Toyota

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Toyota Logo

Toyota

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This Japanese Big Three automaker puts an emphasis on reliability and safety

Toyota Motor Corporation was founded in 1937 in Japan and has grown to be one of the largest automakers in the world. 

With a wide variety of vehicle options, including sub-compacts, minivans, sedans, pickup truck, crossovers, and SUVs, the company maintains its emphasis on building reliable cars. Many of these are built in the US, with 10 of the company’s 14 manufacturing and production plants located in the country. 

With roughly 1,500 Toyota dealerships in the US, 2.4 million cars and trucks were sold last year. The automaker’s best-selling model is the Corolla, which has been made since 1996 and has sold over 40 million units worldwide. 

The Good

  • Reliability
  • Variety and Hybrid Options
  • Affordable
  • Safety Features

Reliability

Toyota has a reputation for dependability and ranks among the top third of auto companies in the latest JD Power dependability study. On top of that, according to the company, about “85 percent of all Toyota vehicles sold in the last fifteen years are still on the road today.” That is a huge percentage on top of the impressive reliability score. 

With this reputation for reliability, the company has been included in Fortune’s list of the World’s Most Admired Companies four years in a row as the top-ranked motor vehicle company. 

Variety and Hybrid Options

Toyota makes sedans like the company’s best-selling model, the Corolla. A customer can also buy a pickup truck, SUV, or crossover. 

With Toyota, there are also plenty of fuel-efficient models you can choose from, including a full-size hybrid Highlander SUV or a RAV 4 hybrid crossover. 

As the world’s largest manufacturer of hybrids, the company's flagship model, the Prius was introduced in 1997 and is the world’s best-selling hybrid. Additionally, the Toyota Mirai is the world’s best-selling hydrogen fuel cell car. 

Affordable

Toyota vehicles are competitively priced. With Toyota, you can buy the following brand new models for under $25,000: 

  • Tacoma
  • Prius
  • Rav4
  • Yaris iA
  • Corolla
  • Corolla iM

Safety Features

This Japanese automaker puts an emphasis on driving safety. Every year, the US National Highway Traffic Safety Administration rates vehicle safety. Since 2014, the company has received an overall rating of five stars for over ten of their new models tested. 

The Bad

  • Takata Recall

Takata Recall

Thousands of Toyota vehicles have been affected by issues with Takata airbags. The Takata recall is the biggest auto recall in history, affecting many car makers, not just Toyota.

The Bottom Line

With Toyota, consumers can find a variety of options based on their values and needs. There are lots of affordable choices, as well as sustainable ones. 

No matter which Toyota vehicle you choose, it is sure to have an industry-average warranty, plus above-average safety and dependability ratings. 

When people think of Toyota, the phrase “dream car” may not come to mind; however, owners will tell you that with this brand, you get a great deal with long-term quality in mind. 

It is no wonder that Toyota is a popular car brand with millions of sales and an admired reputation in the auto industry.

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User Reviews

Star Rating

4.7
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107 Reviews

Review Breakdown

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Linda Ann
February 6th, 2019 DETAILS
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I have had 3 RAV4s and all have been very easy to drive and dependable

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ALEXA J HOWALD
February 6th, 2019 DETAILS
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Excellent quality at a reasonable price. Reliability. Great resale value. The Camry "fits me." I am short and can easily see over the dash, which is not the case in many other vehicles.

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John Anastasio
February 6th, 2019 DETAILS
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Reliable cars well priced for their target groups good technology.

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Francine Luscher
February 6th, 2019 DETAILS
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I have had numerous Toyota vehicles. They are well built and last forever. I get a very comfortable ride with my Highlander. As far as improvement-- I would like better gas mileage with my vehicle.

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Ray Theberge
February 6th, 2019 DETAILS
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experience has been very good. I would like to see better customer service and technology updates to NAV systems

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Jian
January 30th, 2019 DETAILS
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their cars runs forever is what I like. I'm currently own is250 and rx350 f sport both runs smooth with hassle free and that's the first auto brand that doesn't breakdown on me.

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Autumn Cockerham
January 30th, 2019 DETAILS
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Great experience, everything, affordability and the underpinnings are plastic and always tear up

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Jane Cox
January 30th, 2019 DETAILS
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Awesome cars!!! Very reliable and easy handling. Love, love, love them!!!

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RONALD BERNBAUM
January 30th, 2019 DETAILS
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Poor body integrity. Poor warranty service. Overpriced. All kinds of other issues with dealers.

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Erica Nagy
January 30th, 2019 DETAILS
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Started off annoying because I showed interest and one dealership called and left so many messages it was harrassment. Bought my vehicle from a great dealership and they went above and beyond. Took it in for an oil chang and was lied to regarding cost and they put the wrong oil in it. So it has been more bad than good.

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Matt Scheidenhelm
January 30th, 2019 DETAILS
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Great cars, average service. They could improve price point to compete with kia/hyundai

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Alan Brill
January 30th, 2019 DETAILS
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great service ,good price, great car quality all around

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Brian Stambaugh
January 30th, 2019 DETAILS
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We are on our 3 generation of Toyota now. Each of our previous went for over 300k miles. Quality is king in my book. Road noise is the only improvement I could recommend.

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Mona Roodman
January 30th, 2019 DETAILS
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Their cars last a long time and are dependable. The Toyota Sienna model my life at one time and I will forever be grateful.

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John
January 30th, 2019 DETAILS
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Good quality but they need to bring back the Prius v to the US

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Audrey L
January 30th, 2019 DETAILS
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Excelent product and service.Associates are always very friendly and helpful

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Bradley
January 30th, 2019 DETAILS
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I love how long they hold up and hold resale value

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David Hardingham
January 30th, 2019 DETAILS
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very good cars and aforable parts unlike some other companys which parts cost are insane plus if you give them the basic service

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Dawn
January 30th, 2019 DETAILS
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Customer service/service, the sales reps go above and beyond to make sure customers have a good car buying experience. The service department reps do a great job in explaining what needs to be done on your car with lots of patience

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dominick p spano
January 30th, 2019 DETAILS
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Great car, holds its market value better than most brands. Does not need to improve on a solid car.

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Kenneth M
January 30th, 2019 DETAILS
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Owned numerous Toyotas in various models. Extremely reliable, well-made, and hold their value well. The newest models (2016-present) have HORRIBLE voice recognition and navigation software - highly unusual for Toyota.

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Christine Harris
January 30th, 2019 DETAILS
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I have had several foreigh cars (Nissan, Volvo, VW) and currently own a Prius. I like the reliability of the brand, and the innovation in hybrid technology. They could improve the design especially with the 2019 models. I am looking at cars and don't really like the new designs. I have not found the customer service any different than other brands.

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Richard Ayres
January 30th, 2019 DETAILS
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Great product, reasonably priced, serviced by great folks. What more can you ask for?

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Don Chambers
January 30th, 2019 DETAILS
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Love my Prius and the gas mileage, just wish they had a more comfortable driver seat

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Gregg
January 30th, 2019 DETAILS
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They the BEST! They did a $3000 repair for no charge out of warranty. They also included an 18 month extended warranty for no charge!

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brandon blocker eric evans
January 30th, 2019 DETAILS
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Love toyota had 3 of them very dependable. Manuals should be model specific

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REITA Chamberlain
January 30th, 2019 DETAILS
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Love the ride, and almost everything about it. I wish they would improve the housing for the controls on driver's seat, and the way the front fenders ffit. They pull off when curbing is too high. Also, the small grills close to the front bumper were lost or gone soon after buying the Sienna.

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Sal Silva
January 30th, 2019 DETAILS
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WORST CAR I EVER DRIVEN QUALITY IS POOR, WORST GUARANTEE AND WARRANTY

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Micki Wiersma
January 30th, 2019 DETAILS
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Reliable quality product. Keep improving user awareness.

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Lourdes Rivera
January 30th, 2019 DETAILS
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I was car shopping and I saw this car online when to the Price Toyota and everything from sale, swervice and financing was very good and now waiting for my tags and no more car payments. Thanks to Toyota for helping me choose my red Toyota Corolla 2017 LE but I do recommended Toyota their safety features on any car 2017 and up. Also, I love red. Anyone not sure get a Toyota second a Nissan and third choice a Chevrolet.

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Javier Ayala
January 30th, 2019 DETAILS
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they are good as you can get as all companies are pretty much the same.

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LINDA
January 30th, 2019 DETAILS
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have owned Toyota for 45 years, very reliable product

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Maria Wilhelm
January 30th, 2019 DETAILS
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Their lease prices are too high & their customer service leaves a lot to be desired in Middletown, NY

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Ernest Echevarria
January 30th, 2019 DETAILS
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Dont know, about the company per say, but their product is very dependable, and of good guality.

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Rickey L Goodall
January 30th, 2019 DETAILS
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Better battery needed., 170,000 miles and still dependable.

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Scott Gay
January 30th, 2019 DETAILS
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Very little repairs, cars last well over 200k miles

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B eth Ercek
January 30th, 2019 DETAILS
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The Product has been very good. The service centers have not been honest with me in the past, so I have my own outside mechanic.

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Richard Beckham
January 30th, 2019 DETAILS
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I had my Tundra truck in for a recall. When I changed my oil, I noticed someone at the dealership switched my skid plate. I complained to the dealer and to customer service which were no help.

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Barbara Sanchez
January 30th, 2019 DETAILS
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Excellent service; quality of products; professional treatment of customers

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Lynne
January 30th, 2019 DETAILS
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Their vehicles are great. We currently have 330,000 miles on a 2011 Rav 4.

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Robert Ciccaglione
January 30th, 2019 DETAILS
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Awesome vehicle. Dealer customer service ok. Typical once you purchase they aren't your best friend anymore

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Gordon Mancuso
January 30th, 2019 DETAILS
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Good reliable cars, last a long time. Not flashy, but I don't need that.

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Sade Makinde
January 30th, 2019 DETAILS
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The Customer service in Owings Mills service center is excellent. The dealership could improve on the value for trade ins.

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Kanwaljeet
January 30th, 2019 DETAILS
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Best hybrid technology compare to nay other company with all fetures required

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BETH J POLAZZO
January 30th, 2019 DETAILS
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Cars last forever. Our dealership is wonderful. They could put CD players back as well as Sirrius radio

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Annette Y
January 30th, 2019 DETAILS
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I have a terrific dealership. in Earl Stewart. Free tire, free batteries as long as they service the car. There are special discounts during the year on car services, I get dropped back at the house and picked up when the service is completed. My service writer is a super person and gives me straight talk. I could not ask for more.

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Frank Tecca
January 30th, 2019 DETAILS
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Purchased new Tundra in 2004 and still drive it. Customer service could improve a lot.

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Kevin McCaughey
January 30th, 2019 DETAILS
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And very good overall , I go to Wilsonville Toyota, there's no haggling on the price. Which I love. That's what the other dealerships need to do.

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Leon Lee
January 30th, 2019 DETAILS
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I bought a new Toyota Rav 4 a few years ago. They were great to deal with with no pressure. My service to this car with them has been great and through

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Anita Thomas
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Been driving Toyota's since 1978. I feel that Toyota's are very reliable and you get a lot of miles out of them as long as you keep them maintained.