AuctionDirectUSA was launched in 2005 by a small circle of maverick businessmen in the automotive business. These men, together with a combined 70 years of auto experience with wholesale auctions and auto retailing, loved the car business but not the current practice used to sell cars. In fact, they considered the current car selling practices to be downright unethical. In an attempt to create a viable alternative, the AuctionDirectUSA founders created a “customer-driven” sales process to provide a truly unique and satisfying automotive purchase experience for every guest, in every way. Today, their dealerships in Jacksonville, Florida, upstate New York (Rochester) and Raleigh, North Carolina aim to provide a fun, open atmosphere with a tremendous selection of cars at low prices—all guided by the brand’s principles of trust and open information exchange.
AuctionDirectUSA focuses solely on buying and selling used cars.
A prime feature is the Trade In Value Tool. While Kelley Blue book uses the blue book, this tool uses the black book. The Black Book provides the following:
- The used vehicle’s worth on the automotive market
- Used car values for both foreign and domestic vehicles
- The most accurate car trade in value
AuctionDirect USA uses the same information to make sure the prices of all their used cars are competitive in each customer’s local city.
Another feature is the full market value where customers can price their vehicles before buying or trading in. It is composed of the following steps: Provide the year, make, model, options and condition to get an estimated value online.
In addition to the main car pricing features, AuctionDirect also offers consumer financing, extended warranties and vehicle protection products. Each of Auction Direct’s locations has on-site parts and service operations where cars can be brought in for repairs before and after sale, Locations have a number of service bays ranging from six to sixteen. The service operations perform the initial rigorous 125 point vehicle inspection.
Auction Direct’s innovative Dream Car program finds the ideal car for prospective buyers in three steps: first, customers contact AuctionDirect and let them know what they want. Second, customers can locate their dream vehicle by searching hundreds of wholesale outlets such as bank liquidations, off-lease sales and dealer auctions. Vehicles are promised to be available for delivery within 7-10 days.
Purchased used vehicles are able to be shipped to and from anywhere.
One limitation is location. Only three main dealerships exist and anyone outside of the immediate areas of Jacksonville, Florida; Raleigh North Carolina and Rochester, New York has to travel to their site. With a website that is dedicated solely to selling used cars, creating an app would be a smart idea to attract more customers and make mobile contact easier from anywhere—especially since there are at only three locations.