Ford is an American automaker founded in 1903. The company, which was founded by Henry Ford, is headquartered in Dearborn, Michigan. Its history of innovation includes the mass production of the Ford Model T via the assembly line. This shift helped make cars more affordable and shaped the future of transportation worldwide. 

With “something for everyone,” this Detroit Big 3 company offers cars, SUVs, crossovers, and trucks, including the F-Series, which is the company’s best-selling model and has been the best-selling truck in the United States for 40 years. 

Additionally, 1964’s introduction of the Mustang revolutionized the sports car industry. The ‘stang is the world's best-selling sports car, with over 10 million sold.

The Good

  • Dependability
  • Hybrid and Electric Vehicles

Dependability

On the most recent JD Power Vehicle Dependability Study, Ford was below average, but several of its models were included in top-three lists for their segment, including: 

  • Compact SUV: Ford Escape
  • Large Heavy Duty Pickup: Ford Super Duty
  • Large Light Duty Pickup: Ford F-150
  • Large SUV: Ford Expedition
  • Large Car: Ford Taurus

Hybrid and Electric Vehicles

Ford has made several hybrid and electric vehicles and is the world’s second-largest maker of hybrid cars. The company isn’t stopping there. It wants to make a $4.5 billion investment in electric vehicles by 2020 and has plans for a crossover with a 300-mile charge by the same year. 

Current sustainable offerings include the following: 

  • C-Max Hybrid
  • Fusion Hybrid
  • Fusion Energi (plug-in hybrid)
  • Focus Electric

The Bad

  • Satisfaction
  • Takata Recall

Satisfaction

Ford ranks among the lowest in the industry in terms customer satisfaction. On the latest American Customer Satisfaction Index Automobile Report, Ford was in the bottom three auto brands, tied for next-to-last place. 

Takata Recall

Ford vehicles have been included in the Takata airbag recall, including 2005 to 2014 Ford Mustangs, 2004 to 2006 Ford Rangers, and 2005 to 2006 Ford GTs. As one of the biggest auto recalls ever, Ford isn’t the only car brand affected. If your car is among those listed, contact Ford customer service or visit the company's website for more information. 

The Bottom Line

As one of America’s longest-standing auto manufacturers with an incredible history of innovation, Ford’s current standing with consumers is a bit of a conundrum. The company has good dependability ratings but still struggles with customer satisfaction. It may still be affected by the company's involvement in the 2008 financial crisis bailout, but Ford's innovative sustainable options and upcoming models, including a plug-in crossover with a 300-mile charge, may boost its image with American consumers.

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User Reviews

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124 Reviews

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sydney clark
October 14th, 2019 Gilbert, AZ DETAILS
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My Ford Explorer has run so well for years! There’s No other car I’ll ever buy!!

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Jeff Stewart
October 14th, 2019 Saint George, UT DETAILS
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Owned an F-150 for many years. Love the truck, and now that I own a GMC miss the key pad on the outside of the truck.

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Rischelle Mikkelson
October 14th, 2019 American Fork, UT DETAILS
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We had a Ford Explorer and felt it was a reliable car for the first few years that we had it. When it was 5 years old, it started to have some significant problems with sensors and the transmission. After paying for a new transmission, then the flood of repairs started. After 6 months of repair after repair, we decided to get rid of it.

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Alyssa Boren
October 11th, 2019 American Fork, UT DETAILS
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My Ford truck has lasted for a very long time and it has stayed in great condition the whole time. I haven't had many problems with it and I love how safe I feel when I drive it.

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JF
October 10th, 2019 Rancho Palos Verdes, CA DETAILS
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20 years and 110k miles - required several major replacements around 15 years but has been solid since

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Amy Boren
October 9th, 2019 American Fork, UT DETAILS
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We bought our Ford expedition used and it was perfect for our growing family, It drove well and we only sold it when we out grew it!

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Zac Marx
October 8th, 2019 Brighton, CO DETAILS
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I love Ford! Especially the Ford Explorer. The cars are built super sturdy and last awhile. Service is great on the Ford and very fast.

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Dekiah1
October 7th, 2019 Alpine, UT DETAILS
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I absolutely love my ford! It was great for on and off roading! Got over 200000 miles on it! RIP

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bailey jo
October 7th, 2019 Orem, UT DETAILS
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I owned a Ford Explorer Sports Trac and it was a solid car/truck. It was a little top heavy and didn't get very good gas mileage but drove pretty well and didn't need too many repairs.

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Rushie Gregory
October 4th, 2019 Pleasant Grove, UT

My dad has a manual shift 2000 Ford Ranger and it is still running like a champ. We've put over 200,000 miles on it and only had to make the occasional repair.

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Mike Smith
October 3rd, 2019 Austin, TX DETAILS
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Excellent product and fantastic customer service from local dealer. I am extremely pleases with my ford truck

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Amy Decker
October 1st, 2019 Bloomington, IN DETAILS
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I’ve owned three Ford SUVs, and have absolutely loved each one. Happy with performance and features each time. Fantastic performance when pulling our travel trailer.

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Ted Johnson
September 30th, 2019 Pleasant Grove, UT DETAILS
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I have owned many Ford's over the years. I have owned a Ford Focus, an Expedition, pickup trucks, and a Tarus. Each time I have been blown away by the technology, the ease of ownership, with little extra costs. They haven't given me any unexpected problems.

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Miles Strother
September 30th, 2019 American Fork, UT

My family owned a Ford Taurus hatchback, around year 2000, for several years, which consistently gave us problems. More recently, however, we've owned a 2004 Ford pickup, which has been much more reliable.

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Lesa Stewart
September 30th, 2019 Saint George, UT DETAILS
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The Ford Truck is great for your travel and hauling hay.the service is prompt and reliable.

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Madison Scott
September 16th, 2019 Pleasant Grove, UT DETAILS
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Being that Ford is a domestic car all you want is to love it, however, each time I have bought a Ford I have been disappointed with the quality no matter the make.

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Scotlynn Blair
September 16th, 2019 Phoenix, AZ

Ford always has reliable options and hard working trucks for hauling things around. We love our Ford Flex so much because it's capable and fancy.

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kristin Gneiting
September 9th, 2019 Pleasant Grove, UT DETAILS
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I have bought a few different cars from Ford including a Ford Focus and two Expeditions. The Focus was for a daughter going to school and it got great gas mileage and she was able to make the long trips to school without worrying about her car. The Expeditions were great, because of their room, dependability, four wheel drive, and it looked great.

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Kristiane R Durfey
September 9th, 2019 Pleasant Grove, UT DETAILS
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We have owned a ford Taurus, a Tempo and an F150 and really loved them all. They were dependable and ran nice and didn't have a lot of problems with them. All 3 made it well over 150,000 miles before we sold them.

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Tracy Womack
August 8th, 2019 Cedar City, UT DETAILS
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Ford is one of the best car companies out there. Their customer service is perfect and their cars are really reliable as well.

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Sage Robertson
August 5th, 2019 Cedar City, UT DETAILS
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I love Ford! They have great cars and great options to chose from! All of them have great gas milage as well.

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Mazi Marcel Womack
July 22nd, 2019 Cedar City, UT DETAILS
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I love my Ford Focus. One of the best cars I have ever owned. They also have great customer service.

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Paige Baldwin
July 11th, 2019 Wellsville, UT DETAILS
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My family has been driving Ford brand cars for years and we love them! They are very reliable and they age well. Their customer service is awesome and they’re always willing to get to the bottom of every problem.

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Brooklyn May
July 11th, 2019 Logan, UT DETAILS
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I drive a Ford Crownvic and it works perfectly. It use to be an old police car. It gets great gas mileage, and is very comfortable to drive it. Never had any major problems with it.

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C B
July 10th, 2019 Hyrum, UT DETAILS
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I've had several Ford vehicles over the years and they've all been excellent. Several F-150's, very smooth rides.

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Keeli Hansen
July 10th, 2019 San Jose, CA DETAILS
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I drive an F150 and I love it it’s such a reliable truck and I can always count on it without a doubt

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Whitney Stanko
July 1st, 2019 Smithfield, UT

My fiancé drives a Ford truck. It’s a 1978 and it still runs great. Trustworthy vehicle and company. Love Ford trucks!

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Rosann Stanko
June 27th, 2019 Logan, UT DETAILS
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I loved our Ford Galaxy. It was classy looking and well built. We drove it on vacations and it was very comfortable.

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Braden Stanko
June 27th, 2019 Smithfield, UT

Love ford trucks. Very reliable and last a long time. One of the only trucks I would ever buy. Their ford cars are also reliable. Comfortable to drive in.

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Ben Crisp
June 24th, 2019 Temecula, CA DETAILS
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I currently drive a Ford that’s been passed down my family for almost 15 years. It’s gotten us almost 250,000 miles with not many problems. And it’s still going strong. Ford is one of the best brands out there for dependability efficiency.

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Sierra Beck
June 21st, 2019 Herriman, UT DETAILS
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My family car is a Ford Expedition and out experience with Ford has been great. We bought from a dealer and got a warranty and if had been great. An expensive fix of an window turned out to cost very little utilizing the warranty.

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Lisa
June 18th, 2019 Queen Creek, AZ DETAILS
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Love my new expedition. Not only is it a beautiful car, but is durable, comfortable and reliable. Great job Ford!

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matthew
June 17th, 2019 Logan, UT DETAILS
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i own a 1988 f150 and its been such a great truck for me it hasn't let me down yet it always starts. but you do have to keep good care of them just like any other truck.

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Haley Baldwin
June 13th, 2019 DETAILS
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I absolutely love Ford. I’ve had my car for three years now. Every time I’ve had an issue with it, Fords customer service has been great assisting me with it. The price was affordable for me, as a student, which I appreciate. The warranty on my car is also nice and helps me feel better if anything were to go wrong.

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Christina Balls
June 11th, 2019 Kaysville, UT DETAILS
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We have a owned a couple Ford vehicles and have been somewhat pleased. We usually end up putting a lot of money into the vehicles after about 10 years.

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Jennifer Smith
June 11th, 2019 Salt Lake City, UT DETAILS
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My husband and I had a Ford F150 for about 15 years. It was a wonderful truck and it lasted forever. We were able to use it for so many different things and it was so convenient. One thing I loved about this vehicle is that it did not have too many problems. Over the first 10 years it ran really well. I will say that with time it started having issues and it was expensive to fix. I would say that Ford is a good brand and that the cars are good but that you should not plan to use them for more than 10 years. The amount you pay in repairs can eventually add up to the downpayment of a new car.

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John Burnside
June 10th, 2019 Colorado Springs, CO DETAILS
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Purchased a F250 Superduty diesel new some years ago and was not overly impressed. The engine was great the truck had several little issues that I had to pay to get fixed. Quality seemed to be lacking as was attention to detail. Wold it at 100K miles and went with a Dodge. Ford just can't seem to keep on top of their quality control.

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Isaac
June 10th, 2019 Kaysville, UT DETAILS
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I am big into my trucks and I only buy my ford trucks. They are nice and and run well and we’ve never had big problems. With them. In fact my son still uses the one I drove in high school. It may be old, but it still runs.

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Nicholas
June 10th, 2019 Lake Villa, IL

I like their little trucks, they get decent gas mileage, overall pretty solid truck when consistent Maintenence is done.

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Holly Schafer
June 10th, 2019 Forest Grove, OR

Ford has great customer service from the day you walk into the store to the day your car dies. They take care of you and help you find good mechanics or their mechanics to fix your car. I have never felt pressured by anyone to buy something I didn’t want or fix something I didn’t have to have fixed.

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Brenda
June 10th, 2019 Spanish Fork, UT DETAILS
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I drive a 2003 Ford explore. I love the 4 x 4. But overall we have also owned four different makes and They have all been reliable and very comfortable seating.

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Marissa
June 7th, 2019 Redwood Falls, MN

I've driven several Ford cars and they have all been smooth rides. I feel like they are a good quality car for the price. I particularly like the 2013 Ford Fusion (It's the one I've driven most)--the seats really hug you and are comfortable.

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DJ
June 7th, 2019 Forest Grove, OR DETAILS
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Reliable vehicles and easy maintenance have been the hallmark of my Ford experience. The Escape has been the model with which I am most familiar, and it has performed extremely well over the last several years of heavy use and travel.

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Beth Farmer
June 6th, 2019 Pleasant Grove, UT DETAILS
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We have a Ford Focus that is stick shift. The car has lasted over 160,000 miles and is still going strong. The car is bullet proof. Great quality. No big repairs needed. We are satisfied customers!

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Grant Lofgreen
June 4th, 2019 Provo, UT DETAILS
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Bought a Focus ST. Love pretty much everything about it except the SYNC system. Bluetooth integration is not straightforward and controls are not overly intuitive. Car has run like a dream and has been a pleasure to own. No mechanical issues.

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Tracy Hill
June 3rd, 2019 Draper, UT DETAILS
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I am personally not the biggest fan of Ford. Every ford car we have owned seemed to require a lot more work than other cars. It really added up to keep having to get work done on our cars

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Dale L Farmer
May 30th, 2019 Littleton, CO DETAILS
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I have owned both cars and trucks that have been reliable and for the most part well built. They have been durable and lasted a good while for me.

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Anne Sainsbury
May 28th, 2019 Payson, UT

So I have to be honest here, I grew up not liking Ford, but for no good reason. It wasn't until 3 weeks ago when my fiance and I borrowed a Ford truck for a day (for moving purposes) that my mind changed! I loved being so high up on the road, and I loved how safe I felt. Definitely a great car for service purposes, and very reliable.

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Nana Asiata
May 20th, 2019 Herriman, UT DETAILS
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Ford has great quality cars and can last and amazing amount of time if well taken of.

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rcurtis
May 20th, 2019 Pleasant Grove, UT DETAILS
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my family uses a ford expedition, and its awesome. There's eight of us in my family and we all fit nicely, especially with all the leg space we have. Nothing so far has broken and we've had it for a couple years. Its super nice and a great price!