Ford is an American automaker founded in 1903. The company, which was founded by Henry Ford, is headquartered in Dearborn, Michigan. Its history of innovation includes the mass production of the Ford Model T via the assembly line. This shift helped make cars more affordable and shaped the future of transportation worldwide. 

With “something for everyone,” this Detroit Big 3 company offers cars, SUVs, crossovers, and trucks, including the F-Series, which is the company’s best-selling model and has been the best-selling truck in the United States for 40 years. 

Additionally, 1964’s introduction of the Mustang revolutionized the sports car industry. The ‘stang is the world's best-selling sports car, with over 10 million sold.

The Good

  • Dependability
  • Hybrid and Electric Vehicles

Dependability

On the most recent JD Power Vehicle Dependability Study, Ford was below average, but several of its models were included in top-three lists for their segment, including: 

  • Compact SUV: Ford Escape
  • Large Heavy Duty Pickup: Ford Super Duty
  • Large Light Duty Pickup: Ford F-150
  • Large SUV: Ford Expedition
  • Large Car: Ford Taurus

Hybrid and Electric Vehicles

Ford has made several hybrid and electric vehicles and is the world’s second-largest maker of hybrid cars. The company isn’t stopping there. It wants to make a $4.5 billion investment in electric vehicles by 2020 and has plans for a crossover with a 300-mile charge by the same year. 

Current sustainable offerings include the following: 

  • C-Max Hybrid
  • Fusion Hybrid
  • Fusion Energi (plug-in hybrid)
  • Focus Electric

The Bad

  • Satisfaction
  • Takata Recall

Satisfaction

Ford ranks among the lowest in the industry in terms customer satisfaction. On the latest American Customer Satisfaction Index Automobile Report, Ford was in the bottom three auto brands, tied for next-to-last place. 

Takata Recall

Ford vehicles have been included in the Takata airbag recall, including 2005 to 2014 Ford Mustangs, 2004 to 2006 Ford Rangers, and 2005 to 2006 Ford GTs. As one of the biggest auto recalls ever, Ford isn’t the only car brand affected. If your car is among those listed, contact Ford customer service or visit the company's website for more information. 

The Bottom Line

As one of America’s longest-standing auto manufacturers with an incredible history of innovation, Ford’s current standing with consumers is a bit of a conundrum. The company has good dependability ratings but still struggles with customer satisfaction. It may still be affected by the company's involvement in the 2008 financial crisis bailout, but Ford's innovative sustainable options and upcoming models, including a plug-in crossover with a 300-mile charge, may boost its image with American consumers.

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User Reviews

Star Rating

4.4
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226 Reviews

Review Breakdown

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Savanna

February 13th, 2020 Saratoga Springs, UT DETAILS arrow_drop_down
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Great to work with. Our car had a factory recall and they fixed it quickly with great customer service.

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Quinn Johnson

February 13th, 2020 South Jordan, UT DETAILS arrow_drop_down
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2014 Ford Focus has had so many recalls. Prices are usually lofty in my opinion for what you get. Their customer service and dealership maintenance is slow and often disrespectful.

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Nicholas Genes

February 13th, 2020 Los Angeles, CA DETAILS arrow_drop_down
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I own an F-150 (2017) and I have yet to have any issues with it. I also owned a Ford Fusion and had over 230k miles on it and still running strong when a Jeep totaled it.

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Kilee Wagner

February 12th, 2020 Eagle Mountain, UT DETAILS arrow_drop_down
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We purchased an F150 and love the extended cab. Lots of leg space!

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Jessica

February 12th, 2020 Eagle Mountain, UT DETAILS arrow_drop_down
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We love our Ford. They build a vehicle to last and are fairly priced. We will continue to purchase fords.

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SavorTheGlory

February 11th, 2020 Baytown, TX DETAILS arrow_drop_down
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I love ford as a company, they have a long American history and I love to drive there trucks and cars!

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marco

February 11th, 2020 Munford, TN DETAILS arrow_drop_down
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Great cars if properly maintained. Very difficult to do any custom work to the motor.

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dmc11

February 11th, 2020 St Louis, MO DETAILS arrow_drop_down
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Not bad not great. Affordable cars, but already have received multiple recalls .j

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AmyConder22

February 11th, 2020 Eagle Mountain, UT DETAILS arrow_drop_down
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We currently have a Ford Fusion and it has held up great with little issues. We hope to have it for my son in the next couple of years.

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Keri Wilson

February 10th, 2020 Houston, TX DETAILS arrow_drop_down
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I have always owned a Ford vehicle. I know when I buy a Ford I am buying a vehicle that will last! Ford trucks are comfortable, tough and are built to last.

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Alan Olmedo

February 10th, 2020 Lubbock, TX DETAILS arrow_drop_down
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My family has always owned a ford and they have always been a reliable car or truck.

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Morganwhiting

February 10th, 2020 Salt Lake City, UT DETAILS arrow_drop_down
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I got a Ford Explorer when I turned sixteen. I now drive a Ford Expedition el. I am looking at trading it in for the ford max. It’s the best big suv for the price. It is also super reliable. I have never had any issues. All I do is get oil changes and new tires. Nothing ever breaks.

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Janice Genes

February 10th, 2020 Hurricane, UT

I bought a new Bronco II in 1985. And I also bought a warranty . That vehical breakdown every other month.

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Isabel

February 10th, 2020 Managua, MN DETAILS arrow_drop_down
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My Ford is so strong and has lasted me for almost twenty years now. It’s a great car.

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Mike Wilson

February 10th, 2020 Baytown, TX DETAILS arrow_drop_down
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I have been a FORD owners for over 20 years now. I have consistently had quality vehicles from FORD. We have had very little mechanical issues and every vehicle has been kept with high mileage. Will buy a Ford again and again.

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Lulu

February 7th, 2020 Silver Spring, MD DETAILS arrow_drop_down
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you should go to Ford because you get good cars in good quality for the cars and I love them

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James Conder

February 7th, 2020 Eagle Mountain, UT DETAILS arrow_drop_down
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I currently drive a 2008 Ford Fusion and love the car. My father all growing up had Ford trucks and they were always reliable to pulled their weight. I love me a Ford

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Justin_mansell27

February 6th, 2020 Artesia, NM DETAILS arrow_drop_down
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Personally I dislike Ford they more for personal reasons than anything, and I own one, horrible quality and breaks down quick.

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Lindsay

February 6th, 2020 Long Beach, MS DETAILS arrow_drop_down
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We have a Ford that has had minimal miles and is about to be an antique. Very dependable line .

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Danielle Powell

February 5th, 2020 Long Beach, MS DETAILS arrow_drop_down
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My Ford was super cute and fun to drive till my sun rough had an issue at 15000 miles. Made this experience be less than ideal

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Nicole Sohm

February 5th, 2020 Kissimmee, FL DETAILS arrow_drop_down
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My husband has owned 2 ford trucks and has loved both of them! Had very few problems with them and the dealership has been great to work with!

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Makayla Manus

February 4th, 2020 Gulfport, MS

The Ford brand is a very well known brand and it earned it's popularity. The vehicles run great.

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Christina Shumway

February 3rd, 2020 Managua, MN

Ford is an amazing car brand! Their cars are super strong and durable. They are very reliable.

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Summer Porter

February 3rd, 2020 Managua, MN DETAILS arrow_drop_down
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I recently sold my Ford 1995 Explorer. While it was an older car and most definitely had its malfunctions, it still ran. While I have heard great things about the newer makes, I would be extra cautious when buying an older model because the repairs are not only necessary, but pricey and pretty consistent.

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Taylee Warner

February 3rd, 2020 South Jordan, UT DETAILS arrow_drop_down
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Ford cars are so nice. I drive a Ford Explorer and love it. It drives so well and I get so many compliments.

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[email protected]

February 3rd, 2020 Midvale, UT DETAILS arrow_drop_down
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We have enjoyed our Ford escape. It is easy to load and easy to park. I love the heated seats.

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Audrey Mitchell

January 31st, 2020 Managua, MN DETAILS arrow_drop_down
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Ford has gret cars for good prices. The 2012 Ford Focus that I have been using for the past three years has been very reliable and a good quality vehicle.

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Richard Hobbs

January 31st, 2020 Boise, ID DETAILS arrow_drop_down
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We love the keyless entry and like the power of the eco boost engine. We have an Escape and a F150

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Michelle Schow

January 31st, 2020 Saratoga Springs, UT DETAILS arrow_drop_down
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My very first car was a Ford and that thing ran forever. I rarely had a problem with it and it withheld my teenage driving years.

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Andrea

January 30th, 2020 Charlotte, NC DETAILS arrow_drop_down
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Love my Ford. It's been a reliable car and has good features. Very comfortable and durable as a vehicle.

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Cole Colombo

January 30th, 2020 La Puente, CA DETAILS arrow_drop_down
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Beautiful cars. I love my ford and would recommend every American to support this great car maker.

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Seth

January 30th, 2020 Managua, MN DETAILS arrow_drop_down
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I’ve owned a ford, I’ve loved my ford because of how reliable they are! They have everything you need in a truck.

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Clarissa Crawford

January 30th, 2020 Salt Lake City, UT

They are good reliable cars or trucks if that’s what you are looking for. I enjoy seeing them

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Olivia Nesbett

January 30th, 2020 Long Beach, MS DETAILS arrow_drop_down
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Love Ford vehicles have owned several good quality last a long time overall safety and comfort from a car to an SUV to a truck

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Amanda

January 29th, 2020 Montebello, CA DETAILS arrow_drop_down
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My family has a ford SUV and it’s fits 7 people. It is very spacious and the interior is high quality.

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Cara McAffee

January 29th, 2020 Cedar City, UT DETAILS arrow_drop_down
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These cars last forever. The quality of the leather is awesome. I love my Ford truck. Sound system is incredible. Great car

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terryjamison

January 29th, 2020 Madison, MS

Just bought a Ford Explorer. And I love it !! Sales person was very helpful and just love my new car

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Michelle S

January 29th, 2020 Managua, MN

Ford is an amazing and very reliable brand. My family has had our Ford car for over 20 years and it still functions great. We still take it on long road trips and it works perfectly. I highly recommend Ford.

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Reckholdt

January 29th, 2020 Magna, UT DETAILS arrow_drop_down
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I had a Ford F-150 and it was an awesome truck for the price. I always got compliments on the look, and it was so easy to throw big furniture in the back.

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Justin McMurtrey

January 29th, 2020 South Jordan, UT DETAILS arrow_drop_down
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Ford has really stepped there game up. I own a Ford Fusion and that car had no issues. For the price it’s a great value. Highly recommend there F150 series.

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Randy Rhodes

January 27th, 2020 Pleasant Grove, UT DETAILS arrow_drop_down
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My first Ford was a 3013 F150 eco boost. Love the power and roominess as I am 6’ 6”. Pulls my boat great. Some air conditioning ducts for the back passengers would be nice.

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Violet Acosta Stewart

January 27th, 2020 , DETAILS arrow_drop_down
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I have owned several Ford's and have driven even more for work. I truly believe in "Built Ford tough", due to the abuse they take and just keep going.

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Barbara Matula

January 27th, 2020 Long Beach, MS DETAILS arrow_drop_down
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Most of my cars have been Fords. Theybare reliable and are at a great price. At every Ford dealership the professionalism and friendliness has been amazing. I will continue to be a Ford owner forever

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Cam McClellan

January 27th, 2020 Magna, UT DETAILS arrow_drop_down
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I owned a Ford Probe back in the day. It was a good car for me. I never had a problem with it for the few years I owned it (it was used) and was reliable.

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Madison Kneiss

January 27th, 2020 Mount Hope, WV DETAILS arrow_drop_down
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Love Ford and my Escape won’t buy anything else! It drives wells and all the technology for the price is great!

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Aunt Cathy

January 23rd, 2020 Bay Saint Louis, MS DETAILS arrow_drop_down
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When you buy a Ford dump truck for the company business what does that say? In 40 yrs, we've only owned vehicles that weren't Fords, yet owned a ford as a 2nd car. Yet with horrible wind sounds in the car and not the best paint jobs, we still stick with Ford. Hubs will NEVER let the 2000 F-250 Diesel with over 300,000 mile go. He said they screwed up by changing the engine in 2001..

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Susanna Collins

January 22nd, 2020 Long Beach, MS

My car is 10 years old, it is pre owned. I have to do a lot of repairs on it. But it’s pretty chill

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Wesley Stewart

January 20th, 2020 , GA DETAILS arrow_drop_down
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I'm a Ford F-150 owner it has over 200,000 miles on it and still runs and looks great.

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Jimmy Hall

January 20th, 2020 Houma, LA

Ford is a second best car brand the cars are good on tires and engines they are really good.

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Windy Payton

January 16th, 2020 New Orleans, LA DETAILS arrow_drop_down
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Love your cars very American 😁😁 💪💪 strong enough for any thing dependable vehicle