Toyota

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Toyota Logo

Toyota

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This Japanese Big Three automaker puts an emphasis on reliability and safety

Toyota Motor Corporation was founded in 1937 in Japan and has grown to be one of the largest automakers in the world. 

With a wide variety of vehicle options, including sub-compacts, minivans, sedans, pickup truck, crossovers, and SUVs, the company maintains its emphasis on building reliable cars. Many of these are built in the US, with 10 of the company’s 14 manufacturing and production plants located in the country. 

With roughly 1,500 Toyota dealerships in the US, 2.4 million cars and trucks were sold last year. The automaker’s best-selling model is the Corolla, which has been made since 1996 and has sold over 40 million units worldwide. 

The Good

  • Reliability
  • Variety and Hybrid Options
  • Affordable
  • Safety Features

Reliability

Toyota has a reputation for dependability and ranks among the top third of auto companies in the latest JD Power dependability study. On top of that, according to the company, about “85 percent of all Toyota vehicles sold in the last fifteen years are still on the road today.” That is a huge percentage on top of the impressive reliability score. 

With this reputation for reliability, the company has been included in Fortune’s list of the World’s Most Admired Companies four years in a row as the top-ranked motor vehicle company. 

Variety and Hybrid Options

Toyota makes sedans like the company’s best-selling model, the Corolla. A customer can also buy a pickup truck, SUV, or crossover. 

With Toyota, there are also plenty of fuel-efficient models you can choose from, including a full-size hybrid Highlander SUV or a RAV 4 hybrid crossover. 

As the world’s largest manufacturer of hybrids, the company's flagship model, the Prius was introduced in 1997 and is the world’s best-selling hybrid. Additionally, the Toyota Mirai is the world’s best-selling hydrogen fuel cell car. 

Affordable

Toyota vehicles are competitively priced. With Toyota, you can buy the following brand new models for under $25,000: 

  • Tacoma
  • Prius
  • Rav4
  • Yaris iA
  • Corolla
  • Corolla iM

Safety Features

This Japanese automaker puts an emphasis on driving safety. Every year, the US National Highway Traffic Safety Administration rates vehicle safety. Since 2014, the company has received an overall rating of five stars for over ten of their new models tested. 

The Bad

  • Takata Recall

Takata Recall

Thousands of Toyota vehicles have been affected by issues with Takata airbags. The Takata recall is the biggest auto recall in history, affecting many car makers, not just Toyota.

The Bottom Line

With Toyota, consumers can find a variety of options based on their values and needs. There are lots of affordable choices, as well as sustainable ones. 

No matter which Toyota vehicle you choose, it is sure to have an industry-average warranty, plus above-average safety and dependability ratings. 

When people think of Toyota, the phrase “dream car” may not come to mind; however, owners will tell you that with this brand, you get a great deal with long-term quality in mind. 

It is no wonder that Toyota is a popular car brand with millions of sales and an admired reputation in the auto industry.

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User Reviews

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107 Reviews

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Darren Cardwell
January 30th, 2019 DETAILS
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I've loved every Toyota we've had in our family and that's been 9 or 10. Found them to be extremely reliable and to last for many hundred thousand miles. Toyota seems very clued into what people want and what will make people happy.

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Dan M
January 30th, 2019 DETAILS
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Toyota of Redlands was awesome called in for an appointment knew which car I wanted I was out in 30 minutes dealt with the fleet manager didn't Want to buy any extras they understood quick and easy painless

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DALE SANTEE
January 30th, 2019 DETAILS
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Toyotas are well built and last forever. They have inovative technology.

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Donald Mack
January 30th, 2019 DETAILS
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fantastic reliability, fantastic off road ability, service costs too high ( broken mirror trim, $850 plus install)

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Debe
January 30th, 2019 DETAILS
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The best and most reliable hybrids. They have been doing it the longest, and have it down!

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Jeff Kulpins
January 30th, 2019 DETAILS
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Middle of the road. They push for extra repairs when I bring the vehicle in.

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Jerry Simpson
January 30th, 2019 DETAILS
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The reliability is virtually incomparable. I have owned numerous Toyota makes since 1978 and many have gone beyond 200,000 miles. However, anytime they have not shown integrity (as with the Toyota Prius and their floor mats) they have fallen short of being "the best". I now own two vehicles, one a Toyota Prius. It has been one of the best vehicles I have owned. Midstate Toyota's (in Asheboro, NC) service has been, over the years, impeccable. I could not ask for better, more honest service.