Toyota Motor Corporation was founded in 1937 in Japan and has grown to be one of the largest automakers in the world. 

With a wide variety of vehicle options, including sub-compacts, minivans, sedans, pickup truck, crossovers, and SUVs, the company maintains its emphasis on building reliable cars. Many of these are built in the US, with 10 of the company’s 14 manufacturing and production plants located in the country. 

With roughly 1,500 Toyota dealerships in the US, 2.4 million cars and trucks were sold last year. The automaker’s best-selling model is the Corolla, which has been made since 1996 and has sold over 40 million units worldwide. 

The Good

  • Reliability
  • Variety and Hybrid Options
  • Affordable
  • Safety Features

Reliability

Toyota has a reputation for dependability and ranks among the top third of auto companies in the latest JD Power dependability study. On top of that, according to the company, about “85 percent of all Toyota vehicles sold in the last fifteen years are still on the road today.” That is a huge percentage on top of the impressive reliability score. 

With this reputation for reliability, the company has been included in Fortune’s list of the World’s Most Admired Companies four years in a row as the top-ranked motor vehicle company. 

Variety and Hybrid Options

Toyota makes sedans like the company’s best-selling model, the Corolla. A customer can also buy a pickup truck, SUV, or crossover. 

With Toyota, there are also plenty of fuel-efficient models you can choose from, including a full-size hybrid Highlander SUV or a RAV 4 hybrid crossover. 

As the world’s largest manufacturer of hybrids, the company's flagship model, the Prius was introduced in 1997 and is the world’s best-selling hybrid. Additionally, the Toyota Mirai is the world’s best-selling hydrogen fuel cell car. 

Affordable

Toyota vehicles are competitively priced. With Toyota, you can buy the following brand new models for under $25,000: 

  • Tacoma
  • Prius
  • Rav4
  • Yaris iA
  • Corolla
  • Corolla iM

Safety Features

This Japanese automaker puts an emphasis on driving safety. Every year, the US National Highway Traffic Safety Administration rates vehicle safety. Since 2014, the company has received an overall rating of five stars for over ten of their new models tested. 

The Bad

  • Takata Recall

Takata Recall

Thousands of Toyota vehicles have been affected by issues with Takata airbags. The Takata recall is the biggest auto recall in history, affecting many car makers, not just Toyota.

The Bottom Line

With Toyota, consumers can find a variety of options based on their values and needs. There are lots of affordable choices, as well as sustainable ones. 

No matter which Toyota vehicle you choose, it is sure to have an industry-average warranty, plus above-average safety and dependability ratings. 

When people think of Toyota, the phrase “dream car” may not come to mind; however, owners will tell you that with this brand, you get a great deal with long-term quality in mind. 

It is no wonder that Toyota is a popular car brand with millions of sales and an admired reputation in the auto industry.

View Best Car Brands

Disclaimer

As part of our service, we attempt to partner with all the companies that we review, and may get compensated when you click or call them from our site; however, regardless of any current, past, or future financial arrangements, companies listed on Best Company cannot buy their position, nor do we manipulate or inflate a company's ranking for financial gain. A company’s ranking is based on and calculated by an objective set of ranking criteria, as well as user reviews. See our How We Rank page for more information regarding our ranking algorithm.

All user reviews posted on Best Company are subject to screening and approval. We reserve the right to approve or deny any review posted to this site in accordance with our Review Guidelines. Best Company never suppresses user reviews—unless they are being investigated for authenticity, or if they violate our review guidelines. We encourage anyone who suspects a user review to be fraudulent or intentionally inaccurate to please notify our review moderation team.


User Reviews

Star Rating

4.7
starstarstarstarstar_half

143 Reviews

Review Breakdown

5 star
74%
4 star
21%
3 star
2%
2 star
1%
1 star
2%

Sentiment Criteria

Value for your money
starstarstarstarstar_half
Quality of product or service
starstarstarstarstar_half
Customer service
starstarstarstarstar_half
Company trustworthiness
starstarstarstarstar_half
search cancel
starstarstarstarstar
Debbie
March 28th, 2019 Salt Lake City, UT DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Our Toyota Tundra has been so reliable-very comfortable ride and has been exactly what we have needed for construction purposes.

history
starstarstarstarstar
Mimi Jones
March 28th, 2019 Salt Lake City, UT DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar

I own 2 Toyotas. A Toyota Sequoia and Toyota 4 Runner. I have reached 200, 000 miles on both of those cars and only occasionally have they had problems. My husband had a Mercedes and a BMW. Both cars were in the repair shop more often than my Toyotas. These cars never die!

starstarstarstar_borderstar_border
Abby Driggs
March 26th, 2019 Provo, UT DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstar_borderstar_border
Customer service
starstarstarstar_borderstar_border
Company trustworthiness
starstarstarstarstar_border

I have had my Toyota sequoia forever. The fact that I have had it this long shows how durable these cars are. Perfect for messy kids. Breaks down very rarely/ hardly ever have to bring it into the shop. Don't love the car because of the bad gas milage. But I would buy from Toyota again if it was a newer car.

starstarstarstarstar
Bill McCalmon
February 20th, 2019 Redlands, CA DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Very very good! Great price, delivered exactly as promised.

starstarstarstarstar
Hannah Giles
February 14th, 2019 Pleasant Grove, UT DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

I now have my third Toyota and love it. My first one was purchased in 2006 - a 2006 Toyata Sienna. I drove it for ten years and it had well over 100,000 miles when I sold it to a family member. That was three years ago and it is still going strong. Since then, I purchased two different Toyota Highlanders and have loved them both - neither have had any major problems and Toyota Service Centers are very easy to work with.

starstarstarstarstar_border
Amy Hamakawa
February 14th, 2019 Hilo, HI DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar_border

it's always been great. The cars are reliable and need very little service and maintenance. They could improve by redesigning their care more often. I have a 3 yr. old Rave4 and the new Rave 4 look just like mine.

starstarstarstarstar
Ava Rasmussen
February 12th, 2019 South Jordan, UT DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar

I drive a Sequoia and love it! I love the captains chairs in the middle row so my big dog can walk around. My Toyota is always reliable and has no problem fitting my kids, a few friends, and all their stuff in the trunk.

starstarstarstarstar
MAX ORTIZ
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar_border

Very reliableplus excellent customer service. They could improve by making them more affordable

starstarstarstarstar
Sharon Munoz
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

My experience has been wonderful from all Toyota's I have purchased. They are a very dependable, The Customer Service Representatives are excellent! I have always had Toyota's and the mileage has been 275,000 & 350,000 miles. Their dependable, comfortable, easy to service.

starstarstarstarstar
Cindy Delgado
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar

Excellent, I have never owned a car that was inferior.

starstarstarstarstar_border
LIZ MUSCH
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar_border

love the rav4 and prius, dependable well made cars; have owned several toyotas over the years

starstarstarstarstar
Sylvia Macias
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar

Toyota cars have been very reliable for my family, we prefer them better than others.

starstarstarstarstar
Philip And Sandra Michaels
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar_border

We own two Toyota's: a 2014 Prius and a 2001 Tacoma. Both vehicles have been extremely reliable and inexpensive to run.

starstarstarstarstar
Terry Newton
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Great company, the vehicles are wonderful drive well and last forever.

starstar_borderstar_borderstar_borderstar_border
Daniel Goodhart
February 6th, 2019 DETAILS
Value for your money
starstar_borderstar_borderstar_borderstar_border
Quality of product or service
starstar_borderstar_borderstar_borderstar_border
Customer service
starstar_borderstar_borderstar_borderstar_border
Company trustworthiness
starstar_borderstar_borderstar_borderstar_border

wiring on this car is literally rabbit food, company will not take responsibility for soy wiring

starstarstarstarstar
Anonymous
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

They have been great from sales to service. Really busy, though and long wait times for service.

starstarstarstarstar
Mike Dobbins
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Very good, nice dealerships, reliable cars, salespersons could have better product knowledge.

starstarstarstarstar
Andrea Afanador
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar_border

I love toyota. Both my parents own toyota. They last forever and parts are reasonably priced

starstarstarstarstar
Rita
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

I have had very good experiences with my Toyota dealer, and with my car. It's reliable, pretty and comfortable.

starstarstarstarstar_border
Sandra A Weber
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar_border

I enjoy my car. I just wish that more was covered on the warranty

starstarstarstarstar
ALICE ANDERSON
February 6th, 2019 DETAILS
Value for your money
starstarstarstar_borderstar_border
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstar_borderstar_border
Company trustworthiness
starstarstarstarstar_border

Watch the little details. The electronics are far behind the others, for example, no Apple CarPlay yet. The new cupholders are abysmal, the drinks tip over when I turn a corner. And the radical changes made to Lexus should be left out of the Toyota models. For example, the obnoxious "growling" ferocious grill is overkill. It detracts from the cars.

starstarstarstarstar_border
Dallas Lasich
February 6th, 2019 DETAILS
Value for your money
starstarstarstar_borderstar_border
Quality of product or service
starstarstarstar_borderstar_border
Customer service
starstarstarstar_borderstar_border
Company trustworthiness
starstarstarstar_borderstar_border

They answer questions fix it right the first time

starstarstarstarstar
RENEE
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar_border

We have had several Toyota autos and the vehicles performed excellent

starstarstarstarstar_border
John
February 6th, 2019 DETAILS
Value for your money
starstarstarstar_borderstar_border
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstar_borderstar_border

Good, more corrosion resistance and more technology

starstarstarstarstar
Eric
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstarstar_borderstar_border
Company trustworthiness
starstarstar_borderstar_borderstar_border

Toyota's are great cars, they run forever. I might like the hyundai better though

starstarstarstarstar
Christopher
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar_border

The great customer service and listening to what you want, instead of pushing some vehicle of their choice on you.

starstarstarstarstar
Debra Taylor
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar_border

Great! Very courteous! Clean facility. Offer great incentives on a new car!

starstarstarstar_borderstar_border
Alfrieda Painter
February 6th, 2019 DETAILS
Value for your money
starstar_borderstar_borderstar_borderstar_border
Quality of product or service
starstarstar_borderstar_borderstar_border
Customer service
starstar_borderstar_borderstar_borderstar_border
Company trustworthiness
starstarstarstar_borderstar_border

Poor customer service. The service writers act as if you owe them something and its a problem to service only the basic kn hour car. I purchased the extended coverage at time of sell which i was told would even cover my lost keys bjt didnt receive paperwork as who to call with a number on it, just a brochure. I lost my key and nobody can help me. The salesman lied from the beginning of the sell. This is the worst experience ever. The 45k+ car has wind noise and other issues but its all normal after a few miles. Thats absurd.

starstarstarstarstar
Sandra Chetwynd
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar_border

Maintenance service is excellent. Easy to schedule.

starstarstarstarstar
Ronald Attaway
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Auto Nation Buford Ga they are so helpful i do think they need to gibe more for trafe ins lol

starstarstarstarstar
Rehan Qadri
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Excellent quality, priced right reliability is why I love Toyata brand. I have been a life long customer of Toyota. I also own ir have owned BMW, Porsche, Nissan and Subaru plus GM Chevy brands.

starstarstarstarstar
Vincent J. Rizzo
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar_border

This is a great car that is loaded with features. I have owned 4 Toyota Prius and the Prime AD is the best to date.

starstarstarstarstar
Bill Judge
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar_border

On my third Prius. Minimum maintenance, great mileage (51mpg), good ride.

starstarstarstarstar
Phyllis &Larry Goldsworthy
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Excellent experience. Great quality and customer service.

history
starstarstarstarstar
Richard Boyle
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar

Ever since 1972-73 when the U. S, was in a gas crunch, Toyota provided cars that helped save gas with more miles per gallon. As a result we have always had a Toyota car.

starstarstarstarstar
Gail Andrews
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar_border

Have been buying Toyotas for 30 years and am impressed with their performance and long life

starstarstarstarstar
Linda Ann
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

I have had 3 RAV4s and all have been very easy to drive and dependable

starstarstarstarstar
ALEXA J HOWALD
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstar_borderstar_border
Company trustworthiness
starstarstarstarstar_border

Excellent quality at a reasonable price. Reliability. Great resale value. The Camry "fits me." I am short and can easily see over the dash, which is not the case in many other vehicles.

starstarstarstarstar
John Anastasio
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Reliable cars well priced for their target groups good technology.

starstarstarstarstar
Francine Luscher
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

I have had numerous Toyota vehicles. They are well built and last forever. I get a very comfortable ride with my Highlander. As far as improvement-- I would like better gas mileage with my vehicle.

starstarstarstarstar_border
Ray Theberge
February 6th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstar_borderstar_border
Company trustworthiness
starstarstarstarstar_border

experience has been very good. I would like to see better customer service and technology updates to NAV systems

starstarstarstarstar
Jian
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstar_borderstar_borderstar_border
Company trustworthiness
starstarstarstarstar

their cars runs forever is what I like. I'm currently own is250 and rx350 f sport both runs smooth with hassle free and that's the first auto brand that doesn't breakdown on me.

starstarstarstarstar
Autumn Cockerham
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Great experience, everything, affordability and the underpinnings are plastic and always tear up

starstarstarstarstar
Jane Cox
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Awesome cars!!! Very reliable and easy handling. Love, love, love them!!!

starstarstar_borderstar_borderstar_border
RONALD BERNBAUM
January 30th, 2019 DETAILS
Value for your money
starstar_borderstar_borderstar_borderstar_border
Quality of product or service
starstar_borderstar_borderstar_borderstar_border
Customer service
starstarstar_borderstar_borderstar_border
Company trustworthiness
starstarstar_borderstar_borderstar_border

Poor body integrity. Poor warranty service. Overpriced. All kinds of other issues with dealers.

starstarstarstarstar
Erica Nagy
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstar_borderstar_borderstar_border
Company trustworthiness
starstarstar_borderstar_borderstar_border

Started off annoying because I showed interest and one dealership called and left so many messages it was harrassment. Bought my vehicle from a great dealership and they went above and beyond. Took it in for an oil chang and was lied to regarding cost and they put the wrong oil in it. So it has been more bad than good.

starstarstarstarstar_border
Matt Scheidenhelm
January 30th, 2019 DETAILS
Value for your money
starstarstarstar_borderstar_border
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstar_borderstar_borderstar_border
Company trustworthiness
starstarstarstarstar_border

Great cars, average service. They could improve price point to compete with kia/hyundai

starstarstarstarstar
Alan Brill
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

great service ,good price, great car quality all around

starstarstarstarstar
Brian Stambaugh
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstar_borderstar_border
Company trustworthiness
starstarstarstarstar

We are on our 3 generation of Toyota now. Each of our previous went for over 300k miles. Quality is king in my book. Road noise is the only improvement I could recommend.

starstarstarstarstar
Mona Roodman
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar_border

Their cars last a long time and are dependable. The Toyota Sienna model my life at one time and I will forever be grateful.