not the current practice used to sell cars. In fact, they considered the current car selling practices to be downright unethical.

In an attempt to create a viable alternative, the Auction Direct USA founders created a “customer-driven” sales process to provide a truly unique and satisfying automotive purchase experience for every guest, in every way.

Today, dealerships in Jacksonville, Florida, upstate New York (Rochester), and Raleigh, North Carolina aim to provide a fun, open atmosphere with a tremendous selection of cars at low prices—all guided by the brand’s principles of trust and open information exchange.

Keep reading for pros and cons, plus Auction Direct reviews from customers. 

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The Good

  • Black Book Pricing Tools
  • Auction Direct Pricing Model
  • Vehicle Quality and Inspection
  • Express Store
  • Parts and Service
  • Dream Car Program

Black Book Pricing Tools

Auction Direct USA focuses solely on buying and selling used cars. A prime feature is the Trade In Value Tool. While Kelley Blue Book uses the blue book, this tool uses the black book. The Black Book provides the following:

  • The used vehicle's worth on the automotive market
  • Used car values for both foreign and domestic vehicles
  • The most accurate car trade in value

Auction Direct USA uses the same information to make sure the prices of all their used cars are competitive in each customer's local city. Another feature is the full market value where customers can price their vehicles before buying or trading in. It is composed of the following steps: Provide the year, make, model, options and condition to get an estimated value online.

In addition to the main car pricing features, Auction Direct also offers the following products:  consumer financing, extended warranty contracts, and vehicle protection plans.

Auction Direct Pricing Model

Auction Direct attacks most consumers’ biggest issue with buying a car by offering a one-price, no-haggle, commission-free buying experience. The purchase price you have to pay is clearly listed, with all fees itemized. 

Vehicle Quality and Inspection

This company offers only quality used vehicles that have a clean title. Each car comes with a free CARFAX vehicle history report.

Before listing each vehicle, Auction Direct does a 125-point inspection, as well as detailing and reconditioning service. 

Express Store

If you aren’t near an Auction Direct Used Car Superstore, you can still shop with this dealer via the Express Store section of the site. Users can buy a car fully online, without visiting the car lot or talking to a salesman. You can even get a trade-in offer within three business hours. 

Car shoppers have to upload a copy of their driver's license in order to complete the online buying process, which includes several finance options. 

Parts and Service

Each of Auction Direct's locations has on-site parts and service operations where cars can be brought in for repairs before and after sale. Locations have a number of service bays ranging from six to sixteen. The service operations perform the initial rigorous 125-point vehicle inspection.

Dream Car Program

Auction Direct's innovative Dream Car program finds the ideal car for prospective buyers in three steps: first, customers contact Auction Direct and let them know what they want.

Second, the company will locate and buy the dream car by searching hundreds of wholesale outlets such as bank liquidations, off-lease sales, and dealer auctions. Vehicles are promised to be available for delivery within 7-10 days. Purchased used vehicles are able to be shipped to and from anywhere.


The Bad

  • Limited Locations
  • No Mobile App

Limited Locations

One drawback with this car dealer is availability. Only three main Auction Direct locations are in operation:

  • Jacksonville, Florida
  • Raleigh, North Carolina
  • Rochester, New York

Keep in mind that if you live in the area, but don’t want to drive to the retail lot location, the team offers free delivery if you are within 100 miles. 

No Mobile App

With a website that is dedicated solely to selling used cars, creating an app would be a smart idea to attract more customers and make mobile contact easier from anywhere-especially since there are at only three locations.


The Bottom Line is a good resource for any used car owner looking to sell directly. It cuts down on the red tape and confusion of finding a dealer or individual and vetting them properly. Not only that, its tools and services are geared to make sure used car sellers and buyers are well-informed and properly prepared to get the best deal during the sales process.

If you want an easy way to sell or buy a car, Auction Direct takes care of most of the work for you.

It would be wise to calculate the additional costs of having your vehicle transported to either one of their three dealership locations or the gas costs of driving yourself there from far away.

Have you purchased a vehicle from Auction Direct? Would you recommend this retailer to friends or family? Let us know with a quick review below. 

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