BMW of Darien Logo
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LAST UPDATED: May 20th, 2022

BMW of Darien was founded by Felix Callari in 1967. Callari united his love for cars and business to create an auto dealership built on trust and customer satisfaction. BMW of Darien is a family-owned and operated BMW dealership and service center. It strives to provide great customer service and give consumers a top-notch auto purchase and ownership experience.

The company supports local charities and organizations within the community. Although Callari passed away,his legacyhas carried on with his family running the business. BMW of Darien was awarded the 2022 Dealer of the Year, 2022 Consumer Satisfaction Award, and 2021 Consumer Satisfaction Award by Dealer Rater. 

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The Good

  • Great Reputation
  • Customer Amenities
  • Trade-In Value Tool
  • Financing Department
  • Car Listings with Buying Pointers
  • Video Stream of Repairs with Mechanic 

Great Reputation

BMW of Darien has a great reputation. Several customers have taken time to leave great reviews on third-party review sites. Customers look for auto dealerships that are respectful of their time and trustworthy. Other than getting a new car, most people are not jumping up and down to go to a car dealership for routine maintenance; having staff that has personal relationships with customers goes a long way and makes customers want to come back. 

Customer Amenities

BMW of Darien treats its customers well. The dealership wants waiting customers to feel comfortable and appreciated. It offers these great amenities for customers who must wait to have service done: 

  • Automated car wash
  • Cable TV
  • Customer lounge area
  • Free coffee
  • Free drinks
  • Free Wi-Fi
  • Authorized parts store
  • Pet friendly
  • Rental car service onsite
  • Valet parking

Online Trade-In Value Tool

Customers can use BMW of Darien’s convenient online trade-in tool to find out what their car is worth without having to go down to the dealership in person. This is a good research tool that can gauge the value of a vehicle and help customers make decisions prior to working with a salesperson. 

Financing Department

BMW of Darien has an in-house financing department that helps customers figure out the money side of purchasing a car. All the reviews claim its finance team is very knowledgeable and helpful, bringing customers back time after time. 

Car Listings with Buyer Pointers

The company displays all its car listings online. Customers can look for vehicles while sitting at a computer and even have the car delivered to their home. The dealership even includes consumer pointers on each listing. These pointers gauge if the car is a good value, priced under or over for the national market, fuel economy predictions for our current economic circumstance, etc. These pointers help customers think through all the car purchasing questions and steer buyers in the direction to make an informed decision. 

Video Stream of Repairs with Mechanic 

Customers rave about this feature at BMW of Darien’s service department. When a mechanic takes the vehicle to the back shop to inspect damages or maintenance needed, the mechanic calls the customer with a video feed to show exactly what is going on with their car.

This level of transparency gives customers more confidence because they can see the problem rather than just taking the mechanic's word for it. It is a lot easier to pay for something when you can see the actual part that needs repairing. This video stream service helps break the common misconception that mechanics are dishonest to make money. 

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The Bad

  • Limited Service Area

Limited Service Area

BMW of Darien is in Darien, Connecticut so its serivices are only available to those who can access its physical location.

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The Bottom Line

BMW of Darien has a great reputation which is key in the auto industry. The dealership has a great staff that focuses on the customer experience. Individual employees have great ratings and reviews online. If you live near Darien, Connecticut and are looking to buy a car or have your current car serviced, we recommend you check out this dealership. 

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