Ford is an American automaker founded in 1903. The company, which was founded by Henry Ford, is headquartered in Dearborn, Michigan. Its history of innovation includes the mass production of the Ford Model T via the assembly line. This shift helped make cars more affordable and shaped the future of transportation worldwide. 

With “something for everyone,” this Detroit Big 3 company offers cars, SUVs, crossovers, and trucks, including the F-Series, which is the company’s best-selling model and has been the best-selling truck in the United States for 40 years. 

Additionally, 1964’s introduction of the Mustang revolutionized the sports car industry. The ‘stang is the world's best-selling sports car, with over 10 million sold.

The Good

  • Dependability
  • Hybrid and Electric Vehicles

Dependability

On the most recent JD Power Vehicle Dependability Study, Ford was below average, but several of its models were included in top-three lists for their segment, including: 

  • Compact SUV: Ford Escape
  • Large Heavy Duty Pickup: Ford Super Duty
  • Large Light Duty Pickup: Ford F-150
  • Large SUV: Ford Expedition
  • Large Car: Ford Taurus

Hybrid and Electric Vehicles

Ford has made several hybrid and electric vehicles and is the world’s second-largest maker of hybrid cars. The company isn’t stopping there. It wants to make a $4.5 billion investment in electric vehicles by 2020 and has plans for a crossover with a 300-mile charge by the same year. 

Current sustainable offerings include the following: 

  • C-Max Hybrid
  • Fusion Hybrid
  • Fusion Energi (plug-in hybrid)
  • Focus Electric

The Bad

  • Satisfaction
  • Takata Recall

Satisfaction

Ford ranks among the lowest in the industry in terms customer satisfaction. On the latest American Customer Satisfaction Index Automobile Report, Ford was in the bottom three auto brands, tied for next-to-last place. 

Takata Recall

Ford vehicles have been included in the Takata airbag recall, including 2005 to 2014 Ford Mustangs, 2004 to 2006 Ford Rangers, and 2005 to 2006 Ford GTs. As one of the biggest auto recalls ever, Ford isn’t the only car brand affected. If your car is among those listed, contact Ford customer service or visit the company's website for more information. 

The Bottom Line

As one of America’s longest-standing auto manufacturers with an incredible history of innovation, Ford’s current standing with consumers is a bit of a conundrum. The company has good dependability ratings but still struggles with customer satisfaction. It may still be affected by the company's involvement in the 2008 financial crisis bailout, but Ford's innovative sustainable options and upcoming models, including a plug-in crossover with a 300-mile charge, may boost its image with American consumers.

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All user reviews posted on Best Company are subject to screening and approval. We reserve the right to approve or deny any review posted to this site in accordance with our Review Guidelines. Best Company never suppresses user reviews—unless they are being investigated for authenticity, or if they violate our review guidelines. We encourage anyone who suspects a user review to be fraudulent or intentionally inaccurate to please notify our review moderation team.


User Reviews

Star Rating

4.5
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105 Reviews

Review Breakdown

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j. D. Villarreal
February 6th, 2019 DETAILS
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They have competent employees at sales, service and management

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Ruth Stark
February 6th, 2019 DETAILS
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Awesome!! Never had any oroblem with them. I have had to ford suv's- both have been awesome! Had the 1999ford exployer sport fir about 15 years abd had clise to 300000 miles on it. Now i have a 2012 edge- have had it now over 7 tears with about 180000 miles on it - still going strong!!

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MichaelDamico
February 6th, 2019 DETAILS
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The Ford Edge we own has been a wonderful vehicle. Ford has put quality products on the road for years thanks to their UAW workforce.

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James Lengefeld
February 6th, 2019 DETAILS
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Great vehicles, we have owned a number of different manufacturers vehicles over the years but Ford has been the most reliable vehicle after vehicle.

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Al
February 6th, 2019 DETAILS
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I have been treated very well by my Ford dealer and my vehicles have been very reliable.

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Lawrence Oyler
February 6th, 2019 DETAILS
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the vehicle I purchased has been very reliable and a good value for themoney.

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Michael Kiser
February 6th, 2019 DETAILS
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Very poor on providing parts on recalls. Very unreliable in following up on recall notices. The placement of the battery on a Ford Fusion and a Ford Escape is not customer friendly location in time of battery failure. The passenger seat on a Ford Escape is a miserable ride.

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Joyce Hands
February 6th, 2019 DETAILS
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I love all my Ford cars, trucks, and minivans I have owned throughout the years. I just love the quality of the car and the ease in handling the cars. Their customer service is great.

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Rebecca a Cecil
February 6th, 2019 DETAILS
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I have not had issues with my Ford Escape. But the check engine lights stays on and mechanic can not get a code on it.

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Carol Sauers
February 6th, 2019 DETAILS
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I have been a Ford customer for 12 years now. I have owned 4 trucks and have been pleased with each purchase. The Ford dealership here in GA knows me well. They take time to help me with each purchase, question, issue I have and service calls. I would buy from them again if I needed to.

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Anonymous
February 6th, 2019 DETAILS
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Good quality, innovation, dependability. Friendly service and they answer questions very well. I've always been able to find what I'm looking for.

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Bobby Phillips
February 6th, 2019 DETAILS
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Quality is good. More vehicles that are good for towing. Not just pickups

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Stephen Ager
February 6th, 2019 DETAILS
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The service on the car is good, but the quality of parts and manufacturing are horrible

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Jim Szewczyk
February 6th, 2019 DETAILS
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Better built then some imports but like all cars out there they fail to often.

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Christopher M DiAntonio
February 6th, 2019 DETAILS
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vehicle service and customer service will return for future oil changes

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Elaine Novello
February 6th, 2019 DETAILS
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Once the car has been traded back to take OFF their call list t renew insurance. Easy to schedule maintanance and you have a comfortable place to read or watch tv.

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Patricia M Waddell
February 6th, 2019 DETAILS
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I am impressed with the quality of my 2014 Escape, I recently had to use a rental car (Toyota) and it made me really appreciate my Ford. I also have my car financed through Ford and the process was easy unlike previous experiences with financing.

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Linda Reis
February 6th, 2019 Yuma, AZ DETAILS
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I have had my Ford Edge since 2007. No problems and when they had recalls, only 2 they took care of it .

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Xavier
February 6th, 2019 El Paso, TX DETAILS
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Too much platinum used on items that will wear out prematurely, specigically gearing\servos controlling the vent fliw.

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Robert Henricks
February 6th, 2019 Mount Holly, NC DETAILS
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Dependable, stylish and affordable. They have great leadership who doesn't buckle to pressure as in bailout money

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John
January 30th, 2019 DETAILS
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Driven Fords for over 35 years, never have i been left stranded, i have only had one break down in all thst time.

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Michelle
January 30th, 2019 DETAILS
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Fantastic company with reliable cars. I love my Fusion and its the best car ive ever owned with fantastic gas milage.

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martin baker
January 30th, 2019 DETAILS
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Excellent no complaints,have had excellent service from my vehicle..Glad that i bought my Ford and the dealer was great couldnt be happier t

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Wheryford
January 30th, 2019 DETAILS
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Reliable ford escapes have been driving them for decades and they just keep getting better. They are great value for their price and never break down

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Shawk Parson
January 30th, 2019 DETAILS
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they're good overall with some great special yet costly models and many so-so affordable ones just as well ...

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pj
January 30th, 2019 DETAILS
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Good price, good styling, inovative, great dealership, servicing is easy for appointments and any repairs

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Gary
January 30th, 2019 DETAILS
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Have had more Ford's than any other make . They are the most basic and repairs are usually simple.

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Patricia Anderson
January 30th, 2019 DETAILS
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Helpful with financing ,salemen were very attentive, great followup after the sale

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Rebecca Lopez
January 30th, 2019 DETAILS
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The car I had was very nice and lasted a long time.

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Joe Cook
January 30th, 2019 DETAILS
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Great product, dependable and good service retain good value.

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Carmen C. Pederson
January 30th, 2019 DETAILS
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Availability of Services. Prompt and looks after the problem and solve it. Keep up the good work they started - TRADITION -

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Tax payer
January 30th, 2019 DETAILS
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Product lineup-quality-performance are strengths. Ford is better in most areas for value.

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Barbara H.
January 30th, 2019 DETAILS
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I have had three Fords from 1999 to 2015. All worked well. Service at my dealer was good.

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Joseph Greenberg
January 30th, 2019 DETAILS
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Loved my Mustang but had to let it go after Ford announced ceasing manufacture and support for V6. Service deteriorated over last couple of years.

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TERENCE COURSEN
January 30th, 2019 DETAILS
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have always had reliable cars from them for the most part. i keep them for 200,000 miles most of the time.

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Fred Reynolds
January 30th, 2019 DETAILS
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Their cars have improved a lot as have all brands. We still rembewr made in Am erica but we know about globilization. Mostly we have been buying Fords because the other American owned car brands are poorly made. Over the years we have had a lot of Ford cars and we drove them untill we could not fix them anymore after 150,000 miles or more. .

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Mark Troxel
January 30th, 2019 DETAILS
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Good quality product, especially their trucks. I have also own several of their luxury cars, Lincolns

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Zorba da Geek
January 30th, 2019 DETAILS
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excellent service department, friendly and knowledgable

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Craig Knowles
January 30th, 2019 DETAILS
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Owned four Expeditions, all operated in harsh conditions at high altitude in the Rockies. Five miles of bad road between home and highway. One transmission replacement under basic warranty.

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Dave R.
January 30th, 2019 DETAILS
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Although the interior quality is behind Dodge, the vehicle is outstanding in all mechanical aspects

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Benny Greene
January 30th, 2019 DETAILS
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Good relationship, personal like service, affordable, good quality product

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HOPE MILLER
January 30th, 2019 DETAILS
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Love the people at Robin Ford, they are knowledable and no pressure

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Al
January 30th, 2019 DETAILS
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I like the fact that ford do not call for a lot of maintance services

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Robert Graves
January 30th, 2019 DETAILS
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Great value for the price, I couldn't ask for a better car!

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Ryan Schukei
January 30th, 2019 DETAILS
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Positive and friendly service and showroom staff. They even recognize holidays and birthdays.

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Jim ODay
January 30th, 2019 DETAILS
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McRee Ford in Dickinson,TX has excellent sales and service. Free loaner if you purchased your vehicle there and need service. The only bad thing is their quick lane has been so busy and the wait has been way too long for me to keep getting my oil changed there.

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ROB SHABE
January 30th, 2019 DETAILS
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Good product good dealer network Low maintenance

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Retired
January 30th, 2019 DETAILS
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The vehicles are very reliable, I have never had a major breakdown with Ford. Normal wear n tear maintenance starts at about 100 thousand miles. Don't expect to get that if you don't maintain your vehicle.

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Michael Stramel
January 30th, 2019 DETAILS
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Quality. Trucks last and resale is excellent......................

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Fabadashery LLC
January 30th, 2019 DETAILS
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Their engineering is awful. They have proprietary parts that regularly fail.