Ford

verified
This American auto company has a history of innovation, as well as the country’s best-selling pickup truck

Ford is an American automaker founded in 1903. The company, which was founded by Henry Ford, is headquartered in Dearborn, Michigan. Its history of innovation includes the mass production of the Ford Model T via the assembly line. This shift helped make cars more affordable and shaped the future of transportation worldwide. 

With “something for everyone,” this Detroit Big 3 company offers cars, SUVs, crossovers, and trucks, including the F-Series, which is the company’s best-selling model and has been the best-selling truck in the United States for 40 years. 

Additionally, 1964’s introduction of the Mustang revolutionized the sports car industry. The ‘stang is the world's best-selling sports car, with over 10 million sold.

The Good

  • Dependability
  • Hybrid and Electric Vehicles

Dependability

On the most recent JD Power Vehicle Dependability Study, Ford was below average, but several of its models were included in top-three lists for their segment, including: 

  • Compact SUV: Ford Escape
  • Large Heavy Duty Pickup: Ford Super Duty
  • Large Light Duty Pickup: Ford F-150
  • Large SUV: Ford Expedition
  • Large Car: Ford Taurus

Hybrid and Electric Vehicles

Ford has made several hybrid and electric vehicles and is the world’s second-largest maker of hybrid cars. The company isn’t stopping there. It wants to make a $4.5 billion investment in electric vehicles by 2020 and has plans for a crossover with a 300-mile charge by the same year. 

Current sustainable offerings include the following: 

  • C-Max Hybrid
  • Fusion Hybrid
  • Fusion Energi (plug-in hybrid)
  • Focus Electric

The Bad

  • Satisfaction
  • Takata Recall

Satisfaction

Ford ranks among the lowest in the industry in terms customer satisfaction. On the latest American Customer Satisfaction Index Automobile Report, Ford was in the bottom three auto brands, tied for next-to-last place. 

Takata Recall

Ford vehicles have been included in the Takata airbag recall, including 2005 to 2014 Ford Mustangs, 2004 to 2006 Ford Rangers, and 2005 to 2006 Ford GTs. As one of the biggest auto recalls ever, Ford isn’t the only car brand affected. If your car is among those listed, contact Ford customer service or visit the company's website for more information. 

The Bottom Line

As one of America’s longest-standing auto manufacturers with an incredible history of innovation, Ford’s current standing with consumers is a bit of a conundrum. The company has good dependability ratings but still struggles with customer satisfaction. It may still be affected by the company's involvement in the 2008 financial crisis bailout, but Ford's innovative sustainable options and upcoming models, including a plug-in crossover with a 300-mile charge, may boost its image with American consumers.

View Best Car Brands

Disclaimer

As part of our service, we attempt to partner with all the companies that we review, and may get compensated when you click or call them from our site; however, regardless of any current, past, or future financial arrangements, companies listed on Best Company cannot buy their position, nor do we manipulate or inflate a company's ranking for financial gain. A company’s ranking is based on and calculated by an objective set of ranking criteria, as well as user reviews. For more information on how we rank companies, click here.

All user reviews posted on Best Company are subject to screening and approval. We reserve the right to approve or deny any review posted to this site in accordance with our Review Guidelines. Best Company never suppresses user reviews—unless they are being investigated for authenticity, or if they violate our review guidelines. We encourage anyone who suspects a user review to be fraudulent or intentionally inaccurate to please notify us here.


User Reviews

Star Rating

4.6
starstarstarstarstar_half

76 Reviews

Review Breakdown

5 star
67%
4 star
25%
3 star
4%
2 star
3%
1 star
1%

Sentiment Criteria

Value for your money
starstarstarstarstar_half
Quality of product or service
starstarstarstarstar_half
Customer Service
starstarstarstarstar_half
Company trustworthiness
starstarstarstarstar_half
search cancel
starstarstarstarstar
Joe Cook
January 30th, 2019 DETAILS
Value for your money
starstarstarstar_borderstar_border
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar_border

Great product, dependable and good service retain good value.

starstarstarstarstar
Carmen C. Pederson
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Availability of Services. Prompt and looks after the problem and solve it. Keep up the good work they started - TRADITION -

starstarstarstarstar_border
Tax payer
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstarstar_borderstar_border
Company trustworthiness
starstarstarstarstar_border

Product lineup-quality-performance are strengths. Ford is better in most areas for value.

starstarstarstarstar
Barbara H.
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar_border

I have had three Fords from 1999 to 2015. All worked well. Service at my dealer was good.

starstarstarstar_borderstar_border
Joseph Greenberg
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstar_borderstar_borderstar_border
Company trustworthiness
starstarstarstar_borderstar_border

Loved my Mustang but had to let it go after Ford announced ceasing manufacture and support for V6. Service deteriorated over last couple of years.

starstarstarstarstar
TERENCE COURSEN
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar_border

have always had reliable cars from them for the most part. i keep them for 200,000 miles most of the time.

starstarstarstarstar_border
Fred Reynolds
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar_border

Their cars have improved a lot as have all brands. We still rembewr made in Am erica but we know about globilization. Mostly we have been buying Fords because the other American owned car brands are poorly made. Over the years we have had a lot of Ford cars and we drove them untill we could not fix them anymore after 150,000 miles or more. .

starstarstarstarstar_border
Mark Troxel
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstarstar_borderstar_border
Company trustworthiness
starstarstarstarstar_border

Good quality product, especially their trucks. I have also own several of their luxury cars, Lincolns

starstarstarstarstar
Zorba da Geek
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar_border

excellent service department, friendly and knowledgable

starstarstarstarstar
Craig Knowles
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstar_borderstar_border
Company trustworthiness
starstarstarstar_borderstar_border

Owned four Expeditions, all operated in harsh conditions at high altitude in the Rockies. Five miles of bad road between home and highway. One transmission replacement under basic warranty.

starstarstarstarstar_border
Dave R.
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Although the interior quality is behind Dodge, the vehicle is outstanding in all mechanical aspects

starstarstarstarstar
Benny Greene
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Good relationship, personal like service, affordable, good quality product

starstarstarstarstar
HOPE MILLER
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Love the people at Robin Ford, they are knowledable and no pressure

starstarstarstarstar
Al
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar_border

I like the fact that ford do not call for a lot of maintance services

starstarstarstarstar
Robert Graves
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Great value for the price, I couldn't ask for a better car!

starstarstarstarstar
Ryan Schukei
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Positive and friendly service and showroom staff. They even recognize holidays and birthdays.

starstarstarstarstar
Jim ODay
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

McRee Ford in Dickinson,TX has excellent sales and service. Free loaner if you purchased your vehicle there and need service. The only bad thing is their quick lane has been so busy and the wait has been way too long for me to keep getting my oil changed there.

starstarstarstarstar
ROB SHABE
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Good product good dealer network Low maintenance

starstarstarstarstar
Retired
January 30th, 2019 DETAILS
Value for your money
starstarstarstar_borderstar_border
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar_border

The vehicles are very reliable, I have never had a major breakdown with Ford. Normal wear n tear maintenance starts at about 100 thousand miles. Don't expect to get that if you don't maintain your vehicle.

starstarstarstarstar
Michael Stramel
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar

Quality. Trucks last and resale is excellent......................

starstar_borderstar_borderstar_borderstar_border
Fabadashery LLC
January 30th, 2019 DETAILS
Value for your money
starstar_borderstar_borderstar_borderstar_border
Quality of product or service
starstar_borderstar_borderstar_borderstar_border
Customer service
starstar_borderstar_borderstar_borderstar_border
Company trustworthiness
starstarstar_borderstar_borderstar_border

Their engineering is awful. They have proprietary parts that regularly fail.

starstarstarstarstar_border
Robert Harper
January 30th, 2019 DETAILS
Value for your money
starstarstarstar_borderstar_border
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar_border

Overall performanc is great. However several blind spots

starstarstarstarstar
Kathleen A Cota
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstarstarstar_border

Treated me with respect during the purchase. Answered all my questions about the vehicle.

starstarstarstarstar
Homer Rodriguez
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

Clarity about what my truck needs and provide service promptly.

starstarstarstarstar
Dan Mackintosh
January 30th, 2019 DETAILS
Value for your money
starstarstarstarstar_border
Quality of product or service
starstarstarstarstar
Customer service
starstarstarstarstar
Company trustworthiness
starstarstarstarstar

I really like the variety, the engineering and dependability of Ford. I have owned several Fords through the years and presently drive a Ford Explorer that is as dependable and sturdy as they come.

starstarstarstarstar_border
patricia kutner
January 30th, 2019 DETAILS
Value for your money
starstarstar_borderstar_borderstar_border
Quality of product or service
starstarstarstarstar_border
Customer service
starstarstarstarstar_border
Company trustworthiness
starstarstar_borderstar_borderstar_border

I like the Ford edge, was disappointed with the lease deal and found out past the fact I certainly could have paid less.