Ford is an American automaker founded in 1903. The company, which was founded by Henry Ford, is headquartered in Dearborn, Michigan. Its history of innovation includes the mass production of the Ford Model T via the assembly line. This shift helped make cars more affordable and shaped the future of transportation worldwide. 

With “something for everyone,” this Detroit Big 3 company offers cars, SUVs, crossovers, and trucks, including the F-Series, which is the company’s best-selling model and has been the best-selling truck in the United States for 40 years. 

Additionally, 1964’s introduction of the Mustang revolutionized the sports car industry. The ‘stang is the world's best-selling sports car, with over 10 million sold.

The Good

  • Dependability
  • Hybrid and Electric Vehicles

Dependability

On the most recent JD Power Vehicle Dependability Study, Ford was below average, but several of its models were included in top-three lists for their segment, including: 

  • Compact SUV: Ford Escape
  • Large Heavy Duty Pickup: Ford Super Duty
  • Large Light Duty Pickup: Ford F-150
  • Large SUV: Ford Expedition
  • Large Car: Ford Taurus

Hybrid and Electric Vehicles

Ford has made several hybrid and electric vehicles and is the world’s second-largest maker of hybrid cars. The company isn’t stopping there. It wants to make a $4.5 billion investment in electric vehicles by 2020 and has plans for a crossover with a 300-mile charge by the same year. 

Current sustainable offerings include the following: 

  • C-Max Hybrid
  • Fusion Hybrid
  • Fusion Energi (plug-in hybrid)
  • Focus Electric

The Bad

  • Satisfaction
  • Takata Recall

Satisfaction

Ford ranks among the lowest in the industry in terms customer satisfaction. On the latest American Customer Satisfaction Index Automobile Report, Ford was in the bottom three auto brands, tied for next-to-last place. 

Takata Recall

Ford vehicles have been included in the Takata airbag recall, including 2005 to 2014 Ford Mustangs, 2004 to 2006 Ford Rangers, and 2005 to 2006 Ford GTs. As one of the biggest auto recalls ever, Ford isn’t the only car brand affected. If your car is among those listed, contact Ford customer service or visit the company's website for more information. 

The Bottom Line

As one of America’s longest-standing auto manufacturers with an incredible history of innovation, Ford’s current standing with consumers is a bit of a conundrum. The company has good dependability ratings but still struggles with customer satisfaction. It may still be affected by the company's involvement in the 2008 financial crisis bailout, but Ford's innovative sustainable options and upcoming models, including a plug-in crossover with a 300-mile charge, may boost its image with American consumers.

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User Reviews

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4.4
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281 Reviews

Review Breakdown

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Aunt Cathy

January 23rd, 2020 Bay Saint Louis, MS DETAILS arrow_drop_down
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When you buy a Ford dump truck for the company business what does that say? In 40 yrs, we've only owned vehicles that weren't Fords, yet owned a ford as a 2nd car. Yet with horrible wind sounds in the car and not the best paint jobs, we still stick with Ford. Hubs will NEVER let the 2000 F-250 Diesel with over 300,000 mile go. He said they screwed up by changing the engine in 2001..

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Susanna Collins

January 22nd, 2020 Long Beach, MS

My car is 10 years old, it is pre owned. I have to do a lot of repairs on it. But it’s pretty chill

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Wesley Stewart

January 20th, 2020 , GA DETAILS arrow_drop_down
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I'm a Ford F-150 owner it has over 200,000 miles on it and still runs and looks great.

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Jimmy Hall

January 20th, 2020 Houma, LA

Ford is a second best car brand the cars are good on tires and engines they are really good.

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Windy Payton

January 16th, 2020 New Orleans, LA DETAILS arrow_drop_down
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Love your cars very American 😁😁 💪💪 strong enough for any thing dependable vehicle

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Aiden Jones

January 16th, 2020 Crosby, MS DETAILS arrow_drop_down
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I own a 1992 xlt and I love it being so reliable except for the original relays but in the end an amaizing vehicle.

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Cassie

January 15th, 2020 Long Beach, MS DETAILS arrow_drop_down
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I have been a Ford Customer for nearly 25 years and have purchased multiple vehicles from my local dealership.

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Wendy Liu

January 15th, 2020 Bethesda, MD DETAILS arrow_drop_down
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Affordable prices for a great and reliable car! They have cars for everyone from work strucks to city sudans! Their customer service is also very accountable and all the workers are nice and understanding!

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Kristie Pierocich

January 14th, 2020 Long Beach, MS DETAILS arrow_drop_down
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I’ve owned various Ford vehicles and they never disappoint. Their reliability and style is one of my favorite makes. My husband loves his truck.

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Zac Cannon

January 14th, 2020 Long Beach, MS DETAILS arrow_drop_down
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I drove a 1995 Ford Ranger from 2003-2007. We loved the truck so much we kept it within the family for many years. The only draw back of the truck was the fact that it only got about 12 MPG on the Highway. The engine worked like new from the time my grandmother got the truck in 1996 until the time we donated it to a family company in the mid 2010s.

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Christina King

January 14th, 2020 Pass Christian, MS DETAILS arrow_drop_down
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I own an Ford Expedition, I absolutely love this vehicle, but have had so many problems with it.

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Mickey Mangum

January 13th, 2020 Long Beach, MS DETAILS arrow_drop_down
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I have owned a for F-150 since 2015. It has proven to be the most reliable vehicle I've ever owned. There have been no issues related to the manufacturing or quality of the vehicle. I now have 70,000 miles on it and it runs like it has since the day I purchased it. I would strongly recommend it to anyone looking for a full sized pickup truck.

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Katie

January 13th, 2020 Valdosta, GA DETAILS arrow_drop_down
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We currently love our F150 and Ford Explorer. We have also owned a Ford Escape. Ford produces reliable vehicles. We have had good experiences with several Ford dealerships over the years.

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Cathy Sewall

January 13th, 2020 Potts Camp, MS DETAILS arrow_drop_down
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I was raised on Chevy but as soon as I had kids, I got the Ford Expedition and fell in love! That truck changed my entire life’s way of thinking! It could carry a ton of kids comfortably, it could pull any of our boats or cars with ease! It was great on gas! I only ever had one complaint and that’s if gas was low, you couldn’t park on a hill or it wouldn’t start, lol, because it couldn’t reach the gas at other end of tank! Anyway since then I have own a few fords, and they ALL were great vehicles! Definitely will buy more before my time is done here!

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Ramone Raiford

January 6th, 2020 Tallahassee, FL DETAILS arrow_drop_down
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I have been a ford customer for 3 years now. Anytime my car needs service the dealership gets it down at an affordable price in a timely fashion. The employees always offer their warmest smiles and make me feel like they care about me. This is why you must shop with Ford

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Keiontai Henry

January 6th, 2020 Bradenton, FL DETAILS arrow_drop_down
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This car company is very reliable, I had few repairs got great mileage out of my gas and will continue to shop with Ford.

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Lane Peters

January 3rd, 2020 Lindon, UT DETAILS arrow_drop_down
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i have a 2005 ford ranger i love it its awesome it will go anywhere its sweet really good truck.

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Michael Mills

December 31st, 2019 Ashland, VA DETAILS arrow_drop_down
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I have owned a Ford product for nearly 30 years and have been happy from the beginning. I recommend getting to know a good mechanic as the newer the vehicle the more you will rely on them.

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Beth Winthrop

December 31st, 2019 Lawndale, NC

Love my 2000 Ford Excursion. It has 241000 miles and I would remodel it before getting anything else. Love it!

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Jacob

December 31st, 2019 American Fork, UT DETAILS arrow_drop_down
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Ford's can be pretty good cars. Lasting a long time and rarely needing repairs, my Ford Freestyle is easy to drive and was relatively inexpensive.

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Kathryn

December 11th, 2019 American Fork, UT

We loved our Ford Taurus, it performed well and was a great car for road trips and group date carpooling.

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Roberson

December 9th, 2019 Salt Lake City, UT DETAILS arrow_drop_down
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I currently drive a 1998 Ford Taurus with 180,000 miles. For the age of the car it is in fantastic shape cosmetically inside and outside, as well as the inner workings of the car.

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Missy Ryan

December 5th, 2019 West Jordan, UT DETAILS arrow_drop_down
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My Ford Focus has given me consistent problems and failures, but, it's somehow still running.

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Sara Smith

December 4th, 2019 Riverton, UT DETAILS arrow_drop_down
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I never had any problems with the Fusion that we owned. It was a great car with great gas mileage around town.

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Eric Wilkinson

December 4th, 2019 Herriman, UT DETAILS arrow_drop_down
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Best full size trucks on the market in my opinion. Extra roomy on the inside ans plenty of power under the hood..

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Michelle W

December 4th, 2019 Coraopolis, PA DETAILS arrow_drop_down
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The first car that I drove when I was 16 was a Ford Explorer it was very durable and spacious. The gas mileage wasn't the best, but that is too expect with a larger SUV.

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Juan Lopez

December 4th, 2019 Beaver, PA DETAILS arrow_drop_down
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Every experience i have had with ford, they have been nothing but issues. I once got stranded 4 hours from home in a snow storm because the focus we were in decided the transmission was going to fail. I would not recommend

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Luke Blake

December 3rd, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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Ford produces great cars that I love. They are durable, last long, and run smooth. I would highly recommend

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Larson

December 2nd, 2019 Riverton, UT DETAILS arrow_drop_down
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I’ve bought several work trucks over the years. They have held up better than other brands. They make a good product.

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Ashley

December 2nd, 2019 Provo, UT

My older ford worked great. The newer one has a lot of problems and Ford doesn’t seem to care

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Connor

November 29th, 2019 Farmington, UT DETAILS arrow_drop_down
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These cars are reliable and smooth. From the Mustang to their SUV's my family has had them all. They're America's favorite car, and I have not had many problems with them!

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Roman Christiansen

November 27th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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I own a Ford and it is one of the best decisions that I’ve ever made. The quality of the car is amazing and I would totally recommend getting a Ford!

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Stacie Vincent

November 26th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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Love this brand. I have this middle name. Great truck for hauling something and great gas mileage. Interior looks great on all vehicles. Great truck/car. I would very prefer it.

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Mason Henrie

November 26th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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I just bought a brand new 2017 F-150 and the alternator went out a week after I drove if off the lot. Took it back to the dealer and they had a warranty on it, it has been a great truck ever since.

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Cooper

November 26th, 2019 Pleasant Grove, UT

My dad has a ford f 150 and it is a great truck it has great tire friction and the inside is great and the sound system is awesome and is great in the snow

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Conner Bancroft

November 26th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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I love ford, they are awesome, and they pull my trailer with ease. I love my eco boost.

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KC

November 26th, 2019 Riverton, UT DETAILS arrow_drop_down
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I've had my Ford F-150 for 3 years. Love it. The twin turbo is awesome, sport mode (extra power when I want it), comfy inside...and can even fit the whole family.

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Daphne Brown

November 25th, 2019 Riverton, UT DETAILS arrow_drop_down
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I have loved my vehicles and appreciate the variety. The quality is getting better but I have a couple vehicle that needed a few repairs. The resell value is getting better over time as the quality improves.

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Tom Gourley

November 20th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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I have enjoyed my Ford automobiles and found them to be dependable and a good value. I particularly like the fact that they have been in the automobile business many years and have prospered when others have dropped out of the market. That speaks to their dependability!

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Amanda

November 20th, 2019 Warrendale, PA

Ford is brand and company I trust. An American made car company always gets my support and the cars are built well.

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Kaydence Bonino

November 19th, 2019 Riverton, UT DETAILS arrow_drop_down
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I have a ford explorer and its great! it has pretty good gas mileage and runs smoothly.

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Lily

November 18th, 2019 South Jordan, UT DETAILS arrow_drop_down
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I really liked shopping at Ford. It was a great experience.Their prices are incredable!

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Jon Posey

November 15th, 2019 Riverton, UT DETAILS arrow_drop_down
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I have owned two Fords, car and SUV and have really enjoyed both. They have stepped up their quality, the designs are great, and man would I love a Raptor!

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Sara Lageman Lageman

November 15th, 2019 DETAILS arrow_drop_down
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Out of all the different Ford vehicles we have had we have only had that was not a good vehicle. That motor was known to have issues so we kind of knew it was coming. All in all we love our Fords and will keep buying them forever!

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Todd Homitz

November 15th, 2019 Evans City, PA

I have a 2012 Ford Explorer. Over the past 5 years I've probably invested more in getting it fixed than what's it's actually worth. I will never buy a Ford ever again.

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Livia Hochman

November 15th, 2019 Miami, FL DETAILS arrow_drop_down
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My family owns a Ford. We have had a great experience with them.They have great customer service

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Kathryn Robinson

November 13th, 2019 Riverton, UT DETAILS arrow_drop_down
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My very first car I bought when I was 16 years old was a 1980 Ford Tempo. I loved that car and despite being old, it never gave me any mechanical problems or trouble. The car had high mileage but still ran great.

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Brittany Wilkinson

November 11th, 2019 Herriman, UT DETAILS arrow_drop_down
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My husband and I bought a Ford F350 last year. We have been happy with it. I love that it is reliable and we can pull our camper, boat, trailers for moving, etc. Our family of 6 can fit in it comfortably. We love our truck.

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AK

November 11th, 2019 Riverton, UT DETAILS arrow_drop_down
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Finally driving my dream truck, the Ford F-150! It is awesome. However, I took my truck to the dealership for routine maintenance and recall repairs. It was in the shop for a few days. When I got it back, there was a big crack on the spedometer area. Ugh! They claim there was no work done on that area, but it wasn't there before it was brought in. So frustrating.

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Tony

November 7th, 2019 Riverton, UT DETAILS arrow_drop_down
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Still have a Ford Ranger and it's nearing 200,000 miles without incident. Overall very satisfied with my Ford experience.