Amazon Vehicles Logo

Amazon Vehicles

Is This Your Business?
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1 User Review
LAST UPDATED: February 15th, 2020

Launched in 2016, Amazon Vehicles is the brand’s consumer automotive community. It is designed to be a destination for auto research, specs, reviews, and comparison shopping.

The Amazon Vehicles database offers easy keyword or visual search by body style or car manufacturers’ logo, with listings for cars from 1996 to today. You can read industry expert ad customer reviews, see new and used pricing, view images, videos, and enjoy a special 360 view with new models.

Users can compare specs for up to four cars at once and see transparent pricing with Black Book values for used cars, including the Dealer Suggested Retail price and a Private Party Value. Consumers have the option to filter search results using lots of specs, including: 

  • Carrying capacity
  • Crash rating
  • Drive type: Front, rear, four, or all wheel drive
  • Fuel type: Diesel, electric, gasoline, hybrid, or natural gas
  • Gas mileage
  • Seating capacity
  • Towing capacity
  • Transmission: Automatic, CVT, or manual
  • Standard features, like sunroof, keyless ignition, GPS, camera, and more

When you buy a car, a lot of research goes into your decision. Amazon helps car shoppers make informed decisions during the buying process and connects them with local dealers to test drive and purchase.

Keep reading for pros and cons of using Amazon car reviews in the search for your next car.

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The Good

  • Vast User Base
  • Your Garage Feature
  • Digital Showroom

Vast User Base

The competitive advantage of Amazon is that most people already have an account and are familiar with the brand, its products, and its delivery service platform. Amazon Vehicles taps into that pre-existing brand recognition and familiarity, giving people the opportunity to research on a site they already know and, for the most part, trust.

It gives car owners the ability to give real customer reviews about their cars, letting everyone benefit from the pre-existing Amazon user-base.

Because it is Amazon, you can use the same mobile app that you use to check on your packages to research cars.

Your Garage Feature

If you own a car, you can add it to Your Garage, which will then allow you to find compatible auto parts and accessories through Amazon’s automotive store.

You can even ask other owners for advice and share answers. Some of the helpful answers are about height capacity for big and tall drivers as well as the ease or difficulty of service or repairs.

Digital Showroom

The site’s first big partnership is called Hyundai on Amazon. This new showroom partnership offers customers the following options:

  • Book test drives at local Hyundai dealerships
  • Amazon Shopper Assurance
  • Check inventory at local dealerships

The partnership even includes new Alexa smart speaker voice commands called Hyundai Blue Link, which is free to enable and allows late-model Hyundai owners to do the following:

  • Remote horn and lights
  • Remote lock/unlock
  • Remote set the cabin temperature
  • Remote start
  • Remote start and stop charging

Hopefully, Amazon is looking to create more partnerships with other automakers. Added voice assistant skills are always welcome. 


The Bad

  • Purchase Limitations
  • Used Car Search

Purchase Limitations

While you can research new and older car models on Amazon Vehicles, consumers hoping for the easy, breezy Amazon purchasing experience applied to autos will likely be disappointed. You can do all kinds of research with visually friendly graphics, but actual auto sales or payments aren’t facilitated through Amazon. Instead of “Add to Cart,” users will see “Find a ______ Dealer Near You.”

Used Car Search

Additionally, you don’t get linked to used car inventories at local dealers. Users researching older cars will have to go to a different resource to search local dealer inventories.


The Bottom Line

Amazon Vehicles is an automotive content hub on one of the world’s most-used websites. Prospective buyers will benefit from this massive online retailer’s existing customer base for review and advice generation.

What they won’t be able to do is buy a car with Amazon. They will be referred to local dealerships for newer cars and will have to locate pre-owned cars or trucks on their own, with an additional resource.

Have you used Amazon Vehicle reviews to power your car shopping experience? Let us know how it affected your experience with a quick review below. 

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Cim Carver Cheyenne, WY

I’ve made several purchases through Amazon Vehicles. Because it stores the make and model of my truck and van, it’s easy to find what I need and convenient...because it’s Amazon!

2 years ago