Amazon plans new line of food and household goods

By: Abbey Dufoe  |  May 29, 2015

Pretty soon, you may have Amazon peanut butter, potatoes, cheese and coffee in your pantry.

Amazon is expanding its own retail space by moving on creating a food staples and household goods line, reports CNBC. The “Elements” brand will likely include food staples such as milk, cereal, coffee, pasta and vitamins. Their home essentials section will likely include cleaning and sanitary products to start. Amazon tried to do this last year, but it didn’t go so well:

Amazon’s first foray into its own branded of goods ran into problems when customer complaints over design flaws and quality issues forced the retailer to pull its diapers from the site. Quality-control in the food space is likely to be less forgiving.

Amazon has a lot of questions to answer, including what the service will include, how cheap the products will be compared to regular groceries, and if the Elements brand will only be available to Prime customers only.

This is just the newest attempt for Amazon to expand their horizons. They are currently working toward drone deliveries and have just expanded their Prime delivery service to same-day in metro areas.


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