Ford

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This American auto company has a history of innovation, as well as the country’s best-selling pickup truck

Ford is an American automaker founded in 1903. The company, which was founded by Henry Ford, is headquartered in Dearborn, Michigan. Its history of innovation includes the mass production of the Ford Model T via the assembly line. This shift helped make cars more affordable and shaped the future of transportation worldwide. 

With “something for everyone,” this Detroit Big 3 company offers cars, SUVs, crossovers, and trucks, including the F-Series, which is the company’s best-selling model and has been the best-selling truck in the United States for 40 years. 

Additionally, 1964’s introduction of the Mustang revolutionized the sports car industry. The ‘stang is the world's best-selling sports car, with over 10 million sold.

The Good

  • Dependability
  • Hybrid and Electric Vehicles

Dependability

On the most recent JD Power Vehicle Dependability Study, Ford was below average, but several of its models were included in top-three lists for their segment, including: 

  • Compact SUV: Ford Escape
  • Large Heavy Duty Pickup: Ford Super Duty
  • Large Light Duty Pickup: Ford F-150
  • Large SUV: Ford Expedition
  • Large Car: Ford Taurus

Hybrid and Electric Vehicles

Ford has made several hybrid and electric vehicles and is the world’s second-largest maker of hybrid cars. The company isn’t stopping there. It wants to make a $4.5 billion investment in electric vehicles by 2020 and has plans for a crossover with a 300-mile charge by the same year. 

Current sustainable offerings include the following: 

  • C-Max Hybrid
  • Fusion Hybrid
  • Fusion Energi (plug-in hybrid)
  • Focus Electric

The Bad

  • Satisfaction
  • Takata Recall

Satisfaction

Ford ranks among the lowest in the industry in terms customer satisfaction. On the latest American Customer Satisfaction Index Automobile Report, Ford was in the bottom three auto brands, tied for next-to-last place. 

Takata Recall

Ford vehicles have been included in the Takata airbag recall, including 2005 to 2014 Ford Mustangs, 2004 to 2006 Ford Rangers, and 2005 to 2006 Ford GTs. As one of the biggest auto recalls ever, Ford isn’t the only car brand affected. If your car is among those listed, contact Ford customer service or visit the company's website for more information. 

The Bottom Line

As one of America’s longest-standing auto manufacturers with an incredible history of innovation, Ford’s current standing with consumers is a bit of a conundrum. The company has good dependability ratings but still struggles with customer satisfaction. It may still be affected by the company's involvement in the 2008 financial crisis bailout, but Ford's innovative sustainable options and upcoming models, including a plug-in crossover with a 300-mile charge, may boost its image with American consumers.

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User Reviews

Star Rating

4.6
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76 Reviews

Review Breakdown

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Nana Asiata
May 20th, 2019 Herriman, UT DETAILS
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Ford has great quality cars and can last and amazing amount of time if well taken of.

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rcurtis
May 20th, 2019 Pleasant Grove, UT DETAILS
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my family uses a ford expedition, and its awesome. There's eight of us in my family and we all fit nicely, especially with all the leg space we have. Nothing so far has broken and we've had it for a couple years. Its super nice and a great price!

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Reese
May 14th, 2019 Pleasant Grove, UT DETAILS
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I have owned many Fords over the years. I like that they change with the times and that they are always trying to engineer them better. The one I have now is a Ford Focus and it gets great gas mileage, it looks great and runs well. I have not had any problems with the car.

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L. Fowler
May 14th, 2019 Pleasant Grove, UT DETAILS
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We currently own a Ford truck and really like it for it's reliability and durablity. We use it to haul anything that we need and it never let's us down. It is strong and pulls all of our toys and trailers.

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Kelcee Young
May 14th, 2019 Pleasant Grove, UT

I love the amazing cars that Ford sells and the high quality cars they have!! They give great service and are always having the best deals going on!! I love the Ford truck my family has and I love how it has been a great truck and had very few problems ever since we bought it!!!

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Ashley
May 14th, 2019 Pleasant Grove, UT DETAILS
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My husband owns a Ford Truck that he absolutely loves. He has depended on Ford trucks since he was a small boy growing up in Idaho. I like seeing the Ford name because I know that it was built here in the United States. It just seems American! It is one tough truck and Ford is really built strong!

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Cole
April 15th, 2019 Salt Lake City, UT

Ford has high quality cars. Although it isn’t super luxurious it performs well. It’s reliable and economic. This sure is a trustworthy car brand and nobody can go wrong getting a Ford.

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R. Jefferson George
February 14th, 2019 DETAILS
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Excellent customer service, cleanliness, accessibility, personal attention and business services.

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Chris
February 14th, 2019 Harriman, TN DETAILS
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Ford makes durable work trucks. I know everyone and manufactures are all about electronics, but it would be my preference to have more of the "under-the-hood" be less electronic and more tough parts like they were originally. Sure, have powere window and seats but not everyhing else having sensoes.

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Julia Carey
February 6th, 2019 DETAILS
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I don't like the trunk, the dashboard, and the windows. I bump my head on the windows, bump my knee on the dashboard, and can't lift anything heavy out of the trunk. This is supposed to be a hatchback.

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Paul
February 6th, 2019 DETAILS
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Excellent from the time I started negotiations till the delivery of my Ford Titanium

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Myrtle Roberts
February 6th, 2019 DETAILS
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excellent service and friendly customer service and they go out of there way to help you

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Julie April
February 6th, 2019 DETAILS
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Excellent! I would recommend elemenating the game played between the sales person and the sales manager.

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Ron Scholz
February 6th, 2019 DETAILS
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I was sent a notification that the truck might develop a problem in cold weather. They will only fix it if it devlops that problem. Why not fix the problem before it becomes a problem?

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Liz J Cooper
February 6th, 2019 DETAILS
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Like their product, I like everything, improve their dealerships

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Carolyn Wysong
February 6th, 2019 DETAILS
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I love my C-Max. But their sales methods are too aggressive for my taste and their Encinitas unit needs to improve the customer service in their service departmeyt

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Mary
February 6th, 2019 DETAILS
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It's been good. Oil change service at dealer is too long of a wait time even with an appointment.

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Vicki Almeter
February 6th, 2019 DETAILS
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We have had nothing but good results in deapling with Ford, from the sales people to the service department. They all know their product and can answer any question you may have. Always friendly and courteous, we have absolutely no complaints. We love our Ford Edge

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Dana
February 6th, 2019 DETAILS
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Fantastic customer service. Very accommodating to my time frames.

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Rennie
February 6th, 2019 DETAILS
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always great service been driving fords for over 58 years and only had trouble wiyh the first one .Have ford excape 2006 no trouble yet. the last 2 cars 12 years each.

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Anonymous
February 6th, 2019 DETAILS
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Salesman was iffy, finance man terrible, would never buy there again or refer anyone to them

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j. D. Villarreal
February 6th, 2019 DETAILS
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They have competent employees at sales, service and management

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Ruth Stark
February 6th, 2019 DETAILS
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Awesome!! Never had any oroblem with them. I have had to ford suv's- both have been awesome! Had the 1999ford exployer sport fir about 15 years abd had clise to 300000 miles on it. Now i have a 2012 edge- have had it now over 7 tears with about 180000 miles on it - still going strong!!

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MichaelDamico
February 6th, 2019 DETAILS
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The Ford Edge we own has been a wonderful vehicle. Ford has put quality products on the road for years thanks to their UAW workforce.

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James Lengefeld
February 6th, 2019 DETAILS
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Great vehicles, we have owned a number of different manufacturers vehicles over the years but Ford has been the most reliable vehicle after vehicle.

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Al
February 6th, 2019 DETAILS
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I have been treated very well by my Ford dealer and my vehicles have been very reliable.

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Lawrence Oyler
February 6th, 2019 DETAILS
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the vehicle I purchased has been very reliable and a good value for themoney.

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Michael Kiser
February 6th, 2019 DETAILS
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Very poor on providing parts on recalls. Very unreliable in following up on recall notices. The placement of the battery on a Ford Fusion and a Ford Escape is not customer friendly location in time of battery failure. The passenger seat on a Ford Escape is a miserable ride.

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Joyce Hands
February 6th, 2019 DETAILS
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I love all my Ford cars, trucks, and minivans I have owned throughout the years. I just love the quality of the car and the ease in handling the cars. Their customer service is great.

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Rebecca a Cecil
February 6th, 2019 DETAILS
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I have not had issues with my Ford Escape. But the check engine lights stays on and mechanic can not get a code on it.

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Carol Sauers
February 6th, 2019 DETAILS
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I have been a Ford customer for 12 years now. I have owned 4 trucks and have been pleased with each purchase. The Ford dealership here in GA knows me well. They take time to help me with each purchase, question, issue I have and service calls. I would buy from them again if I needed to.

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Anonymous
February 6th, 2019 DETAILS
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Good quality, innovation, dependability. Friendly service and they answer questions very well. I've always been able to find what I'm looking for.

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Bobby Phillips
February 6th, 2019 DETAILS
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Quality is good. More vehicles that are good for towing. Not just pickups

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Stephen Ager
February 6th, 2019 DETAILS
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The service on the car is good, but the quality of parts and manufacturing are horrible

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Jim Szewczyk
February 6th, 2019 DETAILS
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Better built then some imports but like all cars out there they fail to often.

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Christopher M DiAntonio
February 6th, 2019 DETAILS
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vehicle service and customer service will return for future oil changes

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Elaine Novello
February 6th, 2019 DETAILS
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Once the car has been traded back to take OFF their call list t renew insurance. Easy to schedule maintanance and you have a comfortable place to read or watch tv.

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Patricia M Waddell
February 6th, 2019 DETAILS
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I am impressed with the quality of my 2014 Escape, I recently had to use a rental car (Toyota) and it made me really appreciate my Ford. I also have my car financed through Ford and the process was easy unlike previous experiences with financing.

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Linda Reis
February 6th, 2019 Yuma, AZ DETAILS
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I have had my Ford Edge since 2007. No problems and when they had recalls, only 2 they took care of it .

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Xavier
February 6th, 2019 El Paso, TX DETAILS
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Too much platinum used on items that will wear out prematurely, specigically gearing\servos controlling the vent fliw.

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Robert Henricks
February 6th, 2019 Mount Holly, NC DETAILS
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Dependable, stylish and affordable. They have great leadership who doesn't buckle to pressure as in bailout money

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John
January 30th, 2019 DETAILS
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Driven Fords for over 35 years, never have i been left stranded, i have only had one break down in all thst time.

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Michelle
January 30th, 2019 DETAILS
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Fantastic company with reliable cars. I love my Fusion and its the best car ive ever owned with fantastic gas milage.

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martin baker
January 30th, 2019 DETAILS
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Excellent no complaints,have had excellent service from my vehicle..Glad that i bought my Ford and the dealer was great couldnt be happier t

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Wheryford
January 30th, 2019 DETAILS
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Reliable ford escapes have been driving them for decades and they just keep getting better. They are great value for their price and never break down

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Shawk Parson
January 30th, 2019 DETAILS
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they're good overall with some great special yet costly models and many so-so affordable ones just as well ...

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pj
January 30th, 2019 DETAILS
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Good price, good styling, inovative, great dealership, servicing is easy for appointments and any repairs

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Gary
January 30th, 2019 DETAILS
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Have had more Ford's than any other make . They are the most basic and repairs are usually simple.

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Patricia Anderson
January 30th, 2019 DETAILS
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Helpful with financing ,salemen were very attentive, great followup after the sale

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Rebecca Lopez
January 30th, 2019 DETAILS
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The car I had was very nice and lasted a long time.