Launched in 2016, Amazon Vehicles is the brand’s consumer automotive community. It is designed to be a destination for auto research, specs, reviews, and comparison shopping.
The Amazon Vehicles database offers easy keyword or visual search by body style or car manufacturers’ logo, with listings for cars from 1996 to today. You can read industry expert ad customer reviews, see new and used pricing, view images, videos, and enjoy a special 360 view with new models.
Users can compare specs for up to four cars at once and see transparent pricing with Black Book values for used cars, including the Dealer Suggested Retail price and a Private Party Value. Consumers have the option to filter search results using lots of specs, including:
When you buy a car, a lot of research goes into your decision. Amazon helps car shoppers make informed decisions during the buying process and connects them with local dealers to test drive and purchase.
Keep reading for pros and cons of using Amazon car reviews in the search for your next car.
The competitive advantage of Amazon is that most people already have an account and are familiar with the brand, its products, and its delivery service platform. Amazon Vehicles taps into that pre-existing brand recognition and familiarity, giving people the opportunity to research on a site they already know and, for the most part, trust.
It gives car owners the ability to give real customer reviews about their cars, letting everyone benefit from the pre-existing Amazon user-base.
Because it is Amazon, you can use the same mobile app that you use to check on your packages to research cars.
If you own a car, you can add it to Your Garage, which will then allow you to find compatible auto parts and accessories through Amazon’s automotive store.
You can even ask other owners for advice and share answers. Some of the helpful answers are about height capacity for big and tall drivers as well as the ease or difficulty of service or repairs.
The site’s first big partnership is called Hyundai on Amazon. This new showroom partnership offers customers the following options:
The partnership even includes new Alexa smart speaker voice commands called Hyundai Blue Link, which is free to enable and allows late-model Hyundai owners to do the following:
Hopefully, Amazon is looking to create more partnerships with other automakers. Added voice assistant skills are always welcome.
While you can research new and older car models on Amazon Vehicles, consumers hoping for the easy, breezy Amazon purchasing experience applied to autos will likely be disappointed. You can do all kinds of research with visually friendly graphics, but actual auto sales or payments aren’t facilitated through Amazon. Instead of “Add to Cart,” users will see “Find a ______ Dealer Near You.”
Additionally, you don’t get linked to used car inventories at local dealers. Users researching older cars will have to go to a different resource to search local dealer inventories.
Cim Carver Cheyenne, WY
2 years ago