Toyota Motor Corporation was founded in 1937 in Japan and has grown to be one of the largest automakers in the world. 

With a wide variety of vehicle options, including sub-compacts, minivans, sedans, pickup truck, crossovers, and SUVs, the company maintains its emphasis on building reliable cars. Many of these are built in the US, with 10 of the company’s 14 manufacturing and production plants located in the country. 

With roughly 1,500 Toyota dealerships in the US, 2.4 million cars and trucks were sold last year. The automaker’s best-selling model is the Corolla, which has been made since 1996 and has sold over 40 million units worldwide. 

The Good

  • Reliability
  • Variety and Hybrid Options
  • Affordable
  • Safety Features

Reliability

Toyota has a reputation for dependability and ranks among the top third of auto companies in the latest JD Power dependability study. On top of that, according to the company, about “85 percent of all Toyota vehicles sold in the last fifteen years are still on the road today.” That is a huge percentage on top of the impressive reliability score. 

With this reputation for reliability, the company has been included in Fortune’s list of the World’s Most Admired Companies four years in a row as the top-ranked motor vehicle company. 

Variety and Hybrid Options

Toyota makes sedans like the company’s best-selling model, the Corolla. A customer can also buy a pickup truck, SUV, or crossover. 

With Toyota, there are also plenty of fuel-efficient models you can choose from, including a full-size hybrid Highlander SUV or a RAV 4 hybrid crossover. 

As the world’s largest manufacturer of hybrids, the company's flagship model, the Prius was introduced in 1997 and is the world’s best-selling hybrid. Additionally, the Toyota Mirai is the world’s best-selling hydrogen fuel cell car. 

Affordable

Toyota vehicles are competitively priced. With Toyota, you can buy the following brand new models for under $25,000: 

  • Tacoma
  • Prius
  • Rav4
  • Yaris iA
  • Corolla
  • Corolla iM

Safety Features

This Japanese automaker puts an emphasis on driving safety. Every year, the US National Highway Traffic Safety Administration rates vehicle safety. Since 2014, the company has received an overall rating of five stars for over ten of their new models tested. 

The Bad

  • Takata Recall

Takata Recall

Thousands of Toyota vehicles have been affected by issues with Takata airbags. The Takata recall is the biggest auto recall in history, affecting many car makers, not just Toyota.

The Bottom Line

With Toyota, consumers can find a variety of options based on their values and needs. There are lots of affordable choices, as well as sustainable ones. 

No matter which Toyota vehicle you choose, it is sure to have an industry-average warranty, plus above-average safety and dependability ratings. 

When people think of Toyota, the phrase “dream car” may not come to mind; however, owners will tell you that with this brand, you get a great deal with long-term quality in mind. 

It is no wonder that Toyota is a popular car brand with millions of sales and an admired reputation in the auto industry.

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User Reviews

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4.7
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392 Reviews

Review Breakdown

5 star
74%
4 star
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3 star
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1 star
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Mimi Jones

March 28th, 2019 Salt Lake City, UT DETAILS arrow_drop_down
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I own 2 Toyotas. A Toyota Sequoia and Toyota 4 Runner. I have reached 200, 000 miles on both of those cars and only occasionally have they had problems. My husband had a Mercedes and a BMW. Both cars were in the repair shop more often than my Toyotas. These cars never die!

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Abby Driggs

March 26th, 2019 Provo, UT DETAILS arrow_drop_down
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I have had my Toyota sequoia forever. The fact that I have had it this long shows how durable these cars are. Perfect for messy kids. Breaks down very rarely/ hardly ever have to bring it into the shop. Don't love the car because of the bad gas milage. But I would buy from Toyota again if it was a newer car.

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Bill McCalmon

February 20th, 2019 Redlands, CA DETAILS arrow_drop_down
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Very very good! Great price, delivered exactly as promised.

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Hannah Giles

February 14th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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I now have my third Toyota and love it. My first one was purchased in 2006 - a 2006 Toyata Sienna. I drove it for ten years and it had well over 100,000 miles when I sold it to a family member. That was three years ago and it is still going strong. Since then, I purchased two different Toyota Highlanders and have loved them both - neither have had any major problems and Toyota Service Centers are very easy to work with.

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Amy Hamakawa

February 14th, 2019 Hilo, HI DETAILS arrow_drop_down
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it's always been great. The cars are reliable and need very little service and maintenance. They could improve by redesigning their care more often. I have a 3 yr. old Rave4 and the new Rave 4 look just like mine.

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Ava Rasmussen

February 12th, 2019 South Jordan, UT DETAILS arrow_drop_down
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I drive a Sequoia and love it! I love the captains chairs in the middle row so my big dog can walk around. My Toyota is always reliable and has no problem fitting my kids, a few friends, and all their stuff in the trunk.

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MAX ORTIZ

February 6th, 2019 DETAILS arrow_drop_down
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Very reliableplus excellent customer service. They could improve by making them more affordable

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Sharon Munoz

February 6th, 2019 DETAILS arrow_drop_down
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My experience has been wonderful from all Toyota's I have purchased. They are a very dependable, The Customer Service Representatives are excellent! I have always had Toyota's and the mileage has been 275,000 & 350,000 miles. Their dependable, comfortable, easy to service.

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Cindy Delgado

February 6th, 2019 DETAILS arrow_drop_down
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Excellent, I have never owned a car that was inferior.

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LIZ MUSCH

February 6th, 2019 DETAILS arrow_drop_down
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love the rav4 and prius, dependable well made cars; have owned several toyotas over the years

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Sylvia Macias

February 6th, 2019 DETAILS arrow_drop_down
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Toyota cars have been very reliable for my family, we prefer them better than others.

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Philip And Sandra Michaels

February 6th, 2019 DETAILS arrow_drop_down
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We own two Toyota's: a 2014 Prius and a 2001 Tacoma. Both vehicles have been extremely reliable and inexpensive to run.

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Terry Newton

February 6th, 2019 DETAILS arrow_drop_down
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Great company, the vehicles are wonderful drive well and last forever.

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Daniel Goodhart

February 6th, 2019 DETAILS arrow_drop_down
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wiring on this car is literally rabbit food, company will not take responsibility for soy wiring

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Anonymous

February 6th, 2019 DETAILS arrow_drop_down
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They have been great from sales to service. Really busy, though and long wait times for service.

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Mike Dobbins

February 6th, 2019 DETAILS arrow_drop_down
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Very good, nice dealerships, reliable cars, salespersons could have better product knowledge.

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Andrea Afanador

February 6th, 2019 DETAILS arrow_drop_down
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I love toyota. Both my parents own toyota. They last forever and parts are reasonably priced

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Rita

February 6th, 2019 DETAILS arrow_drop_down
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I have had very good experiences with my Toyota dealer, and with my car. It's reliable, pretty and comfortable.

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Sandra A Weber

February 6th, 2019 DETAILS arrow_drop_down
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I enjoy my car. I just wish that more was covered on the warranty

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ALICE ANDERSON

February 6th, 2019 DETAILS arrow_drop_down
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Watch the little details. The electronics are far behind the others, for example, no Apple CarPlay yet. The new cupholders are abysmal, the drinks tip over when I turn a corner. And the radical changes made to Lexus should be left out of the Toyota models. For example, the obnoxious "growling" ferocious grill is overkill. It detracts from the cars.

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Dallas Lasich

February 6th, 2019 DETAILS arrow_drop_down
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They answer questions fix it right the first time

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RENEE

February 6th, 2019 DETAILS arrow_drop_down
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We have had several Toyota autos and the vehicles performed excellent

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John

February 6th, 2019 DETAILS arrow_drop_down
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Good, more corrosion resistance and more technology

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Eric

February 6th, 2019 DETAILS arrow_drop_down
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Toyota's are great cars, they run forever. I might like the hyundai better though

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Christopher

February 6th, 2019 DETAILS arrow_drop_down
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The great customer service and listening to what you want, instead of pushing some vehicle of their choice on you.

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Debra Taylor

February 6th, 2019 DETAILS arrow_drop_down
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Great! Very courteous! Clean facility. Offer great incentives on a new car!

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Alfrieda Painter

February 6th, 2019 DETAILS arrow_drop_down
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Poor customer service. The service writers act as if you owe them something and its a problem to service only the basic kn hour car. I purchased the extended coverage at time of sell which i was told would even cover my lost keys bjt didnt receive paperwork as who to call with a number on it, just a brochure. I lost my key and nobody can help me. The salesman lied from the beginning of the sell. This is the worst experience ever. The 45k+ car has wind noise and other issues but its all normal after a few miles. Thats absurd.

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Sandra Chetwynd

February 6th, 2019 DETAILS arrow_drop_down
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Maintenance service is excellent. Easy to schedule.

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Ronald Attaway

February 6th, 2019 DETAILS arrow_drop_down
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Auto Nation Buford Ga they are so helpful i do think they need to gibe more for trafe ins lol

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Rehan Qadri

February 6th, 2019 DETAILS arrow_drop_down
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Excellent quality, priced right reliability is why I love Toyata brand. I have been a life long customer of Toyota. I also own ir have owned BMW, Porsche, Nissan and Subaru plus GM Chevy brands.

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Vincent J. Rizzo

February 6th, 2019 DETAILS arrow_drop_down
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This is a great car that is loaded with features. I have owned 4 Toyota Prius and the Prime AD is the best to date.

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Bill Judge

February 6th, 2019 DETAILS arrow_drop_down
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On my third Prius. Minimum maintenance, great mileage (51mpg), good ride.

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Phyllis &Larry Goldsworthy

February 6th, 2019 DETAILS arrow_drop_down
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Excellent experience. Great quality and customer service.

history
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Richard Boyle

February 6th, 2019 DETAILS arrow_drop_down
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Ever since 1972-73 when the U. S, was in a gas crunch, Toyota provided cars that helped save gas with more miles per gallon. As a result we have always had a Toyota car.

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Gail Andrews

February 6th, 2019 DETAILS arrow_drop_down
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Have been buying Toyotas for 30 years and am impressed with their performance and long life

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Linda Ann

February 6th, 2019 DETAILS arrow_drop_down
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I have had 3 RAV4s and all have been very easy to drive and dependable

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ALEXA J HOWALD

February 6th, 2019 DETAILS arrow_drop_down
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Excellent quality at a reasonable price. Reliability. Great resale value. The Camry "fits me." I am short and can easily see over the dash, which is not the case in many other vehicles.

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John Anastasio

February 6th, 2019 DETAILS arrow_drop_down
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Reliable cars well priced for their target groups good technology.

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Francine Luscher

February 6th, 2019 DETAILS arrow_drop_down
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I have had numerous Toyota vehicles. They are well built and last forever. I get a very comfortable ride with my Highlander. As far as improvement-- I would like better gas mileage with my vehicle.

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Ray Theberge

February 6th, 2019 DETAILS arrow_drop_down
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experience has been very good. I would like to see better customer service and technology updates to NAV systems

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Jian

January 30th, 2019 DETAILS arrow_drop_down
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their cars runs forever is what I like. I'm currently own is250 and rx350 f sport both runs smooth with hassle free and that's the first auto brand that doesn't breakdown on me.

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Autumn Cockerham

January 30th, 2019 DETAILS arrow_drop_down
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Great experience, everything, affordability and the underpinnings are plastic and always tear up

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Jane Cox

January 30th, 2019 DETAILS arrow_drop_down
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Awesome cars!!! Very reliable and easy handling. Love, love, love them!!!

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RONALD BERNBAUM

January 30th, 2019 DETAILS arrow_drop_down
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Poor body integrity. Poor warranty service. Overpriced. All kinds of other issues with dealers.

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Erica Nagy

January 30th, 2019 DETAILS arrow_drop_down
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Started off annoying because I showed interest and one dealership called and left so many messages it was harrassment. Bought my vehicle from a great dealership and they went above and beyond. Took it in for an oil chang and was lied to regarding cost and they put the wrong oil in it. So it has been more bad than good.

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Matt Scheidenhelm

January 30th, 2019 DETAILS arrow_drop_down
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Great cars, average service. They could improve price point to compete with kia/hyundai

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Alan Brill

January 30th, 2019 DETAILS arrow_drop_down
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great service ,good price, great car quality all around

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Brian Stambaugh

January 30th, 2019 DETAILS arrow_drop_down
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We are on our 3 generation of Toyota now. Each of our previous went for over 300k miles. Quality is king in my book. Road noise is the only improvement I could recommend.

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Mona Roodman

January 30th, 2019 DETAILS arrow_drop_down
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Their cars last a long time and are dependable. The Toyota Sienna model my life at one time and I will forever be grateful.

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John

January 30th, 2019 DETAILS arrow_drop_down
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Good quality but they need to bring back the Prius v to the US